How to sell your online course before creating it

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Graham Cochrane

Graham Cochrane

День тому

Last year I made $30,000 selling a product that didn't exist. And then a few months later I made an additional $100,000 in a period of five days selling the actual product once it came out. Today I wanna unpack how to do just that - to sell your online course before you create it and why, more importantly, would you wanna do such a thing?

КОМЕНТАРІ: 50
@GrahamCochrane
@GrahamCochrane День тому
►► Watch my Million Dollar Life Giving Business Formula training for free here: www.grahamcochrane.com/lifegiving
@clearway2english63
@clearway2english63 14 днів тому
I was fortunate to be part of the test group for Graham's UKposts INCOME ACCELERATOR COURSE, and it was a fantastic experience. His energy is inexhaustible, and his personality is exactly what you see on the podcast. The finished product is packed with EXCELLENT INSIGHTS & CONTENT, I highly recommend it to anyone who wants to SUCCEED in the online industry. Keep on doing what you do so well Graham, you rock!!!
@jamescampbell-gray3203
@jamescampbell-gray3203 13 днів тому
I know I'm not alone here. I so deeply appreciate this free teaching. It's has untold value.
@KaiWeissmann
@KaiWeissmann 8 днів тому
Thanks for the great content and glad you are back!
@NiceGuyEntrepreneurs
@NiceGuyEntrepreneurs 15 днів тому
Great timing Graham. I have my Kajabi pages set up and I know my course content very well. (How to Sell when you Hate to Sell) ~ aimed at the new entrepreneur that recognizes that they will need to sell even though they are uncomfortable with the idea I can now do a soft launch like this with my small email list. Thanks for the guidance and encouragement. I'm ready for it. No more excuses. Wish me luck!
@GrahamCochrane
@GrahamCochrane 15 днів тому
Love it!
@theSocraticWarrior
@theSocraticWarrior 15 днів тому
Love this AND your book! Finishing my second book and plan on launching an online course based on it before June. Greatly appreciate the info!
@masteringpostproductionsound
@masteringpostproductionsound 15 днів тому
Love this stuff brother! Thank you!
@dinobosecreativity
@dinobosecreativity 12 днів тому
Thank you so much for this awesomeness !! ❤🎉
@timgrady-CGM
@timgrady-CGM 15 днів тому
Thanks again, Graham. You just got me massively unstuck! Whew - my questions were answered. I don't have a problem with what; I have a problem with HOW!
@BTOsteopathy
@BTOsteopathy 15 днів тому
This is gold! Thank you
@fineartbymattphilleo
@fineartbymattphilleo 14 днів тому
Love this video, Graham! Enjoyed your books series but I was wondering if you stepped out course creation/ online business content and into exclusively personal development. Great to see you doing a video like this again. I joined 6FC and purchased Automatic Income Academy and I think this video is an excellent summary of the program. Keep up the great work. Always love hearing your insights! One of my top YT channels.
@CovenantCollections
@CovenantCollections 14 днів тому
This is really helpful. I’ve heard pre selling advice but never in this detail.
@EventDogs
@EventDogs 5 днів тому
I don't pre-sell as I find (as a procrastinating perfectionist with loads of dog knowledge but struggling with the tech knowledge!) it unbelievably stressful to have that kind of pressure. However, I do sometimes do workshops either in person that I (with their permission) film including filming their dogs, or online to make sure I'm explaining things in a way they 'get'.
@brandongustafson7154
@brandongustafson7154 14 днів тому
Thanks, Graham! Glad your back! I missed listening to the podcast and listening again on YT! I'll be launching another product in the fall and will use this as an outline, but since I found you a year and a half ago and implemented what I've learned I've generated over $14K, so grateful 🙏
@fineartbymattphilleo
@fineartbymattphilleo 14 днів тому
Great video, Graham. I was liking your book curation series, but I was wondering if you went completely into the personal development theme. It’s nice to see this kind of content on entrepreneurship-online business-course creation again. This video is gold!
@dafingaz
@dafingaz 15 днів тому
Always sharing gems!
@michellemackenzie9540
@michellemackenzie9540 14 днів тому
Amazing - thank you.
@ReneeJohnsonakaRaeJ
@ReneeJohnsonakaRaeJ 14 днів тому
This is so good. I will listen to this again to check my roadmap based on this to make sure I have it ready without fail and launch. Thank you for your email to get me here!
@drjoelingersoll6283
@drjoelingersoll6283 14 днів тому
Excellent!
@janpproject
@janpproject 8 днів тому
This episode is so helpful!!! I watched/listened to it at least four times✌️ I love your book but this is a great supplement to your book✊
@GrahamCochrane
@GrahamCochrane 7 днів тому
So glad!
@VirginiaStockwell
@VirginiaStockwell 14 днів тому
Note that you must have an audience before offering it for sale! Graham prob has hundreds of thousands on his list so his numbers aren't realistic for everyone.
@crosssoljaful
@crosssoljaful 9 годин тому
Just to add to your comment - if anyone has followed him and watched his videos - he is very clear and honest about the process and how to build the process for each individual.
@FATBully
@FATBully 15 днів тому
Love it! Was just trying to figure this out, and now I know. Thanks 🙏🏾
@LanaALaBonte
@LanaALaBonte 14 днів тому
Love This!!!🎉❤🎉
@KesheafMusic
@KesheafMusic 14 днів тому
Great info!
@BishopSteve
@BishopSteve 15 днів тому
Hey Graham. Thanks. Great video. When is the new book coming out?
@mookmasterclass
@mookmasterclass 15 днів тому
Thank you SO much for this. I got your book and can’t put it down! This video is so valuable. Thank you
@GrahamCochrane
