I don't know why companies debut a group similar to one they already have, it just causes unnecessary hate to the members of the group because they get compared to their seniors

A couple of weeks ago i literally saw a video titled something like “do idols need to be able to sing?” and i was like…yes…😭i mean…are we really lowering our standards so much that we need to ask ourselves such a question? Are we stanning idols that sing and dance or are we stanning dolls that just need to look pretty? At this point what are y’all even stanning Sakura for if you don’t care about her sounding bad and always lip syncing?

About the 5th gen thing, i agree. Let’s just look at this whole newjeans/illit comparison: they have such similar concept, sound and vibe, yet i’m supposed to believe they belong to two different generations? And for groups like Riize and Boynextdoor i really don’t see what makes them so different. Boygroups like txt, cravity and nct dream have been doing that type of concept for years 😭

Oh you ate with the “5th gen doesn’t exist” opinion… I refuse to acknowledged the most obviously fabricated move by marketing strategy to happen in this industry ,

Like when tf did we even go from 4th to 5th???? It felt so random

I don't think assigning groups to a certain generation makes sense anymore. When the Big 3 dominated and only had a few groups at a time, it made sense. But times have changed

I don't think the disappointment with baby monster's debut was necessarily because people expected too much from it, but rather because it was the blackpink formula. I think the song is fun and the girls did fine, but it's really frustrating that YG gave them a bp reject. It literally samples money how lazy can they get?

OMG ... thank you very much for your comment on Illit and NJ sounding exactly the same. I have been bashed anytime I brought this up and so happy that somebody feels like I do. Also have to agree with the vocal standard. It is such a shame that so many ppl just dont care about vocals anymore. If this continues, you going to have AI singing while idols dance

I know like the way people say "well vocals don't even matter" or "they just need to be good at dancing" like girl? Just because some of your faves sound bad? Last time I checked we listened to the music not the stage presence or the choreos. Like we just expect them to be ok that's all we ask. And the way they say were asking too much for just wanting them to be ok? Yeah no

Opinion 7 I felt SO incredibly hard. I don’t need or expect every idol to be the next Lily or Jongho or whoever else, nor do I think they deserve to be trashed for a few sour notes. What I expect is the level of competency that should be expected from someone who is paid in large part to sing, and from an agency that either trains them to or can pay for that training.

5th gen only started because Mnet didn't want Zerobseone to have to go up against NewJeans and Fifty Fifty. By creating a separate generation ZB1 could be the leaders. When Mnet said this there was a lot of pushback from fans but companies saw this as a great idea because NewJeans and Fifty Fifty had already broken into the global market a little bit with their hit songs and no one wanted to compete against them. Not to mention IVE and NewJeans were really big rookie groups who managed to get a PAK each comeback. However, considering fans of 5th gen groups compare their achievements with the 4th generation we've entered 4.5 gen not 5th gen.

I love Batter up btw, it reminds me of old hip hop and the song itself is different from what 4th and "5th" gen have released

Batter up was just a bad choice for a debut

THANK YOU!!! I am sick and tired of Stans whining about how vocals doesn’t matter in K-pop and I’m here like sweetie. Yes it does. It’s music genre. They are musicians they should be able to sing, they don’t have to be Ariana Grande or Madison beer level vocalist All We want from them is not to sound like two cows strangling each other underwater every time they open their mouth like have some self-respect oh my God

i think the batter up hate can be partly explained by the concept. i myself was not expecting a girlcrush-ish concept since a lot of the members seemed like they would be well suited for a brighter, lighter style so i assume others may feel the same. the song isn't terrible (i actually think the chorus choreo is very cute) but it doesn't help that they didn't release a bside that would showcase more of their versatility :(

batterup wasnt bad because the song itself sounded horrible, it was bad because people were disapointed in YG's inability to branch out. it sounded so much like a blackpink song that it seemed as if the company was just trying to make another blackpink so that they could get more money. also theres a difference between bad vocals and average vocals !! as long as they can hold a note live while standing still they could be good enough, but if they have a problem doing that, or singing in an easy range or register, then it becomes a problem.

