Eating my props after a hot day of filming was not a Gouda idea! Feeling Feta now though.

Another example is Chocolate, in the UK and other European nation, American Chocolate has so little cocoa in it that it cannot legally be sold as Chocolate

"these aren't milking robots, they're milking cows" Congratulations, James! I didn't know that you were already a dad at such a young age.

Canada: "What do you think of this processed cheese?" Other Countries: "Looks disgusting..." Canada: "...which is why it's *American* cheese!" Other Countries: "Makes sense...is that...pineapple...on pizza?" Canada:"...Hawaiian..."

That part where you revealed that James Kraft called it "American Cheese" as a marketing gimmick made me laugh way too hard 😂

In Dutch we couldn't translate "peanut butter" directly because the word "butter" was protected. So now we call it "pindakaas" which literally means "peanut cheese". Very silly

It's kind of a nitpick, but at 4 minutes when you discuss the earliest versions of canning, it's important that the bottle actually be filled fully with a liquid (water, stock, etc) that surrounds the "dry" food. The anaerobic environment provided by the liquid is key in preventing the food from spoiling. It's the same reasons why cans of beans and other vegetables are filled with a liquid. technically we can now can things in a vacuum and eliminate the need for the liquid, but thats a very recent development that Napoleon would not have had.

6:35 harambe, never forget

I was in Subway behind a woman and her daughter ordering sandwiches, and she asked the kid "do you want Swiss or American?" Her answer was a loud and emphatic "YELLOW!"

As someone in the Army, I get very pissed if I don't have my cheese spread in my ration. I can't imagine warring my way across Europe without any cheese.

As an Australian I love the iron-ore price collapse joke. Brillant! Bega (who make the apocalypse-ready canned cheese in the video) is a very famous producer of milk products here. Ironically they got caught up in a lawsuit with Kraft over peanut butter of all things.

American Singles, the individually wrapped slices, isn't cheese. "Deluxe American" IS cheese. The first is oil based, the second, milk based. That said, the first type is actually useful in the kitchen as a medium to blend multiple other types of real cheese into a smooth homogeneous mixture used in things like a homemade mac'n'cheese.

As someone with a masters in dairy science, good job. This video makes me very excited and you got everything right.

gotta say, this is probably the cleanest and most well flowing video you've ever done! your hard work is being noticed and I hope you continue growing, good job!

Minor point: Those farms in/around point reyes are super controversial as they're on federal land. The farmer's lease expired in 1990, but no gov body has evicted them. They've nearly driven the elk species that lives in the area extinct. Currently there is only ~200 Elk left, and ranchers are campaigning to cull the southern herd leaving only ~60.

James I used to go to school with you at Hale in Perth, so cool to see what you’ve been doing with this channel. Good luck in the future.

I don't think there's any reason to bastardize or criminalize the consumption of process cheese. I think, for the most part, knowing what goes into your body is more important than just being fearful of it because someone a long time ago told you they had heard something from someone who knew a guy who said something. I remember watching an Adam Ragusea video, who had a dilemma. He needed to make a cheese sauce from a bunch of different cheeses, but they all had their own melting points and melting viability. To solve this, he threw a slice of kraft american cheese (the "process cheese product" stuff) into the pot, and let the sodium citrate do all the work. An american philly cheesesteak wouldn't taste the same with a bunch of gorgonzola and feta on it, even though those cheeses are more authentically cheese than the process cheese product, but that doesn't mean it's impossible to make it healthier for better consumption in the long run. I, for one, like cheddar on mine, but that's beyond the point. I think there's more to say about the overconsumption of these things nowadays, rather than the creation of them in the first place. A lot of canned and packaged food that americans consume today have their roots in convenience for soldiers going to war (that's where you get m&m's, especially the peanut ones), and even now it's become more sustainable to purchase these because they're more readily available than the fancy frou-frou foods, and cheaper to purchase. Sometimes, it's a choice between going hungry or eating something, even if it's not the most nutritionally dense. Even fresh produce is becoming more expensive to purchase, pushing people to consume, and over-consume, products made by companies who care more about lining their pockets and turning a profit more than anything else. More or less, I just hope people become more knowledgeable about producing their own food, and putting some authority back in the hands of the consumer, instead of us literally eating ourselves to death because we simply did not know better.

I'm happy to know whenever Tom Scott retires, you'll fill in that gap and surpass him, in time. You've grown so much. Thank you for continuing your work and I genuinely hope you'll keep doing this.

Here is a note of genuine appreciation of your implementation of the classic, subtle act of slowly approaching the camera in an outdoor location while talking about a thing to a video camera.

Just found your channel. It feels like a really well produced BBC doc You gained a subscriber!

