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As the industry matures, app businesses are evolving their monetization strategy. We will discuss if and when revenue diversification makes sense for app products and services. We will also share insights about the incremental impact of introducing more than one revenue stream in your app - from subscriptions to IAPs and everything in between.
Speaker:
Tammy Taw, Google Play
Event: Playtime 2023
Filmed at #GooglePlaytime EMEA in Berlin, November 2023.
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