I Redesigned "HOT ONES" Hot Sauces
Переглядів 574,801
3 роки томуToday I'll be designing a spicy new brand for Hot Ones!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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We start by taking a brief look at the history of Hot Ones. Now that we understand our product, we begin work on its brand design and identity. We'll create some custom typography and logo design. Then we layout our content on our packaging mockup, and start designing graphics in photoshop for the final scene.
Follow Me
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Instagram: @thebrandonshepherd
Twitter: @bransshep
Work Request
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partnerwithbrandon.com/
Critique Request
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bscritiques@gmail.com
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)
@BrandonShep 3 роки тому
Hit that BIG RED BUTTON my friends! Enjoy :)
@junaidjamshaid7168 2 роки тому
Where do you get so many great design ideas?
@BoffinNZ Рік тому
Where have you gone?
@AlfredScuds Рік тому
Do you teach?
@ortymd4811 Рік тому
It a big black button now.
@Kevoonio Рік тому
@@BoffinNZ hes back
@TypeGG Рік тому
This guy is completely underrated, that is some insanely creative designs.
@kiwimangz Рік тому
Fr
@JafuetTheSame Рік тому
he's definitely better designer than some of the big names here on YT. it all comes down to that he has a lot less videos than them...quantity over quality - that's your YT
@DonaldDaugherty-xc3hr 9 місяців тому
@@originaluseernameThat’s the dumbest shit I’ve ever heard💀
@micah1464 9 місяців тому
@@originaluseername leave it to UKposts commenters to criticize someone for the most trivial reason.
@WhoTfIsTBR 9 місяців тому
@@originaluseername bro what are you saying
@gamingflash6066 3 роки тому
I am absolutely blown away by how good this is. When I tell you that I have literally watched all your videos, I MEAN I LITERALLY WATCHED ALL YOUR VIDEOS.....twice 👀 I might go for round 3 👀
@BrandonShep 3 роки тому
Wow, you rock! Thanks so much for your support 😄
@borealfox 2 роки тому
@@BrandonShep No, you rock!
@alokasiablackmagic3444 Рік тому
Do you want to be a designed now?
@streeterbuilds Рік тому
Dude, same! I am like the biggest fan of this dude!!!! (Sounds like you might be too 😂) do we know if he has a patreon?
@lowlevelgrungus3381 Рік тому
r/madlads
@puffin20 Рік тому
To tell you the truth, as a designer, at first I didn't really feel the whole re-design. But then as you moved forward and added the finishing touches, it just looked awesome. Everything worked together in a beautiful harmony. And as a hot sauce enthusiast, I would definitely cop all three of these if I saw them in a store. Great job!
@bige2268 Рік тому
Always trust the process
@filmjolkfilmjolk5518 Рік тому
I think it's mainly due to the size of the logo. Makes it looks a bit cheap.
@kylefaria8712 9 місяців тому
RIGHT! I was the same way until he changed the flames and the chicken design, I was thinking it could be done in a better way to fit everything but it came out looking fantastic.
@TS-ym3bo 2 роки тому
Have Hot ones reached out to you? They need to use your designs ASAP!! This is next level. Thoroughly enjoyed watching the process
@dflosounds Рік тому
Having a cohesive design really makes a world of difference. The original designs were fine, but now it feels more like a collection. Almost makes me want to buy all 3 just so that I have the complete "set" 😆
@akacece1800 Рік тому
as a video editor & graphic designer, it’s always satisfying when a graphic designer has amazing editing on their vids, big props 🙏🏽❤️🔥
@arthuraustin293 11 місяців тому
Why no replies?¿‽
@ligimolvarghese7480 9 місяців тому
@@arthuraustin293 ya 422 likes and no replies?
@nepfer 2 роки тому
This level of creativity & production deserves at least 5-10 mil subscribers.. seriously! great work!
