History of Beer - Rise of the Beer Barons - World History - Extra History - Part 5
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День тому-- To learn more about Brilliant, go to brilliant.org/ExtraCredits/ and sign up for free. The first 200 people that go to the link will get 20% off the annual Premium subscription! --
It is THE AGE OF SCIENCE! Well, scientific beer! As Frenchman Louis Pasteur leads the way, brewing up a new way to pasteurize beer that will help prevent it from spoiling and leading our five-part series into the 1920s prohibition era. Strengthening the Beer Companies that we know today!
--- Miss an Episode in our History of Beer Series? ---
Part 1 - Building Civilization: • History of Beer - Buil...
Part 2 - Barbarian Brew: • History of Beer - Bar...
Part 3 - Hopping Mad: • History of Beer - Hop...
Part 4 - Fermenting Revolution - • History of Beer - Ferm...
Part 5 - Rise of Beer Barons- • History of Beer - Rise...
Lies - • History of Beer - LIES...
Music - "Prost!" - • ♫ History of Beer: "Pr...
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♪ Music by Demetori: bit.ly/1EQA5N7
♪ Outro Music: "Prost!" by Tiffany Roman
#ExtraHistory #Beer #History
@extrahistory 2 роки тому
Looking to learn more about all of the things and stuffs!?! Then why not visit brilliant.org/ExtraCredits/ to get 20% off the annual Premium Subscription and level up your knowledge, all while helping support the show in the process!
@shaneleskinen2111 2 роки тому
Yeinz completely left out yeingling. Oldest brewery in America. And one of the best ambers.
@ietsbram 2 роки тому
Stop focussing on the us, its boring
@arandomhuman1996 2 роки тому
I love this episode hope you do more related to alcohol
@arandomhuman1996 2 роки тому
Pröst!
@freakyvisser 2 роки тому
POP TEST in wich country lies Amsterdam
@Doshhusky 2 роки тому
Just wanted to say that the extra history series on the Punic Wars is what got me seriously curious about history. I had my first day as a history teacher today. Thank you for inspiring my career extra credits!
@krystofk.2279 2 роки тому
congrats!
@jannestiemes4328 2 роки тому
Congratulations!!
@ironrocker100 2 роки тому
That's really awesome
@wikiuser92 2 роки тому
That's an awesome inspiration. Congrats!
@joewilson3575 2 роки тому
That's really incredible, well done!
@Fiery25123 2 роки тому
Can we just acknowledge the beauty of the sentence "Beer... And VENGEANCE!"
@stadtrepublikmulhausen4121 2 роки тому
I come from Alsace and i am prout of him for being a great patriot .
@poilboiler 2 роки тому
Coming to a tavern in Daggerfall near you.
@li-23 2 роки тому
Best opening hook in all of Extra History
@a.h.s.3006 2 роки тому
Vengeance is a drink best served cold
@drakmendoa 2 роки тому
The Demon Hunter of the Scientists. 😁
@eldorados_lost_searcher 2 роки тому
Klingons: "Revenge is a dish best served cold." Pasteur: "Just be sure to heat it up before chilling so it doesn't spoil."
@gargoyles9999 Рік тому
Original Klingon beer is better
@mr.radovic702 Рік тому
@@gargoyles9999 blood wine
@infernosgaming8942 2 роки тому
One more fun fact for everyone, the act of smashing your vessels together as a cheers is thought have come from Frederick Barbarossa, who would purposely slosh his drink into the tankards of those drinking with him so that if he was poisoned, the whole table would also be poisoned.
@CoderatheGreat 2 роки тому
Even though I don't really drink alcohol myself, this has been a very fascinating series! Beer is a drink that truly has shaped human history as we know it. :)
@sirkylanthered 2 роки тому
"I've noticed something about American beer." "Yeah what's that?" "Its like making love in a canoe..." "Its what..." "I'TS FUCKING CLOSE TO WATER!"