It's also worth noting that Gorgonzola is a protected geographical indication in the EU and a lot of other territories, not only having to contain certain compounds, but also having to come from around *Gorgonzola* in Italy.

Great video! Reminds me how some ice-cream has been rebranded as frozen desert due to the percentage of fat content and other things. Even Dairy Queen fast food ice-cream doesn't meet this requirement so they can't call it ice-cream in the branding.

Dude you are a natural storyteller. It's so easy to listen to you and I love the different backdrops. Good video

Did you hear about the cheese factory that exploded? All that was left was _de-Brie._ Much inventory was lost, it caused a _sharp_ increase in prices. The insurance company had to fork over a lot of _Cheddar._ At first, investigators didn't know Jack but with some _Gouda_ detective work, they traced the perpetrator to _Philadelphia._ They knew a Swiss had something to do with it. Their alibi was full of _holes._ I know this is cheesy, but I thought this was grate Who knew a video about cheese and the truth about American cheese could be so captivating?

The part, where they put big volumes of corn starche into the "cheese" to reduce production costs is unfortunately missing.

Fun facts. Keeping cheese good for longer also led to the invention of the wheels with a waxed rind. Gouda is also only a protected way of making cheese, they failed to make it also protected as something regional. Who you can get Gouda style cheese as long as it appears to the same cheese making process as cheese made in Gouda. There's plenty of other Dutch cheese that are all different, with some names very protected that only a few farms still make those cheeses.

The trick with adding butter is also a Swiss invention I believe. The problem was back in the beginning of the 20th century there was no sensible way to export cheese from Switzerland accross the atlantic ocean without going bad. Until recently there was the company "Gerber" producing cheese products in Thun (they started doing this in 1911), I visited the factory twenty years ago when they still were in full production. The butter gave the cheese a more soft texture compared to the molten and solidified product. As a side effect the cheese product could be spread on bread. I too love "real" cheese and think a life without it would be very sad, but this industrial cheese product is also a kind of guilty pleasure.

I was not expecting this to be interesting, but you did it! Very clear explanations and some interesting history throw in, great stuff mate 👍

James... you have outdone yourself with this piece. Congratulations, sir.

Cheesus Christ! What a brielliantly krafted video! Shame we won't be able to make american cheese grate again after watching, and frankly I'm getting kinda feta up with these puns, but I think it's swissful thinking that I'll ever stop. Wonderful video as always! Have a mozzarhella good day!

Seems like a lot of work was put into this video and im subbin to you because of it, keep up the good work

I just found your channel through this video. This is SUPERB educational content. Well done!

Found this video on my front page; I had never heard of you before but I found this video incredibly well-made and informative. As a cheese enthusiast, I very much enjoyed it :D

Fascinating video! In Ireland, a recent legal ruling means Subway can no longer say they use "bread" because their dough contains too much sugar. And just this weekend, I was picking up ice cream to go with some home baked desserts and thought to grab a cheaper ice cream to save a few pennies, feeling the focus should be on the homemade goods anyway. I noticed one carton was labelled "iced milk" and rethought my priorities, and spent a little more to get actual ice cream...

been watching since around 20k and it's gotten higher quality over time keep up the good work!

Just to add some perspective from an American, in America, we too call this kind of cheese "American cheese". And I think most Americans understand this product to not be real cheese. In fact some of them aren't even labeled as "cheese". For example if you look at Kraft Singles, they are labeled as "American", and in small print below "pasteurized prepared cheese product" which basically just means "there's some cheese in here somewhere". For most things we use real cheese. It seems most of the time this kind of cheese is used on sandwiches, especially at fast food places like McDonalds.

Awesome video! I was just wondering why I keep buying "cheese product" in the deli section. I grew up eating American cheese, and never really thought about what it was. Thanks for finally explaining what I've been shoveling into my face all these years. Swiss cheese is still best cheese.

Id be surprised if anyone who's eaten a Kraft single by itself, actually thought it was cheese.

I really liked the cat drinking milk at 8:22. :)

Bro, this was phenomenal quality. Thanks for uploading!

Never seen your stuff. Really impressed with the quality and professionalism. Great video. Instant Sub!

Did anyone else see at 06:50 the graph, it's written: California replaced by cheese. haha

So high quality and no one wasting my time with mid-video ads.

8:20 Cats are inherently lactose intolerant, do not feed you cat milk. Yes, they might seem to enjoy it, because it does taste good, but it does not mean it's good for them and their health. Milk is not natural for cats, as evolutionary they have no way of obtaining it. Similarly cellulose, aka wood or plant fibers, is basically a type of sugar, but humans cannot digest it because we lack proper enzymes to break it down. Which does not mean it's inedible, and funny enough we now get back to milk, because it so happens that cows do digest cellulose.

