Rick Rubin: The Invisibility of Hip Hop's Greatest Producer
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Rick Rubin is responsible for countless evolutions in music over the last 30 years. From founding Def Jam to working with the Beastie Boys, to reviving Johnny Cash’s career, to being brought in to save ‘Yeezus’ last minute. He is behind hundreds and hundreds of beloved records. Yet somehow, even after absorbing the entire history, it’s still difficult to explain the legacy of a man who doesn’t appear to do much while doing everything at the same time.
Special thanks to Justice Der for his contributions to this video.
Music (In Order):
Sniper Baby by Oli XL
lmt ale by Aphex Twin
In The Rain (Instrumental) by Renaissance Union
Shady Street by The Dave Pike Set
Give It Up (Instrumental) by Red Hot Lover Tone
Method Man ft. Big Tigger Freestyle on Rap City (Instrumental)
Spinning by Spin (1976)
Beautiful Queenie by Spin (1976)
floating by Aphex Twin
Introduction by Tomoyuki Asakawa (1993)
TAYUTAI by Tomoyuki Asakawa (1993)
just fall asleep by Aphex Twin
Le ciel est-il a vendre by PAUL PIOT ET SON GRAND ORCHESTRE
Shot using: Rode NT1 Condenser Microphone, 4K Video Downloader, and QuickTime Screen Recording
I used footage from:
Shangri-La (Showtime miniseries)
Krush Groove (1985 movie)
I used these videos/podcasts to create this video:
• Jay Z at studio making...
• Video
• Dawn of Def Jam: Rick ...
• Kendrick Lamar & Rick ...
• Pharrell and Rick Rubi...
/ 16-mac-miller
www.npr.org/2010/02/26/124078...
www.npr.org/2011/10/09/141181...
• Rick Rubin Interview (...
• Malcolm Gladwell Inter...
• Video
• André 3000 | Broken Re...
I used these articles to create this video:
www.britannica.com/biography/...
www.theringer.com/music/2020/...
www.latimes.com/archives/la-x...
www.latimes.com/archives/la-x...
www.villagevoice.com/2020/02/...
www.esquire.com/entertainment...
www.nytimes.com/2007/09/02/ma...
purple.fr/magazine/fw-2010-is...
www.interviewmagazine.com/mus...
grantland.com/features/rick-r...
www.rollingstone.com/music/mu...
www.thefader.com/2015/09/28/r...
www.thesexed.com/blog/2018/12...
www.vaultofthoughts.com/2018/0...
www.theringer.com/music/2020/...
grantland.com/features/mac-mi...
www.complex.com/pigeons-and-p...
0:00 Soulr
0:17 Guru
3:12 Young Rick
5:44 Early Hip Hop
9:33 Def Jam
12:34 American Recordings
14:40 Red Hot Chili Peppers
16:50 Johnny Cash
20:07 Jay Z
22:23 Yeezus
24:22 Shangri-La
26:25 Mac Miller
27:50 Therapist
29:27 Invisibility
32:21 Magic
@palainanoctem3776 2 роки тому
I met him on an airplane when I was around 14. I didn't know who he was at first. My mom had severe anxiety from having to fly and he started to talk to us and calmed her down. He asked me what my favorite band was and I said "Slayer" and he replied "oh I've worked with them" and laughed like he had a small part. I got his name and told him I had just bought Reign In Blood and South of Heaven and he advised me I'd know his part once i got home lol Super cool guy and very very chill.
@Anttisinstrumentals 2 роки тому
I can only imagine how you felt when you realized who he was. Head blown right?
@BOB-wx3fq 2 роки тому
So he flys coach and talks to 14yr old girls the whole time ?
@prycemusic8822 2 роки тому
@@BOB-wx3fq why u makin it sound so weird?
@BOB-wx3fq 2 роки тому
@@prycemusic8822 I'm just repeating the facts I heard in the story 🤣 He found a 14 yr old girl in public and bragged about his work for an entire flight... We are suppose to just be like, yea that's normal and not weird!
@prycemusic8822 2 роки тому
@@BOB-wx3fq you werent there when it happened. context is key. man saw a woman suffering from an anxiety attack and wanted to calm her down thru talking, and he ended up talking abt his passion with the 14 yr old daughter. whats so weird abt that?
@toboggan...mantistoboggan5848 2 роки тому
Rick is the epitome of when someone says "I like all genres of music", no joke, he loves music like no other. He's such a legend.
@fightfannerd2078 2 роки тому
I'm like him
@pyxylation 2 роки тому
@@fightfannerd2078 Me too buddy, me too...
