Nike's 2012 "Find Your Greatness" campaign. Bravo!
КОМЕНТАРІ: 2 400
@StephiGereRothThyne7 років тому
Transcript Greatness It's just something we made up Somehow we've come to believe that greatness is a gift Reserved for a chosen few For prodigies For superstars And the rest of us can only stand by watching You can forget that Greatness is not some rare DNA strand It's not some precious thing Greatness is not more unique to us than breathing We're all capable of it All of us Some people are told they were born with greatness Some people tell themselves If greatness doesn't come knocking at your door Maybe you should go knock on its door Sometimes greatness is about overcoming insurmountable adversity Sometimes is just fun Greatness isn't always measured in tenths of a point It's a bit bigger than that Sometimes greatness is something you plan But most of the time is just something you try Is easy to think greatness is something you see on TV Unless of course, greatness is watching TV Greatness is a scary thing Until it isn't If we think greatness is supposed to look a certain way, act a certain way and play a certain way We certainly need to rethink some things Is it speed or endurance? Does it happen in two hours or for or six? Is it finishing strong? Or barely finishing? Yes Is greatness worth fighting for? What do you think? If we face our fears It means we're pointed in the right direction Even if that direction is upside down It's not the biggest stadium in the world Not the biggest players either But the pursuit of greatness is kinda big enough, isn't it? You don't need an official court An official net Or official uniforms To be officially great Greatness speaks for itself Once it learns to talk Greatness needs a lot of things But it doesn't need an audience Some measure greatness in precious metals Like iron Greatness is not born It's made If you try to tell the guy with the sword he's not great because he's not famous Be my guest There are no grand celebrations here No speeches No bright lights But there are great athletes Somehow we've come to believe that greatness is reserved for the chosen few For the superstars The truth is Greatness is for all of us This is not about lowering expectations It's about raising them for every last one of us Because greatness is not in one special place And it's not in one special person Greatness is wherever somebody is trying to find it.
@ea12996 років тому
Thank you so much for transcripting this!
@StephiGereRothThyne6 років тому
Janet Styles you're welcome. I found bits of it online so I can't take full credit
@rynobucket6 років тому
For more info on all of that, read The Outliers. Covers a lot of great stuff that this commercial is talking about.
@ea12996 років тому
Thank you very much! I will definitely do so.
@purplekishi6 років тому
Wow
@frankdelacruz67307 років тому
I respect the first dude on the video
@MetalGearyaTV4 роки тому
That was his first and the last work out.
@thebeast98694 роки тому
He's running to Mc Donald's
@ciastekpro-91824 роки тому
MetalGearyaTV u never know
@Janzq134 роки тому
Because he's obese?
@ianwamsley25954 роки тому
Janzq13 because he’s working on not being obese
@hero94023 роки тому
"Greatness needs a lot of things but it doesn't need an audience"
@alejomax12 роки тому
Gave me goosebumps
@bryan124music2 роки тому
What a line!
@bryan124music2 роки тому
I always come back just for that line
@bishplis7226Рік тому
but what about instagram
@bishplis7226Рік тому
it does need tv ad money
@50shekels3 роки тому
There’s something about that first dude. That was really powerful.
@Julia-sp2kt3 роки тому
Facts
@forwardobservations82223 роки тому
i think most of us can relate to that guy and seeing someone like us do something that we procrastinate about motivates us to do the same.
@parkjae89703 роки тому
@mr system some pretty strong assumptions coming from a guy that seems to be a hater. Just because you're not satisfied with yourself, doesn't mean you should knock others down. bum
@gordonwang96673 роки тому
i dont understand though. If he's really been working out how is he still so fat?
@drinkwoter3 роки тому
Probably because all the other (mostly) are already something like pro athlete league people, u can’t relate to them they are like finished product, you are just seeing the skill they have, first guy is more relatable to most of us
@bsgfan13 роки тому
The first one hit me on a personal level. I went from 330 to 158 by doing exactly what he was doing. Doesn’t matter how slow you are at first, we all have to start somewhere.
@RAN-os5gzРік тому
Well done, that is no easy feat
@zawarudo1041Рік тому
Nie they are promoting extremely obese women and saying THAT is greatness. I hope someone finally will ban that extremely toxic esg score. It corrupts everything
@yash261411 місяців тому
Incredible! You are an inspiration to many people. Keep moving forward in your life.!
