When Jim Harbaugh took over at Michigan, he gave two options to those who skipped class: 2am study session with coach, or 4am conditioning. Good to see coaches still making school a priority for student athletes.

I love that the professor threw in the "when he is here he is kind and respectful" before saying all the negative stuff as well. Some people just dont wont to learn, which is fine we are all humans with flaws. But still being respectful in that moment goes along way in how you will be treated back.

See this, y'all? THIS is a coach that genuinely cares about his players well being. All coaches need to be like Coach Prime.

This should be viewed by ALL college players.

I have been the first to be critical of Prime in the past. This man has done nothing but prove me wrong, mor than once. Much respect

What a beautiful mix of calling out the players, the coaches, and the system. Big ups, coach!

This clearly shows why this man is successful where ever he goes. Keep up the good work coach.

Way to go COACH!! Much love to you for standing tall and strong with these young men. Tell it like it is, because this is LIFE.

We need more coaches like that, not just making these guys great players, but making them men as well. I’m famous mom

Personal responsibility….the lost art of a civilized society.

Amen! Preach it Prime. So much truth he’s speaking. I love how he speaks into the lives of his players, students.

Well done coach! We need more men in this world who are going to guide these young men, and to focus on the bigger picture of life.

In college I worked at the football practice facility of a major power 5 school. Mind you going in I was a lifelong fan of this team, so I thought they could do no wrong. Oh boy how my opinion changed. After 2 years working in this facility I learned one thing, 80-90% of the athletes who walked through those doors felt like the entire campus should worship the ground they walked on. Therefore they acted as such, not paying attention in class, trashing their locker room, and showing no respect to me or my coworkers.. amongst other things. And that lack of accountability and discipline showed up on the field, as they failed to meet expectations year after year. So when I tell you I LOVE seeing this I mean it. Because too many of these college athletes are allowed to skate by without any consequence, and therefore learn nothing while in college. So props to coach Prime, he’s setting ALL of his players up for success.. whether they become professional football players, teachers, or doctors. Keep it up!

This is what Coaching should all be about

Deion has done A LOT of growing up since his days in the NFL. WOW! 👊❤️

God Bless you Deion!

I certainly agree with you, Coach. As a parent, I would be very upset if one of those students were mine. Parents send their children to college in hopes that they will create a better life for themselves. ❤much love to you Coach for what you’re doing for those young men. I pray that they will have a change of heart about their lives.

This is a good man being a coach to these guys.

Thank you thank you Coach!

I’ve been a fan of Deion sanders since his first day in the NFL now I’m a super fan and what he’s doing coaching the young players well done my friend

This is the Coach Prime I respected. Last year the team became completely out of control and undisciplined. I hope they get a lot more of this in the coming months.

There’s really no point in investing so much in sports if no character is built.

this coach is so good and responsible. Also this is just like my coach in high school. This talk is definitely going to help me.

Great message, Coach Prime! 🙌🏾 A true educator

Coach Sanders your emphasis on effort and responsibility will benefit your players and young students who follow you.

If u aint gonna go pro you better graduate with a 2.5 gpa, and parlay that college fame into a real job. Guys do it all the time, hey don5 make it pro, but they get a C and a degree. We all know the saying it aint what u know its who u know, all it takes is a alumni that watched u play to hire u, and your foot is in the door. That is what he means, we've all seen guys dominate in college, and dissappear in the pros.

Get em Deion! 🙏🏼

them boys ought to be privileged to have a coach that passionate i wish i had a coach like that when i was playing

They are _still_ student-athletes, first. It's actually closer to 99% won't play in a player-paid league and college will be the end of their sports career as they know it. Well said, Coach!

Keep pressing, Coach! God bless you, your staff and your players

Hey coach, You’re the best. May God continue to bless you and keep you in the game. You’re wisdom and motivation is what makes this world better.

As a college instructor and a sports fan, this is great. 👍

I became a football fan because of Deion Sanders's coaching videos. His style is inspirational and exciting.

We need more like him! I've always been a fan, but now I'm a fan for life... Not because of what he's accomplished but because of who he is and the things he's requiring from his players. That's a real Leader.

Thank you coach Prime for caring enough to provide discipline when it is needed. You have gone from being just one of my all-time favorite athletes to one of my all-time favorite human beings. God bless you.

he is just so awesome

God bless you, Deion. Keep on what you are saying and doing.

So much respect….

Thank you for making this point!! This is great to hear and I sure hope all get on board with what has been said in this video!! I retired 18 mo ago and my last five years before retirement was such a loss I productivity from the new generations was heart breaking. The majority feel they are untitled and want everything handed to them. Mr. Sanders thank you for wanting to teach life’s skills!!

The world is a little bit better having this man as a coach and mentor... Just imagine how awesome it would be if EVERY coach had this same mentality ... Keep it up COACH, your doing GREAT !

Amen so proud of Deion

You Go Prime! Well done and more importantly well said my Brother. 🎉

Thank you so much Coach Sanders. Young people have never been so confused and wrapped up in a fantasy of what life is really like with no skills or tools of survival as they enter the real world outside of Facebook, Instagram, x etc.