@DB-115 2 роки тому
Yeah i didn't know he crossed genres in the manner he did. I thought he was more hip-hop than anything.
@666feetdeep3 2 роки тому
most people who say that don't have a taste at all, let alone a good one
@DB-115 2 роки тому
@@666feetdeep3 so not true. As a person who's initial introduction to music was hip-hop in the mid 80s I can confidently say that i listen to all genres. Hip-hop, soft rock, prog. rock, metal, dancehall, soul/r&b Chinese folk, Bollywood. You name it I have something in my vinyl/CD collection. I've used each genre listed to produce hip-hop music which is of course has a foundation in sampling. Over the years I've truly learned to appreciate all sorts of sounds. Bless.
@warcow1115 Рік тому
He would actually make a great therapist even outside the artistic world. His insight, calming demeanor, and ability to listen are phenomenal.
@drindy5166 Рік тому
Brother, this is probably by far one of my most favorite documentaries let alone person of interest. You did a stellar job of putting this together. Not only does it bring such light to such a legend and history time period, it also carries such a heavy message and education that all can benefit from. 👊🧡👍
@tscarlsson Рік тому
100% agree, incredible!
@diyhard666 Рік тому
Bro spoke good 👍
@drindy5166 Рік тому
@@diyhard666 💯%👊🧡👍
@BlackIndigenousPosse 8 місяців тому
"Probably by far one of" Which is it? Probably? By far? "By far one of" doesn't even mean anything. Garbage comment. Find some confidence before you make another comment on the Internet.
@drindy5166 8 місяців тому
@@BlackIndigenousPosse I am so sorry it was not worded properly enough for your small brain to take in the general idea of what I was saying. Do yourself a favour and stop reading comments. Your replies could become a full time job 👊🧡👍
@iiTzoreo1 2 роки тому
Imagine resurrecting Johnny cash and being a legend in the rap game at the same time
@TheLexiconDevils Рік тому
and he produced the best heavy metal record of all time
@mikemccaine4229 Рік тому
@@TheLexiconDevils oh yeah I forgot about Dire Straits
@MissDarlaDeville Рік тому
😮
@DETSRC313 Рік тому
I've been imagining that my whole life! 😁
@robertbeckerbecker1354 Рік тому
@@TheLexiconDevils WHAT ALBUM?
@jacktravis2718 2 роки тому
This man literally just V I B E D himself into excellency. I'm very familiar with rubin, and even I think he has at least a mild musical inkling for playing.
@Facts-Over-Feelings Рік тому
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
@Downtime_videos Рік тому
More like sold his soul
@rockyx_x Рік тому
@@Downtime_videos expected a comment like this from someone who calls himself king.
@ghatesspeech Рік тому
@@Downtime_videos if he did where do I sign up since everyone who says shit like this knows so much and why haven’t you done it to take care of your family
@Humble-iq5ue Рік тому
you obviously don't know how they really get down in show biz to get where they are at. You're blinded by the fairytale and illusions of glitz and glam of the entertainment industry.
@Ufowavecollective Рік тому
I'm getting goosebumps talking about this, but this documentary changed my life a few months ago. The amount of growth that happened after watching this and applying it, is truly astounding. I worked extremely hard daily, to achieve my musical goals, while remembering to have fun and keep things minimal. Went from an unknown producer, to a less unknown producer lol..
@KwameVanguard 9 місяців тому
Going to use this for ai engineering and art haha
@Ufowavecollective 9 місяців тому
@@KwameVanguard I used ai as well. It helped me form this record label! Shoot for the stars. Nothing is impossible.
@stokedmtb333 4 місяці тому
I am looking for inspiration as well. What and how did you integrate into your life and process? 🙏 thanks in advance
@gonfreeccs1834 2 місяці тому
@@stokedmtb333I think all of it man, when you hear what you need to hear wherever in the video, it’ll speak to you and you’ll know what you need
@bradenharris8718 17 днів тому
@@UfowavecollectiveSo…. You cheated on your creative process? Is this possible because…. You’re just not very creative?
@verbat1900 Рік тому
Whoever the hell you are, this is a incredible video. Of course anyone who listens to music knows the man's name, but I had ZERO idea of his scope of work and the artists he has worked with and build up into better versions of themselves. Thank you for the video.
@Chopper140 Рік тому
I didn’t known until I searched up producers but then they find out he’s not even a producer but more of a collective energy among successful artist tf that’s strange ngl
@izenlonghurst4589 2 роки тому
"Don't worry, I will score 40 points for you in the 4th quarter." is the best summary of kanye's creative process ive ever heard
@izenlonghurst4589 2 роки тому
Also, Soulr has some of the best music documentaries on UKposts right now. Great work dude
@n3rds3y3vi3w 2 роки тому
how tf do you know what kanye's creative process is lmao
@artyom1792 2 роки тому
@@n3rds3y3vi3w because we saw the whole shit on stream?
