How do focus groups work? - Hector Lanz

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TED-Ed

TED-Ed

7 років тому

View full lesson: ed.ted.com/lessons/how-do-focu...
Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician’s popularity, almost everything can be explored with this technique. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work.
Lesson by Hector Lanz, animation by Compote Collective.

КОМЕНТАРІ: 222
@someonethatexists46
@someonethatexists46 3 роки тому
Another beautifully animated video, thanks Ted Ed!
@cyna1103
@cyna1103 7 років тому
I do these all the time. Super interesting because you sometimes get a first look at a product
@jorgelutif1597
@jorgelutif1597 2 роки тому
Excelente apresentação ... Parabéns aos produtores.
@shelley8860
@shelley8860 7 років тому
So, who was in the focus group that okayed the Pepsi commercial?
@wownelly3831
@wownelly3831 7 років тому
Shelley Harris 🅱️€🅿️ℹ️💲
@marigold2450-ip7cz
@marigold2450-ip7cz 3 місяці тому
coke drinkers
@25987489
@25987489 7 років тому
I was asked to participate in a focus group a few year ago when I volunteered for a social service agency. We received free pizza and a gift card as compensation for our time. It was pretty fun.
@aquamarine245
@aquamarine245 7 років тому
You should also add the fact that companies such as Google collect our data and then sell it to advertisers. They inform about the age and interests of people to the advertising companies without revealing the identity of their users and get money in return.
@jayfawn8478
@jayfawn8478 7 років тому
Aquamarine 245 that's why I fake my personal information on google and fb!
@onecommunistboi
@onecommunistboi 7 років тому
jay fawn But thats illegal! Kappa
@TheGeektrick
@TheGeektrick 7 років тому
jay fawn how do fake it whenever you are in need of buying something online?
@willodaise2405
@willodaise2405 7 років тому
Aquamarine 245 w
@willodaise2405
@willodaise2405 7 років тому
Aquamarine 245 did you get that from ARE
@timelessmusicfamilymusic9175
@timelessmusicfamilymusic9175 7 років тому
I use to do a lot of focus groups. They were fun & you earn extra money. You can earn from $25 to.$100 depending on the product or services. They usually pay you in cash💵. My favorite one was rating songs from a specific oldies radio station. I think I made $75 for just giving my opinion. I had so much fun doing it that I probably would have done it for free, 😃💚💿...
@15braulio51
@15braulio51 2 роки тому
Do you have any website recommendations?
@danielniels22
@danielniels22 Рік тому
@@15braulio51 have you found some??
@vmtz2001
@vmtz2001 5 місяців тому
More like $200. I’m a market research recruiter. Unfortunately, most people hang up on us or they write it off as a scam because they weren’t chosen for that study. Stop treating us like a telemarketer and listen. It might put a little extra spending money in your pocket.
@bernadethgonzales6095
@bernadethgonzales6095 3 місяці тому
​@@vmtz2001im interested!
@Vexcenot
@Vexcenot Місяць тому
Why does this comment look so sketchy
@asmolmarimba
@asmolmarimba 7 років тому
I love these videos. Keep up the good work
@s_____35
@s_____35 7 років тому
The narrator's voice is so great to hear !
@fionaarran1858
@fionaarran1858 5 років тому
Very well explained and easy to understand video.
@faheemrasheed9967
@faheemrasheed9967 7 років тому
we need to make focus groups for political problems.
@fed_zeppelin_
@fed_zeppelin_ 3 роки тому
ummmmm that’s called Fox News.
@Nyx-kb7ze
@Nyx-kb7ze 3 роки тому
italian workerism might be for you
@lordmasterization
@lordmasterization 3 роки тому
they dont want to solve problems, they want to create them and exploit you while selling the solution.
@getsmartquick
@getsmartquick 2 роки тому
Life is financial not political
@jakobrosser7587
@jakobrosser7587 2 роки тому
@@getsmartquick politics largely determine the "how" of the financial.