@lucvannifterik1621 2 роки тому
Come to the netherlands my friend its way better over here🤣🤣
@KristofDE 2 роки тому
Ha, had the exact same quote playing over in my head! Somebody here knows their Python!
@Ronnet 2 роки тому
@@lucvannifterik1621 The Netherlands: where not only the beers but also the country itself is fucking close to water.
@paulguevara5397 2 роки тому
Hahaha
@sebastianmller9747 2 роки тому
Fun fact about Carlsberg: Jacobsen the founder, was obsessed with making Bavarian beer, but the yeast was impossible to get in Denmark. So the story goes that he went to Bavaria and bought some yeast and hid it in his hat with ice. Every hour he would have to get off the train and change the ice. People will do a lot for beer. Or so the story goes
@ZeekoWay 2 роки тому
Why hide it in a hat? Was it like a super secret ingredient?
@somebodyoncetoldme6557 Рік тому
@@ZeekoWay probably not to spoilt it
@pendragonxt3674 Рік тому
That is quite the story! Goes to show how even Beer can have supposed myths and legends around it!
@jameswolf133 2 роки тому
Bit of a missed opportunity here: beer brands have some of the oldest trademarks, registered and otherwise, in the world. Pilsner is possibly the oldest registered trademark, dating from 1859. Bass Ale is the UK’s first registered trademarks from 1876.
@Ambiorix33 Рік тому
Belgium's Stella Artois with its trademark dating from 1366 would like a word ;) But yeah beer def has the oldest trade marks around still in use xD
@jameswolf133 Рік тому
@@Ambiorix33 Good point, but registered was the keyword. While brand names have been around since antiquity, an official government registry for those identifiers started in the min 19th Century.
@jameswolf133 Рік тому
@@Ambiorix33 Trademarks may have been around since antiquity, but registries for them started in the mid-19th Century.
@keiththorpe9571 2 роки тому
"To Beer...The cause of...And solution to...All of life's problems!" Homer J. Simpson
@guytepsick4248 Рік тому
“Louis Pasteur is one of the greatest scientific minds in Europe, and he’s turned his attention towards two things: Beer, and VENGEANCE” I like him already
@pieterfaes6263 2 роки тому
Anheuser-Busch is now known as part of the name AB InBev, one of the biggest producers in the world due to being bought by the InBev group in 2008, itself a merger between Interbrew (Belgian) and AmBev (Brazilian) since 2004. Its sheer size might make something to delve into the Lies-episode, as it has not been without controversy (Anti-trust laws in Europe, surprisingly low taxes locally, etc.)
@gustavohamerschimidt1449 2 роки тому
1 in every 4 beers produced in the world are made by AB-InBev, it is truly remarkable
@MURDANA_ 11 місяців тому
This did not age well
@atago3614 8 місяців тому
@MURDANA_ you're telling me
@kidkanuck 2 роки тому
The fun thing I find about brewing is just how scientific you can take or just toss stuff together to see what happens. I have been brewing mead for a couple years now as a hobby and when picking up supplies last week of course got chatting with the store staff and mentioned this series as something to check out.
@laurentjuniorcruyt6340 2 роки тому
A five-part series about beer without any mention of Belgian beer? It boggles the mind...
@jonnunn4196 2 роки тому
The last company they mentioned (AB) has for the past few decades been owned by a Belgium beer company.
@DJ5un 2 роки тому
I never knew Pastuer invented pasteurization. That makes way more sense than having anything to do with pastures like I’ve always thought
@oqo3310 5 місяців тому
Wtf. Here in France we get told at our youngest age how Pasteur invented pasteurization, disproving that living things just spawn out of nowhere. Big national hero here.
@justin9202 4 місяці тому
Why do you think it's called pasteurization and not bobization? The word pasteurize litterally comes from Louis's name
@joaoosahko 2 роки тому
Had to create a class about beer for my English teaching job and man, this video series was determinant on the elaboration process, thank you so much for it!!!
