this intro James! Proud of you for always pouring your heart into your passions. Loved this lol

can we take a moment to appreciate the editing and production budget on this video

“The Eras Era” is the best thing to ever happen. I love how artists dive into nostalgia and their different chapters of their life. This was so fun!

now we want a behind the scenes of how you recreated all these iconic eras 🤩

OMGGG I LITERALLY GASPED 🫨 this is so iconic and funny bringing all those memes together! James is just immensely creative and what I love the most - he’s not scared of being laughed at or not being perfect. Such a cute palette, I’m in love!

The brand is truly creative, and inspiring. It’s so smooth and pigmented. It’s 100% my favourite

The editing and acting is AMAZING. Seeing James acknowledge and laugh at himself from beginning to now is hilarious and shows sooo much growth as an influencer❤️❤️

okay the intro is everything, every stage in your life represents every time you have grown and it’s easy to laugh at our old selves but its another thing to realise how beautiful those phases were cause we went through those to get to where we are now. Proud of ya sister James ❤

this was a cinematic masterpiece. *wipes tear* Academy award.

James is literally so creative with what he does!his videos are everything!

Okay why does this make me want to watch an entire sitcom of different James eras?! This is incredible

Okay but I LOVE THIS! Self awareness, satire, self promo, and most of all, it’s not not ground breaking, it’s close to the heart. Will be adding to my collection.

bro i have to be honest youre so good at marketing and u mix ur creativity so well into it. good job, i genuinely hope your brand grows well

The marketing of a basic palette got me shook …. Love the creativity

This is actually such a hilarious and creative way to introduce a new product as well as get ahead of all the criticisms that might come with this palette. Hope this goes well for you James ❤

this is absolutely amazing and genius - to put every single era, joke, and possible critic to make fun of them? estellar. Also, loved the fact the cameraman had his eyebrows getting bigger and bigger, elegant touch

This is such a fun way to introduce your new eyeshadow palette, i feel like you would be a great movie director cause the edit is spot on sister, spot on

THIS IS A MASTERPIECE JAMES!! SO PROUD OF YOU 💖

OMG James that is incredibly spectacular! The intro, the acting, the editing everything is way too good to be true. I love that you put your passion in the things you love ❤️!

i’m so proud of you i’ve literally been on this journey since day one with you

Congratulation James!!! You deserve all the things you are experiencing right now. Such a hardworking kween

This brand is truly creative, and inspiring. It’s so smooth and pigmented. It’s 100% my favourite. I’m so happy that the palleted is releasing! I’m gonna get it as soon as possible!

I love this It just shows how much you have improved in the years and where you are now The palette looks amazing

Being a fan from day one. Your freaking did that!! Makes me so freaking happy to see the passions still there.🥹 first palette was and always will be a fav.

The brand itself was a very creative idea of his! it's such a MASTERPIECE literally

THIS WAS HILLLLLLLLARIOUS!! I love the fact that you can both poke fun at yourself and show your growth as an artist all at the same time. Thoroughly enjoyed this! 😂 I also love and appreciate how you show both full glam and everyday makeup looks that can be useful for beginner makeup and advanced artists whether the products are yours or not. 👏🏾 👏🏾

This is so good I can’t. I love the dedication thank you for reliving these eras 😭😭

STOP IT JAMES. this was adorable and i love the new pallet. i’m so proud of who you’ve become and all the progress it’s taken to get there. i love you sm ❤

This video is so....... AMAZING! The editing and writing behind it were executed very well! This is by far the best format of a product reveal video I've ever seen!

This is so creative James you popped off with this one. I love this strategic glimpse at the past and getting ahead of any criticism in a comedic light. Great job can’t wait for this pallete.

Omg James that intro was killer!!! Looooove those iconic characters from the past, a little bit of everything that helped you grow into the incredible person you are today. Congrats times infinity. Continue growing , day by day. Much love from Colombia 🇨🇴

OMGgGgGG!!! You shock me every time! It’s like I went into a new world. You made this so creative and I’m definitely going to be supporting this product. You made it fun and hilarious!! Love you James and the neutral pallet is stunning 🥰

this is amazing James 😂 so captivating and hilarious to watch 🤣

Let's take a minute for all the thought and ideas that went into coming up with this unique launch video. Amazing!!! Definitely something new and out the box.

The editing is so good and literally so professional and looks well done and alot of work put into it u can just tell😍

This video is ICONIC!!! 😂 You are so talented and creative. I can’t wait to see the inside of the palette and what your brand comes out with next! ❤

Sister slay!

The editing is BRILLIANT. I couldn’t stop watching.

I LOVE THIS. i’m so happy watching your videos and seeing you change your style , you are so unique james!!

Im crying og happiness of how iconic and beutifull this is for real..SO PROOOUD OF YOU MISS JAMESIE

WHAT A MASTERPIECE 💯💯💯💯💯 FROM START TO FINISH! SISTER YOUR EDITOR NEEDS A RAISE 💰💰

I AM SO INTERESTED!! I love this commercial and I can see the dedication it look to get this done so proud of you James!!!💗

This one is soooo nostalgic sis....all your versions came in one,and the whole editing and script was fabb 👌✨ best of luck for the future..

