Packaging Design Challenge: 5min vs 30min vs 5hr

Рік тому

Will 5 Minutes be enough to create a killer Logo and Packaging Design? Let's find out!
Get 10 FREE Images from Adobe Stock ► bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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We're designing packaging for Potato Chips in 5 min, 30 min, and unlimited time! For each package, we'll design a layout, gather stock photos, add custom illustration, choose fonts and typography, and put it all together to form a final product. Each package also gets a logo design.
We'll see how big a factor time makes when designing packages in Adobe Photoshop CC 2022.
Whether you're a beginner or an experienced designer, this challenge is a fun way to try some new skills and see how you measure up! Give it a go yourself!
Work Request
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partnerwithbrandon.com/
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)

КОМЕНТАРІ: 1 700

@BrandonShep 3 місяці тому

If you're a UKpostsr, try my new app ClickPilot 👉clickpilot.app Test your Thumbnails & Titles against your Competition before you upload! Even use it to find viral thumbnail concepts for your next video :)

@iambread100 3 місяці тому

bir

@jacquelinefarago 2 місяці тому

𝓘 cαղ 𐒀𐒐ႱᎽ 𝚖𝚊𝚔𝚎 𝗂𝗍 𝑜𝑛 ꊰ꒒꒐ꉣꋬꉔ꒒꒐ꉣ

@mukulrubel9122 Місяць тому

Iiii8iijpoipiio😅😊😅😂😮🎉😅🎉😅🎉😮😊😂😮🎉😅🎉😅🎉🎉😮😂😊❤😢😂😮😮😂😂😢😅❤😂😊😂😮😂jwi😊😂😮😂😢😂

@happy_star_yippee 19 днів тому

people need to hire you to make chip man decorations

@lt_beats_official Рік тому

i would buy the first version, just because it looks so different. I've never seen a white potato chip bag and therefore it looks extremely classy and elegant.

@trebor2485 Рік тому

Cape Cod Chips. I eat them all the time

@AnonsTreasures Рік тому

My thoughts exactly. Simple packaging for a simple "ingredients you'd find in your kitchen" type of product.

@vickomen3697 Рік тому

minimalistic, just like my Navy SEAL rations. Perfect.

@ikks9312 Рік тому

San Carlo potato chips, probably one of the most famous in Italy

@MaxxyMan Рік тому

Old Dutch

@alfvina Рік тому

Not only youre a great packaging/graphic designer, you’re also a great motion designer/video editor!

@BrandonShep Рік тому

Thanks, appreciate it! Editing is one of my favorite things to do

@lfxqc Рік тому

@@BrandonShep if you don’t mind me asking, how did you get into and learn about editing like this?

@BrandonShep Рік тому

@@lfxqc I started my editing journey as soon as I started making youtube videos. If you go back and watch my earliest videos, the editing is super simple. I watched other youtubers and picked up some editing tricks and applied more and more each subsequent video. Really it was just all about trying to make the next video more entertaining than the last, and a lot of that relies heavily on trying new things with editing. The great part is that you really only need to know the basics of an editing software (like after effects) to do 95% of the stuff I do in my videos.

@hadim_mc Рік тому

@@BrandonShep So basically experience is important

@BrandonShep Рік тому

@@hadim_mc Like everything else in life :)

@jacoposandrini2509 Рік тому

I really love the 30 minutes version 🤩

@PokoTheDinosaur Рік тому

Same, the 5 hour one is a bit to much

@GR74Rishav Рік тому

same

@fidgety48 Рік тому

@@PokoTheDinosaur 5hr looks like a big brand, while the 30m one looks like a better tasting offbrand

@Mintuber Рік тому

@@PokoTheDinosaur I like the minimal green

@Artist_jess Рік тому

I love when he just does his own thing 5:42 😂

@theevil_Dem0n Рік тому

I think the 30 Minute one is the best one in my personal opinion. Simple yet so effective

@3ditzplusart Рік тому

I agree

@peterhiser7883 11 місяців тому

5 hours one looks so good though.