@extrahistory 2 роки тому
Anytime!
@mateostefancic4015 Рік тому
@@extrahistory nice video and here s in my country Croatia 🇭🇷 we are drinking beer too its Ožujsko pivo, Karlovačko pivo, Osječko pivo, pan pivo and Vukovarsko pivo and prvo hrvatsko pivo 🥰😇🇭🇷
@danielbenner7583 2 роки тому
This was so awesome! Kinda wish there was a final episode on the craft beer revolution that started in the late 70s, but that might be too recent for you all; anyways really enjoyed these episodes!
@w0lfgm 2 роки тому
- Did you try bad beer? - Yes. - And? - It was fine.
@Artur_M. 2 роки тому
Meanwhile, I'm disproportionately happy that the Polish community in Harbin got a quick mentioning at 1:50. Not many people know about it, even in Poland.
@jameswolf133 2 роки тому
Harbin also had a large Jewish community as well.
@Mr_M_History 2 роки тому
Man I've been making videos on the wrong topics this whole time!
@arandomhuman1996 2 роки тому
Seems so
@rajackson50 2 роки тому
I subscribed to you when I saw the playlist China before WWIII! 👌🏿✊🏿🤣😂🤣😂
@craigkdillon 2 роки тому
You have to tell the tale of the Peter Hand Brewing Co. in Chicago. It developed Meister Brau, the top selling brand in Chicago in the 60's. It was very innovative. It developed the first Draft Beer in can, using Millipore filtration instead of pasteurization. Then it developed Lite Beer, which was lower in calories and directed at the female market. Peter Hand over-extended itself financially, and went bankrupt. THEN....Miller Brewing Co. of Milwaukee swooped in and bought the formulas and brands for canned draft beer, and Lite Beer. And thus was born Miller Draft Beer, and Miller Lite. Innovative marketing made those brands big winners, and made Miller the biggest brewery in America. I know all this is true. I worked at the Brewery every summer going through college.
@brenanconroy4052 2 роки тому
This is mostly correct, however Hand didn't develop the light beer recipe they used. They bought it/got it from Rheingold (look them up sometime, a super interesting brewery and a significant pioneer in mixed-race advertising), a brewery out of NYC after they tried marketing it as a Diet Beer called Gablinger's, and it failed about as hard as "Diet Beer" probably sounds like it would in the 60s. Meister Brau Lite though was the first real attempt to take it national though
@craigkdillon 2 роки тому
@@brenanconroy4052 I was a bottler at the Meister Brau Brewery when they introduced Lite Beer. I had not idea they got the formula from someone else. Never heard of Gablinger's. It was when Miller got hold of it, though, that they made marketing history. They had Mean Joe Greene say "Less Filling", implying you could drink more of it. Then it became a top selling beer in the US.
@owenward2624 2 роки тому
I was wondering when we'd get Milwaukee's story. Thanks EC & go Brewers!
@nicholaswhitman4620 2 роки тому
Love that the Midwest is a part of beer throughout time.
@EvanWitt 2 роки тому
I live near a brewing company that from what I learned was the first one to start brewing after prohibition ended, the owner of the company was in Washington DC when legislation was repealed and notified his company to start brewing again. I don't think its very popular outside of New York but I really love my Saranac.
@Lablass- 2 роки тому
This series has been so much fun to watch! And not just for me. I got my mom in on the fun around episode three. She has worked for Anheuser-Busch for the past 20 years as an IT specialist and was the one who originally convinced me to that history/chemistry class about beer. That class kicked started my growing fascinated with chemistry and now I'm an Analytical Chemist for a Flavor Company that partners with several major breweries. Funny how things worked out that way. And I owe it all to that odd class about one of the world most fascinating of drinks. So, raise a glass with me; as we toast the long and wild history of beer.