I totally agree with the 5th gen opinion. I've been a K-pop listener since 2nd gen. From the 1st-4th gen, you can see and hear the shift in music, mv, and how the companies would promote their idols/groups. Not to mention, there was no over-saturation of groups from the "big 3". The groups debuting this year are similar to those that debuted in the last few years. If New Jeans had been the mark of a new gen coming (we can't deny that they shook the K-pop industry), I would have understood, but if they're still 4th gen, what separates 4th from 5th?

I agree about the batter up thing people were really reaching like the song wasn't bad at all

I'm telling you i heard about 5th gen a month ago and i was so confused

I also used to deny 5th gen early on but now I think 4th gen and 5th gen just have different feels and I can't explain it. Like there is just no way someone could make me think xikers and zb1 debuted in the same gen as ateez cuz ateez just feel so much older than them. I do think that some people do say 5th gen so their faves don't have to compete with anyone but I still think we're now in 5th gen (I'm not one of them cuz I'd still say xikers are more skilled than enhyphen any time of the day 😲 don't try to fight me about what I just said tho)

i think time will tell for itzy. their recent cb was well received and made a lot of ppl optimistic about their music. im happy their putting out great music now and i hope to see them flourish more

Hybe is basically making cookie cutter songs now, even though the concept itself might be different the type of music coming out of the company is basically the same, NJ, Illit and now even Lesserafim songs sounds the same.

If we’re still going to lump groups by gens, which has been stupid after 2nd gen because 2nd gen actually meant something, I’d have to say that maybe 5th gen started when NewJeans debut and only because we’ve seen an advent of Y2K/90s/early kpop sound since their debut. I do believe they started a trend, but is it enough to claim a new gen? Who knows. At the end of the day I don’t really care about gens.

I always had low expectations for babymons music because its yg, hello? (I do like some yg music but its 65% miss, 35% hit in recent years) If it was anyone else I still definitely would have hated it like that stupid "Remember me?! Sting like a bee!" Lyric still makes me cringe and will never fail to make me cringe. Its not only the lyrics tho cuz I can handle cringe lyrics but the terrible money sample empty chorus, that boring last chorus and other things just make me dislike it

Babymonster is gonna officially debut on 1st april and the tracklist/snippets they showed did made me think that their talents are gonna shine more..and the songs will do good with their fans .The expectations are still moderate... But yeah i think they will do good overall❤ the hate train is inevitable.. people will def critisize or hate something in that album.

I think noise music has rotted kpop stans' brains to the point every chill song = nwjns coded. Honestly I'm not gonna sit here and deny the fact that I'm not one of them and that upon first listen of magnetic and even easy of lesserafim I thought "huh... pretty nwjns ngl". But after I listened to them more and played them side by side I realized they are pretty different songs with different styles and musical arrangements. Another ktuber said that Illit's music is based on the plugnb genre which is very new to kpop. Nwjns on the other hand and closer to rnb. It wasnt just the song for bm. Their whole omg I'm such a bad bish thing doesn't suit them at all. Those girls don't exude an aura that would match a girl/teen crush concept. They just look funny and i don't mean this as hate. They would be better off with a cuter concept imo.

illits music is literally boring imo, kpop songs are getting lazy they do this thing where they make one catchy part which gets popular on tiktok which therefore will get streams bc ppl will want to hear the rest of the song, and when u hear it ur like 'thats it?' just so short and boring asf

I think Some of the post Kepler will find some success. ❤

Illit doesn’t even sound like NJs, it’s a different sound in the same genre. I think 5th gen does exist mainly because the companies themselves are saying it, but I don’t think it matters.

I can completely understand why people might not like Batter Up. i also never thought it was bad. it’s not the best, but it’s not terrible (i’d give it a 6-7/10). For me personally. it doesn’t matter who is singing, as long as they are at least somewhat decent and i like the sound of their voice, imma listen to them. it’s always been like that for me. like id much rather listen to someone with decent vocals, and has a tone that i enjoy. Than someone who is an amazing vocalist, but i don’t like their tone

i completely disagree. new jeans and illit's songs are different genres what are you on? i can see the similarities, but magnetic would never belong in new jean's discography because it's too upbeat and hooky and the instrumental is full of heavy bass. the album is WAY more old loona and triple-s coded than new jeans. y'all who think 5th gen have cookie cutter music are just talking about how all the songs are trendy and chill but can't hear the actual differences in the music itself.