@BrandonShep 2 роки тому
Thanks a lot, Nepfer! Maybe someday
@ryanc4s926 3 роки тому
Hey, I wanna say one thing. The method you used to make the texts look hand-drawn there's another way. Rasterize the text and Add Noise > Median to it. You'll get the same result
@Samer_Design Рік тому
thaaaaaaank you i didnt knew about this , it worked
@retrohills Рік тому
doesnt work for illustrator tho
@MAPA3MA 3 роки тому
Custom Last DAB chicken 😂 that genius move! 🐓 🔥
@jenniferworkman669 3 роки тому
The Editing never disappoints
@dreamnants Рік тому
These hot sauces look perfect and far more cohesive than the original bottles! I love the little touches with the chicken representing the different spicy levels to use visual imagery to sell the product that the words alone won't tell you!
@codex1742 Рік тому
I love you. Other design channels make everything looks so Corporatey and soulless. You make stuff look cool, fun and playful! Love you, man!
@alisheikh7024 3 роки тому
Everytime, you made me realise my passion is in packaging man! Honestly a smile to my face everytime!!!
@jimst3r1 2 роки тому
Ive worked in packaging for 10 years, and i still am learning new things, especially on this channel! It puts my work to shame haha
@printdivisionafrica469 Рік тому
your animation and editing is BLOODY MAGIC very happy YT recommended you to me
@BrandonShep Рік тому
Thanks man! Editing is my favorite part of the process :)
@psycan95 3 роки тому
this content deserves a million subs
@sodiqbakare3017 3 роки тому
I am a simple person, immediately I see brandon shepherd notifications, I click👌😊
@BrandonShep 3 роки тому
You rock dude! 👍
@sodiqbakare3017 3 роки тому
@@BrandonShep You are simply the best out here, your style is impeccable and your designs are just too beautiful 🤩👍👍
@Corliejae 3 роки тому
Bless your soul for making such high quality videos. I can’t even imagine how much time it takes to make / edit these. Thank you for being you and making lit content 😎
@-BLL- 9 місяців тому
Companies spend so much money hiring designers for logo and product designs and this guy does a much better job for free
@razackissa795 3 роки тому
You insane brother. I look up to you and you are a very important part in my creative improvement journey. Always the best work. Keep it up brother
@BrandonShep 3 роки тому
Vey happy to hear that, Razack! Wish you all the best in your design journey :)
@razackissa795 3 роки тому
@@BrandonShep thanks brother
@MinyMiny 11 місяців тому
Your designs are so creative and pleasing to look at! Makes me wonder where these companies are even getting their graphic designers when you're *right* here lol
@cruzfernandez8116 3 роки тому
I LOVE the way you edit and show the process of the design. Keep working hard!
@BrandonShep 3 роки тому
Happy to hear it, Cruz! Thanks for watching :)
@MrJack123455 2 роки тому
Being able to watch your thought process is super helpful! I often find myself bouncing around between ideas while making a design so watching how you compartmentalize each step is great
@k8lynmarie 9 місяців тому
My 9 year old son and I recently found your channel & we love watching together! He recently told me he wants to be a graphic designer when he grows up, thanks to your videos!! 😍
@officialfadi 3 роки тому
Wow again, just a high quality amazing video! I really love the new designs and hope they use it some day
@BrandonShep 3 роки тому
Thanks a lot, dude!
@_phiaa Рік тому
if they were to use this redesign that would be insane! loved how these 3 turned out, nice and organised, and works well establishing the difference in the heat of each sauce! Great work!
@WontonSoup Рік тому
Everything about this video and the rest of your content is incredible. Beautifully directed, insanely well taught; the way you share your thought process throughout is how all tutorials and courses should be like. Truly well done.
@thebrownlizard3988 Рік тому
love yor channel u are a whole school of design this is much much beter than the original designs, ur ips are super creative keep up the good work , this channel deserves millions of subs, way to go
@MangBato Рік тому
I think I found my favorite graphic designer. I'm so blown away by your designs!