@suthobay8 років тому
4:31 was my favorite
@Ryan-ic1wj7 років тому
suthobay as I read this comment I watched that😂
@ogsampson25527 років тому
Ryan Hudson as I'm reading yours I went to that time stamp
@linasuperdina9947 років тому
Same
@manueld.58636 років тому
Do you know where that is?
@jamiecf26986 років тому
looks like alaska but idk
@21MilesAhead7 років тому
So here I am sitting at 12 PM night watching a 4 year old 6.31 min long NIKE commercial in my free time? I really have to rethink my life
@sembeex80087 років тому
Ball is LIfe wow, i've exactly the same
@raoulfr17907 років тому
ive been there smh
@Frosst7 років тому
Ball is LIfe this is actually a great video, wait till you're up at 1:30 in the morning watching a middle aged woman get earwax taken out 😂😂😂
@Moofy7 років тому
Ball is LIfe na im here too dw
@PrakritiPandey02087 років тому
Ball is LIfe hi5
@ntsikakortjan76763 роки тому
“Some people are told they were born with greatness, some people tell themselves”
@aldiyarball29143 роки тому
Kanye West
@mestillme50134 роки тому
I can't be the only one whom UKposts recommended this in 2020
@chels19054 роки тому
Me Still me i’m with u, dude👋
@egi__lyricsadder55454 роки тому
I am with you bro
@kayamac34 роки тому
Find your greatness it’s a sign
@user-ne4ys9mj8b4 роки тому
definitely not :)
@alejandrolondono46594 роки тому
Nope:)
@letseatgrandpa29056 років тому
This makes me wanna get out of bed and do something lol
@robsonchagas29846 років тому
try a nike when u do it hehe
@12SA4720126 років тому
Janette Chayna yeah me too
@samariasylvester4026 років тому
Same
@zacharymaneja12075 років тому
Make you want to go out and buy some Nike products.
@Sosa0815 років тому
Hard Work Work!!!!!!!
@sisternikeisha9 років тому
This is a fantastic campaign indeed. Every ad looked at greatness from a different, non-repetitive, realistic, artistic angle. I am so full right now!
@1720dima9 років тому
! gguhu
@smggam3r9066 років тому
Yeah it was really awesome i liked the one with the sword and the kid jumping in the pool.
@bg.71084 роки тому
The kid in the first clip running always inspired me. I tried to find out how he's doing today, but it was hard. Apparently after the commercial aired he dropped over 30 pounds. I'm genuinely proud of him.
@century2298Рік тому
He did lose some weight. This is an old video of him about a year later. ukposts.info/have/v-deo/rJhee65weIxko5s.html
@bethn.1024Рік тому
Each time someone interacts with this comment or when I get reminded of this campaign, I'll come back here to remind myself that greatness is not in one special person. Greatness is wherever somebody is trying to find it
@Iron_Willed2 місяці тому
Keep pushing, if it was easy everyone would do it and you wouldn't want it anyway
@coco7kiti7 років тому
I know this commercial itself is a device of marketing,but I should admit myself that every single words inspires me to make a greatness in my life! it's astonishing!
@alejandrocampos71766 років тому
LANA and its even better how they don't mention three product itself
@Adventure_fuel4 роки тому
Because at least someone thought as far as he would. He kept thinking about questions not the typical response he rejected the typical thought and thought about the nature of the "greatness"
@user-cb4yv4ni8x4 роки тому
I think their marketing strategy is trying to inspire us. Well, they are trying to get our emotions.
@alis71354 роки тому
I think at least some of the people workin there or at least the starter of the company had the good thing on their mind
@danielababilonia6804Рік тому
If you mention marketing this way, it’s because you don’t know what it is, marketing is not just about advertising but about creating a bond with the costumer and giving them a true value.
@obswyatt36185 років тому
That guy with the one arm really hit home. That's was the dopest thing I've seen
@fisher25363 роки тому
I played with a kid is baseball that had a similar problem. It's really cool to see them adapt with only being able to use one hand
@endm_2 роки тому
@Gohan you must have never been heavily obese if you can’t call what that first kid did as equally impressive. For some, even walking at a size like that is absolutely exhausting and even painful, the fact that he was moving as fast as he was is incredible, especially if he hadn’t been doing any exercise previously.
