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In this episode we look at how mobile customer loyalty programs fall down, what pitfalls to avoid and how to take emotional engagement into your company and your app.
In this episode, you will learn the following:
0:37 What are the main problems with mobile loyalty programs?
We review how sometimes we mistake transactions for loyalty and how having customers working for loyalty which can be counterintuitive.
1:46 Where are the opportunities in customer loyalty marketing?
We bring things back to basics and how personalization is very effective to build emotional loyalty.
3:04 How can you win the hearts and minds of your customers through mobile loyalty marketing?
We look at the different types of customer loyalty and how they are not all created equal.
9:02 How can we entice customers to connect emotionally to our app or reach a goal?
We show you techniques to help connect customers emotionally to your brand.
We would love to hear your success stories on customer loyalty or if you have any successes you would like to share in the comments below on customer mobile loyalty marketing.
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About Pulsate
Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.
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