Thats literally just how generations work, people make a generational division based on how long its been since they delineated a new generation, and then later on people will look back and say how different they are.

OMG huge agree on the 5 Gen take! Especially because as someone who's been into Kpop since 2nd gen (2010) I hate the "it's been 5 years, there's a new gen" since it's not like the previous generations lasted equal time either. 1st gen was 1992 - 2002 (10 years, also people like saying K-pop began in 1996 or '97 but Seo Taiji debuted in 1992 and g.o.d debuted in 1995 and they were both huge and most Koreans consider them part of 1st gen), 2nd gen was 2003 - 2011 (8 years, it began with relevant 1st gen groups disbanding and their members going solo, particularly Bada from S.E.S and Lee Hyori from Fin.K.L, and the general soloist crazy of the early years which made it easy to set apart late 1st and early 2nd), 3rd gen was 2012 - 2017 (5 years, arguably the shortest gen, but the gen that was the most fast pased and was the first time companies capitalized on 2nd gen Kpop's successes in the West and songs used even more English and included more foreigners like EXO (2012) having a Korean and a Chinese unit, also 2012 was the first time MAMA was held in Hong Kong where it would be held for pretty much all of 3rd gen), 4th gen is 2018 - ? but at least until 2024, which would make it 6 years. But honestly there hasn't been much of a shift in music style or marketing tactics yet so it's early to tell.

About 5th opinion. I see your point, but don't forget that music is quite subjective. What you (or even the majority) don’t like may well be liked by those who make this music. And imagine that you are an idol or their producer and you release a song that seems good to your taste, putting a lot of effort into it. And fans start boycotting you? How can you guess which song is “good” and which is “bad” in this case? Give a couple of options to the fans before the release, let them choose the songs for the album themselves? Some people generally like Itzy's latest releases more than their previous ones. This is because music is subjective and it seems to me that a “good release” is a matter of chance. I'm even sure that this is true. I mean they have a lot of options don't they? They choose from them what they think is suitable for the group. If there was something really good or special there, FOR THOSE WHO CHOOSE THE SONGS, they would choose good special songs. What's the point of a company choosing songs that they think aren't that good? But if you personally don’t like the songs on the album, then well.. you just don’t like them. the producers do. It is a fact

Another thing about illit. I cannot tell them apart and also their voices all sound the same so I don't even know who is singing

5:31 damn no 😭I am praying xiaoting stays do something because that girl is just so good 🥲 I really want her to go super viral she has that aura. and I really have this wish of hikaru bahiyyih xioating debuting together as viviz or something 😃but the chances are nearly zero but if it happens it would make me happy these three has a good base and if stans unite and they get a good production and brush up to their abilities it would be wonderful a mixed group of Chinese Japanese and Korean idols 😌 at least in my dreams 💀🤌🏻

From my pov, "5th gen" started because mnet kept calling zb1 'the start of 5th' in boys planet. But I agree and stand with your opinion

this kind of sound has existed a long long time ago...the underground indie electronic scene in the 90's etc. and a lot of artists during that time sound the same but we appreciated it and made a healthy genre/scene. it just comes down to your personal taste.

tbh illit always reminded me of fromis_9 and tripleS.. is it just me..?

Itzy latest comeback wasn’t even bad, like at all.

6:46 Thank God I'm a STAY, this isn't for me.🙏🏻

Illit doesn’t sound like new jeans, like, at all? I get that they both make « chill » music but not only do they use different genre of music but also, at least personnally, I never think of nwjns when I listen to illit. New jeans have that y2k, girls next door, fresh concept while illit feels more dreamcore/cutesy. I actually feel like BM is the group whose concept is way to similar to their senior. You could literally take scenes from the batter up/sheesh mv, put them in a bp song and It would 100% fit. All just my opinion ofc 👍

Hikaru used to train with xg but she didn't make it into the final line up and even the ceo said that she'll not be joining the group

with the 5th gen thing i don't think I can flat out say that the 4th gen has ended but i did see a switch in concepts after new jean's debut. With groups like stayc, aespa , itzy, g-idle to debuts like new jeans, triple s, young posse , illit and kiss of life.I don't think new jeans created the y2k concept however they did popularise it for this gen and i personally saw a huge switch from mostly teen crush concepts/ bubble gum pop to y2k/ hip hop concepts'. I haven't been into K-pop for a huge amount of time but this is just what i observed.

