You KNOW the analysis is in-depth when it’s longer than the actual album ;) Welcome, fellow viewers, to my in-depth personal review and analysis of The Now Now. I didn’t just want to leave the album with a short concise little review, and therefore we’re here now. This is the first time I have really done something on this scale, so it’s a little bit scary! Hopefully I did alright, and you find it fun and interesting. It’s just my opinion after all, you know?

I find it ironic and quite interesting that the album titled "the now now" seems to be mostly an album of 2D being stuck in the past.

I really like Snoop's verse on Hollywood. It perfectly contrasts Jamie's verses. Jamie calls out to everyone else to get involved and sings about how "seductive" Hollywood is, but Snoop acts as an antagonist, displaying how Hollywood, money, jealousy and fame can cause people to reject the reasons they went there in the first place and turn them into self-absorbed narcissists, the exact thibg Jamie is trying to prevent.

I sometimes picture The Now Now as a phone’s battery draining lower and lower, as the tracks become more depressing. The battery then gets to *One Percent* (if you know what I mean) and is charged back up at Souk Eye.

I think Snoop Dogg "playing as himself" in "Hollywood" adds to the song. Snoop Dogg is what you are jealous of. When he first came in to the scene, people didn't think much of him, but suddenly nobody could match him. People in Hollywood want to be the next Snoop Dogg; they want to knock him off his throne, but nobody can live up to him. I think the line "I'm lion in the Dogpound" says it all; Hollywood is the "dogpound," a prison, and Snoop is the lion fighting a bunch of "dogs" off. The analogy also tells how people can become animalistic in Hollywood. Also, love your reviews.

When I was listening to the album I could help but think that most of these song are about 2-D just reflecting on everything that has happened to him since he meet Murdoc and joined the band. I couldn't help but think, after listening to Fire Flies (for the fourth time), that he might thinking about Paula. Usually their "love" songs aren't directed at anyone (because Murdoc is usually the one writing them), but this album is about 2-D and as far as we know, 2-D is the only one who has been in a romantic relationship. I won't be surprised since it's been almost 20 years since he last saw her and by that fact that I don't think he's really gotten over the betrayal (from her or Murdoc). Also, I totally think that 2-D had something to do with Murdoc getting framed. After everything that Murdoc has done to he from physically and mentally abusing him to STRAIGHT UP KIDNAPPING AND IMPRISONING HIM. 2-D would have to be nominated to sainthood if he didn't even attempt to get back at Murdoc! }:( P.S: Awesome video Hoody, I always like listening to some of your thoughts. It help me see thing I may not have noticed before on my own. :)

Popular opinion: The Now Now is better than Humanz... My opinion: The Now Now and Humanz are the same amount of great. I feel like the only Human who loves Humanz...

Also shoutout to you for making the review longer than the album itself, that is dedication

I am NOT a fan of Murdoc/2D (or Murdoc in general, eugh) but if you take the time to imagine that these 'relationships' he's singing about is about his relationship with Murdoc that he's formed in his head due to the amount of abuse hes been subjected to by him, as well as his Stockholm Syndrome, things on this album get a LOT more depressing. That he's 'not going to cry' over him being in jail, because he thinks hes losing someone he cares for or somehow cares for him. I have a (very bad) feeling that his abuse has caused him to latch onto his abuser, as many victims do. He's made up this sick and twisted 'relationship' with him inside of his head, and he's coping with him being in jail. He's losing himself because he feels horrible even saying that he has some power over him. So he acts like he doesn't care about him. But his personal journal shows the way he feels a little more. I'm saying these things as someone who has/still is experiencing the same mental problems. It's hard to let go of someone who makes you think they're the reason who made you as good as you are. You create excuses as to why they treat you the way they do, but in your head, they still care about you, right? I'm going to probably get hate for this but I just had to say it. The album is probably about Murdoc.

That's a great review, but personally I think Tranz is way better in the studio version. Why? Because it sound like 2-D. It sounds like Gorillaz. In live performances Damon sings in his way, not 2-D's way, if you know what I mean. When I hear Gorillaz, I picture 2-D singing, not Damon.

Even 9 months later, I can't get over how much of a masterpiece Souk Eye is. Best song of 2018 imo.