@sansss2027
@sansss2027 7 років тому
This is why I like the movie "They Live." Once the glasses are on Piper looks at the billboards and sees what they want you to see at first. But through the glasses he can see messages such as consume, buy, reproduce, sleep etc. Makes you think..
@reemaalsalouly1224
@reemaalsalouly1224 7 років тому
Keep going guys your voices are the best ☺
@briancaster2876
@briancaster2876 7 років тому
How do I sign up for that? That sounds like fun.
@mogur00
@mogur00 7 років тому
google it
@TheGeektrick
@TheGeektrick 7 років тому
mogur00 what exactly do I type?
@briancaster2876
@briancaster2876 7 років тому
mogur00 I tried searching for "Why am I such a dumbass" nothing useful popped up. The rest was very helpful though. Thank you.
@TheGeektrick
@TheGeektrick 7 років тому
mogur00 link?
@andhikahammond2571
@andhikahammond2571 7 років тому
www.google.com
@107Mirage
@107Mirage 7 років тому
I'm a little confused about the definitions given on the two types of research. I learned from my Master's of Information Science instructors that qualitative is best suited to making causal observations about the world by using already-made data and info to create speculation, and quantitative research is known for researchers to design and conduct their own surveys and interviews in finding this info to make a conclusion to benefit a larger audience. Not sure if the video switched these terms, unless anyone can provide insight that I may have missed?
@womenwhorockwithsuccessmed2519
@womenwhorockwithsuccessmed2519 6 років тому
Great tutorial 👌
@MegaGoutham123
@MegaGoutham123 7 років тому
I like the way you say quest-ions
@oliveryt7168
@oliveryt7168 3 місяці тому
A video well done... good content and animation/ design style.
@froilen13
@froilen13 7 років тому
the ads are getting smarter
@onecommunistboi
@onecommunistboi 7 років тому
Was that a south park reference
@tomascayul5728
@tomascayul5728 7 років тому
people are getting dumber
@getsmartquick
@getsmartquick 2 роки тому
@@onecommunistboi what episode of South park bro
@onecommunistboi
@onecommunistboi 2 роки тому
@@getsmartquick If I remember correctly (this is 4 years ago lmao) there is this south park episode (maybe they are several with an overarching story) about how ads become so smart they get sentient and try to take over the world
@getsmartquick
@getsmartquick 2 роки тому
@@onecommunistboi thanks bro I love your picture bro Hella dope
@notoriouswhitemoth
@notoriouswhitemoth 7 років тому
You sort of glossed over something tangentially related to the real problem with focus groups: humans are social creatures. In a group, people will often lie to save face, without even realizing they're doing it. It's called social desirability bias.
@getsmartquick
@getsmartquick 2 роки тому
So what's wrong factor that in and exploit social proof and likeability. I like the fact we not hard makes it easy to focus o high concept things. Ps thanks for the info
@edilmarcgoloran1622
@edilmarcgoloran1622 7 років тому
The most awesome voice I've ever hear!
@MrJayPuff
@MrJayPuff 7 років тому
Very good video! Thank you
@jayfawn8478
@jayfawn8478 7 років тому
Social psychology says people change their behavior and decisions based on their group they belong.
@Esk8Tech
@Esk8Tech 7 років тому
love focus groups. ive made over 10k as fg participant on hundreds of topics.
@gking1st192
@gking1st192 3 роки тому
How do you join one
@eccentriclullaby1357
@eccentriclullaby1357 4 роки тому
Great video!
@CHKRuhunage
@CHKRuhunage 4 роки тому
thanks bro giving some kind of idea about this
@YSH669
@YSH669 4 роки тому
FGI's major benefit i think is that it does not require siginificant amount of time and money compared to other methods. As a student learning sociology i find fgi appealing since im a student with limited time and money :)
@KZNer_Drag0n
@KZNer_Drag0n 2 роки тому
Informative!
@wpyoga
@wpyoga 7 років тому
Observation changes the outcome by quantum wave function collapse?
@isabelgoh566
@isabelgoh566 5 років тому
How much does customers will initial to participate for such group? They sometime don't want to give their personal info also.
