adding $50 for a speaker is insane.

Honestly Tiago i mostly agree with you on your takes, however adding $40-50 dollars for a small sound instrument is absolutely insane, I could understand about $10 but this is just completely unjustified

I think the sound brick is neat but should be used sparingly only for sets that need it like this one. If sets like Modulars or dioramas start using them prices will skyrocket

I honestly can’t believe you think the sound brick justifies an extra $50 to the cost of the set

Without sound brick I would expect this set to cost $60. The extra mark up of $40 is crazy. I wonder how much it will be on bricks and pieces.

3:26 - $40-50 dollars for a little plastic thing that makes noise? Honestly that makes no sense to me in the context of other toys that are much larger and have much more complexity for that cost. I understand the studs part needs to be as high quality as a regular brick but those electronics really cannot be blowing up the price that much,

I thought it was a 💩 at first glance 😂

That sound brick really isn't going to cost that much to produce, heck there's happy meal toys that have had speaker functionality like this, it definitely does not justify the huge markup

Sorry but there's absolutely no way I can accept that the sound brick is "worth" that much money. Toy makers have been putting sounds into products for longer than most Lego fans have been alive. You can buy novelty birthday cards with sound cards.

It would be great if LEGO would think in terms of a system and make the sound brick compatible and programmable with Powered Up. Unfortunately, I don't see that happening...

Introducing the Smell Brick- a 4x4x3 brick that emits 22 different smells, including beef, pork, turkey, and so much more. A key element used in the "LEGO Ideas Buildable Nose", set to be released on April 1st. 500 pieces / Retails for 250 Dollars or 230 Euros.

I'm so happy LEGO made a 💩emoji into a set!

also it’s not 31 different sounds. it’s 31 different combinations. there’s four houses and four different sentence starters that he sometimes combined to make his speach longer. that’s it

Can't wait to see the first MOCs using this hacked sound brick for those talking fish decorations lmao

Thanks for your effort in making your reviews. However, saying that the price for this set is justified when you got it for free just seems a bit weird to be honest. I appreciate your insights (as a former employee of the company) into what the process is to create a new piece, but you also know that not all production cost of a new part has to be earned back with the first set in which it appears.

IMO, the box art looks a ton better than the actual model - based on this video. It's way overpriced and doesn't look sharp at all. The soundbrick seems to be fun, but just like with lightbricks, its quite gimmicky and will, over time, not be used a whole lot, so it doesn't justify the inflated price for me.

This is actually an example where a generic bluetooth button for 2 USD is a much better solution as it could be inserted into many models and the rest is done by an app on the phone that you can train to play one sound or random sounds, or even your own sounds. A bluetooth speaker ( add 10 USD ) inside the head, only activated for a short time by the integrated button, could even play the sound, instead of the sound coming out of the your phone. Than you have one device that can be used in trains, cars, space ships without any need to change the device itself.

The sound apparatus appears to be a variation on what's being used in the Super Mario sets, but with a different brick casing. Not being familiar with the costs of developing the bricks themselves, it does appear they could already be sharing the costs of the electronics with other themes, making it harder to justify the bump in price just for a brick sandwich and squishy button, but that's just my take.

I don't like how they splice together disconnected sound parts, instead of having each line would be unique. I heard the splice on the first one and it only got more obvious over time. It wouldn't have cost them much more to do individual voice lines, so it feels lazy and ruins the core functionality of the set.

I don't know about regular lego, but duplo has some sound bricks, the animals one is pretty cool, my son loves it

More than 10 euro for a soundbrick is a total scam.

Can you reprogram the sound brick to play different samples? Or is it made in a way that it stays with the same sounds no matter what?

It would seem many go full fan boy over sound bricks. They do not add more than $6 of value for me.

This was a great review and seeing the hat in action definitely made me appreciate the build a lot more! Not sure if I feel like the sound brick justifies an extra $40-$50, but I certainly am excited to see what they do with it in the future… hopefully it will be used more than the last one which only had a few different noises for it

LoL, LEGO out here literally passing on all the R&D costs to make the brick straight onto the consumer, no shame at all. Helluva greedy family business this is!

Hearing the $50 justification for the sound brick is just ludicrous. No person in their right mind would pay $50 for the sound brick by itself, so why we pay $50 for it in a set?

I hope that sound brick can be reprogrammed to make it emit any sounds you want

A 4x4 brick does need to have the space in the model. I don’t see it fitting into a tie fighter, but maybe the annual icons car set or a modular set as long as having sound would make sense (thrive already fine fire station, police station , car mechanic and a music club though… perhaps a modular hospital?)