@anishnehete2 роки тому
@@voon7600 ikr. The second clip was so impressive. I think people liked the first clip cause they couldn't relate to it somehow.
@buxussempra75533 роки тому
The first dude is the best. I wish him all the best. Keep Going Mate.
@vinceleguesseМісяць тому
Amen yo!
@nebra12113 роки тому
2012: You're fat, but you can do something about it! 2020: You're bigger, and stay that way, you are beautiful!
@zolotech13723 роки тому
🤣🤣
@Anonymous-wy5dc3 роки тому
I always hated that shit. I'm fat. Fuck it. I'm FAT. But I AM NOT FAT. And as I say this I'm doing my second half marathon tomorrow. I'm still fat. But I'm not where I was. Fuck being fat.
@s.s59333 роки тому
@@Anonymous-wy5dc calm down bro. You'll reach your goal eventually
@Anonymous-wy5dc3 роки тому
@@s.s5933 For sure just very anti body acceptance. We got to strive higher not get complacent. I've actually accepted my limitations after I started running. I know what I'm capable of withstanding. I don't think I'd have the confidence to keep going higher if I had people telling me to accept my reality and to start loving my imperfections. Imperfections are meant to be worked on. My jeans agree with that assessment at least lol.
@bluecup99373 роки тому
But still buy our shoes and apparel
@brigmain7 років тому
3:37 Nike: "Just do it, find your greatness" Also Nike: "do not attempt"
@nicks223 роки тому
CGI
@xeantheady45903 роки тому
saw that sluga
@gutigutierrz3 роки тому
No shit
@user-mk9ru5yr5x7 років тому
3:31 "if we face our fears it means we are pointing in the right direction" a few seconds later.. do not attempt
@nazmo18806 років тому
😂😂😂😂😂😂
@annonymousgod69996 років тому
Jumping off a building,apocalypse nvmmm
@rianczer6 років тому
Greatness doesn't heed those who say "you can't."
@CarpeDiem13x5 років тому
*LooL.. it is because people are stupid... poison bottles have ' do not drink' .. Wise must take care of their stupid too*
@Austinnicely4 роки тому
Lol
@ranjanagundumane5949Рік тому
These aren't just ads, it's a piece of art.
@manavpatel25913 роки тому
it's been 8 yrs... He's still running and his name is Forrest Gump.
@devanshsingh33693 роки тому
Maybe he's just losta and trying to find his way back to Alabama
@mailam37063 роки тому
Run forest run!
@kushhatkar3 роки тому
He lost 50% of his weight by now
@ilimkaba45633 роки тому
I saw him yesterday dude's still running has got beard and all.
@ShreshthKapoor-gf4ww2 місяці тому
@@ilimkaba4563 its been 2 more years, and now hes black, his name is now david goggins
@younglogic75148 років тому
That baseball one was sick
@aiden_milroy6 років тому
Cali Brayden ikr
@The1050106 років тому
Yeah.. but its funny.. when the kid throws the ball he has the glove on the left hand, but when he "caught" the ball the glove is on the other hand.. and has to switch the glove..
@wonton42626 років тому
Why is that funny.
@nick39436 років тому
I agree. I had to watch it a couple times to even see what he was doing.
@edenwoldu77995 років тому
Jonathan Kelman He has one hand.
@cuptvs5 років тому
"Greatness is not some rare DNA strand It's not some precious thing Greatness is not more unique to us than breathing We're all capable of it All of us" The most motivating lines. Love from India.
@bishplis7226Рік тому
its actually in your dna... no wait, not yours, but in the dna of succesful poeple, you can justr cry about it while eating icecream and kfc
@Beebo4 роки тому
One thing I learnt from this video: *Exploit human emotions to make money.*
@w00borg343 роки тому
that's the essence of advertising
@monalisa-bs4zs3 роки тому
And exploit labour in countries with no workers rights.
@Rudahms3 роки тому
the basis of capitalism tbh
@w00borg343 роки тому
@@Rudahms lowkey true but just makes sense from a business perspective when you wanna maximize profits and please shareholders.