@NoiseThatLaughs 2 роки тому
@@n3rds3y3vi3w HATER
@zzz-re9sh 2 роки тому
@@artyom1792 on top of that his collaborators detail album processes & demos, stems, + cutting board songs leak constantly so it’s not like his process wasn’t transparent even before the stream
@mrrb_888 2 роки тому
Rick's greatest strength is that he has remained human. He simply trusts his intuition and has no fear to speak it.
@chronic2001n 2 роки тому
Exactly, never got lost in his ego, always kept it real.
@kelm8yt165 2 роки тому
@@chronic2001n psychedelics 🤣
@pighater951 2 роки тому
Well duh cuz he is WTF 🤡
@theaaron2910 2 роки тому
Hes a Jew also
@Taylor-hb9er 2 роки тому
@@theaaron2910 lol ok
@katherinekier Рік тому
He’s amazing. Every time I hear him speak, and then I tap into his production archives, I think to myself, “I’m thinking too much, I’m not doing ME enough.” So inspired.
@charlow4000 7 місяців тому
Bro is the biggest bs in the world
@rhyswilliams4893 Рік тому
The amount of progress this guy made for the whole Rap genre is incredible. Prime example of not reading a book by its cover.
@TheLexiconDevils Рік тому
and heavy metal
@rhyswilliams4893 Рік тому
@@TheLexiconDevils he looks like metal guy though.
@pansexualdickhaver6878 Рік тому
@@TheLexiconDevils and pop. He’s worked with Gaga for sure and I Beyoncé and Britney also
@ClarkPotter 11 місяців тому
Look into rap content being driven by the private prison industrial complex. Not saying Rick is involved, but it's food for thought.
@bake-io1cf 11 місяців тому
the jew that ruined music with urban garbage
@ClumsySnowman 2 роки тому
All that work AND delivering presents for kids every year by christmas day. What a guy!
@omar11212 2 роки тому
LMAOOOOOO
@2lemonades 2 роки тому
😆 🤣 😂
@Nele_NES 2 роки тому
I like you
@brendong2286 2 роки тому
The Real Santa Claus. The beard should have given it away.
@juniorm8857 2 роки тому
😂😂😂😂
@hthazee 2 роки тому
this was my first dip into who rick is and I am absolutely blown away, phenomenal video
@Hayshun 2 роки тому
yo fr this video is nuts
@PoppoYoppo 2 роки тому
Yeah same I watched his conversation with Kendrick Lamar a while back and he seemed cool glad that I learned more about him
@Krazylegzz 2 роки тому
@Moff Diskust yup, showtime
@benmack4525 2 роки тому
I been on for years hope u caught up I no ppl that was around him n the 2000s and the things I hear is jus so cool
@DR-nh6oo 2 роки тому
Better late than never, so grateful for this man and never knew it until now.🎶
@Adrian-zd4cs Рік тому
To me, he is to music, what Jeff Bridges is to movies. A physical embodiment of chill, understanding and pure love.
@pavanraj4125 Рік тому
I think if he added his influence in todays music it would have created another wave of excellent music. Todays rap music is just dudes talking about sex and drugs and all this superficial stuff. I feel like if I was born during the 80’s my perception of todays music would be a lot different.
@GangrelDj Рік тому
404 there's More to life than this shikari subliminal postmortem voodoo Green spell negative burning hell awaits led no Creep plastilina Venom sumo once
@gonfreeccs1834 2 місяці тому
@@pavanraj4125same man, I’m tired of all these same rap lyrics being about bitches, money and drugs and violence
@Spo8 Рік тому
One of the absolute coolest parts of behind the scenes production footage is when you hear an idea casually tossed out that goes on to be come absolutely legendary, like Rick suggesting the a cappella start to 99 Problems.
@exileisland2675 2 роки тому
The ragged and weak way Johnny Cash sings Hurt makes me cry every time. You can hear the decades of pain and struggle in his voice creating such a viceral emotional response.
@judymcgaugh6480 Рік тому
OMG, YES YOU HIT IT OUT OF THE BALL PARK ON WHAT YOU SAID.. i also tear up on that version of the song because you can see both June and Johnnys life winding to a close. Its beautiful and heartbreaking all at the same time..