@MaJuV 2 роки тому
As a Belgian, I'm quite sad we didn't make this entire video series even once. Belgium is one of the most famous beer brewing countries in the world, yet we're not even mentioned? That's just sad. :-( You could've mentioned the Belgian beer styles, or the Lambic or Kriek bier or the Trappist. Nothing? :-(
@I0H0II0H0I 2 роки тому
funny thing is, the last company he mentioned got bought out by Inbev in 2008. Making the Belgians the (silent) kings of beer :p so besides the cultural aspect the economical part was also missing :p
@Ronnet 2 роки тому
My theory: Belgium beers are so good that those who drink it don't want to stop. And so they have no time left to meaningfully impact history. No revolutions, no major immigration to the USA, etc.
@infrared909 2 роки тому
As a fellow Belgian (who is even a homebrewer) I couldn't agree more. Our beer culture is world heritage stuff.
@profbbfab6211 2 роки тому
@@I0H0II0H0I I know right ! More than one in four beers sold in the wolrd are Inbev's! It's amazing that they didn't even mentionee it, not even as a foot note
@MikeJBeebe 2 роки тому
I love Ghent because it's the best place to drink Saisons in Europe!
@jannoottenburghs5121 2 роки тому
Great series Although a little bit sadening that there wasn't a single mention of Belgiums beerbrewing
@CartoonHistory Рік тому
I love the breath of topics in this channel. Shows how endlessly fascinating history is
@darkjack37 2 роки тому
This is an amazing line of history that I never knew and I always wanted to know. Thank you for the history of beer so far!
@jacquelinepinn3064 2 роки тому
This was my favorite series Extra History has done, fun and informative. Thanks for the awesome few weeks guys great job!
@TheLoneTerran Рік тому
As a life long teetotaler, all the various descriptions through this history of beer series actually makes alcohol sound tasty. I've only sampled things like Miller and pilsners, not finding bitterness to my liking.
@NotThatExcellent 2 роки тому
Congratulations on more than 500 Extra history episodes!
@theholyvector 2 роки тому
another small fact, during world war 2, beer was one of the few things that wasn't rationed in Briton, therefor being one of the drinks that allowed them to keep going
@dericksfotos 2 роки тому
This has been my favorite series that this channel has done in a while. Thanks!
@Beans82444 16 днів тому
I love this video at the end because it brings everyone together all over the world and all throughout time with beer.
@snipechan6573 2 роки тому
It might be interesting to do a follow up video on craft beer and it's explosion in popularity. Craft beer uses small batch sizes plus modern scientific beer to create a significant amout of variation. It was popularized as a rejection to macrobreweries that often made low-quality, mass produced beers. I think it would be important to add because craft beer went from virtually unknown to being in every grocery store within the last few decades.
@nathanseper8738 2 роки тому
Man Pasteur had so many diverse accomplishments. We have so much to thank him for, from yeast to disproving spontaneous generation.
@cemsity 2 роки тому
And saving the French Silk industry, when they had a pestilence affecting the silk worms.
@nathanseper8738 2 роки тому
@@cemsity And developing a rabies vaccine.
@Kocidious 2 роки тому
Great series! Really love these multi-week deep dives
@extrahistory 2 роки тому
Thanks!
@arthurphillips4870 2 роки тому
I wish you expanded a bit more on the Budweiser controversy. How they stole the name from a popular beer from Europe, trademarked it forcing the already established brewery to start selling their’s under a new name or not at all in the USA.
@OldMadHatter 2 роки тому
I love this channel, and this was a fun one. I do wish there would have been another episode on the whole micro-brew revolution.
@bthsr7113 8 місяців тому
As a Wisconsinite, this is giving me some serious appreciation for my state.
@user-cd4bx6uq1y Рік тому
This series interestingly has very diverse atmospheres
@Vanic00 2 роки тому
I live in the Willamette Valley of Oregon, and craft beer, wine, and "pipeweed" are cultural staples. I like to think we are the closes thing to a real life Shire, Tolkien himself would be proud. See ya'll at the tavern!! 🍺🍻
@TheGreatSquark 2 роки тому
As a life-long resident of the Greater Milwaukee Area, I feel the need to plug our tourism industry just a bit; A ton of the breweries here offer tours of their facilities. So if you're ever in the neighborhood, check them out!