@GrahamCochrane 15 днів тому
You are so welcome! Thanks for picking up the book!
@artravision
@artravision 14 днів тому
Great!!! One question: How do we do this without a mailing list? Thanks so much!
@jimfurr81
@jimfurr81 13 днів тому
Hi, I'm about to purchase Kajabi through your link. --- I will be getting your free items as a bonus. --- I also Bought the $97 course AND the $297 course you just offered through email. What I need, because of info overload, is a recommended process as to how to proceed, specifically which items to start with and which ones come after that, in order. Hope that was clear - lol. PS: I'm a brother in the LORD, have been saved for 46 years now, love that you get to mention HIM from time to time : )
@keishawonna
@keishawonna 3 дні тому
Thank you
@Malekfahad420
@Malekfahad420 15 днів тому
Hey Graham, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
@keishawonna
@keishawonna 3 дні тому
Omg, I want to do this.
@FultonCalvery
@FultonCalvery 11 днів тому
I miss you on the Recording Revolution. Do you miss recording your own songs?
@segunmakinde
@segunmakinde 6 днів тому
Hey Graham bit of a strategic question: which do you recommend? Do you charge people to register/sign-up? Or Do you charge for an all access pass?
@jimfurr81
@jimfurr81 15 днів тому
I want to join Kajabi but I'm not sure who to sign up with, You or Lane Sebring. I was watching Lane last year but decided to go a different direction, now I wish to do Kajabi. Lane was offering a complete, step by step, detailed course in January. He said it would be coming out soon but he has not followed up, so I'm looking at all you offer and leaning toward you, since you follow though with your products, etc., etc. I hope you're products are not too expensive for me.
@GrahamCochrane
@GrahamCochrane 15 днів тому
Can't go wrong either way. Lane is a friend and client of mine.
@TeresaAnnDuran
@TeresaAnnDuran 15 днів тому
Hey Graham, this is gold! Do you offer your UKposts course now or in the future?
@GrahamCochrane
@GrahamCochrane 15 днів тому
Will offer it again soon!
@danh411
@danh411 14 днів тому
@@GrahamCochrane I went to that mini training and wasn't ready for the course at the time but have been "youtubing" for 6 months now after reading your book and have been waiting for that one to come back around. Feel I'm ready to learn more.
@YuliusHaryadi7189
@YuliusHaryadi7189 15 днів тому
Great videos! But i think the issue with presell is number of audience/ email list. I am about to launch my first paid course which will be super valuable, but I am worried that I have not grown enough audience yet. Total 78 email subs since Jan when I start my youtube channel. So the qs is, how many email subscribers is reasonable to start doing your above tactics?
@danh411
@danh411 14 днів тому
I saw a video awhile back where Graham recommended at least 300 - 500 in your email list before launching.
@danh411
@danh411 14 днів тому
With that said, you can always have something to sell in your funnel, maybe an affiliate, a short course, or even a small community like on Patreon. I only have 35 in my list but have a Patreon and made one sale. Nothing to brag about but I wouldn't have made any sales if I didn't have something to sell.
@YuliusHaryadi7189
@YuliusHaryadi7189 14 днів тому
@danh411 wow this is so helpful, thank you!!! I am super confident I can grow email list very quickly actually because I know and can create the best lead magnet, so If that is the case I will work on this!
@PiggyFry
@PiggyFry 14 днів тому
This will help me be free! :)
@AlfredoZorrilla
@AlfredoZorrilla 14 днів тому
The elephant in the room is how to build that email list you can make your offers to and use as a mirror to validate your product. That's the part I'm struggling with right now. Writing content in Substack to get an audience, trying to get Twitter followers (to subscribe to my newsletter), and thinking about starting a UKposts channel. Been at it for a year now, and the results are still lacking. Any advice on how to build an audience faster?
@danh411
@danh411 14 днів тому
I started my UKposts channel about 6 months ago, one piece of content a week for evergreen content like Graham often suggests, at about 30 videos now. I have a lead magnet and have 35 people on my email list. I searched for Graham Cochrane to see if I could find a video where he talks about how long it takes to build an email list and I found an interview where someone asked him that very question and he said that it takes 2 to 3 years. He was even asked what would you say to someone who's been at it 6 months, and Graham said that's not enough time. I do think you need to be on UKposts. To me, social media is so temporary. I put tons of stuff on Tiktok, X, and Instagram and a few others, but they get traction for a few hours and then plummet. But UKposts, even shorts (which I wouldn't recommend over long form vids) build more and more over time. After 6 months, my shorts channel has gotten 108,504 in the last 28 days and my main channel with my long form videos has gotten 1,542 in the past 28 days. You can see that shorts, which works like tiktok and other social media, gets way more views, but it doesn't convert like my long form channel does. But the long form channel is growing. It almost doubles every month. I started with 0 and now have 57 subscribers. To me socials are just brand awareness and backend. But the long form videos are evergreen, like Graham says, and you keep putting them up and it's like planting seeds. Sorry for the unsolicited advice; I'm obviously not a success or anything, but I just wanted to share what I'm experiencing and maybe it'll help.
@yasnicreative
@yasnicreative 14 днів тому
Only Yotube will help you!
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