I like the fact that a lot of stuff from Japan came naturally pixelated

No wonder these rims are so expensive compared to other brands. Amount of work put into it is on another level.

These wheels are a work of engineering art. Just incredible.

I can see why they stopped the “how it’s made” series. Only companies like rays are proud enough to show behind the scenes in these days. This is next level.

it's astonishing to see the amount of engineering needed to make a single wheel

I love the late 90's-early 00's tone of this ad. Glory days when marketing had way less bullshit than today.

How It's Made RAYS

I love that they even showed the TE-37s for the example. Just shows why that’s the cleanest wheel that style 😂

20 years after seeing these for the first time in a Super Street issue, I finally ponied up the cash and bought a set of TE-37's. For anybody curious, it's shocking how light and strong they are. It isn't sales gimmicks or hyperbole. They really are that good. You can feel a big difference even on a stock car. Don't buy junk, cast knock-offs of these wheels. They're not even close to the real thing. Yes, real RAYS wheels are expensive, but hey that's why there's Up-Garage and Croooober. Buying them 2nd hand is a great and often very affordable option.

Mad respect to Rays, incredible to see the amount of details and tests done

this makes me wanna buy a wheel for no reason and just admire it's beauty.

Man. Nothing beats professional Japanese build quality! ♥️

coolest video I've seen on wheels. I've had desmond regamasters, I've had RPF1s, my next set will def be RAYS, the automation and manufacturing process is incredible to watch.

absolutely love my TE37 SLs even if they're over a decade old. That pressed graphite looks phenomenal giving both a grey and black look depending on lighting. Rays makes a master class wheel, and it was interesting seeing the process.

They truly are a work of art. I would love these beautiful wheels, but would be scared to damage them. Incredible workmanship from Japan. I admire their dedication to perfection.

Very cool to see how my rims were made. Looking forward to get my 3rd set of rays when 21A is made for my car!

Now Rays made me always think about their product every time when talking about racing wheels. It's really nice to know how it's made.

やっぱり選択肢はRAYSしかないな。 何回観ても飽きない。車を乗り換えたら 37 SONICに決まり！

No wonder it's so expensive, the craftsmanship of this wheel is on "artistic" level, a beautiful masterpiece

Incredible technology. Japan is amazing.

Impressive manufacturing and excellent job in preparing this documentary 👏🏼

Perfection. The only rims I've bought for the past 20 years.

Wow, simply incredible. Beautifully made, art and engineering combined!

Wow, simply incredible. Beautifully made, art and engineering combined!. Man. Nothing beats professional Japanese build quality! ️.

never actually thought about how exactly forged wheels are forged. That press machine is quite impressive, not to say about other machinery involved. Looks like those wheels cost that much not only because of a brand, it is a very coplicated product to make 👍

Love the evolution of what used to be decals are now engravings

Cool and interesting video! Thank you for sharing! One thing I noticed at 7:10 , the unit of tensile and yield/proof strength values should be N/mm^2 (mm square) or MPa (Mega Pascals) not just N/mm. The reason is comes from this formula: sigma = F/A so Stress = Force/Area -> N/mm^2

I was feeling so proud and smiling during and after video. This is so proper. Japan never disappoints. Made in Japan means highest standard in my opinion

9:22 like watching jav

I had those Rays on my 350Z. Couldn't believe how lightweight they were and they look absolutely gorgeous.

Hate the fact some companies confused customers calling billet wheels forged wheels.THIS is a proper forged wheel!

Watching the entire process blows my mind that they aren't more expensive. That's a ton of work.

Been in plenty of factories, Rays factory is insanely clean. Machining 'corn' for sure ;D

Wow, this is an exquisite manufacturing process. It should be illegal to copy Rays wheels designs. Their beauty is in the process. There is no company that can replicate rays wheels. The classic TE37 design should never be copied because it’s a disgrace to the intense level of engineering and development that goes into making real Rays wheels.

I love my CE28's, Its cool to see the tech, precision, and care that was taken into making products like this. This video also has that nostalgic feel like you were in school watching a tv on the rolling cart.

Hey wait, you completely skipped over the step that shows how you remove the material from between the spokes.

This is great to show people the difference in engineering, production technology, and quality testing between top of the line wheels like RAYS or BBS compared to cheap gravity cast wheels or rotary forged wheels from developing nations. I'm a big wheel nerd and still learned a ton from this video. Would love to see what goes into the racing program wheels like the F1 and Super GT center locks. i'm sure there's a lot of secrets there but it would be a dream come true to see how the very best of the best are designed and made.

I like how they blurred a knurling wheel like that's some super secret process nobody else knows how to do 😂

Shoutout to that suction cup holding up a slab of aluminum.

Nothing screams more quality than thinking that a final shot with the wheels on a rebadged subaru could look cool.

Bro anyone that's worked on a lathe knows what a knurler looks like.