@michaelstasyszyn8857 2 роки тому
A little shocked that Yuengling wasn't mentioned. Oldest operating brewery in the US. Excellent series!
@warrenmudd1163 2 роки тому
Same, I was also surprised. Ps love yuengling
@andrewhrusovsky9426 2 роки тому
That's what I'm saying!
@arandomhuman1996 2 роки тому
Huh I did not know that
@thomasachey2595 2 роки тому
My thoughts exactly. They weathered prohibition by producing ice cream which I always found to be rather unique.
@jordisaura6748 2 роки тому
On cofee... on tea... but never a war's been fought for beer! The only true beberage that brings humanity together!
@masonphillips8871 2 роки тому
I’ve watched almost ever extra history video, I hope there is more coming in the future
@emancoy 2 роки тому
Beer been with us since Egypt Cheers
@pointly 2 роки тому
Cheers Extra History 🍻
@MrT3a 2 роки тому
A toast for this series !
@justinrboyett 2 роки тому
5:50 PBR earned its Blue Ribbon in the first year after prohibition... due largely to a lack of competition.
@Historybuffm8 2 роки тому
I live half an hour from Anheuser Busch’s headquarters, and just read Bitter Brew for a history class. It’s a great book
@seriomarkj 2 роки тому
cheers everyone...drink responsibly, but enjoy the brew and try something new
@alricsmith6115 Рік тому
awesome, another beverage that helped shape history, just like the tea that started wars. Prost! Cheers! Kanpai!
@bigbrendo69 9 місяців тому
As a brewer and history nerd I’ve loved this series but I really think it needed one more episode covering the craft beer revolution of the 1970s and 80s leading up to today
@fandomcake5158 2 роки тому
The world is united through land and time by BEER. I love this.
@NuclearConvoy 2 роки тому
Love this series. Would be interested in one on tobacco or cannabis now that you've c9vered coffee and beer.
@DDlambchop43 Рік тому
now you need to do a series on Prohibition to round out the topic.
@somekindoflatindude9497 11 місяців тому
"For beer! The cause and solution to all of our problems"
@jonmararbiter0721 2 роки тому
I love the ending feels like ppl in the past actually celebrating beer
@uncletiggermclaren7592 Рік тому
What an interesting video !
@Mr.Anderson9323 Рік тому
Beer and vengeance, what a combo!
@loke6664 2 роки тому
I kinda feel it was a shame you missed the part when Anheuser-Busch sued the Budweisser brewery in Budweiss for using their name and lost since they basically stole the name so they had the bribe the original Budweisser with an unknown amount to change their name to Budvar. I have no idea how they thought going to court over that was a good idea but it is comedy gold. :)
@uberglowsarchive8632 2 роки тому
That was a good video!
@feildpres 2 роки тому
Great video guys!
@roman_dimaggio 2 роки тому
Watching this with a beer in hand felt very appropriate.
@andreasstrauss5194 2 роки тому
Its crazy to me that i worked with nearly every beer company in this video since the company i worked for is the leader in bottling and works with basically every company that fills something in bottles
@Ronnet 2 роки тому
I've also worked with nearly every company in this video. But then from an end-customersupplier perspective.
@Battker 2 роки тому
Letting you know that the current spelling is "Qingdao" rather than "Quingdao". Also "Harbin" is pronounced like "Hard bean" without the d.
@brucewatkinson5254 2 роки тому
This was a fun little series that reviewed the impact of beer across the existence of humanity, and then some.
@bottasheimfe5750 Рік тому
I showed this series to my dad and he got all excited when he recognized the beer companies this episode.
@mygills3050 2 роки тому
“Beer! And V E N G E N C E.” what an opening
@atreides213 2 роки тому
There’s nothing like curling up with a bottle or three of beer to listen to the history of beer.