@digdug1577 2 роки тому
Dude, you just Rick Ruben'd this video, what an epic video. It was dripping with meaning and authenticity. Your story telling, content, and creative editing is magical. You got the creative gift too!
@nowananda 2 роки тому
totally !
@biguprochester 2 роки тому
Well said
@ishtlutz1261 2 роки тому
@Josh Skipka in a life that we only live once - your main concern would be making sure not to inflate someone’s ego?
@johnstrawb3521 2 роки тому
So Rick Rubin is the d!psh!t responsible for the execrable state of hiphop? Gee. Thanks, Rick.
@Leveezy 2 роки тому
ukposts.info/have/v-deo/aIWpqY6fZ5mrp6c.html
@samber8706 Рік тому
damn this was great man props to all involved in editing this together
@StephenFasseroMusic Рік тому
Dude, thank you for making this video. Absolutely beautiful. So inspiring. Just recorded something I'm super pumped on for the first time earlier tonight...this is like fuel on the fire.
@tysonjankowiak 2 роки тому
Jon Brion is another legendary one from College Dropout too Mac’s Circles. We need that
@yousefjeyawi3528 2 роки тому
I just realized that I know nothing about the man who co-created my favourite album.
@tysonjankowiak 2 роки тому
@@yousefjeyawi3528 crazy as he also made the albums for the beatles which is why both Swimming and Circles after beatles type melodies :)))
@mcbluematter 2 роки тому
Jon Brion worked way more w Ye on Late Registration rather than college dropout :)
@stealmyideias8429 2 роки тому
late registration you mean
@ht-si1lr 2 роки тому
You've identified another cover persona. Great job you're starting to get it!
@nihbpsmcgee9246 2 роки тому
Producing Both Thrash Metal and Hip Hop and having both become defining works in their genre is insane.
@Bigmagana 2 роки тому
Why did u say trash
@nihbpsmcgee9246 2 роки тому
@@Bigmagana Holy Fuck thank you for pointing this out, Its a typo my dumb ass didnt see.
@N1h1L3 2 роки тому
Grammy for Cash's folk album too
@captaindred342 2 роки тому
Back in the day, about 90% of my favorite records were produced by Rick Rubin in any given year. I was huge into thrash and hip hop.
@d1p70 2 роки тому
And don't forget his time with the seminal Black Crowes and their southern rock sound. I absolutely love those two albums. What a guy!
@Dabedeys Рік тому
Incredible! Thanks for creating & publishing ❤
@idolatrystudios Рік тому
This was a great video. Thank you for putting it together!
@adammckenzie8769 2 роки тому
What he did with Johnny cash at the end of his life was nothing short of genius and artistic brilliance !! The song “Hurt” with cash was freaking awesome!! Made his career come full circle and the life too!! Genius talent….
@ClearwaterKB 2 роки тому
As a diehard NIN fan, I'll have to agree with Trent, Hurt IS Cash's song!
@QDRox 2 роки тому
@@ClearwaterKB Yeah i heard him say that to and it's true lol. it's basically an honor.
@jordangordy9303 2 роки тому
Hurt sucks
@themaggattack 2 роки тому
@@MrJackassz I watched the link you provided. Even in that link, people are praising Rick Ruben. The only person who "hated" him realized it was only due to his own young, egotistical lead singer attitude. But Rick is a full-on guru who acted as a mediator between band mates. When they were on the verge of breaking up the band, Rick got them in studio working together and doing good music. So... like... how TF did you come to your incorrect conclusion that he's a bum? 🤔
@MrJackassz 2 роки тому
@@themaggattack hes a bum who shows up after all the hard work is done by the band, does a few tweaks and puts his hand wide out for a check. The only reason hes successful is because hes a zionist who has friends in high places and if they want to make you famous they can no matter how crappy or good you are. These are the same people who made these new rappers like "island boys" famous. The bands say he would just show up and sit on the couch and fall asleep half the time and they were paying him for this!
@chrisgenovese8188 2 роки тому
This was very very VERY well done. You did Rick justice, my dude. He's an icon, and a national treasure.
@Facts-Over-Feelings Рік тому
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
@rileyspiller Рік тому
This was a incredible mini-docu. Well done, Soulr. Thanks for your hard work on this.
@maximilianwejc2283 Рік тому
Incredible work on this documentary! You really managed to scrap the best bits of Rubin's work. So glad I stumbled upon this
@TheRootsRiders1 2 роки тому
Man, what a great documentary, makes me want to create
@chicovicente2845 2 роки тому
Same
@joshualane1716 2 роки тому
You should! what do you like to do?