@theevil_Dem0n 11 місяців тому

If he put the logo on the 30 minute one, it would have been perfect

@Iloveseltzer 10 місяців тому

I agree

@Soupissauce 7 місяців тому

same the only thing i wish it had is the logo but i guess there is a time crunch

@defcon1gaming Рік тому

I feel it would be super cool to do this in the reverse direction. The longer ones first, then shorter times as you go. That way you can try to see how many of the ideas you came up with in the longer ones you can use to assist yourself in the shorter times.

@undefinedfuck1301 Рік тому

Yess that's a interesting idea

@monhi64 Рік тому

Hmm I’m not sure I feel about that because it’s almost like cheating the time limits and changes the whole experiment conceptually. But as a variation, especially to compare the results to when it’s done the more realistic way like he did here would be interesting

@theorangeoof926 Рік тому

@@ChaosLord5129 Jeez man keep that negativity to yourself, at least criticise the idea instead of needlessly attacking someone’s character.

@steamrat3593 Рік тому

@Choas_Lord_512 but you are just cutting the top off a dandelion. You needlessly insulted someone. What will that do to stop the spreading. Exactly. Defeated by your own argument

@coldgrumpytree5441 Рік тому

@Choas_Lord_512 Grammar.

@santiastronomo 10 місяців тому

The 2nd one with the special font from the 3rd one and Black Pot logo from the third one would be ABSOLUTE PERFECTION.

@retha90 10 місяців тому

That’s what I said. Totally agree.

@davidaseweje 8 місяців тому

yurr

@mnk199245 Рік тому

Honestly liked the first two the most with the second one being the strongest design. My problem with the last one is the chip type that you used in the packaging, pringles style stackable chips make it seem much more processed than the home made style that kettle chips are supposed to evoke.

@davidhirt9129 Рік тому

I thought so too...

@worminator314 Рік тому

IT BOTHERED ME TOO! Especially cause they looked like a BBQ flavored chip and not at all like what Sea Salt + Herb would look like.

@stinkydoober 11 місяців тому

yeah i was looking for a comment like this

@da_coolest_animator 11 місяців тому

ruined your 222 likes

@Ashlord 11 місяців тому

Yeah exactly what I thought!

@fullmetal_hunter Рік тому

I think this video is just proof that with enough time, a graphic designer can achieve a top tier (and also very memorable) design. I love how every single one of the designs still look marketable, not unfinished. Your channel keeps me motivated for the road i'm going for in life.

@stillnotstill Рік тому

Good luck on that road!! You got this!

@hiephale2027 Рік тому

I never thought such design could be achieved so simply! The way you walk us through your thinking process is a joy!

@BrandonShep Рік тому

Thank you so much! Very happy you enjoyed it :)

@Optora. Рік тому

@@BrandonShep the first one only took u 5 minutes but looks so classy elegant I would buy it instant 😂

@TheAmazingMooCow2 Рік тому

i thought the last design was a bit noisy at first but once the black was added it in looked incredible!!!

@starburhst Рік тому

This guy deserves way more recognition than he gets! He’s the best designer I’ve seen! He’s flexible, creative, and makes FANTASTIC designs! I just wish he uploaded more often so I could watch more videos ❤

@BrandonShep Рік тому

Working on a bunch of things for 2023, so I'm a little slow on posting right now. But a lot of great things are coming!

@ellifsyaa Рік тому

@@BrandonShep ahhh!! I literally can not wait 😊, I have a video suggestion of a making a healthier Cereal into a kid version (sorry I said this before) u don’t have to do this Ofc❤

@godwinemerine9669 Рік тому

ngl, that first version of the potato chip was actually pretty good. The minimalistic style was super nice and modern. Great video by the way

@Sanjay_Singh_Bisht 9 місяців тому

If, I would be the CEO of some potato chips company, I would surely choose second one. top notch color distribution.