Living thru different generations this is common gripe but it makes easier to label for marketing, peer-to-peer group behavior and of course generational divides (korean societal seniority). It's like me say you're not a alpha or a GenZ or a millennial because it doesn't make sense because we all grew up with computer/advanced technology. This type of labeling has been going on since the beginning of K-pop (Gen1) and it is hard to let that go of especially for me as 2gen stan which helps me differentiate from other stans that might have started listening to k-pop in newer generations or even gen1. Just like most things in the world especially in the music industry there is a thing called "Trend Cycles" and common theme in k-pop was that groups go thru a 7 year cycle, by the 3-4 year they should have made their marks in the industry but most disband so by the 5-7 year the companies would start focusing on their next project groups (usually a sister and brother group) that's why the big4 adopted this type of strategy early on to stay relevant because they could no longer keep idols longer than 7 years due to the 2014 law on idol "slave" contracts (ref: SMEnt's 13 year contract). A case could be made that companies now had to debut younger and younger idols because of military service and to factor in that 2gen-3gen (millennials) aren't the target demographic anymore, it's young GenZ and Alpha. Most millennials do not want to see this happen to the next generation, because of how our generation was treated, exploited, and groomed. (Sidenote: there have been groups that have fit in between two generations before i.e. Miss A, a JYP girl group that didn't fit the mold of the trend cycle in K-pop, but this is common in the cultural zeitgeist of the rise, and fall of trends in the design world and internet culture.)

4th gen is still going on, yet people who claim it's 5th gen they say *Mnet said it* or some rubbish. Someone also replied to my reply to a comment comment saying that JYP said it. I'm here like since when are JYP & MNET the korean media and trusted sources???? My friend who's been in kpop for many years, she says that a gen change happens when there's multiple big debuts happening or something. Maybe 2024 will be the year for 5th gens start, because we have UNIS, ILL-IT and probably other big debuts that I cannot think off.

Itzy’s latest comeback, “Born To Be” is AWESOME!! In my opinion it is far and away their best album. And, by the way, they are selling out EVERY venue they are playing in during their world tour! I live in Sweden yet am flying to Paris in two weeks to see them and to Fairfax, Virginia to see them again in June. I wouldn’t be flying all over the planet to see Itzy unless they had fantastic music to perform on this tour.

if that's your opinion on generations, then what will it take for a new generation to start? what differentiated generations in the past? what made exo different than infinite? what made tvxq different from any group that debuted during 1st gen? I've been a kpop fan since 2nd gen and i remember people debating over 4th gen starting as well. and i totally agree with your point about generations not lasting a certain number of years, that's something i see people get wrong all the time. that being said, we have to draw the line at some point and it's hard to call when it's happening, but the industry has completely changed over the last several years. all of these pre-release singles becoming standard as part of promotion, the way tiktok has impacted promotion, every group having their own reality show, online fancalls, positions in groups disappearing, the average number of members in groups also going down. we're on the other side of a pandemic right now and the industry has changed drastically. we're not just going to see it in music and concepts but everything else. i would say that newjeans embody 5th gen trends in many ways (i see them as starting the generation) although i am not a fan of them personally. i could go on forever but hopefully you can see my perspective

Off topic but what do you think abt I-DLE becoming the first gg and second K-pop group to have 4 PAKs for 4 consecutive albums?

About the last opinion, i agree with you to some extent. I believe kpop artist need to sing because their musicians thats what they are supposed to do but i also feel like if a member brings something else that is very important to the group apart from their vocals, they shouldnt be criticized as much. I still believe that all kpop artists should sound have vocals that are at least a little bit above average but you cant criticize a main dancer's vocals the way you would criticize a main vocalist. If an idol is not doing well in a category and its less than acceptable standards the fans have a right to point it out and complain but they should still consider the fact that everyone in a group has their specific purpose. Im not saying they dont need to know how to sing if they can dance or rap, im just saying tht it shouldnt be as heavily criticized.