@jaxonshephrim 11 місяців тому
Your editing is so fun to watch. Great job with the designs!
@SleepyFox123 8 місяців тому
this is really good but the one thing throwing it off for me is the drop shadow from the fire, it just looks like a weirdly shaped text bubble (which could work i guess) or i like a leaf with text on it since fire doesnt create a shadow (it emits light so that would be impossible)
@divinebackupchannel9513 9 місяців тому
You are super talented!!! Keep making videos because I’m hooked!!!
@user-iu3st1gg3d 2 роки тому
All designers out there making soulless-generic label designs. You're the only one so far that matches my taste. Your work is full of energy and character, it isn't that boring minimalist bullshit
@romidahomey 3 роки тому
I wait for all your videos & watch it the moment it drops. You're very skilled & creative. I'm learning from you. Thank for teaching, Brandon! 👍🏽
@BrandonShep 3 роки тому
So nice of you, Romi! Thanks for your support :)
@Dingdongtime 2 роки тому
I just wanna say, I absolutely love your channel! I discovered it recently, and watched all your videos, and I keep checking back to see if you've uploaded anything new! Such helpful information in such a digestible presentation!
@Jay-Niner Рік тому
Unbelievably fantastic work! I’m so glad I found your channel through your recent viral chips bag video and I’ve been watching my way through your back catalogue ever since. I see this channel going huge in future!
@snikeplassken Рік тому
That’s how branding should be explained. Simple idea and clear process from draft to final product. Then focus on original concept, identity and creativity. The objective still remains to create a new brand. Good work 👍
@ArchitectMo 10 місяців тому
HOW THIS CHANNAL IS NOT 4 OR 5 M Subscribers ? You're Content is amazing even to the natural .
@DacianGradaMusic 10 місяців тому
this is so amazing and i'm so glad i found this channel! i love how you make the process both fun and informative, great stuff.
@mohit96mb Рік тому
Wow wow wow, learned a few things in this. The point that you said about the design not indicating the relative hotness was great! And the way you solved that is absolutely PRO 🔥
@zonez5350 3 роки тому
as an editor i can see the effort behind this video (under rated youtube channel )
@AfternoonChill 3 роки тому
You changed the whole look in a good way 😍🔥🔥
@carprincess Рік тому
I love the redesign! At first I wasn't sure, but as you expanded on the other two sauces and made tweaks to make them all more distinctive, I was onboard!
@paw0uk Рік тому
I've just discovered your channel through a fellow designer and I got to say, your videos are amazing! The amount of effort you put in the motion design while creating these pieces is astounding. Keep it up! I'll be sure to spread the word!
@joshualozano6009 2 роки тому
Damn bro, I'm speechless at how good you are. 🔥 I barely got my degree as graphic designer and looking forward to be as good as you are.
@melsyoutube Рік тому
these look INCREDIBLE. so much better than their current attempt
@ritvikgirish9424 Рік тому
Bro OMG you are so good how could I not find someone who explains stuff so well other than you...! Hats of Brandon you're a legend!
@lukewittman3488 8 місяців тому
Haven’t finished the video, already crying. Brilliant work man!
@papalevies 3 роки тому
The sauces are hot but your designs are fire!🔥
@BrandonShep 3 роки тому
Thanks a lot! 🙌
@ajoshhi2979 3 роки тому
You should do my Applied Arts Assignments 😂
@BrandonShep 3 роки тому
I'm sure you'll do a great job :)
@emilykalatzis Рік тому
Next level editing. What makes your design so successful comes from years of experience. Working from the content to build a strong hierarchy is key.
@GuyInc0gnit0 Рік тому
Just found your channel. I'm three videos in and already amazed by your talent, not only in Design but also video editing and explaining stuff! Instant sub!