@ron4212 Рік тому

This is crazy good! That last one is nuts. The edge duplicate + highlight combo to get a 3D effect? Genius

@BrandonShep Рік тому

Thanks a lot, Ron! Glad you enjoyed it 😀

@sosmuradyan Рік тому

Brandon, please, don’t stop and don’t freeze your channel any more, i missed your content and talent, appreciate what you are doing for us, thanks a lot, keep doing ❤️

@BrandonShep Рік тому

I don't plan on going on anymore year long breaks 😂

@isabelleossey6762 Рік тому

I agree. Please keep making those videos. We learn a lot.

@eyyyy9156 Рік тому

I feel like the second one is so good! The packaging immediately lets you know what you’re buying, while still looking nice and professional.

@negkoray Рік тому

I can’t tell you how relaxing it is to watch these. I’m a filmmaker but I love watching your videos.

@saadia1403 Рік тому

First, I was impressed with the first one, then with the second one, once you added the textured green, the herbs, salt and adding shadow, I was mind BLOWN! the third one, with the text bending and popping the all natural ingredients with the wood texture was PHENOMENAL! the last minute black was definitely a great choice! if the black pot label from the third one could be on the second one, it would be my favorite

@SlapShotts Рік тому

I really think the second one was amazing!

@BrandonShep Рік тому

For the amount of time, I think it turned out really well too 😄

@ellifsyaa Рік тому

My personal favourite will still have to be the last one, it just tied all the perfect element together , the 2nd look amazing tho

@alexortiz8738 7 місяців тому

Hi Brandon 👋

@estudio6453 Рік тому

I love how he describes the process and the elements in the making of the "Black Pot" logo at ~ 10:04 so simple while it's probably one of the best designs I have seen for a logo... amazing job!

@compitalc 9 місяців тому

5:58 Boy, you didn’t have time LONG AGO. (The time was up lol)

@challefd108 Рік тому

The last one is Wow, i do be liking simple designs more and more tho, so to attract people i think the last one will work perfectly, my test is the second one, it's impressive how the right time can lead to such a result, so advice to clients out there, DON'T RUSH YOUR DESIGNERS

@BrandonShep Рік тому

Exactly! Often the best design only comes after trying a bunch of bad ones. It’s a process

@soumyaranjansahoo8479 Рік тому

It looks simple but it takes 270 mins so something may happen in between

@OurCumrade Рік тому

@@BrandonShep yep

@gerradin 9 місяців тому

@haiitsmarebear Рік тому

You're one of the best graphic design channels out here, criminally underrated!!

@UrLocalTurtle 10 місяців тому

The 2nd one or you would say 30 minute potato chip bag is my favorite because, it’s simple but also detailed at the same time, and the green contrasts really well with the herbs. Another thing, I would buy all of those chip bags, great job!

@einbisschenmehroderweniger Рік тому

Duuude I’ve binge watched all your video in like 2 days, keep ‘em coming!! Great stuff and so easy to understand all your thought going into the projects

@cowciumchloride5702 11 місяців тому

Wow! Your third potato chip bag design really did look like something that may be found in a store! Keep it up!

@KANGJIAYIMoe Рік тому

I like how he spends hours designing a chip bag but doesn't sell it

@adrodjr Рік тому

I am so glad the algorithm blessed me with this video! As a fellow designer, I’m always longing for more design channels to watch. Just subscribed, can’t wait to see more!

@ldus Рік тому

So happy you're back! Amazing work as always :)

@FLiCKMAAAN Рік тому

Goes to show that more is not always better. But adding all those little details is really fun so I can relate.

@thedevranaofficial Рік тому

Just subscribed and have been binge-watching your videos! I realized you were on a hiatus. Man, I AM BEGGING PLEASE DON'T LEAVE YT NOW! I need creators like you! These types of videos are so good and educational! I am loving your channel!

@BrandonShep Рік тому

Welcome aboard, Dev! Glad you're liking my channel so far! And don't worry, no more year-long breaks 😂

@jeffhack Рік тому

9:33 "maybe even take a little chip out of there" NICE pun!! 😂🙌🏼

@someoneontheweb4303 Рік тому

So glad to see you on yt again!