@nwefie_ 2 роки тому
I’m so glad I found this channel, and I may nit be the first one to say this but this channel deserves ten million more subscribers.
@VenatorsValinor 2 роки тому
Very impressed that y’all pronounced Tsingtao correctly
@WolfBoy-om6dw 2 роки тому
Can we get a series on the prohibition now please?
@LastofAvari 2 роки тому
Cheers!
@SmallHandsBigBite 2 роки тому
This was an awesome series, thank you!
@catgoat6471 Місяць тому
I've never liked beer, but the history of beer is very interesting.
@berryman5145 Рік тому
"American beer was just sort of fine" Some things never change, I guess
@woodencoyote4372 2 роки тому
Great, done with beer and coffee.. tea next please?
@bs_coolgames6888 2 роки тому
I can't believe Belgium wasn't mentioned this whole series
@TheGreatUnLuck Рік тому
this series made me want to have a beer
@jamman7094 2 роки тому
This series feels personal.
@ivykistler2078 Рік тому
"Beer... AnD VeNgEaNcE!"😂😂😂😂
@GideonGleeful95 2 роки тому
Im surprised you didn't mention that the town of Budweis in the Czech Republic also has it's own version of Budweiser (called Budweiser Budvar) and they had a trademark dispute with the American beer company
@Bird_Dog00 2 роки тому
Ah international trade disputes. Always funn... That reminds me of a fun little tidbit: Did you know that you won't find any Pilsner beer in switzerland? There's a agreement between switzerland and then czechoslovakia that switzerland won't use the Pilsner brand name, and czechoslovakia won't use the Tilsiter brand name for cheese. That probably made czech brewers and swiss cheese makers happy, but I doubt that swiss brewers and czech cheese makers got much out of that deal...
@exceptionalyuncommon 2 роки тому
Born in Milwaukee! All true to this day!
@angusgilbert7518 2 роки тому
You guys should do the history of skateboarding it's such a crazy and extensive story for such a young sport
@galexian_ 2 роки тому
Extra Brew sounds very interesting, ngl.
@Paveway-chan 2 роки тому
Ya'll need to make your own beer brand now, Extra beer!
@vecnasleg8786 2 роки тому
It’s so fascinating that most communities in the states are against immigrants though the US is literally an immigrant nation.
@1988kcmo Рік тому
I would say that most communities in any country are against immigrants, not just the US.
@ethanmcfarland8240 Рік тому
People like wages high and living costs down, that’s why
@SkittytheKid 2 роки тому
Zoey's hat slowly moving on her head during ad at end was adorable
@midori9566 2 роки тому
I commented last time about Guinness, But Sapporo has to be my second favorite. I like Heineken but only the canned kind, the bottled kind in the US has an off taste.
@garrbigster 2 роки тому
Beer and history. I love this series, thank you EH!
@CaelumTheWolf Рік тому
The genuine shock I had when I realized my ancestors on board the mayflower freaking landed just because they were out of beer! I literally said “America was always full of a bunch of alcoholics” Truly had an ancestor on board
@klausdecock8340 2 роки тому
And belgium beer Belgium beer is the best beer in my mind
@theItalianshamrock 2 роки тому
We need a series on whiskey
@minoarno7415 2 роки тому
Still surprised you didn't mention Belgium. We have a big culture built upon beer.
@profbbfab6211 2 роки тому
Big enough to be a UNESCO world heritage!
@minoarno7415 2 роки тому
@@profbbfab6211 yeah like I don't get it why it hasn't been mentioned.
@blakethompson6476 2 роки тому
Howdy from Milwaukee. Go Crew.
@TheCreepypro Рік тому
oh the hilarious irony of prohibition making the beer barons even richer and more powerful I love you history you are too freaking funny
@Bael_KnightMage Рік тому
Human history isn't class history. Human history is beer history. Change my mind.
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