Brandy Hellville & The Cult of Fast Fashion | Official Trailer | HBO
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Місяць томуIt all comes apart at the seams.
#BrandyHellville & the Cult of Fast Fashion, an HBO Original Documentary that uncovers the toxic origins and culture of the teen brand and the global ramifications of mass-produced clothing, premieres April 9 on @StreamOnMax.
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@caitlingill Місяць тому
Brandy is like “2000s teens Hollister” just for 2010s teens
@janesays1278 Місяць тому
But even worse because they only had one size...
@carlyalakija4703 Місяць тому
But worse cause they were extremely fatphobic
@JSS90 Місяць тому
So another Abercrombie & Fitch got it.
@caitlingill Місяць тому
Brandy is like “2000s teens Hollister” just for 2010s teens
@samanthab1923 Місяць тому
No, A&F’s stuff lasts. My son still has some hoodies & tees.
@JSS90 Місяць тому
@@samanthab1923 I'm talking about the documentary about the company. Abercrombie & Fitch has a similar one on Netflix.
@JSS90 Місяць тому
@@caitlingill I'm talking about the company Abercrombie & Fitch has a similar documentary on Netflix.
@SarahRamsingh Місяць тому
Yup, we always had these garbage stores. They never got my money.
@einsiol Місяць тому
This feels like Groundhog Day! How often are we going to hear the same story, over and over again, until people learn!?
@bonnieho4810 Місяць тому
Can’t agree more! I remember having an issues with BM when they first came out. I was a teenager back then. I think it’s arrogant to only sell one size for girls and creating body anxiety. Interestingly, I seem to be numbed by this now, because despite everyone has been talking about fashion inclusivity, sustainability and how bad fast fashion is to the planet, it hasn’t change that much since then. Tbh, I think the situation is even worst on all those three topics.
@alyzu4755 Місяць тому
Humans NEVER learn. 😔
@KhrysPKreme Місяць тому
If they learn what are the people with good sense going to watch ?
@alyzu4755 Місяць тому
@@Expatlife4 Lately I've been wishing I were a robot! 😂😂😂
@lynns4426 29 днів тому
💯 It's one of the most American stories I've ever heard. So every few years same old same old..
@SoccerDua 27 днів тому
It’s actually a great documentary for the sole purpose of it shows where “donated” and thrown away clothing ends up in Ghana. It’s heartbreaking.
@TheMichaelCheung 28 днів тому
When is the Shein documentary
@pinkapoppy 15 днів тому
there’s a great one on all 4
@cocoforeverrr 11 днів тому
@@pinkapoppywhat's it called
@MichelBinkhorst 11 днів тому
Hopefully right before the Temu one.
@wndrlnd6809 День тому
@@cocoforeverrrI think it's called 'Inside the Shein Machine'.
@regisnyder Місяць тому
The reason why this story is so repetitive (per a lot of comments posted) is because we don’t demand with our dollar for better quality, sustainable garments. The fashion industry as a whole is “fast” - even the top luxury brands move trendy items out. It’s a business built on capitalism, not sustainability.
@johnnyfive9815 12 днів тому
No ... the reason is women don't care
@Esther-32013 Місяць тому
It felt genuine bc it WAS genuine, lol. Ok.
@vavosa 28 днів тому
This line sent me to the galaxy lmfoa
@Mayciann 22 дні тому
To be fair it actually was, at least at some point. The main photographer for their instagram from 2014-2017 was a highschooler
@Khous-yg1ur Місяць тому
They seem to only sell basics.... like just plain tanks and skirts, shorts, etc. I don't see what the obsession was
@Seventizz 27 днів тому
Because they’re cute and not bombarded with pride propaganda made specifically for a type. Not everything is for everyone and that makes their customers happy. There’s nothing wrong with that.
@random95725 27 днів тому
@@Seventizz wow how do u bring in politics into this. U ppl are obsessed 😂
@Seventizz 27 днів тому
@@random95725 Because the documentary doesn't exists to do just that?