@stevenjohnson94663 роки тому
lol you're gonna need to buy from somewhere. It doesn't have to be from nike. Those fresh kicks at the dollar store really look like they have g8 ankle support
@fliboi923 роки тому
I wouldn't call this an ad. Id call it an inspirational video sponsored by Nike, and this honestly amazing content. There should be more commercials like this.
@sebasdarius10 місяців тому
They're saying you can be a great athlete, great athletes where Nike. Therefore, you should buy Nike. It's an ad, just a really great one
@UnOeufff3 роки тому
God that first kid running. My heart sank for him and all I felt was this intense hope that he will continue to push through the pain!
@user-pu6mp4hb8f2 роки тому
I think he was speed walking
@hambonejones62046 років тому
I used to be 296 until i made the choice and effort to change. i lost 118 lbs in approximately 8 months, stuff like this and the realization that you are in control of your life has brought me further than what was previously thought possible. For all out there on a mission of bettering themselves in any way, just go for it. the feelings of laziness and anything that derails you is just your old sub-self trying to take control. you got this, you are bigger than you could possibly imagine.
@kt1pl25 років тому
Beautiful words...and congrats!
@rohitmore52274 роки тому
Thank u😿 So exactly how big am I?
@cvspvr3 роки тому
it's fortunate that you lost weight when you did. most fat people don't make it past being a teenager. they just get eaten by even fatter people. that's how the cycle of fatness works
@ryanaltenhof47393 роки тому
Nice Dude 👊
@aaronsmithjr34922 роки тому
@@cvspvr 😂😂🤣🤣
@samthelad43133 роки тому
I always feel so inspired when seeing someone really overweight jogging or at the gym
@hebaosman15823 роки тому
wtf
@samthelad43133 роки тому
@@hebaosman1582 seriously lol, it takes a lot of motivation + guts
@NixDarkLord2 роки тому
@Ephraim Yeah, i feel more proud watching fat people doing exercise than eating, because you know they're trying
@NazriB2 роки тому
Greatness is when you feel special about yourself that others will be inspired to follow
@alamaaya23352 роки тому
@Ephraim all they said was wtf because it was random
@jodiekaminskis16213 роки тому
I have this slogan... "Find your greatness" in my classroom. I teach history to high school students. I show this video as part of my first day lesson. It gives me goosebumps every time!!!!
@kushankurdatta69762 роки тому
a 'great' teacher you must be
@bravowany3 місяці тому
A year ago, I started running after seeing this ad. I used to have trouble running even 2 km, but now I can run 10 km in 50 minutes. I think of that boy who runs until the end even though it is very difficult.
@tontoldoos9 років тому
haven't really seen that before. full points to the creative agency - they certainly found their greatness in this advertising campaign.
@BuzzoitРік тому
I agree with you, I am supposed to write a comparative essay draft, meanwhile all l I can think about while watching this ad; are its advertisement tactics.
@BuzzoitРік тому
That being said, ad well done!
@gak22yearsago99Рік тому
Forst comment
@BuzzoitРік тому
@@gak22yearsago99 I like ya name G
@timis67352 місяці тому
No blaring voices, loud music, just a pure message. These ads are great.
@lorenzojareno80123 роки тому
Whenever I need motivation, I watch this.
@neoflynn8 років тому
little kid on the skateboard I think is my favorite one
@hdffhgv41548 років тому
Yes , it's my favourite too 😃
@lesliewarror37056 років тому
neoflynn nothing is more powerful than the fat kid jogging
@hmgriffin6 років тому
neoflynn yes, that's me right now, but one day... Legend
@elegant_equalizer1126 років тому
Hector G ...one day or day one
@chamelion1red8 років тому
wow..........every sentence was inspiring
@nischalrai56563 роки тому
Best commercial ever made no speeches just an reality..every time i feel like givingup i just watch thise video its gave me inner courage to be back in game..but im not an bodybuilder or an incridble player ..just a boy finding his greatness in what i do..💚🌻😘
@galilealara61982 роки тому
The voices in this video are so soothing and calming. It really helped with my uni project.
@kt1pl25 років тому
I love these, especially the first two. What I'm finding really intersting about it is you don't see a nike anything in sight. When I saw the kid pitching the ball..it made me want to cry. It's beautiful and moving and...I can't even find the right words to express how it made me feel.