@KeenyNewton Рік тому

Each one of these was amazing. The road to perfection. This was a great video. Thanks for doing this.

@YoutubeAlgorithmIsTrash Рік тому

5:53 bro didnt realize he ran out of time lmao

@AllYourBaseAreBelongToU5 Рік тому

You’re so good at what you do. Not just the design work, but the overall quality of the videos. Very entertaining.

@eggos73 Рік тому

i like how the second and third pop out in their own way and how all the things fit so well together

@cherryhappily Рік тому

This video was in my recommended and it lead me to watch all of your videos in a day!! I love your video editing too, it’s a lot of effort but we really do appreciate it!! This video was super entertaining

@BrandonShep Рік тому

Haha, that's crazy! Thanks so much for the support :)

@williampowell9013 Рік тому

These are awesome, I love the last 2 designs. Your videos always inspire me!

@BrandonShep Рік тому

Thanks a lot William! I did like the last 2 as well :)

@austinoverthere8898 Рік тому

i love your energy bro. keep up the good videos theyre all great

@notgraphical 9 місяців тому

This was great! Loved it!!

@IkeDesign Рік тому

Takes me back to the Pancake Mix videos, but with a more modern and fast paced twist to it. Good job Brandon!

@BrandonShep Рік тому

Haha yeah, I had the same thought! That's partially why I made the final changes in the end.

@jeltedejong3136 Рік тому

Crazy how the last one took him over 4 hours, yet I (and as I've seen some others say) like the second one better. Still really impressed by all of them!

@josecarloscalderona Рік тому

All of 3 designs are great, I mean... in 5 minutes you manage to create a minimalistic yet elegant and great looking package, simple... yet effective. That skill is priceless! New subscriber! I love your work.

@howles6196 Рік тому

This channel is a gold mine, please do more videos as this one!!!! Keep up the amazing content!

@emnersonn Рік тому

i love your persistence when it comes to always drawing the shadows or using a separate flat color layer instead of just using a drop shadow i don’t understand why you do it, but i love it. great video

@BrandonShep Рік тому

Because Drop Shadows are very inaccurate :)

@emnersonn Рік тому

@@BrandonShep in what way do you mean that? not trying to argue here, just interested

@BrandonShep Рік тому

@@emnersonn Drop Shadow treats the object like every point on it is equally as close to the surface it's casting the shadow on. This is true of flat objects but not of anything that has a more complex shape.

@emnersonn Рік тому

@@BrandonShep thank you :) i’ll take this into account in my graphic design in the future!! i really appreciate the tip

@insertusernamehere8125 Рік тому

tbh all of them are amazing in their own ways and all look very appetising. the first one is very unique, second one looks professional in a simpler way and the last one looks extremely detailed and professional.

@PumpkinPails Рік тому

Your videos are just absolutely amazing. You put so much creativity into the entire process of the design, the editing, the sound design, and each video is entertaining from beginning to end. I only came across your videos this week and have already watched all of them. You've reignited my love for graphic design and made me want to experiment with so many new techniques and methods that you've demonstrated. Thank you! I hope great things come your way.

@SnakeMC96 Рік тому

I would buy the first one. The other 2 scream "please buy me, I look fancy" like they are trying to sell the bag not the chips, while the first one looks like is selling me just some good chips.

@443Cosmic 9 місяців тому

Bro you delusional if you buy a plain white bag with chips and some black texts 💀 That’s some bad designing bro 💀

@yeri1139 10 місяців тому

I think making the "sea salt & herb" text the same color as the "all natural ingredients" would make the last design look a lot better! Especially since you changed "kettle chips" to white and that would also make the different (black vs wood) sections more distinguished!! With that change Id love the third design

@piddleco7004 Рік тому

Congrats on 100k! I really love how creative your designs are. You are so talented...

@honkar6485 Рік тому

bro, u deserve to be way more famous, KEEP UP THE AWESOME WORK!

