Don't understand all the bashing. They are obviously not going to say the rival is better. It's a promotional video. Get it. And what they mentioned about Tesla is actually not too far from the truth (two years waiting time for a Model 3 can surely be seen as "production difficulties"). Maybe we should just take a moment to appreciate that someone is putting tons of money into a new tech, which is ultimately going to benefit the consumer. If you ask me, while the car might not be as revolutionary as the model S was, it's still helping to improve electric mobility. And just look at those amazing rear-view mirrors...

I'm reading all these pro-Tesla posts. I drove a Tesla and it was like driving a Lego toy compared to the e tron. The Tesla was whistling in the cab at 70mph. By comparison, the e tron was completely quiet. It's why I purchased an e tron after test driving all the EVs.

After owning a 2021 etron for a while now and I am impressed. The air ride is top notch, and on long trips is as good as my old A8. Around town I love the fact that I don’t have to wait for my engine to reach operating temps to drive normally. I only wish I could have about 50 more miles of range out of a 80% charge.

We're hardcore Toyota/Lexus and never thought about ever purchasing a German vehicle, let alone an Audi. We found this EV out by accident 2 weeks ago and I'm so glad my wife bought it. It's amazing on snow and ice over here in Central Texas during our snow storm/freeze, blew my mind, it's like driving on asphalt. I am positive these Continental SportCross XL also play a good part of the dry/wet/ice/ and snow grip. The interior is very good, finally got rid of the laptop screen above the vent and has more touch interface. This car can easily obsolete all my purpose built vehicles (all in one vehicle, E-Tron). Wish it had the dual motors in the rear for Torque Vectoring though. :(

Whether this is a _documentary_ (factual report) or a promotional video is in the eye of the observer, I guess.

I JUST LOVE AUDI...

After viewing this documentary. I ordered a blue color E-Tron. We have so many choices here in China. I rather pay a premium price for my family's safety and comfort. Audi is not only just a brand name but also expertise and culture. This E tron is my third AUDI and 5th from VW. lol

CANNOT wait for all of Audi's future e-trons, especially the gt!

Congrats on this nice, honest, detailed video!

I really appreciate that you made this documentary about development. Continue with it, show more what are you doing. Show less plain talking managers and show more true engineers who really create the car and value of the brand.

Watching this on my way home in my new to me edition one, thank you 🙏🏻

We are very happy with our long term Audi Etron which joined our fleet in March.. Looking forward to many years of happy driving.. Our 6th ev in 9 years

Thank you Audi for illustrating why Tesla engineering while interesting has numerous shortcomings. The quality assurance techniques illustrated throughout the video are illustrative as to why Tesla will have profitability problems. The root cause of the higher than normal quality assurance issues and service / repair costs at Tesla can be traced to their need to rush cars to market and the limits of their automotive expertise in engineering and quality assurance.

The thing I noticed is silence. We are used to the motor sound to know you are powered and moving. Could a speaker be installed to illustrate the once used motor sound when the electrical system engages?

First EV that makes me look at replacing my Jeep Wrangler Unlimited. However the price and perhaps the range is not there yet but it looks very promising now.

Interessant dass Audi auch andere Hersteller erwähnt in ihrer "Doku"

Did they test the car at a Drive-In theater? My Audi A3 etron lost 40% of charge (8 miles), sitting in the drive-in for 3 hours' movies. And no heater or AC was on; just the stereo

looooooooool! Das ist da erste mal, dass ich ein deutscher Hersteller in einem Promovideo mit Namensnennung schlecht über die Konkurrenz reden sehe. Ihr fürchtet euch wohl wirklich... :D

So much Tesla fanboying going on in the comments. Meanwhile I can't wait to see the new e-tron GT and Q4 e-tron to arrive in showrooms

The problem is we are still talking about very expensive 100K cars, people want 30K electric cars with some fair range

One advice, leaders don't have need to talk about competition. If you have need to compare yourself to somebody else you are behind... 😜😏Work harder.

Tough competition: the deciding factor Could end up being the best charging strategy. Audi has the advantage here? It CAN charge at 150 KW at the 3 or 4 Chargers in the US. Come talk to me when you have a charging network like Tesla. I agree a bit of humility would be in order. Seriously large battery but my Model S has 249 mile range on 75KW instead of 95KW

Funny to see Tesla fans reactions here. Real car manufacturers are coming guys!

Still waiting for an A4 or A6 e-tron. Don't only do SUV's because everyone wants them.

Tesla has production problems, okay probably, but at least they already build their 4th electric car model while Audi still struggles to get the first one on the market. Who has the problems now? Already has trailer certification? Why were you still testing pulling a trailer slowly on the autobahn close to Ingolstadt about 3 weeks ago then? And that lightning bolt thing in Berlin doesn’t illustrate anything

If they have to finish it, that means that there is still work to be done, work usually is done on different problems so there is no way for it to be perfect.

Was originally set on Tesla Model S, decided to go see the Etron Premier, pleasantly surprised. Now, can not decide!