@aemuellja
@aemuellja 6 років тому
very good video, esp the ending :)
@benutzeraccount5127
@benutzeraccount5127 6 років тому
Development of skills relating to interviewing and effective facilitation of focus groups
@snoworld15
@snoworld15 4 роки тому
Super usefull thanks!
@SullenSecret
@SullenSecret 7 років тому
This video left out the most important part: the controversies.
@aukaming2011
@aukaming2011 6 років тому
hi guys, i have been doing focus group for quite a while, honestly, do u think focus group actually works? ;)
@kukimusic9710
@kukimusic9710 7 років тому
NOTIFICATION SQUAD!!
@emilymargaret._
@emilymargaret._ Рік тому
does anyone have any website recommendations?
@hassanalianees5530
@hassanalianees5530 6 років тому
Thanks so much. Really helpful.
@Aalokfy
@Aalokfy 4 роки тому
watching this video just before my focus group presentation
@dark_emperor9427
@dark_emperor9427 7 років тому
So is this Inductive method of economic analysis?
@Vincent-ix1qm
@Vincent-ix1qm 4 роки тому
how old do you have to be for focus groups
@kimyongin1987
@kimyongin1987 7 років тому
Capitalism + psychology = increased consumerism
@virginiackaban9516
@virginiackaban9516 4 роки тому
The unconscious motivation part got me like🤣🤣🤣
@luciasp7336
@luciasp7336 4 роки тому
como participar destas pesquisas?
@xinma4686
@xinma4686 7 років тому
Do a topic about fentanly or heroine please.
@ReevansElectro
@ReevansElectro 7 років тому
Apple never used focus groups. They didn't believe in them and instead, focused on creating the best products they could that delighted them and figured that their customers would also be delighted.
@yeetyeet-oh5kq
@yeetyeet-oh5kq 3 роки тому
thats because they have loyal customers but they will gradually fall if they dont listen to their target market
@ReevansElectro
@ReevansElectro 3 роки тому
@@yeetyeet-oh5kq How do you think Apple got their "loyal" customers in the first place? They will always ignore the herd and focus on fundamental principles and their design ethos.
@ABlindPoet
@ABlindPoet 7 років тому
Didn't work for, "Rogue One: A Star Wars Story" unfortunately.
@Super165i
@Super165i 4 роки тому
Sean Nelson You’re awful
@J1P2K
@J1P2K 7 років тому
I don't know if it counts, but the mall use to ask people to take a look a trailers for movies that would be coming out, or try a candy bar. There was no group however, just me, and sometimes a researcher.
@juancarlosordonez8267
@juancarlosordonez8267 7 років тому
Please make a video of the Higgs boson :)
@shivanshchaurasia2959
@shivanshchaurasia2959 3 місяці тому
Thanks sir
@anniebae7044
@anniebae7044 3 роки тому
How can I join this group
@thealbinoshadow2490
@thealbinoshadow2490 6 років тому
Who else got the slavery ad? It talked about bringing it back and shining the spotlight on it. If everyone would just let it go.