I laughed so hard when the knurling bit was pixelated like some sort of Japanese hentai.

Finally a clear video of the process! The other one looked VHS quality haha

Awesome video! Thanks to the Rays Wheels to share the entire process with us.

I don't even own a car, but now i definitely wanna get rimmed by Rays!

Love the Rays forged alloy wheels on my 350Z - 20 years old and still stunning wheels

OMG... These Seem To be the Finest Wheels Manufactured on The Entire Planet. My E36 M3 is Not Even Worthy of such Awesomeness... Happy to know Perfection does exist.

Absolutely incredible. Extremely well executed.

reminder , this process only apply on original made in Japan by Rays engineering, any copy product are not process in this way but only try to get similar look by copying from Rays Engineering original

Cool video! Still have the RAYS OEM wheels on my 2006 G35.

When someone asks “ why your Rays wheels so expensive “ show them this lol

I bought my first pair of RAYS wheels a few years ago and always wondered how they were made, and there was never really a good video for that until this. Crazy to see how much engineering goes into making these, makes me even happier to own my TE37SLs :)

I'm excited for my BBS Forged wheels !! Great to watch some sick Japanese manufacturing. Highest quality standards. I hope someday I can get my hands on Rays Forged.

Wow, very impressive. What a high quality product. Respect.

I couldn’t imagine what these engineers would do if they were asked to design the perfect Samurai sword. I think the US government would come knocking on the door for Weapons of Mass Destruction

Amazing works from Rays.

The noise of the suction cup that holds the blanks is my favorite

With the reps, they just machine an aluminum blank out and call it a day. That's why you buy real deal.

Amazing video, thank you RAYS.

Not only super quality but some of the best wheel designs ever.

ESR be like "write that down, write that down!"

Very nice! How is the material removed from between the spokes? It is not shown in the video.

Fascinating !

I've used Rays since ordering my first set from Japan in the 90s. IMO, they are the best wheels money can buy. Unsurpassed in form or function. Well worth the money.

We need Rays Wheels legal in Germany 😍 .. Just saying...

Quality top

that's a really clean wheel manufacturing process

Impressive manufacturing and excellent job in preparing this documentary . Man. Nothing beats professional Japanese build quality! ️.

9:05 very Japanese thing 😂❤

made in japan, best in the world

These manufacturing videos are always very cool to watch

I still have a set of LE37's from 2001, absolutely LEGENDARY .

After seeing this, I now feel bad after abusing my Rays in drifting for years. But they are still good as they were when I bought them used for $400 10 years ago, yes I know they were cheap but the seller didn't know that they were actually RAYS, so it was a bargain...

Rays/ Volk has always manufactured a quality product. Just think of all the racing heritage and abuse these wheels go through. TE-37's have been a favorite by themselves. Thanks for sharing this.

my best wheel investment.. NISMO LMGT4 in the first run limited BLACK. thanks for the amazing product AND documentary, RAYS!

echoing a lot of other comments, but something we take for granted these days, wheels, are so delicately engineered it's awesome. Also, I'm always amazed by the machines and robotics that make these things. Would love to see a how-it's-made for those machines and how they are designed to do such a specific task and work seamlessly with all the other machines. Freakin awesome.

I have a set of forged rays. Absolutely amazing wheels and worth the money I spent on them!

I did not expect this video at all. Very cool, Rays!

One of the best wheels in the world!

These Stunning Wheels are a beautiful product of brilliant Engineering and Art.

This all explains the $5,000+ value of those wheels - paying for high quality manufacturing/testing of these wheels.

Great video. Wonderful art and engineering

My Rays will be shipped in a month, can't wait!

love rays engineering!

This is mesmerizing ... honest and excellent quality products, Very happy with mine.

👏🏼👏🏼👏🏼👏🏼 I will be buying some in the future. Because of this video.

Seeing this, makes me want to drop $3K+ on a set of TE37's for my 2003 IS300. Keep'em coming Rays! Thank you for making some great wheels!

One of the most beautiful video on the internet.

THE CONCEPT IS RACING. I LOVE IT!!!!!

It is impressive to see all the involved knowledge and machinery to produce wheels on such a high level of quality. Thank you for posting such an informal video. It was really interesting to watch and to get a better idea of the whole process.

Awesome thanks for sharing!

Very impressive!

worth every pretty penny!

I used to drive a 2006 Infiniti G35 with the 19 inch Rays forged aluminum wheels. They looked so good!

Impressive procedures ! 👍👍

I love Rays rims! That's a lot of processes just to make 1 rim, let alone a fancy forged one!

Rays just look the part - incredible.

Just bought a RHD 2006 Lexus IS 350 from Japan with Rays Cr57's, and the car looks absolutely stunning. Never had Rays before as they're like $3000 for a set in Canada, but this car came with em

Cool video, quality product. Still running my mazdaspeed3 rays engineering wheels on my 2010 speed3.

Thank you for sharing! I´m impressed!