@kevin7dave5 років тому
I came across this video probably 4 years ago and it helped me wake up everyday to run and finally complete my first 14km charity run. With someone who couldn't run more than a km, this was one of my best achievements. Now, over the 4 years, I still keep coming back to watch this and Ive watched it over a few dozen times. Thank you for this, it has helped.
@hotdamndan98924 роки тому
I watch this every time I'm about to run a half marathon.
@chiraqseepal52572 роки тому
Whenever I need some motivation I see this video, doing this since 2 years. still get me goosebumps.
@EternalSilence16 років тому
This still is one of the best nike commercials ever made. Prob even the cheapest one. Kudos to the team who brainstormed this one.
@misarabage13598 років тому
Its so touching i am crying
@AimeeAimee444Рік тому
Whoever created this campaign for Nike did an exceptional job!
@stephanodigiorgio10902 роки тому
beautiful and poetic made me cry love it really touching everyone has greatness within himself set goals and achieve them on your own lane and at your own pace sending best wishes and love to everybody on their different journeys in life one love from Venezuela!!!!!
@Jaywon12928 років тому
I just love the message. I want to teach my students greatness is not far from them
@heatherking31395 років тому
Watched this entire video in class today. Amazing.
@user-ti2ph6qb1yРік тому
I watched this video almost a decade ago as a child. As a fully grown adult now, I realize now how much this affected me. Thankyou.
@luisautley49209 днів тому
I can say my son since he could play football and played many other sports he has. Told me mom you always had the words Just Do It right ar the door as i walked out i always remember that those words where what gave me motivation and to be my greatness. He is now 34 and i have never been so proud of hem. I love being his cheerleader at the Ironman events and marathons. He is now trying to qualify to run the Boston Marathon. I know he has found his Greatness. Thank you Nike i love you son ❤️❤️
@anig212 роки тому
Perhaps the single most powerful and successful marketing campaign that deserved every ounce of attention it got. Respect for Nike ++
@mrknarf44383 роки тому
The first guy reminds me of a motto I saw a long time ago, that really struck a nerve: "No matter how slow you go, you're still lapping everyone on the couch" Those are great ads, thank you. It's easy to compare ourselves to world famous people, we see them everyday on screens. But that's not the only greatness, and greatness doesn't need an audience. Thank you for reminding me.
@mojazi767911 місяців тому
This brought tears to my eyes. Tears of happinness. Tears that we can all be great! And, we don't necessarily need an audience!
@laurenordonez72372 роки тому
Oh my God I teared up. These are wonderful💖
@OurWorldofDanceSport4 роки тому
Beautiful commercial! We all should persue something we love and find greatness!
@iamyourfan97293 роки тому
Impressive how quickly baseball boy switches his glove from the left hand to the right. Didnt even notice it. A true champion!
@user-pu6mp4hb8f2 роки тому
Does Jim Abbott ring a bell??
@HwGamerkid2 роки тому
I remember watching this when it was released it helped me through a lot of hard days
@sociallyineptt3 роки тому
The way the second guy transitions his glove to his arm is so impressive. Survival of the fit! Édit: the rugby camera man has got kicks!!
@vir84784 роки тому
No booming and deep music just pure motivation
@aenaesparagas4016Рік тому
"Sometimes greatness is something you plan, but most of the time it's just something you try" very powerful
@dianaredeker93812 роки тому
This has to become ad history, everything in the setup is excellent - high wow factor, I bow :-)
@DriveandThriveРік тому
I was in tears at the end wow. Powerful!
@chiraaggeorge14409 років тому
This simply produced nike ad makes more of a statement that all the other 50 million epics they've made.
@lesliewarror37056 років тому
Chiraag George I absolutely agree
@data54614 роки тому
It legit made me cry at the end
@Nomnomnomiana3 роки тому
thank you for uploading this! A great reminder to never give up.
@Allnew_K2 роки тому
First ad was powerful. Adidas can’t beat that.
@ethanpolson23625 років тому
"not everyone can be a great artist. But a great artist can come from anywhere."
@Faulkdizzleyearsand2 роки тому
Speaking of greatness, that commercial found it's greatness!
@AlexKowalРік тому
It would be worth it to watch/listen to messages like this every day! Love it.
@khaleevafauzi96903 роки тому
That First guy grew up to be Nikola Jokic
@lilgrapehead76403 роки тому
😂😂😂😂😂😭
@vitalitsimoshchanka19743 роки тому
Lmao
@FuneralGraveMemorial3 роки тому
Best center in the NBA!
