Take Customer Feedback Seriously
When a customer says she loves (or hates) an article, this gets reported back to headquarters, and communicated to in-house designers, who apply the feedback to future work. By including customers in the design and improvement process, Zara builds massive brand loyalty.
Location is Key
Zara currently has around 6,500 stores in 88 countries. Instead on spending on advertising Zara invests that money in the location and appeal of its stores . And it's story are located in the high-street retail areas in major metropolises or simply in the city centers.
Be Fast and Exclusive
Zara gets new designs in stores within 2 weeks. And make it's products more exclusive.
Shoppers feel like if they buy a shirt at Zara, five other people won’t have that same shirt at work or school.