Apple Needs Disney More Than Ever

День тому

Disney’s big ideas could be the key to Apple Vision Pro’s success. CNET’s Bridget Carey looks at the history of Apple and Disney’s technology partnerships, and why Apple needs to work with Disney to shape the future of VR and mixed reality.
0:00 A Tour Inside Disney Imagineering
1:30 Steve Jobs’ History with Disney
2:05 Bob Iger and Steve Jobs
3:17 Disney on Apple Vision Pro
5:02 Disney and Apple Product Crossovers
5:30 Disney MagicBand and Tech in Parks
6:29 How Disney Played in VR with The Void
7:14 VR’s Impact on Disney Parks
8:02 How Disney’s HoloTile Works
9:24 Apple Doesn’t Need to Buy Disney
9:40 Will Disney Show Us More at WWDC?
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#applevisionpro #disney #pixar #apple

КОМЕНТАРІ: 157

@RodPriester 25 днів тому

I would 100% disagree, respectfully…..Disney needs Apple way more than the inverse…..the PR/brand damage they have experienced, the stock hit they have taken, the Parks have had attendance issues, Disney+ has yet to make a profit, and the flops at the theater they have been experiencing all add up to Disney needs Apple…..Bob Iger has been using smoke and mirrors to make Disney look stronger than it is and as a shareholder we need real world help.

@Greidaon 25 днів тому

I respect your perspective, and if making money were my sole determining factor behind my objections, then I'd agree. But, as a consumer, I loathe the idea of Disney being swallowed by a company that'd only have it to bolster its own streaming portfolio.

@Cheesybread963 25 днів тому

Disney is a failing brand in the entertainment industry. Yes, they need Apple if they want to come out of the death spiral of consumer discontent. They decided to get so caught up in pushing politics into their media and company culture that their movies and content continue to flop. Any attempt to turn things around will offend all their upper management and current employee base. They are in a very difficult position.

@KbearMcYumYums 25 днів тому

Funny, people used to say the exact same thing in inverse about Apple desperately needing Disney's buy-in to make the Video iPod/iPhone/iTunes Store a success.

@PeterMoore350 25 днів тому

Im in total agreement. Disney needs Apple more than ever. Cheers from NZ 😎🎸🤘

@katanaridingremy 25 днів тому

😅I don’t think either need each other. They will both be just fine

@kelly_software 25 днів тому

With Disneys holo tiles you could finally walk in the Apple Vision Pro environment

@REOsama 25 днів тому

Man those tiles look amazing

@wesjackson7437 25 днів тому

I don’t doubt Disney has brilliant and talented people, especially their imagineers, but they’ve been creatively bankrupt with their film releases lately. I think they need Apple more than Apple needs them.

@jasonhildebran5287 25 днів тому

Wouldn’t that mean the film side is lacking not the imagineering side?

@Fretknot1 25 днів тому

You definitely got 'Apple' & 'Disney' round the wrong way in your title, there.

@chillinJohnny 24 дні тому

How is apple supposed to help Disney? Does Disney lack 999$ stands? Or should apple teach Disney how to make religious like coult for their brand? That could actually help them

@NextNate03 25 днів тому

Doesn't really matter when hardly anybody could afford to pay 3,500+ for a headset. Only rich people can afford the headset and/or go to any of Disney's theme parks.

@KbearMcYumYums 25 днів тому

It's classic Tim. He has no idea what the product should be used for, just that releasing it will get him headlines, and boosts in stock prices from a bunch middle aged traders that can barely send an email, much less understand whether a tech product is viable. Jobs used to imagine every single use-case for a product, down to arrogantly insisting people were using them incorrectly.

@raemill4089 25 днів тому

Well now I'm curious as to your definition of "rich".

@aaronlimitless 25 днів тому

If you think there are 200 million rich people in the world that's pretty naive it's expensive yes but the average American can still afford it European Japanese person Etc maybe not all of the world but many can I guess it depends on your definition of rich

@NextNate03 25 днів тому

About 60 percent off people (in USA) can't even afford a 500 USD emergency.

@andysol2002 25 днів тому

@@NextNate03 And why would they need the AR headset?

@richardbixler 25 днів тому

Whoever made that thumbnail is pure genius!

@PapaSteven48 25 днів тому

You asked what I would like to see. As I age, it is getting more difficult to travel and see the world. One of my keen interests in AVP are spatial travel films where I can be transported to all the wonderful places in the world to experience them, if not first hand, at least through AR and VR, and also experience the thrilling things in those travels, like ziplining, dart river boats or even paragliding. I suspect that I might even be willing to pay for a subscription for such a service or make in available through Disney +.