As a French guy, I looooove cheese. And 15 minutes ago, I thought that US "Cheese" was a kind of recycled truck tires processed just to be edible (kidding but you got the idea). I now want to try real American cheese. Nice job !

I appreciated you labeling Harambe on the timeline. Very important event that needs to be more recognized as reality changing.

You put so much work into this video, thank you very much

Fascinating! Going to check out the channel, I hope it's more interesting educational content!

"With no scientific understanding, just 14 years of trying stuff out" that qualifies as far as I'm concerned lol (I presume you meant 'no formal scientific education') Also making the original American Cheese from the original patent sounds like an interesting kitchen experiment, might have to give that a try. I knew a little bit about the legality of cheese already but nowhere near as much as you covered here. The other cheese thing I know is that a lot of old cheese varieties in the UK were forgotten over WW2 rationing, and were only rediscovered when dairylea made it over from the US, which prompted people to go looking for other cheeses to make

I am always amazed at how well you integrate graphics into the video by masking yourself out of the frame, creating the illusion that it's in the background :D

Oh my god, you just made a complete revelation to me! I have always hated wine since the first time I got to taste it at 16 years old, and now that I'm 26 I still really strongly dislike every single kind of wine, even the really sweet types of wine that everyone seems to like who don't seem to like 'standard' wines. But I've always also disliked fondue cheese, when I really enjoy other melted cheeses, and everyone always told me it just tastes like cheese, why don't you like it? But now I realize it has that classic wine taste to it, and that's why I never liked it! 🤣

I just found this channel and I am a BIG fan already :)

I've always known the deli-style american cheese is a wildly different product than singles and now I know why! You really can't judge the former by the latter. I grew up on deli-style american cheese and its great as a cheese for casual applications like sandwiches and sauces you want thick and smooth and clingy. I wouldn't put it on a fancy cheese board, but it's still delicious! Singles on the other hand I won't touch with a 10-foot pole. Not to say I judge anyone else for liking them, I just don't like them myself!

Very interesting mini documentary. Well presented. This kid has a bright future in this sort of thing

thank you for making this. I love cheese and I sometimes make my own. this video made me appreciate and crave cheese just a bit more

I love the play on the name captain sail out. Being changed from captain sell out how did the Squarespace not pick up on that😂 great video dude

Amazing graph of cheese consumption. Most academics don't include the Harambe timeline divergence.

I always knew the Kraft Deli Deluxe slices tasted better than other American cheese, but I never knew why until the very end of this video!

Clicked because I knew that American "cheese" wasn't cheese, but didn't know it was barely American. Subbed because you had the common decency to put the sponsor roll at the end.

My favorite part is when the company gets to violate the law with no actual backlash or punishment.

I'd still call it cheese, or a cheese/milk product: -the federal definitions for cheese are all influenced by a lobby considering how specific they've been made -cream cheese counts as cheese, but it's not using rennet and still has a high whey, it's more like yogurt -american cheese still has real cheese in it and the differing thing from it is the existence of milk protein concentrate since it's easier to get than traditional rennet+salt+time methods

That little bit of sass you threw at Australia has me in stiches

Here in Wisconsin, possession of Kraft Singles is punishable by death

The only problem I have with American cheese is at 8:45 where it seems as if every single slice is covered in plastic, and American cheese always comes that way. I guess it just makes it more American.

Funny we don't call it American cheese in Canada. We call it processed cheese. That was definitely a good sail out.

Great Video, always wondered what those yellow sheets of rubber actually are! By the way brown Bananas are very much edible, i eat them all the time, no danger of food poisoning here! Have a good one!

I never knew I needed to know all of this stuff about cheese! -thanks

Honestly I never had a "hate" for "American Cheese Product". You just have to know what it is and what it's useful for. Something like Kraft Singles usually has emulsifiers to prevent separation. But often, this is actually in excess. And this can be useful. When I make a cheese dish. Perhaps something like a 5-cheese mac and cheese or something, I'll use 5 different cheeses, and then add some slices of this. It's sort of an easy way to help get the other cheeses to blend together. And I feel like that was somewhat the point or the appeal. Melted cheese dishes were historically quite a pain to make because of the manual blending process and needing to add some sort of emulsification. This sort of product essentially industrializes the blending and emulsification process. So I don't mind it for what it is. It just isn't its own type of cheese.

sample webpage during the ad read including an article titled "how to run with scissors" I love it when companies are open to creative adaptation of their sponsorships. nicely done! :)

Your puns are so good, I even watched Captain Sailout's ad read.