@Chickenbootylicker 2 роки тому
@Moff Diskust he did in description silly
@joshualane1716 2 роки тому
@Moff Diskust Though I agree it should be credited, there was always a 0% chance he shot any of this.
@zigzagkill8153 2 роки тому
I been listening to music for 30+ years.... and I found this man through listening to people he produced. I didn't seek him out.... I just loved all the musicians he happened to produce. **ALL OF THEM**
@joseflindbom7680 2 роки тому
Same.
@SoGoodRc1 2 роки тому
Every single one is brilliant
@Statability 2 роки тому
eminem?
@red2g 2 роки тому
His Johny Cash story speakes Volumes. Very interesting what he accomplished with Johny Cash, the Doc American Recordings (1996) was great tells you all about it. Its hard not to love Rick and his work.
@Bryan-ed6ee 2 роки тому
Slayer?
@querecep Рік тому
wow! what a fantastic video. you can tell a lot of passion was put into the making of it. thank you 😊
@se7enap777 Рік тому
What a great essay bro 🖤much love! needed this ❤🔥
@oliverdennis3115 2 роки тому
Btw guys I can’t recommend Rick’s podcast enough, I listened to him and Kenny Beats talk about the origins of Hip Hop for 2 hours and didn’t get bored a second.
@mediamafire5796 2 роки тому
How to get it?
@oliverdennis3115 2 роки тому
@@mediamafire5796 it’s on Spotify, called Broken Record.
@bihcalishroomatybshonuff7776 2 роки тому
Love Kenny Beats! Haven’t heard that name since I used to spin his records way back!
@GarbagePerson578 2 роки тому
@@bihcalishroomatybshonuff7776 he's got a really big channel on UKposts also, his "the cave" series is dope.
@oliverdennis3115 2 роки тому
@@chon.nk.7550 I’m saying I can’t recommend it enough, as if I could recommend it enough, I’d be limiting how much I recommend it.
@ArchaicVirusStudios 2 роки тому
"I feel like it's really an issue with our society that we really discard good things before their time just because they get old or look a little ragged." That quote nearly made me cry
@varmoparnpuu2484 2 роки тому
Why does that make you cry?
@konstantinov 2 роки тому
@@varmoparnpuu2484 Probably because he is thinking of how trashy and superficial Gen Z is, and how the basic humanism and spirituality that has sustained human artistic endeavors for centuries will die away with the braindead TikTok dopes
@gabrielmartines3510 2 роки тому
@@konstantinov A lot of artists fame died way before Gen Z was born, dummy, Johnny Cash os one of them.
@ArchaicVirusStudios 2 роки тому
@@varmoparnpuu2484 Well it was a sad truth that I realized then, (the quote) I didn't actually cry, but did tear up a little in empathy for those who are forgotten by society 😟
@ArchaicVirusStudios 2 роки тому
@@gabrielmartines3510 True, but this quote not only applies to modern celebrities, but to anything subjectively.
@MatthewGamble Рік тому
Really well put together. Fascinating. It’s incredible his ability to show up for people. He seems like a master coach, as in his ability to ask questions and active listen.
@XDVansKidXD Рік тому
Nicely done! I love the narration on this and the quoted moments. I am taking lots of inspiration from this.
@specific-btv4009 2 роки тому
This is the most honest documentary I have come across with every detail laid out without adding controversial stories to sweeten things up. This is very motivational. Nice work.
@Cyborg_Lenin 2 роки тому
Well the guys actions lead to nu-metal, so im surprised he isnt in music prison. Guess he was pardoned because he was so good.
@LysergiCoyotl 2 роки тому
This movie title is crazy though - Rick Rubin was basically the most famous and well-known producer in his hey-day (hardly 'invisible'!?) and also it is so disrespectful to call him hip hops greatest producer. just no.
@kvrdi3859 2 роки тому
Picture
@kvrdi3859 2 роки тому
Picture
@mrsapplez2007 2 роки тому
Absolutely agree
@chadwick62838 2 роки тому
Triggered nerd in the replies below come tell him what you think.
@NappiMusicVideos 2 роки тому
Agree 👍
@default5790 2 роки тому
Just great production all round.
@Steaminlidz 2 роки тому
Oh, right. Did Brendan O’Brien actually do all the work on it?
@felipfrehley6 2 роки тому
You guys clearly don't know the difference between music production and record engineering or mixing.
@chadwick62838 2 роки тому
@@felipfrehley6 we clearly didn't ask for your input
@bryguytheYguy Рік тому
I just wanna say how incredibly well done your documentary videos are. You have a way of compiling the footage mixed with the story telling that really captures the essence of the subject matter. Well done! One of the best on UKposts that's for sure! And this kind of work is what makes UKposts great.