Opinion 2: you mentioned the 4th gen groups that are all late 4th gen. Comparing Ill-it, Zb1, Babymonster with groups like Skz, Gidle and Loona, those are VERY different Also if kpop companies and broadcasting stations all call it 5th gen it's 5th gen, cause they are the ones who decide it

I have an opinion and it may get me canceled, BUT, here I go. I don't agree when people call it Stage presence, when someone is changing the expression on their face every second. Every song has a meaning and a feeling. And when you express THAT feeling is stage presence. And when people can feel the song by only watching your face, that is stage presence. (sorry for my English )

New jeans formula, aka, cute/fresh innocent teen concept.

Lesserefim is gonna embarrass themselves at coechella make my words lmaooo. I feel bad for them cause they probably knew they weren’t ready and Hybe accepted the invite for them. I have a feeling they will lip sync or use loud backtrack. I hate that companies are debuting people who can’t sing for shit. It’s like overlooking the people who actually had vocal skills but didn’t debut them.

The crazy thing about illit isnt even how similar their concept is to nj. When u look at a photo of these girls, u can literally tell who was cast to be hanni, hyein, etc.

i disagree with points 1 and 2 but good video, and we don’t know what will happen with kep1er like we could be in for a surprise but whatever success they might have in the future will surely not be based off of kep1er’s popularity. and then i disagree about batter up but like i didn’t have expectations in the first place and this has nothing to do with the girls’ talent i just knew exactly what trajectory baby monster was going in in terms of music direction. i talked about vocals in one of your previous videos so i won’t be repeating that.

I think babymonster is not my cup of tea because I have been in kpop for so long. It might be fresh because there is a lot of new fans and young people but their whole concept is tired and was done Better by their seniors.

illit fans were literally using newjeans to promote illit on TkTk because they knew that was the best way to get illit's song out there. i looked at a tiktok that showed up on my tl, thinking it was newjeans, but it was a illit song. i immediately clicked off. when they debuted i knew what was happening. knew it was them doing what riize did, copying and cosplaying newjeans.

disagree for the 2nd opinion tbh. imo newjeans marks the end of 4th generation. after they debuted, noise music (which was popular in 4th gen) started dying and theres groups now making music wth a fresh/softer concept (illit, zb1, bnd, tws, riize for example)

ONE MINUTE??

I’m sorry, but it’s really up to the industry to decide if a new generation starts or not and they already did it even if you disagree, you have to accept that😅.

The vocal one is so true.Sakura has been in the idol industry for 12 years yet she still cant sing.I said it once and i will say it again,she only got into izone because of her japanese fanbase.I saw a bunch of people blaming hybe for the it but i noticed how most hybe artists are very stable like newjeans,enhypen,txt,seventeen and more.I know that this is gonna sound very rude but maybe they arent trying hard enough? I mean everyone is blaming the vocal trainers when even if a member from a hybe group doesn’t support they are somehow still stable😭

did you know there's this channel called "adoor music" promoting illit music, which, huh??? use other name? adoor and ADOR is very similar SOMEHOW and they even use very similar logo. they labeled the MV as official, but I just don't understand what is going on anymore...

yall are so incredibly loved🩵

agreed with all of the opinions you put out. I miss when idols were good at singing and that was a standard (like exo, like come on. as shitty as SM is their idols are all incredible) I dunno what this industry and fanbase has come to, but I don't know if I wanna be a part of it anymore which is sad because I genuinely enjoyed being part of the community.. People need to get their heads out of the fog and acknowledge when their faves aren't good at something.

Kpop idols from inception til now, are supposed to be able to sing and do all that. Its not the same as how J-idols are. Does anyone reduce a kpop idol to be a regular idol? No because they still dance and sing at the same time, or used to at least.

I completely agree with everything you said, except for your opinion about ITZY. They may have lost a lot of their popularity since a few years ago, but when I compare them, to LE SSERAFIM, I would much rather have ITZY make a strong comeback to knock LE SSERAFIM off the Girl Group totem pole. Vocally, ITZY is much stronger, “Ting Ting Ting STILL has me in a chokehold 3 years later.

