Aaron Cooper is a Nike design veteran who worked on genre-defining basketball sneakers for athletes like Charles Barkley, Kevin Garnett, LeBron James, and Scottie Pippen. Cooper started out as Nike’s first design intern in the 90s, ascending from there to influence classics like the Nike Free, Air More Uptempo, and Air Max Plus. Cooper talks about his long resume, his design philosophy, and what he believes is the future of the industry. He also gives updates on his current work with EQLZ and Better Guards. At the top of the episode, Joe La Puma, Brendan Dunne, and Matt Welty anticipate next year’s “Bred” Air Jordan 1 and break their moratorium on the Air Max Dn.
Chapters:
0:00 - 1:55: Intros
1:55 - 3:08: Joe’s High School Hall of Fame Induction
3:08 - 8:09: Topics We’ll Cover
8:10 - 10:15: Yachty’s Nod To Nigo
12:04 - 15:53: Air Max DN Latest Updates
15:53 - 18:09: Pringles x Crocs
18:09 - 22:08: New Balance Loafers
22:08 - 23:20: Introducing Our Guest, Aaron Cooper
23:20 - 27:55: Sneaker Cam
27:55 - 32:15: How Aaron Started At Nike
32:15 - 37:30: Working With Nike’s Top Athletes
37:30 - 43:35: Scottie Pippen And The More Uptempo
43:35 - 51:11: Shoes Pivoting From One Athlete To Another
51:11 - 57:12: Data Influencing Design
57:12 - 1:03:40: Showing The EQLZ Sneaker And Innovation
1:03:40 - 1:08:45: Better Guards Brace Demonstration
1:08:45- 1:12:07: Instagram Discussion
1:12:08 - 1:17:24: Thoughts On Anthony Edwards’ Signature Shoe
1:17:24 - 1:20:45: Kevin Garnett Story And Outro
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