I think the build is great especially eyebrows and sound brick is a nice addition. I wonder the lifecycle of soundbrick tho

Rationalising a $50 sound brick is crazy

the talking brick makes this set feel like something lego would have made in the early 2000s

A Creator Expert scaled Adam West Lincoln Futura Batmobile that played the iconic Batman theme with a sound brick would probably become my new favorite LEGO set.

There is a more realistic sorting hat you can wear, looks more real, sounds better and is only $50. Lego needs to stop offloading development costs on us along with a markup.

Oh wow, the Ravenclaw crest is actually book acurate! It's a bronze eagle instead of a silver raven from the movies

I kind of wonder how much of the cost is for the licensing of the sound itself. Of course LEGO has a license for the Harry Potter franchise, but that might not necessarily include the use of clips, sounds, or other media from the franchise to use in a commercial product.

Been waiting for this one

I want to see the sound brick used In UCS star wars sets to give ships, but more importantly droids their sounds. How cool would it be if a LEGO R2D2 made his boops and beeps

Hat looks fantastic clever how it talks its like magic great review 👍

Did you get march wave of the Ninjago sets?

Is the new sound brick programmable, and if so how??

Missing the soundchip for R2D2. But only if the module costs half this price and sounds double more pleasing.

This would be cool in diorama sets, where the sound bricks says the quote on the front

Did not even one person think, hey this looks like a big poop💩 emoji ???

This set is awesome. The easter eggs and house details are great. The mouth and eyebrows moving is perfect. The sound brick is amazing. However it doesn't justify the set being $50 more. That's insane! If it was $60 or maybe $70 then it would make sense

I like the 4 hogwarts tiles and how it displays next to the hogwarts icons set but imma need to find it on discount...

Honestly I’d like the sound brick to be used in sets like Lego boost or mindstorms where you can customize the sounds

I'm not a Harry Potter fan in the slightest, but this is a pretty cool idea and a really solid execution. Too bad it bumps the price up an insane amount, otherwise it'd be something I'd love to see in future lego sets.

Ok sure it may have cost a little more but a 3 dollar plastic dinosaur does the same thing, its although cool a ridiculously overpriced feature

I would live a revist of the bowser and t-rex models with sound bricks

One thing to consider is that there are Harry Potter fans that aren't familiar with Lego, and see $100 as an affordable set. Overall, the casual market will see the $50-$100 range and buy it if it looks cool, regardless of PPR. That's how sets like the Bonsai Tree got so popular in the first place. Is it fun to build? Is it cool to display? Are there play features? Is it within my budget? That's what matters to most buyers, not PPR.

This isn't the first sound brick if I'm not mistaken, I have a brick which I don't know where it comes from but it plays an alarm sound when pressed.

Has to be 32 sounds. With four houses, the total combinations has to be a multiple of four.

0:24 It actually is at least in this color, as it was previously only in dark brown.

Tiago, my dear. The final price is INSANE and Lego should have been called out on that by you. I get that you have a somewhat special insight into the additional costs of designing the sound brick, having formerly worked for Lego. But in the presumed +50 dollars for the sound brick, Lego surely built in a heavy heavy cut for itself, and the overall price makes this a very expensice one-trick pony, which begs its own from of criticism, I think. I am sorry to say but your reporting on this set is similar to the bunch of unciritical UKpostsrs who are paid by Lego to advertise their material, and I for one like to steer clear of these people when there is so many more independent voices available. I get that your relationship with Lego is complex, but I would have liked a bit more critical thought on this.

0:23 it actually is exclusive. That hat hasn’t come in Reddish Brown before.

One of the most unique sets ever made, and at the same price as The Hoopty, is actually the better overpriced set given its groundbreaking new piece. I wonder if they have one in their upcoming C-3PO set.

If the sound brick would not have such an atrocious sound quality, like from toys from the 1980s, maybe one could charge such luxury prices. But as it is, this is just embarrassing.

Can you program the talking brick?🤔

i wish we'd get a customizable sound brick!

I like the idea. And the soundbrick is cool as well. The only problem I see… too many reddish brown pieces. In some years the hat will deter and gets brittle as frozen paper. Don’t touch the hat. I said: don’t touch. But I want to know to which house I belong. I said, don’t touch it. It’s brittle.

Where does the sorting come into play? I don't get it.

the sound brick is cool, but holy shit does it make the set overpriced. a cheap sound machine like that shouldn’t make the set double the price (in terms of price per piece). Lego’s greed in terms of specialised and cheap electronic pieces is just horrible.

I will just say: LOL, LMAO even.