@PapaSteven48 24 дні тому

@@EnyoStudio Since Disney already owns National Geographic, a potential list of spatial tours already exists. And they could be made into a series, like one episode per day of the tour or an episode for each unique experience of the tour and it would be one of the talented National Geographic Tour guides walking with you as a spatial persona, if you wanted them. Other virtual tourists who joined the episode you are watching could also be allowed to join your experience, again at your choice. And maybe as you are touring you could take pictures, saved to the photos app, to create memories. Lots of very interesting things could be done. And as I said, I could easily seeing myself paying for something like this. Real tours can be expensive between flights, lodging, food and time commitment. So this concept might not only be attractive to those of us aging out of travel, but also younger people who want to experience the world, but can't because of cost or time.

@PeterMoore350 25 днів тому

I look fwd to this video every week Bridget. That Disney tour must have been amazing!! Cheers from NZ 😎🎸🤘

@lyndakorner2383 24 дні тому

There is very little direct connection between The Walt Disney Company and Apple. Walt Disney C.E.O. Robert Iger just sat on Apple's Board of Directors for a few years. Iger has a personal affinity for Apple, and he did a few deals when Steve Jobs was alive in order to repair some of the damage from former Walt Disney C.E.O. Michael Eisner. Entertainment companies operate best when they are platform-agnostic. Disney makes things for Meta's Oculus and for Apple's Vision Pro.

@videobiker9131 25 днів тому

Great job!! Thank you!! I’m not a really big fan of virtual reality, mixed reality or artificial intelligence. I just like watching your videos for their presentation.

@ChiaDai 25 днів тому

Leaving a comment to boost engagement algo. A nice step up from the usual episode and please keep these perspective building stories coming.

@kiritogx6483 25 днів тому

maybe they can make some sort of disney ar experience app for the apple vision pro, so when apple vision pro users uses the disney ar app in any disney theme park, they can experience a magical crossover between magical worlds and the real world, something like what pokemon go does.

@smittyvanjagermanjenson182 25 днів тому

They're already doing Disney AR things for the Vision Pro. It's just not ready yet as the Vision Pro is still young

@raemill4089 25 днів тому

Good idea, but Disney already banned the device (and any other VR headsets) from the parks. One of the early adopters, who was a youtube content creator of course, went and at first they let him in with it (he asked permission first). Then as he was in the park, they caught up with him and changed their policy to ban the device out of safety, which he did respect.

@PSy84 24 дні тому

@@raemill4089Vision pro may be different and not banned due to it's real time AR that most VR headsets are poor and have lags

@raemill4089 22 дні тому

@@PSy84 No, it is banned. Check it for yourself with them. The youtuber still has the video up, but you can easily verify with Disney by giving them a call.

@robertmueller2023 22 дні тому

I'm working on virtual houses these days. Projected force fields that hide our nakedness, keep the heat in, keep the burglars out, and have fantastic scenic displays.

@fcsolis 25 днів тому

I want holotiles in my house.

@riksneller5868 25 днів тому

Ready Player 1!

@louismartini6983 25 днів тому

Another Great Video Bridgett!

@Target135 24 дні тому

That was pretty interesting. I probably knew some of those things a one point but definitely did not remember half of it. Cool video!

@Amandaxt25 24 дні тому

The problem is Tim doesn’t have a strong enough connection with Bob than Steve did

@gorillashop337 24 дні тому

Why did John Lasseter leave PIXAR? 😮

@OneNineOldMan 14 днів тому

If those tiles keep you walking in place then how do you get off of them?

@techytech1907 9 днів тому

There's probably 7 feet worth of hardware underneath the holo tiles to make them function.

@raemill4089 25 днів тому

I think content is on the way, the device is still only two months old. Do ya'll remember (if you were around back then and able to do so) when the iPhone came out and how much was available to do on it? Not much. Mostly the same as the Vision Pro right now. A bunch of small apps, some cool or neat little things, but most not good at all. It took a few years for good content to come out. Same as video game systems, each time a new generation launches, there's just not much content that is good for the first year or so, until developers can get the hang of working on it. I'd definitely love to see more too, but I'm willing to give it time. If we are still waiting and wondering, say in a year or so, then that would be...unacceptable and a failure on their parts.

