The growth, the maturity, the disclaimer for staining, so happy for you James

Can we talk about how GOOD James’ makeup looks????

The thought James puts into his brand is immaculate. The small details like making the palette look like a literal canvas is cool asf

this entire marketing strategy for this palette is deadass GENIUS, the skit was genuinely iconic, the little poster thing with all the characters was iconic, and the fact you did a full disclaimer about staining as well, AND THE WARRIOR SHADE IS SO SWEET AAAAH, you go james ❤

I love how transparent you are with your products and mentioned the possibility of staining the eye area. I can tell that you're definitely really proud of yourself cause you should!! You did great, James!

Congratulations on your second SUCCESFUL launch james ❤💖

James never dissapoints with his creativity! The packaging is sooo cute. I love it!

I’ve never worn makeup a day in my life and I still tune in every week! Love you sister, so incredibly proud of you 🫶🏽

from getting to know you as the covergirls first male brand ambassador to seeing you own your very own makeup empire, im so proud of you

Not only are these colors gorgeous but the packaging 😍🤯 The inside layout and the intensity of the colors is giving Glamlite vibes and I am here for it!!

I love that the eyeshadow's names actually mean something to you James and I can't wait!!!

As a fan that practically grew up watching your videos from the start of your journey, I can't explain how extremely proud I am of you. We got the chance to watch you grow up both as a person and an artist, your videos have helped a lot of young queer artists to discover their passion for make up, and with that your presence in this community is deeply appreciated. I can't wait to see what this new chapter of your life is gonna bring. I wish you all the best. (I bet your younger self would be extremely proud of you) ✨WE LOVE YOU JAMES 💞

I can feel every sweat and passion you put into this … well done James 🎉

Love when a person learns from prior experiences. This was genuinely nice and I'm excited to see how the colors perform. Best of luck, James!❤

The shade names are so creative! I thought all the shades were BEAUTIFUL lived for them! Will definitely be purchasing this amazing work, well done.

as a teenager from australia i am so exited for this palette to come out. James you have worked so hard creating your name and brand and i am so happy that you have made one of your dream palettes. an we all know there will be more to come. congratulations SISTER!

omg, james, i'm seriously so proud of you for dropping this cute palette! just watched your eras tour video and i SCREAMED when i saw this vid pop up next. so excited for the launch!! 💖💖

The glitter swatches are INSANE. very satisfying to look at, very pleasing to my eyes🤩

this is seriously so amazing, i’ve been watching james for years. it’s just so beautiful to me how much love and thought he puts into his products / brand. you can really tell just by the marketing he does. that alone is something i have never seen from other influencers. the fact he thought of everyone who has different opinions and style when it comes to makeup. the way everything is also affordable is amazing. this is truly growth and true love for his fans. i’m blown away by everything from both launches. it makes me so happy to see what you’re creating james. i can’t wait for more to come!

the passion, the thoughts, the marketing, the love put into this brand is beyond words, I'm obsessed and so so happy for you!!

IM SO HAPPY FOR YOU JAMES🎉❤

BRUH!! I NEED THIS! I love that everything you create is so personal to your life and experiences. You truly are the most true to yourself entrepreneur I have EVER seen! You and your fam and friends are all so Genuine and Wholesome! It's wonderful knowing I'm supporting a great creative who has so much REAL PASSION! Thanks James and don't let anything change you living for you and yours! 🤩🤩🤩

I feel like this is THE perfect palette. I love a simple everyday makeup look and that‘s the reason why the morphe palette never spoke to me BUT I‘m totally getting my hands on this one! It‘s so beautiful and a very well thought color combination that I love so much! thanks James!

Oh my gosh, IM SO EXCITED. I am in love with this pallet you did such a phenomenal job. And the fact that you created this pallet for everyone to be able to use? No matter how skilled? That touched my heart. Since sometimes people don't have much experience, but with this pallet, it can be a start! Great job James 💞 You are amazing and keep on pursuing the best of an artist you can be! 💗💝

Can’t wait to get my hands on this! Congratulations james for this launch! ❤️❤️

I love how much effort you put into the names and the shades and making them meaningful to you but also making them usable for everyone.