@MAPA3MA Рік тому

Hi, Brendon, I like your work with text and different ways of fixing letters and curves of fonts - it looks very cool and stylish, regards!

@BrandonShep Рік тому

Thank you, I appreciate it!

@namikazelevi 11 місяців тому

1:10 To be honest, I would buy this😂

@nela9937 Рік тому

i recently found your channel and i've watched every single video, absolutely love your content!

@losermiya3942 Рік тому

i love this video, please make more of these! great work

@discipledylan Рік тому

This type of video is really entertaining! That last package looked so good, that black color up top looks premium and contrasts very nicely! 🙌 I had a video suggestion, there’s a new suite of design apps called Affinity and they did a huge V2 update a couple weeks ago, might be cool to see a video of you checking it out! The apps workflow is great (it’s the equivalent of opening Photoshop, InDesign, and Illustrator files seamlessly between apps.)

@BrandonShep Рік тому

I'm a big fan of the Affinity apps! I honestly prefer their UI's to Adobe. I had considered making some of my videos with them, but Photoshop is soooo prevalent, I'm not sure if it would be a hinderance to my audience to use something unfamiliar. Will consider it though!

@discipledylan Рік тому

@@BrandonShep I really like their apps too! That's understandable since Photoshop is more prevalent. There's few UKpostsrs on the Affinity side which could be a big new audience, but I get what you're saying. I'm excited for the next video! 😃

@Saiscania Рік тому

Now I'd really love to see how much of a difference in sales these packaging make! Because strangely enough, sometimes, the more stylized or simple designs attract even more people that the more professional and detailed ones

@Saiscania Рік тому

@@moth821 totally makes sense. I would too. But then again, if there wasn't the third packaging, I'd buy the chips with the 2nd design!

@AYUYULIKE Рік тому

All the packaging looks good, even the one you did in 5 minutes. I love them all. 💕

@huuniti5525 9 місяців тому

As i am starting my graphic design career, just wanted to say, you’re they only channel i watch on youtube these days. Absolutely amazing

@kingbling7571 Рік тому

I preferred the second one even though it wasn't perfect. It felt simple and elegant despite the small amount of time spent on it especially when compared to the final one. Of course but that doesn't mean the last one wasn't good either :c

@Yayarayaya Рік тому

They are all nice but if i would see these three packages in the store i would definitely grab the third one 🙈

@azulaychloe8091 Рік тому

This is absolutely insane! I'm mesmerized

@sail.2695 Рік тому

I found your channel recently, and I'm still watching your videos from two years ago. Your process and design skills are great. I look forward to watching your latest.

@lenagordon8886 9 місяців тому

7:48 I NEED TO KNOW THAT SONG

@happy_star_yippee 19 днів тому

It sounds like crim3s - lost

@TR-wm3sg Рік тому

All three of them had their strengths and could be appropriate depending on what the customer was going for. Regarding the first one, when you made a comment about the white background being undesirable because it's boring, I immediately thought of Cape Cod brand snacks since their original chips come in a bag that is mostly white. While the third bag you did is certainly the fanciest, I do like the simplicity of the first bag, especially with respect to a food product that is trying to give off a healthy, simple, back-to-basics vibe.

@fantasmoman 11 місяців тому

Wow I love the third version so much.I just wish there were more pacaging designs like yours.

@presidentedits193 Рік тому

I Love design ideas and tips and you easily make the best videos teaching people how to do it, and it's entertaining to watch in general!

@aguamicoidosomes 5 місяців тому

Bro for the 30min he used like 34min 6:06 look at the timer

@nirb-go-brrr Рік тому

Look at the clock! 5:35

@TxMxT27 Рік тому

Please upload more! Your design skills are awesome!

@Kooptrot Рік тому

I like the first version best because it’s super simple and clean and it makes it feel like a healthier bag of chips

@Someowne Рік тому

american chips have 226g???? the most i can find is 140g in moldova, what??