Just WOW

All these Americans here in the comment section trying to protect the only car company they can be proud of. As usual, Germany will soon overrun Tesla

Strange. They make it sound like they are breaking new ground when all they are doing is following in Tesla's footsteps. Still, I hope they make 100,000+ per year. The world needs to accelerate its transition to sustainable energy and this would push things in the right direction. Best of luck Audi.

Now start working on the services after sales, an dbeleave and work together with customers to solve issue. My A3 etron still gots the same charging issue after 3year

is there a german version of this?

Has it been driven into a cold lake and reviewed the results?

Definitely wait for future models

3:44 "The e-Tron is Audi's first all-electric vehicle and the first in the entire Volkswagen group" Nonsense: What about the e-UP! and e-Golf? I am driving the latter daily and it is an excellent 100% electric car. They continue "...with all other electric cars to date, the electric drive was simply installed in the existing bodies". They mean all other VAG electric cars to date (lie e-Golf). Whoever made this video didn't care too much for accuracy. Cone on, VAG, we are still waiting for the VW EV range: time to get your act together.

19:48 Sooo german: Test engineers sitting in Berchtesgarden drinking beer :)

First, there was Truth in 24. And now this! Vorsprung durch Technik!

Gibt es die Doku auch auf Deutsch? Englisch ist zwar ok, aber wenn schon mit deutschen Kommentaren dann kann man es auch auf Deutsch machen oder?

Thank You for All that you are doing for World Peace.. Peace.. Shalom.. Salam.. Namaste ..🙏🏻 😊 🌈 ✌ 🌷 ☮️ ❤️

Used to he Vorsprung durch Technik, #improvingaero and #addinglightness today it's all about #vehicleobesity Used to be about winning rallies and races in cars you could buy, now its image over substance for a #supersizemeSUVconsumerculture

Really funny: Reinventing a new side mirror for aerodynamic reasons but bringing a suv on the market! I would say a suv isn't a matching car for 95% of the customers because of just city traffic, but let's do a little bit of green washing.. what's about the idea of making a real efficient car? Less than 10kwh per 100km?

Charging at 150kW is not fast now. Shell is rolling out 350kW charge stations around Europe and I believe Jaguar and Porsche are the only two that can charge at this rate. 10 mins to charge your car with these points.

@15:00 all this regen is going to come at a price for people in colder climate. Road salt will make the brakes rust and if you don't use them you'll have to replace the discs after one or two years.

This overprice $75K Tesla killer is just gonna be ignored in the USA as soon as it lands.

Why does it have a grille?

최고👍

Unfortunatly, like the Jaguar i pace, electric consumption is not on par with Tesla cars.

Wow so nice

30:56 So milestone = mileshtone 🤔

A GIGANTIC 95kWh battery for a range of 400km... I call that pretty unefficient. Try again, Audi. And try to be a bit more humble too. Without Tesla, this car would have never existed.

17:21 Nice error on CCS 1

They make it sound so special like they invented something new... still I see a regular Audi with technique that other brands already implemented.

Auto Journalists: Tesla is crap built, Tesla is going bankrupt, Tesla is run by a madman. Same Auto Journalists: BooHoo...Tesla never lets us test-drive their cars.

I like Audi.

Audi power

Talk to me again when you have the charging network.

Video camera side "mirrors" are rather nice gimmicks. The responsiveness (lag) of picture and dynamic range of the sensors is not yet there. Also there is the another problem, when you are looking down at the screen in the doors your are missing what's going on behind side windows with your peripheral vision and therefore you are not aware of any danger from side space at the same time. 👀🤷‍♂️ Audi, rather improve air drag of the whole car body before you cut off side mirrors. 👈 Camera mirrors cloud be big improvement for the driver if used like helper with traditional mirrors.

„42% heavier than the A1“? More like 110%. I guess the A1 is 1.2 tons and apparently the etron is 2.5 tons

Maybe if Audi got rid of the giant, useless fake grill on the front they'd have fewer aerodynamic issues...

Nice to see that Tesla got Audi's ass in gear to build electric cars.

Super

I was impressed to see the competition mentioned, but there really was no need to shit on Tesla. For all their faults, Tesla is the reason this Audi even exists, and even with their production problems they still are and will be producing in much much higher numbers than VW. A little bit of humility from a newcomer to the EV world wouldn't hurt you Audi.

How hard can it be to design a hole where air should go in? And I think it will be so expensive because you also have to pay the two guys to reset your charge port cover

Great audi, Germany

I Love Audi ❤❤❤

Exact same story with how all EVs are created. The Renault Zoe or a Tesla have gone through the same testing (minus the over-kill tenacity). Also, 5:45 adhesive paste? E-Eughh! That's going to be a fucking nightmare to service/salvage several years in the future. Audi whyyy?

It already sells better than Tesla. It's not about development speed. It's about development efficiency.

Porsche should handle the EV development of the VW group since they build electric driven tank like the elefant

Great, now they only need to make the actual car.

Tesla cant match audis quality in anyway period

About Tesla Model 3: "Production problems in particular has damaged its image". So tell us, Audi - how come the Audi e-tron has been delayed? You're having production problems, you say? Interesting ...

