How Tom Ford's Gucci Changed Fashion - Before the Estee Lauder acquisition and the Tom Ford brand...

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A look back at Tom Ford in his Gucci Era ahead of the Estee Lauder Acquisition.
It was 1994 when Tom Ford rose to prominence as the Creative Director of Gucci. This was a time when pop culture was overridden by the Rachel haircut and Calvin Klein aesthetic. Just one year after Tom Ford joined Gucci, sales spiked, with the brand achieving revenues of $500 million. So, how did Tom Ford's Gucci white dress and silk shirt transform not just the almost defunct and bankrupt House of Gucci but also the industry as a whole?

КОМЕНТАРІ: 95

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Agreed. Tom Ford’s Gucci was sooo provocative yet chic. Current Gucci is like trying to sell clothes by clicks.

@orlysanti62 Рік тому

Current Gucci is just a fashion hype of un glamorous clothing that caters to street looks.

@sito7186 Рік тому

Tom Ford‘s Gucci was a copycat of Halston in the 70s.

@Be12397 4 місяці тому

Tom Ford’s Gucci REAKED of sex, yet was never overtly sexual. He’s a genius.

@vsboy2577 Рік тому

His best work and when Gucci made amazing clothing.

@superluxesource Рік тому

100% ❤

@janecoe9407 Рік тому

I LIKE THE BLUE VELOUR PANTS AND SILK SHIRTS. TOM FORD IS A HANDSOME MAN. I LIEK TH CLEAN LINE , LOVE THE LEATHER SKIRTS WITH TOPS.

@DarkCatDark Рік тому

Now he sold out his name, he lost his integrity.

@UltimateFashion1 Рік тому

It should be also mentioned that Gucci white dresses were heavily inspired by 70's Halston. Tom being an American designer he combined Gucci luxurious accessories with Halston's simple and flowing cuts to build Gucci where it is today. He also persuaded Pinault to buy not only YSL, but Balenciaga as well. Otherwise, nice video 💕

@stefmercs9810 Рік тому

That’s incorrect, Gucci acquired YSL while still under Investcorp before PPR (Pinault) acquired the whole of Gucci group

@UltimateFashion1 Рік тому

@@stefmercs9810 oh, thanks for spotting that! I presumed it was correct as it was mentioned in the video. I'll do my own fact checking next time.. Thanks

@superluxesource Рік тому

Yes absolutely!!!! Thank you for including 💖

@NazriB Рік тому

Lies again? Growing Up Get Up

@LD-ql1yi 2 місяці тому

Correct.. all designers get their inspiration from somewhere or somewhere.. one do it better the. Other

@adamozifanelli3128 Рік тому

Love this! Tom is one of the best designers of our time.

@superluxesource Рік тому

He really is!!! ❤

@janecoe9407 Рік тому

I DON'T CARE FOR THE NUDITY OR MODELS TOUCHING ONE ANOTHER IN ADS BUT THE CLOTHING AND PURSES ARE NICE. HE HAS TALENT HE IS A VERY GOOD LOOKING MAN.

@SIMKINYX Рік тому

@@janecoe9407 Amen.

@yousufanwar7030 Рік тому

Look at Gucci fashion shows now. Weird, tasteless and abnormal. The only fashion shows I enjoy watching are the Armani shows. His collections never fail to Impress. Pure elegance, class and beautiful. No wonder why Armani is the biggest in terms of valuation. I hope the brand continues to grow.

@neuronic1149 Рік тому

Its almost easy to forget you are hearing a robot voice because the video is actually pretty good

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Agreed.

@kingjudah27 Рік тому

Tom Ford’s Tenure @Gucci & @YSL Is Cemented In Fashion History. The King Of Sensual Opulence ❤️‍🔥

@hourih2862 Рік тому

Tom Ford designing for Gucci exuded class. Not sure whats happening now 🤦🏻‍♀️

@impopquiz Рік тому

Circus, but i think it was what was “needed” at that time and it’s over now. Yay!