@yoan4152 25 днів тому

i want immersive movie where the weather behind my windows would match the one inside the movie

@scottmcguirk4848 25 днів тому

Hope Apple and Disney just work together. Merging or Apple buying Disney can close divisions and be too big. Innovation requires flexible, smaller companies with focus.

@mardiniwilldern 25 днів тому

Interesting points! 👍🏼

@AFRCPE 24 дні тому

Liked this video because they showed mini mouse on the apple watch. So cute! I agree Apple needs disney more and help redesign Siri and give her cute voice and personality. I am also excited about Holo Tiles, its will be an explosive product for VR games industry. Cant wait to buy a Holo Tiles. Exciting. And lastly i just hope Apple brings a cute Disney mini mouse type of Siri in iOS18 AI software thats useful, interactive, funny, entertaining and friendly 😊

@Mangolite 25 днів тому

For $10K, Disney’s Holotiles with the Apple Vision Pro, go anywhere from Disney Theme Park to Apple Campus Tour, or follow Frodo and Sam’s footsteps from the Shire to Mount Doom in Mordor and run with the Navi in Pandora or get LOST on an island with Tom Cruise in Cast Away, right?

@nocturnus009 24 дні тому

I’m reading Leslie Iwerks’ The Imagineering Story after I finish John Truby’s Anatomy of Genres.

@PSy84 24 дні тому

Disneyland should incorporate AR where characters are there interacting with you and not just mascots

@markmilan57 День тому

Yeah sure. Let's do Disney tour together.I'll be wearing that headset holding your hand.

@dman7895 25 днів тому

lannie smoot is a living legend!!! wish i could contribute something cool like that.... Bridget: dont worry dman.... a thousand stars had to fall for one to shine.... *sarcastically* ... there there... there there hehehehehe

@mrapollo_17 25 днів тому

Great the best thing for us is to have 2 monopolistic companies working together to grow more influential...

@Justin-lg2mq 25 днів тому

In what way is Disney a monopoly?

@lyndakorner2383 24 дні тому

It isn't. It's only so for people who don't understand the meaning of the word.

@BilingualLemon 25 днів тому

I would argue that both companies need each other more than ever before. Apple needs Disney for the content in the Vision Pro; however, Disney needs Apple if they want to do anything big with those tiles…

@smittyvanjagermanjenson182 25 днів тому

I mean, it's not so far outside the realm of possibilities that Disney builds their own headset, but they've clearly contracted Apple to skip that whole process and just use the Vision Pro

@senortilla7239 25 днів тому

I love this show

@dds4eva25 25 днів тому

when i was a kid i watched minority report and it made me know that apple will be a major player in the future ...but i never thought Disney would be so impactful (running the world1)

@trainsplanesandotherthings5187 24 дні тому

My Oculus Go works just fine @ $150...

@hartshaped 25 днів тому

Can also agree that The Void is the best VR experience I’ve had, nothing compares. Have to be that person though, Wreck it Ralph is not from “the Pixar movies”

@lyndakorner2383 24 дні тому

The Walt Disney Company invested in The VOID as part of Disney's start-up accelerator.

@markp1222 24 дні тому

Ralph isn't Pixar.

@hander__s 21 день тому

y'all just need to take a eye on Meta with their headsets

@philips9179 25 днів тому

Disagree, they need Netflix more!

@jasona.2044 24 дні тому

The Vision Pro is 5 min old. It doesn’t need saving… yet

@ninjanerdstudent6937 25 днів тому

Well, Pixar has influenced Apple because of Steve Jobs.

@vu1pix 25 днів тому

Wreck-It Ralph wasn't Pixar

@PVFriends_VCAM50 24 дні тому

I saw it! :)

@telarson001 25 днів тому

Apple DOES need Disney! Apple needs a way to get people to buy a Vision Pro. They can’t sell it on productivity apps alone. As can be seen by the Vision Pro demo at the Apple Store, the emphasis is on entertainment. Disney provides this. Apple needs Disney to provide 3D content and apps to help sell the Vision Pro.

@aarongoozman 24 дні тому

Slow news day?

@cam5366 25 днів тому

We just need focuses and we could be like horizon the video game

@masseiy 15 днів тому

Disney needs to focus on paying writers to give good storytelling again. Moana & Black Panther had people across the globe excited because good storytelling transcends all barriers. When I see a Hulu or Apple Original series I trust I’ll get quality but with Disney + it’s touch and go.

@pete5668 24 дні тому

Apple doesn't need Disney. They already have a magic mouse.