It's wild how I totally agree with your opinions.

New jeans and Illit are different imo Newjeans:Y2k Illit =dream core anime vibes Yall love to judge another group that are not YG so much

aside from r u next, illit > nwjns. some of the lineup and its song. nwjns songs got better tho, not worse. i hope yeseo & mashiro aka 💕 LIMELIGHT 💕 do well

ITZY is doing great. The album is exactly like ITZY. The performance, the songs everything screams ITZY. And this is where I drop the bomb : Its not ITZY or JYP fault that they're becoming less popular. Its the FANS! They LOST interest because they switched to the trend that's becoming popular. EVERYONE WANTS TO BE ON THE WINNING SIDE! These FANS betrayed ITZY because they saw less views, they thought "why bother" and left ITZY. Its not the groups fault if they're doing what they want to. Its the fans who lost interest. Because a lot people think KPOP GROUPS needs to chase trends and change their sound to whats popular in the charts. If that happens, what makes the group unique?. ITZY is being themselves and the real fans who don't just look at views,etc knows that BORN TO BE was 🔥🔥🔥

I literally agree in all your opinions except the YG and ButterUp. Even it's not a bad song it's YG strategy to hype BM up to sky even before debut so high expectations are undoubtedly expected. So when they debut was just meh it's natural the girls facing strong backlash but netizen are not eligible to lower down their expectations from YG. It's YG itself need to be smart on how to promote their groups without hurting their artists. And i think NJ doesn't belong to any gen. They are on their own world's bubble and timeline, top on their own pyramid waiting others to join.. well.. except there's Illit tried to burst that bubble but failed miserably..

Opinion 3 pains me coz I think it’s true

What do you use for the voice?

3. Hikaru was never meant to join XG anyway, so I don’t see why she’d join now. 5. This applies more for NMIXX than it does for Itzy, but I agree . 6. Batter Up really isn’t a bad song but it is a bad choice for a debut song. 7. This!! As a musician, it drives me up a WALL that people are all “Idols don’t need to sing!” Just say you’re tone deaf and move on smh.

agreed until the vocal topic. so overdone and missing the point. the vocals this gen go crazy

Exactly, we complain about not liking their song but keep steaming them?? There few itzy songs I don’t like and I didn’t stream them and other didn’t like it too but they still stream it lkem you giving them the wrong impression

June stole that sound from pinkpantheress.

opinion 5 is so true

I agree with all THEY WERENT OPINIONS BUT FACTS AND KPOP FANS NEED TO UNDERSTAND GO ARGUE WITH THE WALL

Just two years ago BTS was still winning everything, if anything with IVE we start to get 4th gen rise to said there is a 5th one here, specially when we have to get solid groups in both generations, I mean groups that keep 5 or 4 years on a row releasing good music and being relevant.

As for batter up, in the wise words of jisoo: not bad, but not good

Batter up wasn't bad but it just sounds like a blackpink reject

Personally i really dont see how Magnetic is similar to any NewJeans song except ASAP, like it sounds nothing like any of their other songs imo

Babymonster sheesh is the worst released song imo

Heavy on the 5th gen one!!! I'm tired of ppl on tiktok saying groups like zb1 are 5th gen??? Like it doesn't make sense to me imo. Maybe it's bc I've been into kpop since 2022.

4 minute ago??

Radnom question, did you invest in crypto?

I agree with the 5th generation thing. I still consider this the 4th gen

Man......kpoppers are so angry at hybe.....every group get it ratio of hate and accusation.....so illit needs to have no Korean girls with short or curly hair,they have to sing rap or rock but absolutely not kpop, they have to be more than new jeans members, they also have to....let be honest, you guys don't want a hybe gg to debut and succeed and I can understand that...when u guys had 2ne1,bp and now baemon under the same company,same music,same outfits,same mv,its not a problem,everyone saying its just yg vibe...but somehow a group under any company from hybe that doesn't sound the same,have different concept and different company suddenly its too much.......when gfriend debuted every gg started to do the fresh girly concept but nobody thought its a problem,kpoppers were saying its a trend and obviously everyone will try it but its not allowed for hybe? Even tho none of the gg sound the same or even look the same! No one can pretend that fearless looks and sound like attention and nobody in their mind will think attention or cookie sound exactly like magnetic not even the concept....but hybe is to blame for creating 3 succeful gg with different sounds and concept? Not a fan of either of them but am happy hybe strike 3 succeful gg in short period of time since kpoppers dragged them for failing at producing succeful gg...karma I for sure a b*tch