Reminds me of Ted Lasso; wants to make these young men the best they can be on and off the field. Respect from a CSU student ✊

Even when Deion says the right things, casuals will still find a way to b*tch

I watched him play, but this is the most respect I have ever had for Deion.

Wow. That gave me full respect for him!!!

Amen Deion, thanks to you

I'm a 43 year old graduate student at an SEC school. I usually wind up with 3-4 college athletes in every class (online). Sometimes football, some baseball, equestrian, softball, whatever... Every one of those kids have been the best students, best classmates, and best leaders with NO exceptions. Their schedules are insanely difficult at times, but they always persevere. It is pretty impressive to witness.

"This life they are getting ready to live - you've got to win with your mind." Truth!

My respect for deion just went back up again. Every coach needs to be like this.

Love College football again because of Coach Prime

Mad respect for Coach Sanders.. Leaders build future leaders

Got to give credit to Deion for showing those young men he cares, our youth need guidance now more than ever.

He’s got my respect, now that is a great coach not just football but life.

I Love this Brother ❤️🖤💚

Thanks Coach!

That’s a great role model, father figure, coach, mentor, that’s a man you want to look up to. Keep on truckin coach prime!

As a college graduate, I'm relieved that Prime is getting on his players who aren't paying attention in class. He'll make men out of them in no time.

I’m by no means a Primetime fan, but this is gold.

Thank you coach.

AMEN brother, best of luck

always spitn facts..neon deion

C'mon Buffs. If you're under some life pressure as these are some tough times, please use the support personnel on staff available to catch yourself. They have thought of everything and made it available for you to cross the finish line well. No cap.💯

Can't wait for the season Mr Sanders thank you

Coach DEION! WHAT! 🙏❤️🙏❤️🙏❤️

Deion is a good coach and person! He cares about his players! Tough love!

While his son is recording himself live walking into class late while the instructor is already talking, he walks in with no bag, book, notebook, or laptop. He then talks to students around him distracting them while the instructor is talking. Total joke lmao

I love this Deion

Deion just earned so much respect from me for this! That's a head coach who knows what's up

No more online learning, or not learning. Require they attend class in a person. Not just one but everybody in their position. The team wins together or the team lose together. Easy.

Thank you coach Prime from instilling a sense of responsibility and values in those young men. We need more people like you to lead our youth.

Spent 20 years working in a community college administration. Went through multiple head coaches during my employment. You could tell the difference campus wide when all head coaches in all the sports adopted this type of attitude. Life is not about athletic ability. It’s the mind that wins in real life.

100% correct, coach! Coach Deion Sanders is what we need today, more than ever. 🤟🇺🇸

Coach Prime is the best motivator I’ve ever seen.

I was at a college that didn't have football but basketball was the big sport. I had a class that included several basketball players and they were always shuckin' and jiving' during class and you could just tell by the look on the professor's face that they disdained them.

This man has his head on straight and is leading the next generation to good things. I think I’ll root for his team a little more next season

Now that is a true professional. I appreciate Coach Sanders. 👍

I love Coach Prime

Well said Coach prime you are one hundred percent right

I've been a fan of Deion since I was a kid growing up in Tallahassee watching him play at Doak. His haters don't understand him. At all. He has a huge heart, and his cockiness is always relegated to the sport. He is actually very humble when it comes to real life. In sport, on the field, there is nothing bigger than Deion. He commands the spotlight and then 9/10 times he delivers. But in life he recognizes that there is something much bigger than him. If I had a son I would be honored for him to play under Coach Prime.

Reminds me of my baseball coach growing up. God bless that man.

THEY NEED TO GROW UP. TAKE ACCOUNTABILITY FOR YOUR ACTIONS.

Excellent

Much respect for you Coach Sanders!

Good for Deion laying down the law to his players. That is what a coach needs to do. It teaches them values

Gotta hear the hard things to grow. Love this

“Since your not a great football player…”😂, now I’m a fan

God bless you Mr. Sanders.

I read online a week ago that Coach Prime got this exact letter and his response was I'm going to take care of it. Im glad this video is up to teach every player and to coaches how to do it correctly. Wish more coaches will do the same on accountability. Go job Coach Prime.

Coach Prime matches the student to the classes. No doubt about it! Go Buffs. Crack the Whip.

❤ Amen 🙏

As a teacher and a coach…love seeing someone at that level making the effort to help young men become better men. Too many football players end up with nothing to be proud of except a few plays in a few games. Life is SO much more than that, and they need to learn it before life kicks them to the curb.

Love Deion!

This is what I’ve always wanted to see from coaches. Inspiring kids to be great athletes AND great students/citizens of the community.

This is exactly why Coach Saban left the game. Its good to see another great coach pick up the reigns and try to turn these kids into men. Good luck Coach Prime!

Thank you, Coach Sanders

Never really was much into sports but I respect this man for what he's doing.

5% will go pro and 40% won't graduate college. The main issue for me is lack of respect. The way the treat the classroom and that professor is worse than the fact that they don't gaf if they learn anything. They're self-entitled. That would have been my point.

If he stays consistent off camera with this approach he's doing right by everyone involved and witnessing. Hate on 'em if you want but I'd send my kid to a coach who proves this is the way he thinks, and lives it out loud 24/7.