Your opinions were beautiful. This album is beautiful. Thank you. I love and obsess over this band too. They were on time for the summer to be 10 times better than general mediocre music I hear everyday. A very neat and artistic project with waves of self emotions and thoughts. (As you described perfectly)

Before watching the video, i thought this was a great album. It's not groundbreaking or anything like that, but it's exactly what we needed after Humanz. It feels like this was the thing we waited for 7 years. Most of these songs are in my top 20 Gorillaz songs, with a couple of them even in the Top 10. Also i'm kinda stressed in this time of the year, and listening to those songs made me feel good, so many good vibes

You need to really stop worrying about what people think. You are making a great point and you are entitled to your interpretation and opinions. ❤

All the reviews I've seen of this album have been negative so far. I'm glad to see someone admire what this album brings to the table just as much as I have. I completely agree with your thoughts and opinions, and I hope more people did too. Thank you for putting a smile on my face

This was one of the best reviews I’ve seen in a long time

I love this album. Im glad damon took the criticism he got from humanz and inproved on it to make the now now. I give it a 9/10 because the live version of tranz is a little better (not saying this version is bad. Its still great.)

Unpopular opinion Idaho is my 5th favorite gorillaz song of all time

I liked The Now Now But where was De La Soul?

I would love to see a music video for Souk Eye which kind of shows us 2D wandering, singing the song, on him missing Murdoc. I feel like he could be in the Studio with Russel and Noodle singing the song (kind of as if we're experiencing the song actually being made) and as this is going on, we see Murdoc breaking out of jail, and at the last scene of the music video we see Murdoc walking in the studio (as 2D finishes the song) looking at the band members as each of them are in awe shock seeing Murdoc after all this time. Also, your video is very informative and I agree with nearly every point in your video on each of the tracks, amazing video! Although on Hollywood, Snoop's verse is a bit lacking, it is still generally really good and his voice and flow really add to the song. My personal ranking of the songs from best to worst on the album would be: Souk Eye Fire Flies Kansas Sorcererz Tranz Humility Lake Zurich Idaho Magic City Hollywood One Percent

I don't get the poor reception from many reviewers of this album. I adore this album and everything about it, Probably a 9/10 or so from me. I get opinions and things like that exist but I've seen multiple reviews being so negative about it. Is there something I'm missing that those reviews see, because honestly it doesn't make sense. Great video though, really well made.

I knew souk eye was important when it became my favorite song of all time and when I was listening to the lyrics I could kind of relate even if it was my interpretation of it in my life but I was REALLY interested in this song and it’s lyrics and what they meant, I don’t know..... something about souk eye stands out a lot to me and I can’t put my finger on it.

quick top 11 (my opinion) 11. one percent 10. kansas 9. hollywood 8. sorcerez 7. magic city 6. fire flies 5. idaho 4. tranz 3. lake zürick 2. humility 1. souk eye

My terrible morning just opened up to a awesome afternoon, much love Dennis!

I like this album much more than Humanz, as they didn’t feel the need to include guest vocals on every song

I really agree with your interpretation of Souk Eye. I understand everything Murdoc has done to 2D and I want more than anything for 2D to just be happy, but something in me just can't fully believe that 2D would be perfectly okay without Murdoc. They've been through so much and I can imagine that 2D would wish for a good relationship with him. Then again, I can also imagine him being involved with Murdoc being framed, which is where things get kinda messy for me... My assumption (Not saying it's true in any way shape or form. Just a theory) is that 2D may have finally snapped at Murdocs behavior, playing a part in Murdoc being framed, then maybe regretting it? It is possible that 2D just can't feel fully happy knowing someone he's known for so long is rotting in jail. He's happier, but also kinda unhappy, if that makes any sense. I'm not sure, but I feel that this is probable. Sorry for the rambling. Also, phenomenal review!

I am going to be perfectly honest and say that this was so much better than I expected! I loved your earlier reviews on the songs and I thought that’s what you were simply going to do here, but the amount of thought that went into lining up thoughts with music with visuals very clearly shined through here. I personally hadn’t listened to any gorrilaz before I saw your review of humility after it got on trending, and so far I have been blown away at what the band (yes I know it’s mainly Damon) has come up with. For me, the album itself having a strong retro 80’s feel was something I completely did not expect and didn’t know could be pulled off well in this day and age. A few songs individualy blew my mind at how music could be pulled off well, mainly looking at fire flies, sorcerers, magic city and seuk eye, each for various reasons. I will respectfully argue that snoop dog’s verse is meant to be the counterpoint to the theme of Hollywood, almost acting as a distraction for the listener to take them away from the theme of the song, which it absolutely did for me the first couple of time I heard it, but that’s just what I see. Congrats on all the work you put into this video, it is extremely well done and I am glad that you pulled this off well!

I really couldn’t wait for this video I just wanna know more whats happening with the Gorillaz and brand new great songs!^-^

I think of the album cover when Idaho plays.

