Today, Elton John unveils his own world, ‘Elton John Presents: Beyond the Yellow Brick Road', on Roblox, a global online platform connecting millions of people through shared experiences. A collaboration between Elton, Universal Music Group (UMG), the world-leader in music-based entertainment, and Roblox creators, the virtual experience is live now, offering fans a new way to enjoy his timeless music, express themselves through his iconic fashion co-created with the community, and experience Elton's impact on popular culture in a new, creative, and unique way.
This unique experience will let fans follow the yellow brick road through an interactive world inspired by Elton's life and legacy and discover it through the eyes of the Roblox community, learning what Elton's unparalleled influence means to them. The exhibition includes Elton's iconic digital fashion and photographs of memorable moments, interactive challenges set to his greatest hit songs, daily scavenger hunts and trivia quizzes. Designed in collaboration with UMG and more than 20 Roblox community creators, the digital fashion collection on virtual display is inspired by Elton's most celebrated outfits and eyewear including free items made with the Los Angeles Dodgers and Major League Baseball and inspired by the outfit Elton wore at his legendary concert in 1975. Fans can try on complete outfits or mix-and-match individual items to recreate Elton’s look on their avatar and shop the full collection available to visitors globally.
Speaking of ‘Beyond the Yellow Brick Road’, Elton says: 'I'm absolutely thrilled to be launching ‘Beyond the Yellow Brick Road’ on Roblox. I've seen the joy that Roblox has bought to my boys and the possibility it creates by the ability to interact with fans in such an exciting, and forward looking way has been mind-blowing to me. I've always been myself and used my image, eyewear, and music to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that's really exciting. At every step of my career, I've always wanted to push forward and look to the future, and ‘Beyond the Yellow Brick Road' is the next step on that journey as I prepare to step away from live touring after 50 years on the road. It's genuinely thrilling, and I can't wait to see the response from my fans and the Roblox community."
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Elton John Presents: Beyond the Yellow Brick Road on Roblox
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