Oldies but goodies: After the success of their famous “Whassup” commercials from 1999, Budweiser by Anheuser-Busch followed up with the “Jersey Guys” in 2001, also called “How you doing”, “How you doin” or “Hiya Doin”. It was a series of commercials that continued the “True, true” tagline and was a parody of the Sopranos-esque New Jersey accent. They never reached the success of the Wassup commercials but they were Emmy nominated and still are a lot of fun to watch.The first spot of the series was the first beer commercial ever to be shown during The Academy Awards, as far as I know.
Starring: Ned Eisenberg, Patrick Gallo, and others
These ads are included:
1. Budweiser Jersey Guys, “How You Doin” from 2001
2. Budweiser Jersey Guys, “Bug” from 2001
3. Budweiser Jersey Guys, “Out-of-towner” from 2002
4. Budweiser Jersey Guys, “Phone Chain” from 2001
5. Budweiser Jersey Guys, “Get he fuck out of here” from 2001
6. Budweiser Jersey Guys, “Jerry” from 2001
7. Budweiser Jersey Guys, “Wedding” from 2002
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8. Sopranos mix with James Gandolfini as Tony Sporano and others
9. Joey mix from Friends with Matt LeBlanc as Joey Tribbiani (first use in 1998 in the episode “The One with Rachel’s Crush”)
The phrase “How you doing” is associated with New Yorkers of Italian descent, especially with the mobster / mafia stereotype.