>tfw Ace is a hint to a Gorillaz/Powerpuff Girls cartoon project

You did a great job! Now I have to strive and see if I can be able to create something as good as this for my own analysis! :)

When hoodo said he was going to cry while taking about Kansas I just remember his comment on the Kansas visualizer video

Okay, just watched the first 39 seconds but.... 'this is his moment to be in the sunshine.' .... Naw, goosebumps..... Okay sorry, I'll watch the rest of the video now. ^^

Fantastic video. I’ve been watching you for a few years now originally because of the creepypasta videos by now i like your gorillaz videos just as much. I’ve been into gorillaz for a little bit but just got serious about them around the time humility came out. You probably make the best videos on UKposts covering gorillaz. I actually share the same opinion and rankings you had in this review. Keep up the great work

I am so glad we have the same interpretation of Souk Eye. I mean there aren't too many interpretations possible, but let's say the song personally resonates within me because I feel the same way for someone. I mean I must not be the only one, but it felt nice to hear you put words for what I feel. I was like : Yes ! Yes ! That is it ! someone understands ! Thank you for this wonderful video :)

Deep lyrics when you sit down and really think about it You've outdone yourself man, keep it up

I was waiting for this to pop up. This album puts me through so many emotions at once that the album tends to fly past and it ends up being over before I even know it. I love your interpretations of what the songs mean and it puts a whole new meaning of them for me.

the video I've been waiting for! :) I'm glad it's here now.

*makes a 43 minuTe video. Doesn’t add any mid roll ads* we need more people like you

The reason I love your reviews is that each song description is like an in-depth artist statement, thank you!!

Yes! I’ve been waiting for ur review!

I haven't finshed the video as of writing, only around 18 minutes in, but your views and opinions on the album are really interesting. They're well thought out and well worded to boot. Great stuff, mate.

FINALLLYYYY. Your analysis is always a pleasure to listen to.

Oh shit, this album(in my mind) is about 2d's recovery from Stockholm syndrom, the "save us from him" posters were about Murdoc. Eventhough the surface level is 2d missing murdoc, Russle and those posters are the reality of Murdoc's abuse poking through the bright memories that 2d has of murdoc and his denial of his own pain. It's about him accepting there is pain there, and that it will take time and a lot of effort to move on from this.

I’ve been waiting for you to make a vid on this!! Yay!

YES i have been waiting for your review on the now now im so happy😁😂

I’m in love with the whole album ❤️

This review/analysis was amazing! I love hearing people talk about stuff they love and understand and you clearly understand and love the Gorillaz. Tank you for blessing my day.

Amazing video. Love the analysis, and hearing your thoughts and opinions on this record.

This analysis makes me appreciate the album and enjoy it all the more. 2D is not as dumb as he let's on.

Not fully watched yet, but great video! Snoop Dogg was actually my favorite part of Hollywood. But I completely respect your opinion

Really great video. You opened my eyes and made me love the album even more.

This is a really well thought out review, great job!

Dude you couldn’t explain it any better. Love the video and the way you dive into it!

Aaaaaand +1 to why you're one of my favourite channels. Great work as always, my man.

I loved you analysis at the end, I think you hitted the nail in the head with the meaning behind the album.

Hi! I love your videos! Especially the ones about Gorillaz. These videos that u do on Gorillaz are always fantastic, and explaining each track on the now now really let me see what this album truly means. Keep up the good work man!

This is such a beautiful review, which dives in deep to the emotions and interest of the Gorillaz' music. Thank you for this.

Was waiting for this and it was most definitely worth the wait

Thank you for efforts in doing this Review. You've perfectly described what The Now Now touches in me before I even have started to search words for it; this really have added new fuel to my ears and the album for me ^^

During Souk Eye I actually imagine 2D just sitting in a dark room while some light streams through the blinds. Amazing how songs can send different images to people's heads Also I can't be the only one who thought that the drawing on the notebook page is from Stylo

Also forgot to say love your Gorillaz videos and I subscribed you keep up the great work

Really nice review, I've loved listening to your thoughts. Personally I enjoy every song of The Now Now, its put together so well and I love that 2D is finally a bigger part again. It has so much feelings in it

I really love this Album since i can deeply relate to 2D's Feeling of isolation and how some songs in contrast sound happy but the lyrics are making me question my entire existence. I also think that the fans need to throw away the high expectations, sure it's amazing to see Your favorite Band taking music into a new direction and making a great impact but it doesn't always have to be that way as long as The Music makes you feel something, taking you into a new world and even make you think in a different way than i believe it accomplished it's Goal. Damon clearly Loves what he is doing and The love is very present in this album, im glad he is focusing on making Good music , tell a story and experiment around rather than follow trends or try to revolutionize the Music itself. So plug in your speakers, turn the volume to the max and Blast the Album.

Nice review, i bloody love this channel. And btw, i also made Lake Zurich my ringtone.

I always find your opinions on music interesting and entertaining. I loved this and would love to someday have a conversation about thoughts on different music. But for now keep doing what you're doing man, you're doing great!