@markaznar1979 25 днів тому

Needs is such a strong word. And no Apple does NOT need Disney. On the other hand, Disney might need Apple 🤣

@just_in_key 25 днів тому

They should combine apple tv, disney+ and hulu, just saying

@munny_1206 24 дні тому

All of you are making the same dumb comment. She never said Apple needs Disney more than Disney needs Apple. She just said Apple needs Disney

@nicoli8437 25 днів тому

It would be great if Warner Bros., Universal, and Apple collaborated. Imagine using the Apple Pencil as Harry Potter's magic wand! There are many more possibilities such as DC comics.

@robertmueller2023 22 дні тому

I have millions of "also-ran" allies.

@volt8ge 24 дні тому

No one needs Disney… no. one. Apple needs to have a reality check! That’s all they need.

@michaelsmith163 25 днів тому

Apple doesn't make games. I think you'd be better off thinking what a epic games and Disney could do with that tech

@eberedan 4 дні тому

Never seen this kind of news with Meta... You sure apple isn't paying?

@twilightfilms9436 25 днів тому

There’s a name missing in your equation….George Lucas…..

@embracehorizon 25 днів тому

Two extreme toxic companies I want to avoid the most!

@u1tranatoryt323 24 дні тому

Disney scares me, Apple angers me. I see a connection somehow.

@KbearMcYumYums 25 днів тому

Give Bridget Carey a raise. Apple and Disney's relationship has been ESSENTIAL to the modern American economy ever since iTunes hosted the very first TV shows available for digital download (Lost/Desperate Housewives were both ABCDisney properties), when everyone said it would be a massive failure and they should stick to music, and no other media companies were willing to take the risk. That massive success changed the world, and no journalists discuss or explore that.

@bigd5090 25 днів тому

Disney is going down the pan and all the talent left long ago. Disney need Apple not the other way around! There's more potential in Dreamworks, Skydance Animation, Sony Animation than at Disney these day. The only VR headset that will possibly get traction is the Sony PSVR2 otherwise the market segment will tank like 3D TVs!

@SuchetB 22 дні тому

DISNEY needs APPLE - not vice versa - I think the APPLE VISION PRO will really take off especially if it really makes it the next step of the internet, imagine if we could have our 3D virtual web spaces as opposed to the websites we currently have? I would love to see that - It will take websites into the next level of user experience. So a company or individual could build their own webspace to advertise their own business, or portfolio. An artist could have beautiful mansion with large galleries advertising their work, where visitors can walk around with friends or strangers and view the artwork. A filmmaker could have a massive cinema mall, showing his movies, at his own cinema, which visitors can interact with, and experience movies etc etc - This can take the web into the next level, unlilke what Facebook have done with their metaquest, APPLE VISION PRO could be a lot bigger.

@mercedesbenz647 15 днів тому

🍏

@AhmedEishra 24 дні тому

Bob Igor is dying to sell Disney to Apple. This video could probably be pushed by Disney 😂😂😂

@NinjaKiller1022 25 днів тому

Apple does not need Disney, Disney needs Apple.

@DSarDarkstar 25 днів тому

I would like to see Apple as far away from Disney as possible if anything but to stop films like Marvel being forced to have everyone holding boring iPhones in every scene or worse "only the heroes would have iPhones". Way too cookie cutter. For example: Tony Stark needed to have the original LG Wing 2008, Nick Fury needed to have the HTC One M8. (Along with Sharon Carter). Are we only gonna see the cool phones on the villains like Baron Zemo? I don't wanna have to be stuck but being able to watch Disney+ on Apple TV on a browser because there's no Android app for it. Then it's useless on my (3D) Smart TV. I only use Google enabled TVs. Google had tap and pay years before Apple did. If anything? Google should be the Disney partner.

@GoldyC 25 днів тому

holotiles will not work with virtual reality. look at what niantic has been doing. that's how ar/vr games should be.

@stereothrilla8374 25 днів тому

Disney needs Apple far more than Apple needs Disney. If Apple were to remove the Disney app from the App Store, Apple would just go on being Apple while Disney would take an insane stock hit. They’ve already taken drastic stock hits just messing up their own company though and it hasn’t phased Apple.

@lyndakorner2383 24 дні тому

Ridiculous

@stereothrilla8374 24 дні тому

@@lyndakorner2383 Which part? Apple or Disney making billions? Are you cheering for both of them?