@BendiFaguette Рік тому

My favorite memory as a teenager in Los Angeles was going to the Gucci boutique with my mom the day after the shows in Milan to get a complimentary copy of the collections on DVD. I still have every single one. The P/E ‘98 campaign with Chris Walters is still my favorite to this day, second only to the A/H ‘00 campaign shot beneath the L.A. freeways.

@superluxesource Рік тому

Love this ♥♥♥♥

@olodumareh Рік тому

Wow, you´re very handsome, Bendi!...

@chipwilliamson9742 Рік тому

He's so handsome and talented! I love his cologne line too. I'm single Tom. Come see me in Dallas!

@lauraland9311 Рік тому

The Halston influence on Tom Ford is undeniable.

@superluxesource Рік тому

Truly!❤🎉

@HaydenHuynh Рік тому

This is such an underrated video! well researched!

@superluxesource Рік тому

Thank you so much!!!!

@Versace_Hottie Рік тому

Every piece of Gucci I own is Tom Ford era😂😂❤ #KING

@Tomas-ql9yo Рік тому

Tom Ford so good-looking

@CarloMiguelTorre Рік тому

The Red Velvet Tuxedo he designed for Gucci was the epitome of his work…bought the 2021 reedition from Gucci Aria collection, simply amazing

@NOACCEPTANCE772 Рік тому

Alessandro Michelle could never

@superluxesource Рік тому

Really!!! 😂

@PTRAINBOY Рік тому

He has zero taste and is ripping off the worst of the 70's .. Bring Tom back !

@janecoe9407 Рік тому

@@PTRAINBOY TOM FORD IS A HANDSOME MAN.

@mukunimulundika5359 Рік тому

Never ever.

@andyroo9381 Рік тому

@@janecoe9407 Tom Ford isn't just handsome, he is sexy!

@adamas66 Рік тому

Simply adored Gucci when Tom Ford was around. Sexy, desirable, mystifying and totally beautiful! I am only glad I have a few pieces from that era! ❤

@myaanolover Рік тому

Fantastic video! Giving flowers to the great’s in fashion. People see these name and don’t genuinely understand how their vision revolutionized what we wear today. Now I have to binge watching the other videos on this channel. Side note, you have a perfect narration voice I would’ve thought it was some voice tune effect.

@superluxesource Рік тому

Thank you so much for your kind words it honestly means a lot! 💖

@maneeshahooja 4 місяці тому

Well done TF!

@andyroo9381 Рік тому

Tom Ford. The King Of Fashion.

@reginaibrahim182 Рік тому

He left a remarkable mark in the 90s.

@elenafoleyfoley168 Рік тому

Tom Ford was the Orwell of fashion, he most definitely saw into the future of what Gucci needed at that moment in time 💯 The man is a visionary 💯💯💯 Thankyou ⚘

@superluxesource Рік тому

Thank you for watching 💖

@elenafoleyfoley168 Рік тому

@@superluxesource You are very welcome 🌿🌻🌿

@jakobguevara Рік тому

Well done! Especially your research

@superluxesource Рік тому

Thank you so much! ❤

@alishahsavari2677 Рік тому

Awesome video! Really enjoyed watching it

@superluxesource Рік тому

Thank you so much your comment means a lot!

@sigalroman8547 Рік тому

May he ever return and save fashion .

@jaiskreno Рік тому

What an amazing video. Thank you. This is meaningful to me.

@superluxesource Рік тому

So glad you enjoyed it, thank you for watching! 💖

@lisabrightly Рік тому

I have an undying admiration for Tom Ford.

@sassynanny4810 Рік тому

The KING of Fashion and Fragrance.

@ann5765 11 місяців тому

Love Toms silk blouses

@savvysearch Рік тому

Porno Chic. This was the description media assigned to the Gucci aesthetic that Tom Ford brought to fashion.