@vividist Рік тому
Your videos are so well produced. Incredible!
@prodqrn 2 роки тому
"its more emotion and heart work than it is head work." that's a line that really moved me in a way I cant explain.
@blankowvsingt 2 роки тому
Emotions are primitive expressions of humans who are not familiar with the art of loosing
@gracie99999 Рік тому
💯
@dumbasses_R_us 2 роки тому
As someone who grew up through the 80s and 90s on a steady diet of metal and rap, I can't thank Mr Rubin enough for producing so much of the music I lived for. That Def Jam logo on the back of the cassette tape was a guarantee of quality (along with the Parental Advisory, Explicit Lyrics sticker on the front.😁)
@martinkuliza 2 роки тому
As one who came up through the 70s, i agree
@konstantinov 2 роки тому
@@martinkuliza Yes, because Rick was the one guy on the scene who had the GOOD SENSE to make records sound like the 70s --- like people playing instruments in a room, not like the dominant 80s production crap around. And he encouraged bands like Danzig, Masters of Reality and The Cult to embrace a classic rock sound. Really, the roots of "stoner rock" begin here.
@martinkuliza 2 роки тому
@@konstantinov i agree
@SuperFlowback 2 роки тому
Absolutely true
@Facts-Over-Feelings Рік тому
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
@jimhood1202 Рік тому
Great piece of work. I really enjoyed the style. Especially your voice over. Really engaging editing. Thank you.
@CrescendoWorld Рік тому
Soulr, thank you for this great video!
@Kj16V 2 роки тому
I came across this video about a guy I'd never heard of, who started a label I wasn't particularly interested in, plus a label I never knew existed, with a bunch of artists I didn't care about - and ended off listening intently to the entire half-hour. What an amazing guy.
@Facts-Over-Feelings Рік тому
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
@Leopardv8448 Рік тому
I love discovering new people i favor documentaries cause it's real life I learned alot about him
@macuser1232 2 роки тому
That outlook on how Rubin gave Mac another 4 years just hits me in the feels so hard. It’s really true. We should be thankful for that.
@turboshellllc5876 2 роки тому
Self Care is my favorite album of his.
@DoubleDownDawn 2 роки тому
@@seanwan30 I haven’t seen the video yet but I would guess Mac Miller
@emilioleon6040 2 роки тому
@@seanwan30 A rapper
@kristopherminette8354 2 роки тому
Thank God for that!!!
@shanec4494 2 роки тому
@@seanwan30 yeah, he overdosed a couple years ago now.
@dieselclockwork Рік тому
Such an intelligent and down to Earth individual. He will be looked up to long after his eventual death. Rick Rubin has helped some of the most talented and successful people reach their highest potential. I wish there were more people like him in the world. I’d love to one day get to meet him and thank him for his influence on my own artistic journey with music (even if I’ll always be a small creator)
@seanfromtheyukon 8 місяців тому
This is a beautiful video - thanks for making it, sharing it, inspiring me - listened 08.29.23
@jona.427 2 роки тому
1:52 "He doesn't play any instruments" 1:59 In 2007 Rick told Esquire magazine, "I don't know anything about music" 4:33 "Soon he was playing guitar in his own punk band called, "The Pricks" - 1981 So my question is; Is he a musical genius who denies being a musical genius by denying his deep understanding for music? Or, did he just forget that he plays instruments?
@pearce05 2 роки тому
Well, there is a difference between playing guitar tabs and knowing about music.
@hobbs12cats 2 роки тому
Isn't a guitar a instrument or is it just a tool...
@mrsoshadabaadman 2 роки тому
This young man means well. But youth has him stumbling.
@buckodonnghaile4309 2 роки тому
You didnt need to know anything about music or be able to play guitar in a 1981 punk band.
@beatrizgaspar6697 2 роки тому
If you knew anything about punk you would know that some of its bands had guys that didn't know how to play their instruments, they just faked it i guess (sid vicious comes immediately to mind)
@KenobiStark1 2 роки тому
That System of a Down Toxicity album was another level and blew my mind when I was younger. It broke a mold, which is what he does.
@d1p70 2 роки тому
Fuck me. That was him too?!! Just the ultimate dude, man...
@KidneyFailureGaming 2 роки тому
@@d1p70 Rubin produced all the albums in their discography. He is a god.
@TheSideProject 2 роки тому
@@KidneyFailureGaming ALL THE ALBUMS? I literally thought he produced Toxicity
@KidneyFailureGaming 2 роки тому
@@TheSideProject nope! all the way from their debut album to Hypnotize, its all him.