@Seventizz 27 днів тому
@@Khous-yg1ur Upscale clothing brands exist. How is that a problem?
@Khous-yg1ur 27 днів тому
@@Seventizz It's not a problem. However, when its all the same thing you can get at Target, Kohls, Walmart, or Old Navy, and they tripled or quadrupled the price, then that's ridiculous.
@taylormares1071 Місяць тому
i was so excited for this doc but now not so much it seems quite repetitive. we see this in fashion everywhere
@SoccerDua 27 днів тому
It’s actually a great documentary for the sole purpose of seeing where “donated” and thrown away clothing ends up in Ghana. It’s heartbreaking.
@SarahRamsingh Місяць тому
I'm so out of touch. My dumb self thought the lady from Real Housewives of Beverly Hills owned this company (Brandy Glanville).
@joeyree22 Місяць тому
Umm so did I! 😂
@regisnyder Місяць тому
😮
@EmilyAdams_theAltaCreative 28 днів тому
Me too! 😂
@IAmLRose 25 днів тому
You’re not the only one lol
@mialegg2556 24 дні тому
Me too!!! I was so confused 😂
@matchamatcha101 29 днів тому
I walked into their Santa Monica store in my early 20s. Saw a huge line in front of their store in Toronto last month.
@au_barb 29 днів тому
Do Lululemon next. 💅
@laurenr3364 29 днів тому
😂
@amydearing9866 Місяць тому
Never heard of it. Glad I’m old
@cinephile1712 Місяць тому
There have always been fast fashion brands regardless of age. This is just one of them that’s a pretty bad offender.
@samanthab1923 Місяць тому
Same here. 😊
@SarahRamsingh Місяць тому
Hollister and Abercrombie and Fitch of our time.
@azeemahnakhoda1869 Місяць тому
How old are you? I’m 32 and I used to wear it many years ago… obviously can’t fit into it now. But u probably did hear of it a decade ago
@Razor_Bunny_ 27 днів тому
@amydearing9866 _ I'm young and I've never heard of it. I asked at least 6 people and they've never heard of it either. They're trying to make "fetch" happen 🤣😅🤣
@Audrey-kv8hx 27 днів тому
I’m a size medium and once I walked into the store and I felt so judged 😭 never came back
@InfestedLice 24 дні тому
I went to the Brandy Melville store over in Chicago (this was my first time ever) and honestly, I felt so out of place being a POC girl 😂 as if I wasn’t meant to be there. It’s more of a me problem though, my insecurities skyrocketed.
@severeconstipation. 17 днів тому
ok that sounds like a you problem
@sonyaroland8642 16 днів тому
@@InfestedLiceNot a 'you' problem! Racism, Misogyny, elitism... a SOCIETAL PROBLEM. Dangerous messages to youth about their worth and place in this world can be deadly. Hope you know your worth these days!
@desinerpurple Місяць тому
As a member of Gen Z, I never bought from Brandy Melville. Never really cared about it honestly. I think a lot of stuff that gets social media hype doesn't always touch the normal person.
@StephieOmbre 25 днів тому
I think their are some worse brands out there like SHEIN temu and stuff but this doesn’t mean it’s not terrible
@chanellejoy9789 Місяць тому
this was the supreme for girls
@maymay-ci1oi 28 днів тому
No, only mean white girls
@sabrina.natalie Місяць тому
I’m not a petite, skinny white girl - so Brandy Melville never appealed to me at all. Never got into it.
@severeconstipation. 17 днів тому
okay?
@leahjennings9181 Місяць тому
I did a speech in 8th grade about the problems with Brandy Melville
@morbiddiathesis4428 19 днів тому
Good for you! Do you want a gold star?