@maxjensen70293 роки тому
jeez this killed me lmao
@mateustanigut16913 роки тому
@@vitalitsimoshchanka1974 m.
@omerfar7 років тому
It brought tear in my Eyes.
@ZeroGravity237 років тому
the flower guy😂😂😂😂
@yunghp6155 років тому
Hahahahaha ha
@elliotsunusedtoasters3025Рік тому
My coach showed me this a few days ago. I appreciate it. I'm glad I payed attention despite all of my classmates talking and being rude.
@luisautley49207 днів тому
I know my son found his greatness and I'm so proud of hem. I'm always cheering you on... love you son ♥️♥️
@rdenHotEd8 років тому
I love the Nike brand so much.
@captainsunburn85108 років тому
google Nike factory conditions.
@melonseed558 років тому
haha ;D
@arnassepetys66068 років тому
This is an interesting way Adidas is heading: "Adidas, the German maker of sportswear and equipment, has announced it will start marketing its first series of shoes manufactured by robots in Germany from 2017."
@kenneththomas45096 років тому
Congratulations. You're now a banner.
@mihirgosar4 роки тому
That kid jumping into the pool just made me tear up.
@hassanb.55854 роки тому
The best Nike motivational video ever made hands down.
@lib_lifeisbeautiful3 роки тому
I tell you no lie...Nike makes some of the best ads. Hands down.❤❤
@contentmusic62913 роки тому
Whoever is reading this right now… we will probably never meet but I wish you all the best in your life! Some things could be very problematic due to the current situation, but keep fighting for your goals and dreams! You can do anything you want! Have a nice day!❤️
@amarjeetpaul54183 роки тому
Thank you and Wish you the same. 🙏
@raviprateek78132 роки тому
🥺🥺
@187mrsmithРік тому
The 1st one is true greatness because everybody doesn't look like Hollywood so when you have all these people that none of us can relate to looking at them it just runs dry!
@Alyric-nowРік тому
Each snippet is a gem!
2 місяці тому
The first ad is one of the most inspiring I've seen in my life. Inspiring.
@aaqibamin70037 років тому
Nike unlimited you is also great. I gives me tears
@westendcreations6 років тому
Really love this campaign. So powerful.
@hamimannn3 роки тому
this video is pure greatness, where were you for all these years
@Astral_Incarnate7 місяців тому
This is probably one of the greatest ad campaigns of all time
@luciazamorapinto60363 роки тому
My favorite campaign of all times ♥️
@dannnyboy0101017 років тому
Almost forgot this was a Nike commercial...
@financecapРік тому
Greatness you can find in almost everything. Be aware
@sudiptochatterjeeРік тому
The greatest ad I have ever seen!
@shopkey7893 роки тому
This style of advertising makes me actually buy there products... the add's that invoke change for the better, are rare and need to be RECOGNISED...
@safaemdn41293 роки тому
and can you believe it was in 2012
@mahmoudwaleed28183 роки тому
Yea nowadays its all about accepting who you are and convincing yourself that you're perfect which is complete bullshit
@Jamie-kz4lp4 роки тому
It's 2020 and I still love this ad
@qw69394 роки тому
I remember watching these during the 2012 olympics…damn good times…
@mainzat4093 роки тому
This put tears in my eye and a smile on my face
@skinnerandpartners2 роки тому
Greatness is when people resist indulgence and focus on excellence no matter what cards they’ve been dealt.
@cariocavip8 років тому
Very emotional and motivational!
@cookiesandpie56054 роки тому
Love the opening scene!
@miguelhurtadotamayo4 роки тому
Very inspiring compilation, thanks man!
@Saurabh_Tewari0074 роки тому
Now before you scroll further just remember how great you can be if you shut the phone off Do it
@kinwa6443 роки тому
No u
@victoriagaribay8173 роки тому
then i cant watch this video haha
@koolaid55973 роки тому
plot twist im on a laptop
@arnoconnorkenway92263 роки тому
Power full one
@toddharig81423 роки тому
you are right, im going out fuck this.
@SeanKimStyle7 років тому
1st video... is powerful
@Hamza-be1cy3 роки тому
This vid has defines greatness in a different point of view thanks for the video