I wish it didn’t have the sound, will wait and hope for a discount because otherwise it’s fantastic

I think you don't just pay extra for the speaker, but also for the whole inventioning of it. Not just the mold, but also the technique in it (which is quite simple but still) and of course the voice. And I can be wrong, but isn't it the same of that used in the movies?

i love the idea but overall im not a fan, i wouldnt be interested in this set but the price point for the lighthouse still irks me. i get it, it's motorised and has a newly developed lens but since i got it i turned it on maybe 5 times and only for a bit. I would much prefer it be a reasonable price and without the motorised part

For 50 dol. I can buy a full set off lights with a far better speaker module for the Falcon Millenium - no wait I buyed it. The price is insane hi for such a set.

There's also harry Potter's owl that can move thats pretty cool

I can see the talking box brick used in Mario more than any other theme

Bah humbug. Set 6780 already got the perfect soundbrick.

Oh please, every kid's toy talks and makes noise. That sound brick is not worth $50

Nah bro. That sound module costs nothing to make. If it was that expensive, McDonalds Happy meals with similar plastic toys that make sounds would cost 50 bucks too. A mold is not THAT expensive to make and those circuits are probably standard stuff with just different sound files stored. Production probably costs somewhere around 1-2 dollars, and development... I could develop that in a weekend by myself with a bit of (e)CAD and about 10 lines of code lol.

Cool set. With that face you could make a great Fraggle Rock Trash Heap MOC! :-D

I wonder what it looks like on the big Harry and Hermione figures?

When Ravenclaw is actually represented as an eagle 🦅🦅

Come on Tiago, bring on the good stuff like Ayrton Senna, the StarWars Ships and the Snow White Cottage.

Keep going Tiago! Your content is very entertaining!

It’s the eagle for ravenclaw! In true to book colors blue and bronze! Instant buy! Really odd as the Lego ravenclaw House banner is the stupid late movie Raven logo and blue and silver..

I didn’t know it could move or even talk 👀 Cool, but I’ll wait for discounts. 80usd makes more sense to me

give me that sound brick in lego technic cars and imagine it in nijago!

Love the minifigure anyone know what set it was previously in?

Leaving aside the question of pricing and the fact that the set looks like the poopmoji, there's a question about the direction in which the sound chip sends Lego. Obviously electronics aren't new to Lego, but if Lego were to continue to mainstream the use of sound, light, etc., in their products, at what point would you lose the purity of Lego as an imaginative building-block toy and start to turn it into something else? One of the nice things about Lego is that in our digital world, it's fundamentally not electronic or battery powered: it's plastic bricks you apply imagination and skill to in order to create new wholes from parts. If you fill sets with ready-made electronics, they'll start to lose their charm and purpose and identity. I guess we can turn to Lincoln Logs and Erector Sets, then :)

Love that the outfit on Harry is without a house as he’s not yet been sorted!

I’m sure it wouldn’t be cheap, but if Lego sold programmable speakers like they do extra motors I’m sure they’d sell like hotcakes

So its like 30-40€ set with 20€ licence fees, and 40€ speaker. L O L 😂

I hope *Lego* can provide an update to have the hat _speaking _*_different languages...._*

"Talking snorting shit"

Is the sound brick the first lego piece with screws?

I don’t know why everyone is saying this set is expensive. $100 is insanely cheap!!!!!!! Especially since it has a sound brick!!!!! I thought this set would be $150 or maybe even closer to $200, but only $100 is super cheap for a Lego set like this with a complicated sound brick!!!

I would be wondering if Lego pays more than a dollar or two for making this soundbrick over in China. These are really basic electronic components which costs literally nothing over there. Especially if you buy them in large quantities. Yes there are license fees but come on Lego. $60 would be more than enough for this thing. I think it will sit on the shelfs forever and will be pushed out on clearance with at least -50% off. Lego will make their cut and the seller loses money. So business as usual I think.

do you know how many languages there will be? Only english?

It looks very good 👍

I can't believe you're trying to justify adding 50$ to the price is reasonable because of a shit speaker block that costs 1$ to make

It looks really nice for collectors!

I thought pretty much everything about this set was bad. Just putting that out there. Also subscribe brick placement was weak, not even attached to anything.

The choosy hat! It escaped!!! 😱

Speaking of unecceary sounds, i reckon you could give the "woosh" transition sound effect you use at 0:21 a miss.

I don't know how lego can manufacture these types of electronic pieces at these kinds of expensive prices when you can buy a sound box for like 10 dollars. You can't even change the volume for this one and the quality is the same as any other toy.

Will buy few, what else I can do 😅

A cheap mp3 player usb stick is like 5 bucks. Sorry 50€ extra for a thing even greeting cards have is a bit much. That module is worth maybe 5€ .