@sonyaroland8642 16 днів тому
Ignore the haters! Good for you...to have seen and called out the monster in 8th grade!!! Never lose your voice... 💪🗣
@Mistardmuster 26 днів тому
This is such a weird topic and tone for this discussion like...Brandy Melville is not the first to be size exclusive and push a body image "ideal" within their brand. They are not special for being part of fast fashion or for taking advantage of employees. Out of every exploitative brand I just feel like it's weird to focus on Brandy as some evil cult company when you have Shein, Temu, old Abercrombie, and hosts of other brands doing the same thing.
@user-jo4tt6et4x 23 дні тому
And Forever 21
@CallmeMissCandice Місяць тому
American Apparel did the same
@rjane17-pz6dm 29 днів тому
This! Yes they did! I was obsessed with AA as a teen because they were the IT store for ~hipsters~ and I had a colostomy bag that I wanted to hide, so their skirts and dresses were perfect for that purpose. I don’t think I EVER met an employee that didn’t make me feel like I was putting them out for existing because I wasn’t “cool” enough, or didn’t harbor enough angst. Wasn’t sad to see them go.
@imjuliewaters Місяць тому
I have never heard of this brand. The clothes look plain and like everything you could get at Walmart or Target.
@morganlovesgarlicbread 13 днів тому
Because you’re a land whale
@AlenaGVasile 28 днів тому
Where can I watch in the uk
@collegefraud1308 Місяць тому
I went into one store, one time, I couldn't tell if the clothes were for teens or little kids cuz they were so tiny!
@lilacsmith 9 днів тому
They fit my 68 year old mother
@user-rc3ii4jd8v 7 днів тому
It’s for skinny girls
@ilidog 27 днів тому
Never heard of Brandy Melville before this and not impressed after seeing it
@Mega23Channel 24 дні тому
I just ordered everything they had online, even the clothes that won't fit. Amazing, Doc!! But I'm NOT shopping at Zara ever again!!
@c94796 6 днів тому
Yesssss
@Moondustsmellsfunny 21 день тому
And there are still people lined up outside its stores 🙄
@opaljk4835 Місяць тому
Hey is that that lady from quiet on set?
@ThatGirlOverThere211 Місяць тому
My thoughts exactly lol and yes it is!
@jimmyrade7815 27 днів тому
All of their clothes look like they come from the free sewing patterns they have online 😂
@haleynsskill9935 28 днів тому
This is what reality means and to be your own person to many people wanna have Instagram fake lives and are surprised when it doesn't turn out that picture way!
@JulyMoon82 26 днів тому
I have never heard of this company or brand. I was obviously not the target buyer of this brand. Reminds me of AE (American Eagle) back in the day.
@julesmum9781 28 днів тому
This is Abercrombie and Fitch repackaged
@stingraytor Місяць тому
YES
@Theeosees 12 днів тому
Ghana: "We're destroyed and impoverished" Brandy Melville girl: "Imagine getting paid to take pictures in clothes, it was haunting" Ok kelseyanne are we done caring about fake rich people problems
@sophehe 14 днів тому
when can they make this viewable in the uk? HBO needs to get over here already
@LVLexus 28 днів тому
Ok I get the problem with the company being racist but come on parents, the whole thing with body image starts at home. Raised two girls and I was very much aware of my role as a parent on this.
@ryanreyes5440 21 день тому
If they only made one size, isn't that greener than making it in other sizes?
@chanelsunshine 28 днів тому
till this day ... there are line ups of girls waiting to go into the store
@bergenleigh8256 4 дні тому
I didn’t need a documentary to tell me this-I remember my friend and I refused to shop there for all these reasons. We didn’t know the details but sorry it took most people so long to see the obvious lok
@RiahaLee Місяць тому
All fashion company do this
@cinephile1712 Місяць тому
The slow fashion ones don’t do it.
@harp3386 Місяць тому
The morally Kind ones dont do it
@gwenroberts1649 Місяць тому
That doesn't make it ok
@azeemahnakhoda1869 Місяць тому
All do it. Maybe not so in ur face about it. Also almost all companies are fast fashion. Any that you have heard of anyways.