@n6i8p06
@n6i8p06 4 роки тому
Comrades! Permit me, in the name of our Party Congress, to express our thanks to all fraternal parties and organizations whose representatives have honoured our Party Congress by their presence, or who have sent our Party Congress greetings of friendship, for their wishes for our further success and for their confidence. (Stormy, prolonged applause that became an ovation.) For us, this trust is especially valuable as it signifies their readiness to support our Party in its struggle for a better future for the people, in its struggle against war, in its struggle to keep peace. (Stormy, prolonged applause.) It would be a mistake to believe that our Party, which has become a mighty power, does not need more support. That would be wrong. Our Party and our country need the continuous trust, sympathy and support of fraternal peoples outside our borders, and will always need it. The special quality of this support lies in that every support of the peace endeavours of our Party by each fraternal party, simultaneously signifies the support of their own people in their struggle to keep peace. As the English workers in the years 1918-1919, during the armed attack of the English bourgeoisie on the Soviet Union, organized their struggle against the war under the slogan "Hands off Russia!", was a support, it was above all a support of the struggle of their own people for peace, and then, also, a support of the Soviet Union. If Comrade Thorez or Comrade Togliatti declare that their people do not want to be led into a war against the people of the Soviet Union, (stormy applause), - then that is a support, above all a support for the French and Italian workers and peasants who struggle for peace, and then, also, a support of the peace endeavours of the Soviet Union. The special quality of the present support is thus explained, that the interests of our Party are not only not against the interests of the peace-loving people, but on the contrary, blend with them. (Stormy applause.) Where the Soviet Union is concerned, its interest in the matter of world peace cannot be separated from the cause of peace in the whole world. It is understood that our Party must do its duty by its fraternal parties and support them and their peoples in the struggle for liberation and in their struggle for keeping peace. This is what the Party does. (Stormy applause.) After the seizure of power by our Party in 1917, and after our Party took real measures to eliminate the yoke of capitalists and landlords, the representatives of the' fraternal parties, inspired by our daring and the success of our Party, gave it the name "Shock Brigade" of the revolutionary movement and the workers' movement of the world. Thereby they expressed the hope that the success of the "Shock Brigade" would alleviate the sufferings of the people in the situation of being under the capitalist yoke. I think that our Party has fulfilled these hopes, especially in the time of the second world war, as the Soviet Union smashed the German and Japanese fascist tyranny and liberated the European and Asian peoples from the danger of fascist slavery. (Stormy applause.) Of course it was very difficult to fulfil this honourable task as long as there was only one "Shock Brigade," as long as it stood alone, the avant-garde in the fulfillment of this task. But that is in the past. Now it is completely different. Now, from China and Korea to Czechoslovakia and Hungary, new "Shock Brigades" have appeared on the map, in the form of people's democracies; now the struggle has been eased for our Party and also the work proceeds better. (Stormy, prolonged applause.) Special attention must be paid to the communist, democratic or worker and peasant parties that are not yet in power and which must carry out their work under the yoke of strict, bourgeois rule. Of course their work is more difficult. But their work is not so difficult as it was for us Russian Communists in the time of the Tsar, as the smallest step forward was declared a serious crime. The Russian Communists nevertheless held firm, did not retreat from difficulties and came to victory. The same will be the case with these parties. Why is it that these parties do not have such difficult work as the Russian Communists had in the times of Tsarism? Because, first of all, they have the example of the struggle and success, as in the Soviet Union and in the people's democratic countries, before them. Consequently, they can learn from the mistakes and successes of these countries and thus ease their work. Because, secondly, the bourgeoisie itself, the arch-enemy of the freedom movement, has become different, has essentially changed, has become more reactionary, has lost the cooperation of the people and thus has been weakened. It is understood that these circumstances must likewise ease the work of the revolutionary and democratic parties. (Stormy applause.) Earlier, the bourgeoisie presented themselves as liberal, they were for bourgeois democratic freedom and in that way gained popularity with the people. Now there is not one remaining trace of liberalism. There is no such thing as "freedom of personality" any more, - personal rights are now only acknowledged by them, the owners of capital, - all the other citizens are regarded as raw materials, that are only for exploitation. The principle of equal rights for people and nations is trodden in the dust and it is replaced by the principle of Full rights for the exploiting minority and the lack of rights of the exploited majority of the citizens. The banner of bourgeois democratic freedom has been flung overboard. I think that you, the representatives of communist and democratic parties must pick up this banner and carry it forward if you want to gain the majority of the people. There is nobody else to raise it. (Stormy applause.) Earlier, the bourgeoisie, as the heads of nations, were for the rights and independence of nations and put that "above all." Now there is no trace left of this "national principle." Now the bourgeoisie sell the rights and independence of their nations for dollars. The banner of national independence and national sovereignty has been thrown overboard. Without doubt, you, the representatives of the communist and democratic parties must raise this banner and carry it forward if you want to be patriots of your countries, if you want to be the leading powers of the nations. There is nobody else to raise it. (Stormy applause.) That is how matters stand at present. It is understood that all these circumstances must ease the work of the communist and democratic parties that are not yet in power. Consequently, there is every ground for the success and victory of the fraternal parties in the lands of capitalist rule. (Stormy applause.) Long live our fraternal parties! (Prolonged applause.) Long life and health to the leaders of the fraternal parties! (Prolonged applause.) Long live the peace between the peoples! (Prolonged applause.) Down with the arsonists of war! (Everyone stood up. Stormy, prolonged applause that became an ovation. There were shouts of "Long live Comrade Stalin!" "Long live the great leader of the working people of the world, Comrade Stalin!" "The, great Stalin!" "Long live peace between the peoples!")
