Ok so if you read the description of the music video you’ll realize she’s not talking about actual material things, there was a time when IU was burnt out and had no goals, she over came that after her Golden Hour concert; when the audience sang she felt she wanted to achieve so many things again. This song is about being greedy to achieve more. The shop represents people being able to take things that are personal and may not seem worthy to others (i.e some people’s goals may seem worthless to us) they set the own price on these item, if they feel it is worthy enough for them. I understand the misinterpretation. The description can be translated on paragraph at a time on an online translating app

it's surprising this song didn't get very warm reactions from the Korean audience, it's upbeat and uplifting, IU's vocal performance is great, the production is solid too

진짜 시원하고 청량해

와..이번앨범도 미쳤네.. 이번에는 대부분 엄청 세련된 스타일이네

진짜 길 걸으때마다 듣고 있는데 넘 좋은 것 같아요❤

Wow! Another amazing song from IU 😍

queen iu

눈에 보이지 않는 그 세상으로 갈래요. 고마워요 아이유는 영혼의 인도저 같아요. 내 영혼은 그녀로 인해 많은것을 배웠습니다❤

Amazing ❤

this song was made for me personally

❤

❤❤

❤❤❤

Love it! It reminds me a little Never Really Over by katy perry

징짱 사랑해🩷

I got you and Like Magic next please

Who thinks IU is beautiful? 👇

I Feel It Coming

크래비티에 러브 올 다이 가사해주세요!

shhh please thanks 🙏

I saw it now

노래 너무 좋다❤❤ 근데 라이브 가능한가 이거😅😅

I didn't understand anything but I am feeling good😂

Can you do Revenge BY GIDLE?

Please make lyrics of song easy by le sserafim ❤

1:20

Please Wife g idle please ❤

WHERE'S ONE SPARK? COME ON

What font?

Do Aespa's new song "Over You" featuring Jacob Collier and Chris Martin next plz

so fast as always

How about shhh ???????

not giving

어휴 구려 한번듣고 거른다

actually ,not a good song.

아이유 노래는 구려졌다

3단 고음 할때나 봐줄만햇지

llyas Saenbji. @. BTS