@STEALHERBABYDADDY Місяць тому
cant wait for red scare's reaction to this
@maymay-ci1oi 28 днів тому
"omg, this is anti white girl, anti west propaganda"
@morbiddiathesis4428 19 днів тому
@@maymay-ci1oi That's because it literally is.
@chriscox4936 18 днів тому
This is just a bizarre failed hit piece. There are all types of stores that target specific demographics of people. Imagine the horror when these people realize the were surrounded by stores that target people by age and race. If this offends anybody got to a place that doesn't. I hear Wall Mart is rather welcoming towards the type of women who produced this movie.
@maymay-ci1oi 17 днів тому
@@chriscox4936 you mad at people who aren't anorexic
@chriscox4936 17 днів тому
@@maymay-ci1oi I just think it's weird that people are pretending to be upset that a store has a target demographic. Most stores do. I haven't really been in a Mall in fifteen years but I used to go as a teenager. There were stores I never stepped foot in because they weren't trying to sell me anything. It's not for me. It's like getting mad at Patagonia for having a target demographic. Have you ever been in a Patagonia store?
@JoshuaOmmen 3 дні тому
Crazy that people are like this!
@w.jasonspangler2952 23 дні тому
Hit Piece Swings… …Hit Piece Misses
@DaisyZhu-um2kk 26 днів тому
where can I find the whole video ???
@InfestedLice 24 дні тому
HBO MAX
@prettywildnights 10 днів тому
It’s trash. Dont bother lol
@mari5191 11 днів тому
A label that only sells xs size should be banned because it endangers the health of young girls and women!!!
@prettywildnights 10 днів тому
Why. Why can’t smaller girls have a store while obese women can have their plus size stores
@prettywildnights 10 днів тому
Why don’t we ban plus size stores while we’re at it because it encourages acceptance of unhealthy lifestyles
@genevieveeee-hd9lr 6 днів тому
erm...
@emmik1584 3 дні тому
I didn’t even know this brand until like 2 years ago when I was in a bigger city with my mum and we saw some cute pants that I wanted to try on. While I was trying them on my mum asked for a different size just for me to consider and was told there was none. The pants actually fit quite well so we bought them and later my mum told me about how there was no other size. I didn’t actually believe her so we googled the store. Safe to say I’m never going in there again haha, although I still like my pants
@ginamarie5575 Місяць тому
Eeekkkk so many teen brands are like this 😢but they continue to buy from them . Usually in thrift stores on online second hand though ….. crazy fashion clothes world . What if everyone only bought second hand not new , what a different world it would be
@HellDahmer 27 днів тому
I remember going to the store, the judgemental looks lol
@Z-ef1rr 22 дні тому
At this point we all know about fast fashion and its effects on society. Awareness has already been raised. It’s up to people to give af.
@daniellejns 10 днів тому
Why are all the clips of the “Brandy girls” from like 2014-2016?
@omnidirectional2339 27 днів тому
every famous brand
@ssv223 26 днів тому
brandy melville literally only sells their stuff in XS/S not even medium LOL its not a rumor they make clothes only for skiiny girls its just truth
@prettywildnights 10 днів тому
And so what. Overnight girlies have their plus size brands/stores. Why can slender girls have their?
@bill291212 Місяць тому
Since it’s a doc I’ll DVR it
@bunnyfun9264 Місяць тому
Wait what does that mean? Is that how to watch it for free?
@thrillington2008 Місяць тому
You can only view it on MAX
@bunnyfun9264 29 днів тому
@thrillington2008 oh dang, thansk
@edgaralanfrog 26 днів тому
I loved their stickers that’s the only thing I “fit” there
@pamcantarero4263 23 дні тому
is that john galt w. the black mask? i love this store & i still buy from here but i noticed a lot of things. it’s about time ya speak about this brand👏🏼👏🏼👏🏼
@rhythmicelegance4670 29 днів тому
There have been super slim adults and grannys shopping there for basics, too, still the same size they’ve been since their teen years. Ectomorphs, specifically. Some also shop at The Children’s Place.