"Tesla has lost much of its mystique" RFLOL Let's talk dieselgate Audi. Tesla is the ONLY reason for the e-Tron to exist. A bit more respect and modesty would be appropriate. That said, rock on Audi. Bring on the competition and push electrification to new heights. There are enough challenges ahead to bring back the slogan "Vorsprung durch Technik" when you get things right. I am looking forward to more battery electric models by Audi.

People saying how many problems Audi is having with making the e train but Tesla had a lot of problems to just down want to show it

0.28 drag

A bit premature of Audi, part of VW Group, to go about Tesla's delays when the ID3 is like a year late and still the software isnt finished,,

“Safety is Top priority 9.13“ We then see Project Manager Car . He takes a radio device from the passenger to answer a call about faulty charger door ,Is it illegal to use at hand held radio device while driving or just mobile phone ?.

They are praising the fact that it has two engines while it should have four.

All good but overall efficiency!? What about that. How far will this vehicle go at 100km/h constant speed at -5*C weather if we measure 50kWh from the EVSE?

All that effort and you gave it a fake grill?

I am all for Electric cars they just need more range

Tesla Model S, Model X and Model 3, and maybe other companies designed new bodies for electric vehicles from scratch. The statement at 3:50 "with all other electric cars to date the electric drive was simply installed in the existing bodies" is a lie.

Side mirrors didn't make it to the production, again...

I'll put my money with German technology every time before Tesla

27:52 "Wir haben keinen Staub im Technikfach" Really? He should say: "Da ist kein grober Staub im Technikfach". Please, a little more honesty.

4 lines represents 4 years late than Tesla model X.

I love audi

you are the best on diesel.... good luck!

I am so glad that you were caught for cheating. Completely deserved it... Also, NICE work letting your CEO go to jail. I am honestly impressed with your lack of honesty and morals.

I read the comments and see how many "woodpeckers" are here who can not understand the essence. Tesla is excellent car, but this is only car. VAG made a technologically advanced electrical platform for the production of cars Feel the difference.

well... as they say better late then never ever ever....

Over 1 Billion Autopilot miles driven and guess how many miles this e-tron has? ZERO! Also they have thrown so much resources at this and we are still talking about 200 mile ranges. Better than nothing I guess. The only possible advantage this car might have over Tesla's is the Quatro Drive.

If the team that designed the car can't find and fix an "aerodynamic leak" at the front end that totally messes up the range, how good do you think your local Audi dealer (who hates electric cars) will be able to diagnose and fix problems?

A little bit too late, but good enough...

Anyone with Tesla stock needs to prepare them self for what happens when the German three moves on to the EV market, with them and also the other classic car companies of the world showing up the EV scene is getting crowded. So the question is Tesla up to the challenge.

At least, Audi mentioned Tesla as pioneer. :))) Tesla and Audi e-tron will kill more A3,A4,A6,A7,A8,Q5,Q7.

You designed an electric car from the ground up but couldn't optimize the packaging to give it a real front trunk? Hope that will come soon.

1. This car is really unefficient: 95kwh and only 400km ??? 2. recuperation is nothing "revolutionary", every e-car has it. Come on, Audi 3. This car is not better than a Model X, but it is developed years after the model x. Wtf?! 4. To talk about Tesla's "production problems" is so lame, Audi. Why can't you bring the e-tron to market on schedule ? Software-problems ? So who has production problems now ? If you had a superior product, which you clearly have not, you would'nt have to talk about a competitor and its problems. 5. Go home to Ingolstadt and try again.

Und andere machen das schon seit Jahren....🙄 Aber Audi macht einen auf wir sind die Ersten und die Besten 🤔👎

Please Audi you have great cars and technology but all you cars are small make it bigger what’s wrong with you Make one like size of Range Rover and another like S500 Mercedes

I have an A3 Etron, my first 'toe in the water' for an very limited range EV. It has convinced me that my next car will be a full BEV. The A3 ETRON's build quality was great, but I have received no software updates or anything that might improve or add features. No mobile App whatsoever in Australia. I have considered carefully the new Audi ETRON and the IPACE, only to feel that Audi & Jaguar will not deliver more technology post delivery. I want my next EV to deliver more features and functionality (Car & APP) POST delivery. That's what Tesla does. I think there are major issues for the traditional auto makers... First, they are way behind and way too conservative with software technology and rolling out regular software updates. Second, they are mortally shackled to dealer networks that need to make a margin on sales and ongoing 'service'. The traditional auto makers competitive advantage is gone. Tesla is the new iPhone of the auto industry so have decided get a fully optioned Model 3. I understand (at this point) the build quality will/may be inferior to the Audi, but the technology (enhanced auto pilot etc) and looking forward to even more features and frequent updates after I have taken delivery leaves me wanting the Tesla. In this internet age we should be able to order our car online and we don't want to go to dealers or even service stations. Musk, like him or hate him, does appear to be motivated with altruistic motives to hasten the advent of the electric vehicle (I think that's what I admire and like about him- and gives me another reason to want one of his cars) . I agree with others that Musk has indeed dragged the traditional automakers kicking and screaming into the EV arena. For some of them, history will show they are already too late to radically change their business models and survive in the longer term.