@stanleystove Рік тому
While I do appreciate your design. I think the reason each hot one's hot sauce bottle is unique in design is to give somewhat of a theme for the sauce, representing the sauce itself more than the brand. But I also think this is a good idea for an actual 'Hot Ones' sauce brand.
@secession77 10 місяців тому
I simply love the narrative behind your creativity. It's always so pleasant to watch! Also, the fact that you played around with the chickens appearance rather than adding scale dots to represent the hotness range, deserves standing ovation
@timmy-the-nobody 9 місяців тому
This is brilliant, the designs looks incredible and the marketing approach is astonishing! The video editing is top notch too 🔥
@cicerofluff 3 роки тому
Thoroughly enjoying these videos, Brandon. Fantastic job! An idea - I would love to see a more in depth video for the designs where you go into detail and show how you actually draw these in PS/Illustrator as well, a bit like your older videos. Many thanks for the great content.
@alyssachambers9527 2 роки тому
I love how you explained your reasonings behind different changes ! Super strong design I loved it
@HussamMarzouk Рік тому
Oh my goodness! you are extremely talented and yet you managed to explain simply the process of thinking > designing > execution, and with simple explanation too! you are just amazing. please don't stop creating those tutorials! I am very excited now to start my very first packaging design. P.S. when you made the chicken a Skelton you made me laugh for the sake of creativity! good job!
@SergioLopez-gg1ty 3 роки тому
you really are a GREAT designer, wow! your content deserves a million more views, congrats on the great design keep doing what youre doing i hope Hot Ones sees this and approaches you!! good luck dude
@dimitraparaskevilouka5578 3 роки тому
Spectacular presentation of the redesign. , I love that you explain your process and your thoughts behind every design decision you make... Big applause then ...Love all the videos you upload ...Keep Going. 😻😻😻
@nicmabel Рік тому
Every single touch you do makes the work quality 100x higher. I love how you put perfect details just like the skeleton of the chicken. You're the best teacher!
@Bpike12344 9 місяців тому
Bro, these are awesome, keep up the great work
@callheraina Рік тому
hey.. I found your amazing video maybe one week ago, and im still impressed how good u are, your editing, your design, everything is PERFECT! thanks for making such a great video!
@brandonhemoi3853 2 роки тому
Very well done. Love how precise you are with the steps and explanations as well.
@psib8552 3 місяці тому
U are so creative, everything looks so on spot, congratulations for your talent!! Please never stop posting videos, they bring me sm joy
@WildPilotz Рік тому
This is so good! And I love the editing! Great job 🎉
@Abdul-ru9ju 3 роки тому
I love you and your content. You put so much effort and love into it and its truly inspiring ♥️♥️♥️.
@R3N0T3 Рік тому
BEST video ever! Great design tips great editing great content. MAN you are doing an excellent job not only designing but also presenting you knowledge in a video. Subscribed!
@Xiox321 Рік тому
These are great! First time seeing one of your videos and I can't wait to watch more. You are an amazing designer.
@torinux4980 Рік тому
Your videos bring back memories of my young years starting at this GD Studio, it was full of talented people like you. It's always good to find creative people indeed :)
@Lisel- 9 місяців тому
I loooove the videos, i am watching every single one of them. Omg i found my fav garphic designer youtuber. Def following you 🔥🔥
@conifleur5909 3 роки тому
Your designs never fail to amaze me, superb editing as always!
@Jul._.777 Рік тому
Yooo, watched 2 of your redesign vids and omg there all so good! Also the first bottle is so good like how? Love the editing!!! Haven't watched the other 2 bottle, onto that now haha
@chromaetique 4 місяці тому
Dude,those designs are soooo amazing.I’m speechless
@franciscogutierrez3568 Рік тому
Dude, I've been watching your vids and you're so talented! Keep it up!
@airmorn 2 роки тому
You make everything look so simple but badass. Great job!