@katsmug3905 Місяць тому
they should do one about LF Stores
@ericabercovitch5327 29 днів тому
Remember how LF Stores looked like a tornado ran threw them... clothes in messy piles everywhere. I want the doc on the messy piles.
@katsmug3905 29 днів тому
@@ericabercovitch5327 I use to work for headquarters in LA and they are awful. I ran social media for their carmar denim and the emma and sam clothing lines they carried there. theyre shady 🤡
@rjane17-pz6dm 29 днів тому
Yes! They were so elitist and such mean girls. They went out of business, and now their clothing holds zero resale value lol it’s pretty hilarious considering how much they charged for their stuff.
@katsmug3905 29 днів тому
@@rjane17-pz6dm UNREAL and we paid like $2 a piece for the vintage tshirts that we literally RUINED to resell
@myYouTube1travel Місяць тому
Lolita shop.😮
@Wanderlustindigo Місяць тому
Abercrombie Part 2
@minners19 16 днів тому
Nevvvver even heard of it.
@pixierainbow7 27 днів тому
Exclusivity is in high demand
@user-fj2mz8wg2h 16 днів тому
I feel like you can't make a Brandy Melville doc without Acacia Brinley somewhere
@prettywildnights 10 днів тому
That’s weird.
@user-fj2mz8wg2h 10 днів тому
@@prettywildnights 😂😂
@ThatLadyBird 5 днів тому
Clothing used to be about quality and durability. Now clothing barely survives a wash and dry cycle. Sad.
@isaaco-8933 Місяць тому
I watched this, I couldn’t understand, I am too old
@cinephile1712 Місяць тому
See my comment above.
@LM-kt9ol 27 днів тому
I feel like they are really reaching. If you don’t like what the company stands for don’t support it and shop there. Most big brands have these same issues
@sheldonmarcotte8392 19 днів тому
Katt Williams was right about 2024, people are going to start talking. Dan Schneider, Diddy, and Vince McMahon are the prime examples.
@shetalkstorainbows3 28 днів тому
well it is fast fashion but at least some of their clothes are made in Italy 100% cotton can we say the same about shein, zara , abercrombie , HnM and other fast fashion brands '???
@heidikessler6832 20 днів тому
Despite being made in Italy, they still used unethical practices. A lot of the workers who worked in those factories were underpaid Chinese immigrants. Location doesn't mean quality.
@shetalkstorainbows3 20 днів тому
@@heidikessler6832 I am Italian, as far as I know the Italian part of the Brandy production is made by the company Liberty Tec srl which is not a company known for exploiting workers also because in Italy there is something called CCNL which protects the rights of workers in the textile and establishes minimum working hours and wages and therefore if they were not respected they would have to close m. The part of Brandy production in China is different, the one that is obviously less regulated but because it is China and they obviously resort to it to reduce prices otherwise. I'm not justifying them I'm just saying that they are not the worst in fast fashion there is much worse in terms of quality and production also because those who produce them in Bangladesh etc are even worse than the Chinese ones
@heidikessler6832 15 днів тому
@@shetalkstorainbows3 I think they went over how it happened in the documentary. I totally agree with you though, I don't know much about the Italian laws since I'm american. They might have worked with another factory in the past that was shut down due the exploitation and work with the one you mentioned now.
@bongowaves 29 днів тому
Vanilla
@ericabercovitch5327 29 днів тому
Why are we surprised by this.
@Mdb0514 22 дні тому
That’s funny. I thought it was a real housewives clothing brand.
@geoleo2597 7 днів тому
Retail abuse? Wow takin advantage of people in a way I’ve never heard of all in the name of $$. I guess it’s working because now they’ve got their own movie. Even negative publicity is a sales booster
@playlist1924 27 днів тому
WOW
@mari5191 11 днів тому
Ein Label das nur xs Größe verkauft müsste verboten werden wegen Gefährdung der Gesundheit der jungen Mädchen und Frauen !!!
