The history of New Balance - the technical sponsor of one of the strongest teams of our time - Liverpool. How did the famous brand with the logo in the form of the letter N appear? What is the trick of the American producer? In which direction will the strategy of “Balances” in football change? Why do they have no equal in running? Answers in the video.
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Our content is for those who are already playing or just about to play football, as well as for those who want to learn about it from an unusual perspective. We talk about football technologies and equipment: reviews of equipment and boots, analysis of production technologies, the history of sports brands and much more. Only author and exclusive content.
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