i 100% agree with your opinion on 5th gen, there's nothing to differentiate them from 4th gen so how are they a new generation? the only opinion i don't agree with is opinion 6, YG set our expectations high by showcasing their vocals and batter up would've worked better as a 4th or 5th comeback but not as a debut. a debut is suppossed to be memorable, but batter up was extremely forgettable and therefore shouldn't have been a debut but a comeback

I have mixed opinions about this. Because yes, I see similarities between the two groups, but I wouldn't go as far as to say they are copies, rejects or Newjeans 2.0. But more like a Newjeans-inspired group, or perhaps even a reimagination of them. I personally don't think the songs are exactly similar to Newjeans' songs, as they are relatively different and so is the concept. But the similarities that I can list are: The members' visuals (5 young Asian girls (mostly Korean) with long natural hair), a more refreshing concept (nothing too ambitious, different or out of the box. More casual I would even say.) chill, melodic and even upbeat songs and also a younger representation. Things that represent Newjeans fot a lot of people. The differences I would list are: The style of music: Newjeans has a more RnB, Pop, Nostalgic sound. ILLIT has a more synthesiser, pluggrnb, chiptune sound to them from I could identify as of now. Different concepts: Newjeans has a more nostalgic mixed with modernity concept paired with youth. ILLIT has a more slightly coquette, cutesy and dreamy concept and maybe other aspects at least from what I could see from their debut. Fashion sense: Newjeans costumes has a more alternative feel to them, with more different and experimental looks, as much as sporty and swag-inspired clothes as well. ILLIT costumes remind me a bit of the Lolita style in a way. They look more doll and child-like, with frilly and fleshy dresses and accessories. Their MVs: The way they're both filmed has a slightly similar feel to me, although it might be more because they're from the same company and share the same cinematographer and editor (?) In short, I understand why people compare them. It would be impossible for this not to happen since they have similarities, but I still believe they are essentially different.

i disagree a bit, while i see the similarities between newjeans and illit i think it's very easy to distinguish them and illit is building a different image. newjeans has a more relatable (?) "y2k"-ish concept and illit is more like magical girl, fantasy-like type of concept. that is noticeable even when listening to illit's album, it has more of a magical hint than newjeans (their songs usually sound like 90s and 2000s pop/r&b/hip hop/baltimore club). i think illit's songs are more similar to loona's old style, odd eye circle, triple s and a bit of fromis_9, and it's pluggnb inspired. visually they obviously seem inspired by newjeans (prob because it's the trend rn), with the natural hair and makeup style, but the outfits and mv exude a different vibe - magical and more cutesy. it's just that they, like newjeans, have a fresh and "natural" youthful concept. but i think the differences are visible sorry for the long paragraph lol their debut rlly peaked my interest

agreed until batter up, that song was so shit

Not every chill beat lo fi song is NewJeans. Their concept is different, and last time i checked, natural long hair dosen't belong to NewJeans either. So let's stop being ridiclous and open our brains.

No offense to illit they're music is just really boring... but knetz tend to like boring music so

Adore and Belift are not the same lable so I am sure Belift won't give I'LLIT songs to newjeans. Newjeans have different people to make their music. Any group that is in the same company as BTS is bound to get lots of attention and success.

Newjeans songs are Y2K upbeat concept with pop and rnb sounds whilst illit songs are dreamy vibes with cute sounds . it's just like the way girlcrush is different , you obviously see the difference between gidle's song from blackpink or aespa or le sserafim songs . Y'all just wanna make it seem like illit is copying newjeans when they follow different sounds with similar concept . So I don't agree with your first opinion

Sneakers really threw me off of ITZY, i LOVED them before that. Now i struggle to have the courage and motivation/will to search them up for any new comebacks. So you are right about that 😢

everyone in kpop famdoms need to watch this video fr like get a brain -,-