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A few days ago I posted a video describing my unique experiences with the Audi RS6. Let’s be honest: it created quite a shitstorm. At this point there are some misconceptions, lots of angry and harsh messages out there, which is the reason why I decided to make a follow-up video. This is not an apology or a make-up video, nor anyone from Audi has asked me to make it. And trust me, after reading “that” particular e-mail, while being covered in mud, dirt and shit from cleaning up one of the flooded basements, I was the most frustrated person out there. But I do believe that whoever decides to be frustrated, he or she needs to be frustrated at the right entity or person for the right reason.
In the last few weeks, I have received hundreds of positive messages from “Audi people” all over the world: employees, drivers, fans and customers when they saw what I was doing with the car and even more messages expressing their frustration about “that email”.
Since this whole thing revolves around and RS6, let’s talk about that for a moment: passionate Audi engineers developed a great product, skilled workers have assembled it in their factory, the press fleet department gave me a great car on short notice and everyone else loved it. Finally, “that email” that I have received, was a reaction to my email from one single person. It was not like the executive board of directors decided that in the name of Audi this was a bad operation and they asked someone from PR to reach out to me. Hence I don’t think Audi deserves this much hate as a company as a whole. I don’t think that many employees deserve to read many hateful comments towards the company they are proud to work for just because one person said something to me privately which I then briefly mentioned in one of my videos. And just for the record, there was no intention from my side to hurt the brand either, because then the way that video was constructed including contents, thumbnail and title would have been completely different.
After having said all of the above in Audi’s defence, I am obliged to tell you the full story. Then you must form your own opinion about the story’s players, either for the better or for the worse. You also all know that I am an advocate for transparency and honesty, hence not all the people may disagree with this approach. So here it goes.
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Topics & Time Stamps:
00:00 Intro, Background, Thoughts
03:06 What Really Happened
08:47 Conclusion