@TheSideProject 2 роки тому
@@KidneyFailureGaming literally amazing
@jakemoeller7850 Рік тому
Very cool video! I was entranced throughout...thank you.
@chuckscott1974 Рік тому
The narrative you're able to create is on point my dude
@tylerdiaz3692 2 роки тому
I think no matter what field Rubin ended up in (if he didn’t go into music production) he would’ve had an immense impact on it. He’s such a soft soul it’s beautiful.
@alex.garrett 2 роки тому
damn hearing mac talk about himself needing to get his shit together.... reminder to appreciate those around you who inspire you while they have you and you have them
@Yhoshua_B Рік тому
Thanks for making this!
@MPHORROCKS Рік тому
Completely inspiring human being! Thanks for sharing a wonderful film!
@r0b 2 роки тому
rick rubin is my idol. great video too!
@uishpaku 2 роки тому
hey rob
@CaveDDECanem 2 роки тому
Ice on my neck water is wet!
@ABELXDAYA 2 роки тому
Hey Rob,fancy seeing you here
@thatguy8854 2 роки тому
Yo can I talk to you for a second?
@osvaldogutierrez4073 2 роки тому
“Rick Rubin is not a producer . He’s a Reducer “ - YE
@blandchip8053 2 роки тому
That's actually Rick Rubin's thing. He used to put REDUCED BY RICK RUBIN on his records.
@flush_entity 2 роки тому
@@blandchip8053 I think thats what Kanye was going for, a joke and a reference. Layered.
@chronic2001n 2 роки тому
@@flush_entity exactly
@jaydoe647 2 роки тому
Damm because he's wack?
@GrayGamer889 2 роки тому
@@jaydoe647 no bcuz yo mama wack😍
@DaviesMediaDesign Рік тому
Amazing job on the video - great subject
@BrendanPramjee Рік тому
Brilliant video ,documentary man. Throughly enjoyed it !! Big up to my man RR
@lubbl1234 2 роки тому
Rick is amazing! I did not know about him. He's so inspiring!
@maniac50ae14 2 роки тому
Sir Mix A Lot said that when he took the ruff recording of Baby Got Back to Rick, Rick looked at him and said, "Your life is about to change forever". He said rick made some tweaks and some add ons to the track and it was a instant hit and because of the money that track still makes to this day his quality has been the same every since its release
@talhakhan-ht6hj 2 роки тому
im so proud to be a producer, even tho i haven't gotten anywhere in this journey, even tho I've made very little money from it, even tho i still have a long way to go I'm just proud that i posses this skill of creating something so amazing called music. even if i die unsuccessful i wanna keep making music forever.
@jude3426 2 роки тому
“even if i die unsuccessful i wanna keep making music forever.” bars. and i feel the exact same way. it’s for the soul and nothing else.
@synthesizedsimurgh2127 2 роки тому
Keep making music man! The feeling of creating something from the scratch is otherworldly.
@ttt7337jjj 2 роки тому
That’s true success right there, rlly. The secret in life is to be able to be passionate,
@Phantomsnothere 2 роки тому
Couldn’t of said it better
@ocielmartinez2129 2 роки тому
This is true passion🙌🏽
@Krissdafish Рік тому
Really sounds like Rick is amazing at taking the pressure of artists who is creatively "blocked". People who reach success can struggle with the percieved expecation of following-up. Rick being a lifelong meditator really seems able to control or atleast calm these angsty feelings and just remind people of what matters. Like don't make an album with the goal of winning another grammy, just because you already have one. Make the music you wanna make.
@SofatCantsigndocuments Місяць тому
Your videos are just the right length and just the right amount of editing thank you
@obrecht72 2 роки тому
Great work Soulr. Rick Rubin: The master class at succeeding by helping others succeed. We need more world leaders to be like Rick.
@Facts-Over-Feelings Рік тому
ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE
@gracie99999 Рік тому
no joke..maybe musician should do politiks and let’s see politicians do muaoc🤓
@obrecht72 Рік тому
@@gracie99999 hehe he.. Wait what?