I’ve never really been a James fan, usually watched him every now and then, but I can definitely see the growth from when he first started and now. Keep up the great work and I can’t wait to see your makeup brand flourish!

omg the amount of work and effort 'YOU' put into your work is amazing. the details. all the little things. truly amazing and inspiring

I’ve been watching for years and I can’t even begin to describe how much you’ve developed and grown you deserve this James you are amazing and I’m so proud 🥹

I hope you introduce single shades too! As a makeup artist I always struggle with running out of specific shades! It’s always sad to have to purchase an entire palette to get a couple shades back for my kit. This is definitely a palette I would use soooo much! Can’t wait for your future endeavors!!!

The swatches gave me a SHOOK EVERY. SINGLE. TIME. I've never gasped as much as with this palette

im actually in love with the packaging, something about it is so eye pleasing. he’s so beyond talented everything looks so good ❤

6:41 Gold Coast.. just wow. Every part of this pallet is just beautiful! Well done, James. Seriously 😁❤️

So happy and proud of you James.Seeing how you’ve grown from the past to now is amazing to watch.I love you Jamey and congratulations on your 2nd launch.Hope to see more and better launches💜

Not gonna lie I wasn’t at all interested in the paints but this palette was such a good idea. People like me who aren’t interested in crazy colorful looks are the people that NEED to buy this palette I am in love with the shimmery champagne colors that you can use for eyeshadow or highlighter THANK YOU JAMES. my bday is nov 19 I will be adding this to my list

personally, i'm someone who doesn't wear makeup, but i love watching how you promote and grow both yourself and your brand! this is awesome, James! keep killing it

I am so proud and love your progress through out your makeup journey! In 2019 I got your morph pallet and I’m so glad to see you came out with your own!

I'm actually impressed with how beautiful this whole palette came out . Loving that row of pinks 😍 .

it takes a lot for me to be shocked about products these days. I feel like I’ve seen it all. But this is honestly so unique in my opinion! Although it’s “basics” the packaging and everything that makes it special is so cool!

SO PROUD JAMES!!! the palette is BEAUTIFUL 😩😩😩😩

So gorgeous! Congrats on another incredible addition to your Painted line 💕

I just love how he mixes his cherished memories behind all these shades !!!!❤

Congratulations James ! You deserve all the success the fact that you can use this for everything

JAMESS BABEE.. you did it!! This palette is absolutely gorgeous!! I need this right now. Those shimmers and mattes look absolutely stunning, this is definitely going in my everyday makeup kit 🤗🤗🤍

You’ve worked so hard for this!! And you deserve all the support and love omg ❤❤❤

warms my heart how you incorporated things that are special/meant the most to you in this palette!! Cannot wait to purchase this & slayyyyy 😍🐶🏡🎨

We are sooo happy for you James, you have come through so much and we love you. So happy you now have a makeup line. I have all the products you have released and they are sooo good.

I am not the biggest fan of eyeshadows, but this???!! All the shades are soo beautiful, and i am soo happy for you Jasmes! Well done💞

One thing I love about James is that they take in cosideration the good AND the bad parts of peoples opinions on his brand

Congratulations 🎉 James im really happy for you and can we take one minute to appreciate his makeup how it looks ❤

Congratulations sister ! You deserve all the success

I love how he said that the mango color is “kind of weird.” It was nice that he did an honest review of that color! In my opinion, whenever people do things like that when trying to sell something, it makes them sell more and make them more realistic. I will definitely be getting that palette!

James is killing it with his painted launches! I have loved every product he has made so far!!

This was so revolutionary in making the palette look like an actual canvas and the cute detail of 3D paint swatches were so cool. James you go sister so proud of you and everything you are doing.

It's so evident that you put so much thought, effort, love and care into this! I've still yet to have an entire makeup set of my own and your launches will 1000% be part of it when I have one

The shimmers look absolutely INSANE!😻

From The presentation to how highly pigmented to the meanings🥺 everything well put together. Congrats James 🥳🤍

LOVE YOU JAMES!! I'M SO HAPPY FOR YOU, THE PALLETE IS GORGEOUS AND SLAYING💝💕☺

I love the detachable eyeshadow. I always thought that was a good idea! This is going to change the makeup industry. Hopefully they sell refillable shades too :)

You can clearly see how much James cares and loves his fans. Good job James!!