American Cheese absolutely is cheese. They literally use cheddar cheese as a main ingredient. They just dilute the cheese with water and binding ingredients during the boiling/melting process that allow it to keep a very malleable and easy to melt cheese derived product after it cools off..

Is it weird I enjoyed the sponsored spot more than the whole cheese video (which don’t get me wrong I enjoyed immensely)? Great job!!!

So awesome to see such good talent in the video education space. As UKposts grows and other creators retire I hope to still see you and your amazing content around

I mean, Kraft didn't remove the name "cheese" from their branding. Just the term "food." So maybe instead of saying it's not cheese, it's more accurate to say it's not food?

Surprised so few people are giving you props for including the Hyperreality Collapse that took place with Harambe. Not even many physicists are ready to recognize the ATD (alternate timeline divergence) where Harambe was still alive and covid never happened (also cheese continued to improve in that timeline, no correlation).

Literally spit out laughing at the "Captain Sail-Out" joke

1:11 Rennet is the puréed baby cow stomach, the enzyme that does the work is rennin (chymosin). The difference is important to vegetarians (lacto, obviously). We tend to read ingredients and buy non-rennet cheeses. We have no aversion to the glory of the mother's teat, just to eating aborted cow fetus/infant stomachs. It should be noted that the non-rennet rennin (just called enzymes on the label) is produced from genetically engineered bacteria and/or yeast. So, if you're a lacto-vegetarian with issues around genetic engineering- don't eat cheese unless it's acid curdled (I use lemon juice to make fresh curds because it's easy at home). You won't find many commercial producers doing that.

Just spent two hours in my food science class trying to make American cheese. For whatever reason, the sodium citrate just refused to emulsify it, leaving me stirring a kilogram of melted cheddar in its oil for what felt like forever. Just my luck this video was recommended to me while I'm trying to forget the smell of melted cheddar.

TLDR: It IS cheese, just diluted with water and emulsifying agents

Captain Sail-Out. Love the pun. Interesting and informative video, subscribed for more.

Good to know the Kraft Deli Deluxe I bought was one of the good ones

The huge “ice cream” selection in my American supermarket is filled with products that aren’t actually labeled as ice cream. It’s the result of the same decision making that caused Kraft to stop calling their products cheese.

The lack of music in the video reminds me of childhood educational shows like Reading Rainbow and Bill Nye. Very engaging, very interesting!

This was amazing and quite well put together, finally UKposts understands that i care about cheese.

It's still cheese. A lot of foods, unhealthy or otherwise, are processed. There's just many different ways to make cheese. Just like there's different ways to make bread.

Just found your channel from this video. Everything you make is so well done and really helps me to understand and gain an appreciation the concepts you talk about as well as science itself. Thank you :)

Having just discovered your channel, I want to thank you for filling the nerdy British edutainer sized hole left in my heart by Tom Scott leaving UKposts.

I discovered that place last year when I just randomly decided to drive a road in the Bay Area I hadn't been on before. I didn't go in, though.

Napoleon: I receive bananas, you receive 12,000 francs Meanwhile the US to Latin America: *I receive bananas, you receive military dictatorship* It's true that Switzerland perfect their cheese. I can confirm as I used to live there, and it was where I was introduced to high-quality chocolate, cheese, and basketball where I watched Dennis Rodman on TV.

I usually don't like it, but it works well on grilled cheese and on burgers because it easily melts.

"Government Cheese" That's a pretty deep cut for someone with a non-American accent who was not born in the 1980s or earlier.

I like how a video discussing how processed cheese came into existence features a man rocking out with a flame-shooting guitar while riding on the hood of a death truck.

One of your best! Several great chuckles in the opening minutes alone!

American cheese is cheese in the same sense that meatloaf is meat

One correction, not that anyone will see it, while not everything sold as American cheese is actually cheese, some things are. The local grocery chain that I get food at does in fact sell real American cheese, and if you ever have it you'll know that there's no substitute. That garbage that Kraft sells should probably be illegal for them to even label as cheese.

Cheese was traded and exported for hundreds of years, as far as we know. Samuel Pepys wrote in his diary that he buried a large an expensive parmesan in his garden to protect it from the great fire of London in the 17th century. It's preposterous to say that cheese slices sparked the trade of cheeses outside of the communities they were made, as well as being completely untrue.

Fun fact: the phrase "laser-guided udder suckers" fits to the Teenage Mutant Ninja Turtles theme. I don't know what to do with this information.

American cheese is just watery diluted cheese, Nile Blue made a video where he made it.

Your ads are genuinely great 👍

damm you Nile for this rabbit hole