@jonikej Рік тому

Tom is so cute. Its always been a surprise to me how a Texan became such a talented fashion designer in Europe.

@Ken_luxury Рік тому

I know for a fact I need that burnt orange velvet men’s suit 95 and those loafers 4:49🔥🔥

@superluxesource Рік тому

You deserve it! 🔥💖

@adrianfuentes4623 Рік тому

TOM FORD. ONE OF THE BEST.

@adrianfuentes4623 Рік тому

HEALT,MONEY AND LOVE FOR YOU AND FAMILY.

@VladManole-mo1je 7 місяців тому

Imagination and style

@noufaineyfilafila8923 5 місяців тому

Cool

@user-mz6lg1hc5x 7 місяців тому

Woww , super fain !

@runwayweekly Рік тому

LOVEEEEEEEEEEE it!!!! yes the gucci collection today sucks... Tom needs to come BACK!!

@1212Artemis Рік тому

It really sucks that Estée Lauder acquired Tom Ford like it does with so many brands, L'oreal does the same. They're monopolizing the industry and they have too much power, it is not right. I will refuse to purchase Tom Ford brand items from now on.

@mariacampeanu9094 7 місяців тому

Frumos.

@MustafaAli-lb8dq 7 місяців тому

His magic is gone. Its not the same as the 90's and early 2000's.

@leguan1 Місяць тому

6:28 dress holes

@orlysanti62 Рік тому

GUCCI NEEDS TOM FORD BACK.

@superluxesource Рік тому

Pronto!!!! 💖

@Tonixxy Рік тому

It was elegant and clothes i would like to wear, now it's more like an experiment

@LifelsGreat Рік тому

Severely bummed about his departure with his own brand.

@oscarp4328 Рік тому

Ugh street fashion. Fashion faux pa.

@dincanicoleta823 6 місяців тому

The best tom.ford

@MaisonLafitte Рік тому

Very interesting video. Even if I find minimalism boring and and not inspiring at all 😅

@Shockwave_MD Рік тому

its comical how many of the women in the anti-fur ad stil wear fur...

@greenfash6328 6 місяців тому

TOM please come back to GUCCI. it a hot mess

@mariarahelvarnhagen2729 Рік тому

Infantile Menace

@ann5765 11 місяців тому

I love fur. Sorry not sorry

@northernking2604 Рік тому

Today's gucci looks cheap. It looks like the knockoffs they use to sue and despise

@navajoauckland6003 Рік тому

Changed Fashion!??? Bahahahahahahaha

@rc9272 Рік тому

Clown world

@Scorchy666 Рік тому

I'm in the minority, but Tom Ford's aesthetic never held my interest. Although, some of his eyewear line was okay. As far as his men's clothing lines, boring AF.

@johnmuzic3475 Рік тому

Yup, every item I bought back in high school and college & beyond that was Tom Ford designed for Gucci, from shoes to leather jackets to wool or cashmere jackets/sweaters, men's jewelry, sunglasses, etc..I sold almost all of them (still have a few items left) online for way beyond what I paid..they all went up in value by a lot...

@superluxesource Рік тому

Amazing! True investment pieces 💖

@johnmuzic3475 Рік тому

@@superluxesource yes just as an example from the first time I set my eyes on the Tom Ford for Gucci pieces back in 1995 when my father got me a few pieces there for my birthday when I was turning 15 begin one of my hobbies and passion for it and several decades later I sold as an example black leather Tom Ford jacket that we got on sale for $1,200 I sold it for 9,000 black leather loafers we got on sale for half price for $400 back in 1996 sold more than 20 years later $2,000 and very heavy solid silver Tom Ford designed men's bracelet with special engraving I got on sale for around $415 I sold a few years ago for over $2,000 also so that's just some examples out of many

@superluxesource Рік тому

@@johnmuzic3475 truly remarkable wow!!! 🤩