@borhex
@borhex 7 років тому
Everything humans do, and I mean everything, they do because it's easy. If you want to sell anything it has to be easy to buy, access or use. Otherwise you'll have a hard time pitching it. We​ would not be where we are now if it weren't easy. Remember that.
@user-xy4bn7be3y
@user-xy4bn7be3y 2 роки тому
Not everyone wants easy stuff. We can buy stuff hard to buy as long as it's good. I buy stuff that are hard to buy all the time. For example, sometimes I buy makeup online in specific places because they were no longer sold in stores.
@fathyhassan2160
@fathyhassan2160 7 років тому
why there is no Arabic subtitles for new videos?
@user-pu8fy6nb5r
@user-pu8fy6nb5r 6 місяців тому
excelente
@XYGamer1
@XYGamer1 7 років тому
2:16 between 6 and 10 participants.... draws 5! jk, brilliant video btw (as always).
@user-xl1rs4su6q
@user-xl1rs4su6q 3 роки тому
תודה
@northernblues9122
@northernblues9122 7 років тому
How do they pick these participants??
@mogur00
@mogur00 7 років тому
eg. a short questionnaire/survey asking a whole bunch of people demographic, lifestyle and other relevant questions that qualify (or disqualify) people from the focus group, then (if they qualify) asking them if they would like to participate in the focus group.
@jordanl4702
@jordanl4702 7 років тому
Yes this video
@andhikahammond2571
@andhikahammond2571 7 років тому
What is the group of people / strangers that share their problems with each other called? I thought this video was about that at first.
@similue4398
@similue4398 7 років тому
Andhika Crimi Support group, I think
@zulqarnainsyed3065
@zulqarnainsyed3065 7 років тому
Every time he says "Questions", I get an itchy feeling
@bassoonerthebetter7897
@bassoonerthebetter7897 7 років тому
"Between six or ten participants" *Five people come onscreen* Jk, I just thought this was funny. I'm not mad or anything like that like other people. Great video with great narration and animation!
@TheAmrita89
@TheAmrita89 7 років тому
once upon a time I wanted to become a consultant
@Theraot
@Theraot 7 років тому
The End
@jules6856
@jules6856 7 років тому
Is there also a distraction group?
@AbudBakri
@AbudBakri 7 років тому
focus groups are groups of people who sit around and focus.
@cheesyncrackers9670
@cheesyncrackers9670 7 років тому
I remember being in a focus group for kids to choose which chocolate milk brand was the best.
@onecommunistboi
@onecommunistboi 7 років тому
Did you get the money?
@cheesyncrackers9670
@cheesyncrackers9670 7 років тому
i got $50 and so did my three others siblings
@ttanfield5616
@ttanfield5616 7 років тому
Let's be honest, we're all under the influence of marketing... the worst thing about it, is that you'll never know, because its subconscious. I mean, what brought me to this channel? Was I subconsciously brought here? I'll​ never know!
@franthofcoralion444
@franthofcoralion444 7 років тому
notification squad
@DavidRandallCurtis
@DavidRandallCurtis 7 років тому
The best focus groups are run by Impractical Jokers.
@zim0erry
@zim0erry 7 років тому
an ad popped up before the video, but i didn't skipped to gave them some UKposts cash. hihihi
@Andr295
@Andr295 7 років тому
I hate marketing. Instead of focusing on making a good useful product and trying to sell it on the basis of its good quality, companies try to manipulate us into buying things that most of the time we don't need. Welcome to America where people make a career researching how to rip you off worse and most often. If you are a "good" victim they give you titles such as "preferred customer" or "loyal customer since xxxx".