Man, I've watched a few of your vids, but this is it. I'm subbed now. I like how you describe sorcererz Maybe next album, put a time stamp in the description for each song?? I was looking more forward for your Fireflies comments. Still waiting!

amazing video love your voice :)

Wow, this analysis is fantastic! I’d like to see more Gorillaz videos from you tbh

Great review thank you for Break down this album well done keep the good work 😃👍🏻

Man... you did it. You did an awesome video. My respect.

OMG, I am so much grateful both for that album and for your video on it. Thank you, and keep up the EXCELENT content. Lots of love from Czech Republic, Miki

Another great analysis Hoodoo!

Excellent review. I appreciate how you only put one mid-roll ad at the end of the video.

7:57 it lacks OOF

Thank you for making this video :)

I particularly enjoyed and agreed with your review of Kansas, well done

Love the review my friend, I’ve only just become a Gorillaz fan, but now I’m a diehard fan, thanks for introducing me to Gorillaz 💜

Wow. Just Wow. This Review Was Amazing. I Loved Every Part Of It.

These reviews are way unappreciated, great job man!

This was such a good review and analysis! I really liked hearing what you thought and your analysis gave me a different look on the album! It was really well done! Btw I agree with your gorillaz album ranking :)

Am I the only one who thinks that the visualizer for “Hollywood” was more of a music video, rather than a visualizer? Just me? Okay.

Fantastic video. I started watching this channel when I saw the Gorillaz collection video and it helped me to see the range of interesting and diverse content that this group are capable of making. They’re currently my favorite band. It would mean a lot to me if you watched my review of The Now Now, I tried to go pretty in-depth with it and the lyrics keep meaning more and more to me with repeated listens of the album. Also, I completely agree with you. Snoop Dogg’s verse hardly has any charisma or substance. Only part of the album I dislike.

13:37 I actually saw an extract from 2D's notebook (which I think comes with a special Vynil set) where at first "I don't want to cry" was written but then crossed out for "not gonna" which makes it even more heartbreaking to me

This Is by far the best review of this album, keep doing it.

I love you man! This is the best channel on yt!

I couldn't wait for your review of The Now Now and was waiting patiently for it once the album came out!!! Man was it worth the wait!!! I loved this review!!! You put a lot of effort in this and I really appreciate it!!! You're hard work paid off!! You made me have a whole new view on this album because of this video!!! I defiantly love this album more because of it!!! Anyway I'm happy you are trying something new and not holding back on what you say and not trying to make everyone happy!!! I really am proud of you for taking that big step because it made this review even better!!! Keep on being your wonderful and awesome self!!! You rock!!! :D

That guy is 50 years old i wish he can just do more ALBUMS ;(

Hoodo. This is a wonderful review. This album and review provided catharsis that was much needed in a time of my personal isolation. I too have lost people I love and cared for. I too feel alone and unloved like 2D. But this provided some hope. A beam of light that gleams in the darkest of isolation chambers. I can persevere through the loneliness, because I know I'm not the only one suffering. I have hope that I will get the love and support I need. Just like I hope Damon does as well. I absolutely loved the album as well as your review. You really did analyse the shit out of this thing. And it was an analysis that definitely resonated with me

Thank you hoodo you made me like love the album even more now

I just searched for this just to ASMR you voice. But also because I need background noise while I work, and your voice/accent is lovely, and I respect your opinion.

Sat through till the end and i think your opinion of the album has brilliant depth and has opened my mind to different opinions and my album rankings are the same too

Man bro nice job on the video. When you explained every deep meaning that even though its in your perspective, 2D almost relates to me. Like in Kansas and Souk eye how he wants to get back with a person. Its just like the situation that im in. That why I really love gorillaz because all the lyrics and songs can really relate to some people and I think that's what a real band should do for people.

Not bad bro. I love your opinions on this album. And it makes me want to buy it even more now.

Thank you for this

When i first listened i was hooked but after a few more listens this easily became my favorite album of theirs. I love the themes and instrumentals of every track which all flows together amazingly. Its such a moody album that gives you chills (at least i got them). I love the feeling that the more and more you listen to the album it gets more and more moody. Start off with the fun and poppy Humility and as the album progresses we get songs like Sorcererz to Fire Flies to Souk Eye. Such a fantastic album 💕 Great analysis mah dude Keep it up :)

Great job!

Incredible video!! I really admire the fact that you took some extra time to make this video, and it was incredibly moving :> I was only wondering something, Did it bother you that The Now Now did not have as much of a fictional storyline like Plastic Beach? I still loved the album to bits, personally. Great review!

I absolutely love souk eye

the message in Lake Zurich is still so mysterious and ominous, it gave me chills on my back