Wow James , perfect video to show how much you have grown and how amazing you became as a artist who always brings art and talent to the beauty community, and also keep doing what you are doing , sister slay ❤️

Congratulations James, I'm so proud of you, from what you started as to what inspiring artist you became now! The brand is truly unique and inspiring. Its so smooth and pigmented. Its 100% my favorite

This video is HYSTERICAL!!!! Creative (no pun intended)... but HILARIOUS!!! I can't tell you how many times I DIED LAUGHING!!! SO MANY REFERENCES and I got them all! This video is pure ART!

okay but i had no reason to feel so emotional seeing this because of the way i was a fan since the morphe palatte, to now the painted is palatte. GOOD JOB JAMES YOU SHOULD BE PROUD 🎉❤

That is so ICONIC i love you you are my favourite youtuber i cant stop rewatching this!!!!!!❤❤❤❤

This was so creative and probably took so much time I love it! I love how you show how far you’ve came throughout the years!! I love this whole concept!

this video was literally genus so proud of you James ilysm ❤

This is one of the best launch videos I have seen if not the best kudos to you and your team❤❤❤❤

I LOVE THIS SO PROUD OF YOU JAMES!!!!!!!🎉🎉🎉🎉

James, I have been a fan of you for as long as I can remember, so when you made your first palette, I was beyond excided, but I was always a neutral color girly, so you can't even imagine my excitement when I saw you posted this video. Keep up your good work, and we love you James!

honestly I love how much time and effort James must put into his videos and the fact that this was absolute perfection is amazing.

This is just so brilliant ✨I’m literally clapping at my iPad. James you look beautiful & I am so excited for this launch ❤️

This brought back so many memories!!! So proud of you!!🤍🥹

this was absolutely brilliant! kudos to James and the entire team for creating this masterpiece! much love and luck for the brand 💕🎨

THIS IS SO AMAZING!! LOVE YOU JAMES!!! ❤️❤️❤️❤️ LOVE THAT YOUR EMBRACING EVERY ASSET OF YOUR CAREER THAT MADE YOU WHO YOU ARE TODAY!

This is such a creative lauch video. It had all the throwbacks and your conclusion is really good. Congratulations James ❤

James this was sooo entertaining!!! The idea is brilliant! I think we are beginning to see another side of your creativity and I love it! Congrats!!

so so proud of you james. you deserve this love

just the feeling of knowing all the references in this video PAINTED a smile on my face 🤣🤣 you're already selling this one so well!

You’re so incredibly smart. The way you sold this palette was brilliant.

I actually really enjoyed this video, I laughed so hard! love you, James.

This was so fun! Very creative and different and funny with all the callbacks 😅❤ Can’t wait to see this palette! Congrats James!

Oh my god!!! It’s gorgeous!! And LOVE THE IDEA OF THIS VIDEO!!! You are a creative genius!!!✨💓

THE PRODUCTION AND THE CALL BACKS ARE AWESOME❤❤❤

Their ideas are always so smart. I literally watched this 10 times, it’s so good you guys! I’m sure a lot of people will buy this palette just because of this video☺️ Big big slay ❤️

OMG JAMES! congratulations I'm so excited for this new launch and only true fans will understand all the versions of you in the video too 😂🎉❤

All the James yelling at "Whomp whomp whooomppp!" has me LEGITIMATELY on the floor dying!! 😂😆🤣

LOVE HOW YOU RECREATED ALL THE ICONING MOMMENTS OF JAMES❤️

I love Charles ability to make fun of himself and not take it so seriously

This is a literal masterpiece. I can't wait to get my hands on this pallet!

Ahhhh cannot wait to get my hands on this! 😍 love how you promoted this!!

this was genuinely everything I never in my life knew I needed to watch

I've been watching James for years and I will be 100% getting his new paint makeup and his palette for christmas 🎄 💄

This was so amazing James!! I loved this concept and the palate looks like it’s going to be stunning!!!!

congratulations James, you deserve it, the editing of everything is incredible omggg, good job :))

YESSSS, bringing back James in his most iconic moments! Love it! 😆

Ok. Wait this is actually genuinely genious. Props to you James👏

this is SO good and entertaining. You KILLED this James!

This launch and video idea were genius, amazing work James

Ok I so loved this I love how you created it with old and new James so cool ! And congratulations on the pallet it looks beautiful

THIS. IS. GENIUS. James, you're the best

This commercial was very well thought out!! CONGRATULATIONS JAMES!!❤️

I love this !!!!! Content ? Check ✅ Creativity? Check ✅ Editing skills ? Hell yeah … check ✅ His makeup skills? check✅ His new palette ? So exciting ❤️ This video is so well done !!! Love it !! Can’t wait !!🎉❤

well...now i need that palette

I loved how you are very mature and smart regarding your past self, keep rising high , u have my support.

This is the funniest video i've seen in a while😭 congratulation James we're proud of you❤

I’m obsessed with this marketing video. Now THIS is how you properly market an influencer product without being controversial everyone 🙌🏽 also, the nail flying is SENDING ME 😂 1:13

I LOVE this 😍 One of the most creative announcements I have EVER seen ❤❤❤❤❤❤

You know he puts his everything into his passions, so proud of you James!!! This is sooo goood

😂😂 DIDN'T EXPECT THIS KIND OF VIDEO 😂❤ I LOVE IT!!! LITERALLY KILLED IT JAMES 😂 .. AND CONGRATS TO UR NEW PALLET PAINTED COLLECTION! ❤

THIS WAS THE BEST ANNOUNCEMENT OF A NEW PRODUCT VIDEO IVE EVER SEEN. GOOD WORK JAMES!!!!! ❤️

THIS SLAYSSSSSSSSS!!!!!! one of the best commericals I have seen. I love that you can embrace your past and present

this was soooo creative!!!! you are a true marketer james

This was a joy to watch! 😊😍

Omg, this was the best thing I saw this year!! Great job James!!

JAMES THIS VIDEO IS A WORK OF ART HOLY CRAP LUV YOU!

This ad is pure genius and honestly I love how you heading off any criticism by calling it out yourself, and then explaining the reasoning and thought behind the product ❤