@jodicorbin4497 27 днів тому
Mhm never heard of it but sounds like another Abercrombie
@judegray698 25 днів тому
this called branding , what's wrong ???
@chriscox4936 18 днів тому
This is just a bizarre failed hit piece. There are all types of stores that target specific demographics of people. Imagine the horror when these people realize the were surrounded by stores that target people by age and race. If this offends you got to a place that doesn't. You'll find Wall Mart rather welcoming.
@jonoshaa 15 днів тому
I still want their pajamas though 😅 (don't worry i won't get it)
@calielizabeth9133 28 днів тому
i want to walk into a store and dress the type to get asked “ can i take a pic “ and be like “ what, so you can send it to your boss? “
@mr.skittletime9304 18 днів тому
I cant
@jazzyj6640 Місяць тому
Definitely was popular among European Americans.
@tymiller9714 2 дні тому
Wait, people are mad she doesn't sell XXXL clothes? If she doesn't want to make clothes for whales she doesn't have to. I fail to see the issue
@katielainedesigns2507 Місяць тому
Never heard of her/this store and I have a degree in Fashion Merchandising 🤣🤣
@shoeshie2969 Місяць тому
It felt genuine because it was genuine. What a joke
@ItsRyanStudios 26 днів тому
But as long as the company puts up an LGBT or Ukraine flag, no questions asked, keep on buying as you were.
@guytaylor4737 19 днів тому
Another feminist hit peace documentary these things are a dime a dozen lately and people see right through them. BM should not make any changes or apologize
@jamk2668 Місяць тому
This is evidence that too many docs exist.
@Khous-yg1ur Місяць тому
As in documentaries?
@javiersilva2884 27 днів тому
LEAVE BRANDY ALONE!!!!!
@holographiccowboy5271 21 день тому
So goofy, I love brandy Melville. I buy all my clothes from them because they actually fit me and I like their basic style
@severeconstipation. 17 днів тому
facts and samee
@jameskuckkan2326 Місяць тому
Fashion is bad????
@fuzzycottonedits 29 днів тому
FAST fashion is bad
@morbiddiathesis4428 19 днів тому
Only if it's fashion for White people, apparently. These POCs cry too much over nothing.
@cecileg2720 28 днів тому
I love Brandy clothes sm they’re cute asf
@Audrey-kv8hx 27 днів тому
they are cute…i would buy if i could fit into them 😃
@paytonjohnson1654 24 дні тому
LITERALLY, why is there a doc on brandy when there should be one on shein
@girlwhoseeks 16 днів тому
@@paytonjohnson1654 because they put atlas shrugged on their stores???
@maja2717 7 днів тому
Brandy has always been super problematic especially in usa imo.. just like a&f, american apparel and hollister.. a&f used to be strongly against lgbtq community and fatphobic and in 2020-21 they changed their ceo. aa literally tried to sell thongs in the kids girls’ department so thank god theyre gone.. zara and h&m support genocide and are both fast fashion brands with also even worse clothes quality than brandy.. i gave up buying clothes from stores and brands and only buy second hand clothing from now bc it’s the only one i can afford and makes me feel like im helping in Some way at least
@rreeves 15 днів тому
I remember when Ralph Lauren was the racist
@ihearttstella 28 днів тому
watching the documentary while wearing a full brandy fit 🤞
@severeconstipation. 17 днів тому
slay
@sonjawoerner7467 День тому
Commentary channels did it better
@peterpfukwa Місяць тому
if they knew anything about BM they wouldn't bother making this
@ashleybanks-wm4cg Місяць тому
I want to know what happened to the big girls nose
@w.urlitzer1869 22 дні тому
fashion fascism
@cecileg2720 28 днів тому
The only problems I see is the white girls only and environment having small clothes isn’t an issue
@Mr.StevenKerr 26 днів тому
Except it is your conventional clothing company.....we've seen and heard this story before.
@emilyshotwellboivin26 22 дні тому
American apparel much
MsMojo
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