@designsbypab 9 місяців тому
The redesigns are very good!! Love them
@pizzapie5356 Рік тому
Your videos have such high quality and are so entertaining. I've been binging all of them
@cubi Рік тому
I'm just in LOVE with your content ! The editing is perfect, the quality of your creations even more...it's just mind blowing ! Amazing job !
@BrandonShep Рік тому
Really appreciate it! Thanks so much 😄
@markprofeta3197 2 роки тому
I just found your channel and your content is amazing. Incredible work, man!
@francoishenrileblanc Рік тому
Thanks for helping me with making each brand cohesive! One thing I would have done is to keep the angular shape in the nuclear one or make the flame blue as that is the colour of flame when it's the hottest. Lastly the styling of the chicken was an amazing idea man! New sub!
@lostbutwon535 2 роки тому
bro, your content inspires me everyday…thank you for taking the time to create it, we all really appreciate it
@thiagofrsilva 3 роки тому
Amazing work dude! Really loved the process and result. Great presentation also, the 6 minutes flew by super fast.
@SheriLynNut 11 місяців тому
Well done! I agree 100% they need to be cohesive for the branding, and that the iconic logo needed to take center stage. Your evolution of the chicken v. the kick each sauce has is genius. The only thing I’d of done differently is swap the “Hot Sauce” line with the specifics line, so the “what” read with name and “flavor” [inside of the label band] , with the “fine print” being out the label band.
@sleepystudios3386 3 роки тому
WOW. Not only are you super talented, but the way you explain your design thinking and taking us through a journey - madness. Please, please, PLEASE do NOT stop what you're doing!
@BrandonShep 3 роки тому
Thank you so much 😀. I don't plan on stopping anytime soon
@avadhootkemkar Рік тому
Just started watching your videos, and man Im absolutely impressed! Very Underrated and you deserve more than 10 million subs!
@erdmx. Рік тому
this is so much work man. Incredible! I like your design thinking and execution but explaining it at this level is appreciated. Well done! Cheers from Turkey! ❤
@BrandonShep Рік тому
Thanks man, really happy you’re liking my content!
@karanchandra443 3 роки тому
Brilliant work done for brand & seems like you spent lote of your time to edit videos also 👍🏻👍🏻 appreciate
@aadishjain7382 Рік тому
what a great value!!! really loved your work. Its so impressive.
@Butlinsgvn6 Рік тому
this is awesome! The editing is really slick, but I think I learn more from seeing you using Photoshop/Illustrator and demonstrating the different tools and techniques in context
@psalmsbyharvz81 Рік тому
Man! You're amazing 👏 Glad to find your channel. I love how you rebranded this project. 👍👍👍
@englishguy1555 Рік тому
I never thought making a plastic wrapper is so interesting! Love your videos
@XtremeEnergy1000 Рік тому
love the simplistic yet informative approach. Well done!!
@rodrigo9554 3 роки тому
Looking all the comments I'm happy to see that I'm not the only one who loves your videos, even though we're a small community we're always hoping to see more of your content, keep it up man! Cheers!
@arthurmartins5495 Рік тому
What an amazing channel! Thanks a lot for this! Im loving yout content
@hazardboysclub 9 місяців тому
You are amazing bro. If you ever think of creating a logo, would love to see the process of that
@ryanc4s926 3 роки тому
I said it before and I'll say it again, I fricking love the quality of your videos!! Keep it up my guy!!
@mrclownyclown_ Рік тому
graphic design is ACTUALLY this guy's passion, very cool channel.
@Pretzellll 19 днів тому
I love all of your content and it really inspires me to make cool drawings of my own. Good job, man!
@atharvgupta2604 3 місяці тому
Bro this is mind blowing!!!!!!.... when I first saw it videos, they were amazing and I expected him to have more than 5 mil, really underrated. You are a great artist, keep up the good work 🔥🔥👏
Вечір з Яніною Соколовою
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Brandon Shepherd
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Вечір з Яніною Соколовою
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