So proud of u James. This second launch is going to sell out fast. Love love the pallet already! Such beautiful colors! ❤

The colors in the palette are beyond beautiful!!! ❤ congratulations 🎉🎉🎉

WELL DONE JAMES I CANT BELIEVE U HAVE SUCCEEDED THIS MUCH SINCE 2019, I HAVE BEEN HER SINCE 2019 LOVE U JAMES ❤❤❤

YOU SOLD ME WHEN You STARTED SWATCHING THEM PINKS. also so so proud of you james, you have came a long way 💞💞💞

OMG THE SHADES ARE SO BEAUTIFUL! I am so proud of you James, you have came a long way!

I'm so happy for you James!!! I'm an absolute neutral color lover and this PERFECT neutral palette literally got me to shed a few tears because of how absolutely fitting it would be for me and how much meaning you've put in it. As a younger fan of yours I'm hoping this palette would be my first ever eyeshadow palette that will use! Can't wait for your next releases and I'm hoping you have the best of luck with popularizing and growing your makeup brand!!!

I’m so proud of you James! You deserve this!

Congrats James. You’re an amazing soul. And it only goes up from here. 🎨

IM SO PROUD OF YOU JAMESS!!! I CANT WAIT TO SEE THIS NEW CHAPTER OF YOUR LIFE AND THE EYESHADOWS ARE BEAUTIFUL ESPECIALLY THE WARRIOR ONE❤❤❤❤❤

The growth. Is amazing plus, in love with the shimmer shades like THE MOST

Amazing job James the palette looks incredible! ❤

Oh my goodness James you’ve come so far we are all so proud of you. your make up looks amazing and so does your pallet. I will definitely be asking for this for Christmas.🩷🩶 x love u sister. Xoxo

Love Love Love the pallet. The whole painted launch is so iconic I would love to order the pallet and some paints soon! this is amazing James and I love the growth. I love the way you named the shades and just the whole painted collection is amazing. you really deserve it James. XOXO

so much respect for disclosing! I love you you came such a long way and yet your still so down to earth and sooo relatable 🥺 you deserve it all pookie

YASSSS PAINTED IS GROWING 🎨

JAMESSSS THIS PALLET HAS ME SPEACHLESS!!!

I’m so happy for you James, I literally love you so much 🫶🏻🥹

I CANT EXPRESS HOW EXCITED I AM FOR THIS IM SO PROUD IF YOUU

I’m SO excited for this product I’ll definitely be buying❤

This is so cute!!! I love how excited James is about it too. It’s so refreshing!!!

I have 3 alarms set. Set up tiktok shop. I HAVE TO HAVE THIS PALETTEEE!!!

SO PROUD OF YOU!!!

This palette is beautiful!!! 😍

I can't put into words how proud I am of you ❤

I’M SO DAMN PROUD OF YOU JAMES 🥰🥰🥰🥰

You have done absolutely fantastic James!! Well done 🎉❤ the palette and brushes are phenomenal ❤❤❤

with every swatch i fell in love with this palette more, so proud of you james! can’t wait to add this to my collection and improve my looks:)

This is amazing! ive watched you from the sister squad and seeing you come this far is so inspiring😭 Love this for you will deff’ be buying!! Can’t wait for launch day!

So, this will be available in TJ Maxx by Christmas.

My god, I just fell in love with those colors😍💟 Congrats James, your products are incredible

The swatches and colors are INSANE OMG MY JAW DROPPED MORE AND MORE as you went through the shades. Instant order

I have no words.. I am SO proud of you. You are what all influencers should be striving to be. So real so authentic and you put your heart into your work, not just your painted line, every minute of your videos. The fact you’re younger in the beauty community but you have them looking up to you speaks volumes. You don’t know how proud we are ❤️

I can’t wait to get this palette I’m so excited ❤

Congratulations James!! So excited for you yet again. I have loved watching you grow and learn and it makes me so happy to see you continue to grow and be successful

SUCH A SLAY! from the vision, the packaging, the shade names and the product itself! congratulations james! looking forward to buying this palette!

Congrats James! I’m so fucking proud. You’ve come so far. I really hope I can get my hands on this palette. It’s so beautiful. I’m sure it’s gonna sell out but I’m definitely gonna try to get it when it launches.

Okay, I may not be a James fan, but I REALLY want to try this pallette. The design, aesthetic & colors are LITERALLY up my alleyv

Can we just appreciate how James makes sure everyone satisfied ❤

I love how all of the shades are very personalized to james and how they arent only based on colors!

November 14th ahh my birthday