@amandacourtney3519 Місяць тому

America isn’t the best when it comes to food

@TheQarir Рік тому

Amazing content @Brandon, as always 👏🏻👏🏻 My question is how and what type of file will you send for the final print? It would be great to have more insights on the print phase 🙏🏻

@BrandonShep Рік тому

Those questions will likely be answered in my next video!

@bookofthoughtsx Рік тому

@@BrandonShep This question is always going through my head. So excited to see a video addressing it! 😍

@brandonmcbee1149 Рік тому

@TripleA3 Not to take anything away from Brandon's next video, but I occasionally do packaging design with the company I work for. Generally, the company producing the package will have an unfolded template that you just place your design onto and send back. I like Brandon's idea of designing on a mockup. It does give you a better idea of what the finished product will look like, and it makes a bigger impact during the client presentation. The only downside is that it's not always easy to find a mockup with the exact specifications as the actual bag, so you may end up making slight layout adjustments on the final product.

@NektoDesigner Рік тому

It depends on a print company, but usually the TIFF file format is the most preferred one.

@TheQarir Рік тому

@@NektoDesigner Thanks Nekto! I was actually talking about the content of the file rather than the extension. Should it be designed as dielines or any other format?

@ItsKevin183 Рік тому

They all look so good, love the simplicity on the first one. (even if it wasn't intended)

@budaloops 11 місяців тому

Enjoyed it. It's so inspiring to watch another designer go through the same type of process that you struggle with, but then to come up with a satisfying new result!

@hamsteruf Рік тому

6:32 it's not 30min, it's 34min!

@realrunnow 11 місяців тому

bro made the stranger things logo 7:55

@jean-baptistelejoncour9149 Рік тому

Man I just discovered your channel and damn! The quality of your videos! Everything is so neatly done, and the designing job is also so good and interesting, can't wait to see more hahaha!

@BoltsF1 Рік тому

This is actually insane you just earned a new subscriber

@brick2926 Рік тому

0:35 *LOREM IPSUM*

@brodyhutchens9819 2 місяці тому

HUNGRY. (Edit) (4 minutes later) NOM!

@1997AlexB Рік тому

These videos are so great. Having a blast watching them

@melsyoutube Рік тому

this was so cool, i’m glad this came up in my recommendations!

@stillnotstill Рік тому

Honestly, to me the best part of this video was the shadow stuff and I loved that you mentioned that that was a part you like too cuz I think it takes it to the next level no matter how long you're spending

@VivianCnare-wh3uq 8 місяців тому

You’re a design pro, new sub

@TheLonelyGamer_17 Рік тому

*You are amazing! I think the whole world needs to see your amazing skills!*

@declanpaterson-halsey4695 Рік тому

Your channel is honestly the most entertaining design channel i’ve encounted on UKposts. I discovered this video on my feed and have explored more of your other videos, they’re all done to the highest quality. The way you describe your design process is extremely captivating. Posting this comment before you blow up man! Keep at it.

@ellifsyaa Рік тому

frr I keep rewatchinf all his videos

@hasnainahmed5647 Рік тому

That was actually great! Keep up

@williebjornbom9100 Рік тому

This is reaally good content, I love it!

@livxxxxxs Рік тому

I loved this! Pleaseee, do this kind of videos again! Your work is amazing 💖 ps: I loved all the versions, but I felt in love with the 30 mins one

@Blackbrabx Рік тому

OMGG IT LOOKS SOO GOOD!!!!

@reginabest4266 Рік тому

I love how each of these has a different feel depending on the target market!!

@whenthe277 11 місяців тому

So awesome! I've been using adobe for 2 years now - so these designs seriously impress me. Everything on these designs is super well executed and pleasing to the eye. I hope I can design as well as you someday!

@Dogflamingo Рік тому

Great video bro. Your peanut bar video popped up in my feed while the ads were playing in the cinemas, and I've been binging your content ever since. I've noticed adding shadows/lighting helps a lot in all the designs. You've got a very gentle presenting voice, keep it up man.