@athanassiospagalis913
@athanassiospagalis913 5 років тому
A businesses' goal is to make money.Nothing more nothing less
@abirmef9510
@abirmef9510 Рік тому
👏👏👏👏
@VicHD
@VicHD 7 років тому
But, but the chart says...
@vedantmungre1702
@vedantmungre1702 4 місяці тому
Steve Jobs was against focus groups.
@EchoL0C0
@EchoL0C0 7 років тому
Between this and that ADHD U video about Ed Bernays ( ukposts.info/have/v-deo/ZZOmgWt6jo971oE.html ) I have to wonder if advertising was the creator of modern psychology, and not Freud. The fact the two really surged forward in the U.S. along with propaganda in the 30s and 40s isn't exactly comforting either. I find myself wondering how differently thought before WWI and WWII because of these events, and if there was any loss of "control" in the minds of consumers and citizens, then I read what I wrote and start feeling like I'm sort of tinfoil hat enthusiast.
@nabilchowdhury5359
@nabilchowdhury5359 7 років тому
21
@niftyniff1
@niftyniff1 5 років тому
ill go to my first focus group next week, just wanted to check how to manipulate them muhahaha
@hero_py
@hero_py 7 років тому
25th!
@channingchrisco
@channingchrisco Місяць тому
✨💜✨
@greybluewindwatermelonchil6184
@greybluewindwatermelonchil6184 Рік тому
2:50
@giuliamussano4050
@giuliamussano4050 7 років тому
#notificationsquad
@charlizeamat6806
@charlizeamat6806 7 років тому
#noFirstcomments
@ShivamSoni-ol3rw
@ShivamSoni-ol3rw 2 місяці тому
3:30
@lordmasterization
@lordmasterization 3 роки тому
I wonder who runs the focus groups now with all these "ads" that companies are releasing.
@dellsantiago8108
@dellsantiago8108 7 років тому
yeah thesis
@I_WANT_MY_SLAW
@I_WANT_MY_SLAW 2 роки тому
Focus groups are absolutely useless because the companies don't bother to comply with what the focus group's opinions are. People worldwide hate that you can no longer open up phones, take out the battery, no headphone jack, and no expandable memory micro SD card slot in them. The focus grpups would tell you this, but they don't bother to listen, or care.
@tibaalkubaisy3481
@tibaalkubaisy3481 4 роки тому
Conetration camp
@kirtidapandya2918
@kirtidapandya2918 7 років тому
-1/12th ....yeah....anyone 42 nd here...?????
@kirtidapandya2918
@kirtidapandya2918 7 років тому
Illuminati confirmed....📣4⃣2⃣
@user-xy4bn7be3y
@user-xy4bn7be3y 2 роки тому
So focus groups are basically surveys?? You get paid to give your opinion. What's the difference. It's the same?
@kochingyu
@kochingyu 7 років тому
but i like this vid
@landenmeek3513
@landenmeek3513 3 роки тому
my teacher sent me here. it has nothing to do with what im learning.
@djbarrerap
@djbarrerap Рік тому
funny to think that gathering big data is kind of a thousands-of-people focus group telling you what they want every minute of the day
@tweengaming2580
@tweengaming2580 7 років тому
Hi
@user-jf2qs1ql3e
@user-jf2qs1ql3e 7 років тому
2
@daviddohan1808
@daviddohan1808 7 років тому
350 th
@mohammedaliraqi9510
@mohammedaliraqi9510 7 років тому
Please add your translation to Arabic
@codywillson6431
@codywillson6431 5 років тому
Who come hare after watching graham Stephan ?
@silvanomeza586
@silvanomeza586 5 років тому
🙋‍♂️
@Lexso73
@Lexso73 5 років тому
titre en français puis présentation en anglais ???!!!
@faizan4211
@faizan4211 3 роки тому
how does a focus group work
Moderating focus groups
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