@almaximus03 23 дні тому

👍🏼👍🏼👍🏼

@unkown34x33 23 дні тому

it's the opposite... Disney has been losing and damaging IPS for as long as I can remember. apple is actually trying to buy them...

@RichardPinewood 25 днів тому

Disney + jsut for 999 dollars per month ,no thanks xd

@ElRak123 25 днів тому

Disney always had relations to positioned appels😂

@krisertmer4519 22 дні тому

🍏 APPLE SHOULD PURCHASE DISNEY. I HEARD TICKET PRICES TO DISNEYLAND ARE REALLY CHEAP RIGHT NOW.

@FrankJonen 23 дні тому

Disney is loosing money with every single title. How is anyone needing that?

@joshuanolan4581 25 днів тому

With as much money as Disney has lost, I would say it’s the other way around

@riksneller5868 25 днів тому

As far as I’m concerned, you’re making the same mistake as almost everyone who isn’t a daily user of AVP. It is not an accessory to a Mac. It is a Mac, with infinite (XDR) screens. Therefore it doesn’t need “saving” and isn’t it mainly for “consuming content”. It’s a beast for work. And yes, it’s also a beast for consuming content. Would I like more and other content from Disney; sure! That would make AVP even better. But all early adopters knew the start would be a bit basic. But this baseline is amazing and Apple has already added new and improved features in the first two months. I’m convinced that AVP’s future is bright and will be enhanced by contentmakers like Disney. But suggesting that AVP needs saving is way off imo.

@ryanduffy5887 24 дні тому

Don’t understand why people would want to sit with one of these headsets on their own for long periods of time but I suppose gamers do this already.

@KingKikikoi 24 дні тому

Why does a trillion dollar company need a streaming platform that doesn’t make profit?

@moisessacal6271 23 дні тому

apple can buy Disney like candys

@manuelmeekattukulam 24 дні тому

It would be wise for Apple to create Vision Pro experiences based on older disney movies that people love, instead of the new stuff that no one likes

@Geometric-Rate 23 дні тому

Apple can't innovate it just imitates! 😏

@stage6fan475 25 днів тому

Disney has produced a series of ridiculous flops and streaming has been a big loser especially since it trained people to not go to theatres for Disney stuff when they are already paying for it on streaming. All the creativity we associate with Disney is gone and has been replaced by entrenched DEI types. For the new Disney, message is more important than financial success. They have ignored bad test results for movies and pushed them out apparently for message. Disney has run Star Wars and Marvel into the ground; none of the huge fanbase for either is enthusiastic about Disney making any more movies. There are youtube channels devoted to documenting how the toys for both of these IP's do NOT sell. The parks are nothing compared to Universal's parks. Apple should avoid wasting money on this dumpster fire.

@Beauy93 23 дні тому

you need to research VR more all this disney apple future VR tech is already available for consumers in a cheaper package and overall better experience. for the price of the vision pro you can get a Kat walk omni treadmill with a bigscreen beyond full body racking and B haptic gear for full body immersion as an example there are plenty of other set ups you can use to achieve this level of immersion at home today. To say apple and disney are leading the way for VR innovation is simply not true. They are marketing hype for simpletons who are brainwashed into paying for overpriced ecosystem locked products that lack true innovation for a polished minimum viable product which due to their monopoly business practices lacks any substance past watching movies or undercooked VR experiences. do your research and don't fall victim to their corporate propaganda.

@PSy84 24 дні тому

Apple should just buy Disney.

@Brutalister 24 дні тому

Video sponsored by Disney 😂

@mysterio7807 25 днів тому

No thanks

@growtocycle6992 25 днів тому

No comment on the Quest 3? How much is Apple paying Disney???

@smittyvanjagermanjenson182 25 днів тому

Apple and Disney are in a partnership. Meta quest isn't a part of that.

@PSy84 24 дні тому

what's quest 3?

@dntsnd 25 днів тому

Or Disney need Apple to bail them out lol.

@dccd3237 25 днів тому

Apple doesn’t need anything from Disney. Move along. Nothing to see here.

@danielbeaucunningham 24 дні тому

No one needs Disney right now

@user-hi8zq1qy1i 25 днів тому

Nah maybe lol

@toonman361 25 днів тому

I've never been to any Disney property and I'm 63. I doubt I ever will. I see the people who are caught up in the "magic" and wonder what there is to it all. Disney knows and charges an exorbitant amount to attend in person. To go there in VR seems like a waste of time and cost of the headset.