@CRASS2047 2 роки тому
He doesn’t just produce hip hop, that’s unbelievable. I saw him in a video for Angus and Julia Stone - Grizzly Bear. He produced that whole album. He is an absolute Jedi with artists
@silverthereaper4949 Рік тому
wtf? Good to know, will dive more into that then
@EDMandPLUR Рік тому
holy sht this is one of my favorite albums and i didnt know this until right now
@ustulo3488 Рік тому
As an aspiring music producer for the last 20 years, Rick Rubin has always been an idol and influence to me in a spiritual sense. He works purely on instinct coupled with experience. Part of being a great producer in my opinion is understanding people and their strengths as well as their flaws and getting the best performance possible through the beauty of their imperfections coupled with their talent and their presence in the moment. I think that Rick figured that out a long time ago. He is one of the all-time greatest music producers in history and has done it in several different genre's which is a testament to his approach. I also would like to say this is not only the best documentary I've ever seen by far on Rick Rubin, but one of the best on anything I've ever seen period. Well done.
@sthembisolanga484 Рік тому
I needed this, thanks Soulr
@NXSProductions 2 роки тому
Shit he might be unknown to most of today's youth, but us OG's definitely remember him from his days with the Beastie Boys, then taking Jay to the next level, and working with a who's who of pretty much every conceivable genre you can fathom. Dude's a legend.
@saviofernandes87 2 роки тому
True Dat!!!
@grby_albrt1563 2 роки тому
I think, if some of the youth who would like to do a thing that will stay in a culture, will be remembered, Rick Rubin is the guy to make it happen no matter what, if there is shit to reduce, Rick Rubin is the guy to reduced
@nmcgunagle 2 роки тому
Best thing he ever did was to leave def jam
@KenshoBeats 2 роки тому
Ya mane, we din’t forget
@themaggattack 2 роки тому
@@grby_albrt1563 For real! I need to learn from this great guru reducer. I need to Rick Ruben my life!
@JustClaribel 2 роки тому
Rick maintains the purity of music as an art. He brings these artists back to the reason they started in the first place by removing the meta of being a CeLeBrItY. He is an enlightened individual
@IamAJoe 2 роки тому
And brings the destruction of audio quality
@highd12 2 роки тому
I’m glad he’s grown since his time with The Beastie Boys, he was not a good person to them pushing out one member, a woman with his desire to make the band a frat act, then tried to get Mike D out of the band as well. The fact that they left him and def jam right after License to Ill. Really does say a lot who he used to be.
@TheJerbol 2 роки тому
@@highd12 lotsa speculation there bruv
@highd12 2 роки тому
@@TheJerbol most of this stuff is widely known.
@shanec4494 2 роки тому
@@highd12 Naw
@jaybartlett2561 Рік тому
Superb documentary. Always wanted to learn more about Rick Rubin and this definitely hit the mark!
@nathanlehoux9498 Рік тому
As much as I'm enthralled by the subject of this bio, I'm just as - if not more - enthralled by the masterful production and narration you provided for this incredible upload. Triple claps, man. Absolute excellence.
@ToddBangz 2 роки тому
Probably one of the most inspirational and essential videos i've EVERY watched on UKposts hands down! Wow... Thanks for this awesome production. The absolute best 34 minutes of my career life.
@youngdelfa 2 роки тому
EVERY
@ToddBangz 2 роки тому
@@youngdelfa let me guess… aspiring English teacher when you GROW UP? Oh wait… you proofread UKposts comments as a hobby huh 🤔. Great job finding mistakes. Hope you own the ones you make in your own life too. That’s true growth.
@youngdelfa 2 роки тому
@@ToddBangz calm down big guyy
@fatweirdo4894 2 роки тому
@@ToddBangz this is the best 34 mins of your career?
@ToddBangz 2 роки тому
@@fatweirdo4894 uh sure
@simonpentwyn 2 роки тому
Lessons in his approach, that can be applied to any art form. I am a painter and this was very enlightening.
@actionfaction2558 2 роки тому
Right, in life in general.
@louisgole2202 Місяць тому
awesome storytelling and editing, good work bro
@delg_vi Рік тому
Very, very great documentary! Well put togheter, and also really informative... keep up the good work! 😉
@hmslf 2 роки тому
"the head comes in after to look at what the heart has presented" this is poetic af
@samod7550 2 роки тому
"He didnt play any instruments" "He soon was playing guitar in his own band.." Huh?
@shabut 2 роки тому
when he startefd...
@PeterandGabriel Рік тому
Inspired by the story. Great content/documentary. Awesome work, thank you!
@princebanini Рік тому
This short film or documentary is just simply beautiful. Just watching Rick talk relaxes me a ton.
@Kawsaki 2 роки тому
3:20 I like how Rick Rubin was born a full-sized adult with beard in 1963. JK, this guy is awesome
@thepervertedmonk2353 2 роки тому
21:26 Rick coaching jay on his biggest song of all time, while jay hasnt the slightest clue whats going on is the coolest shit
@GillianRice Місяць тому
I’ve just found your channel and I’m obsessed ! Thank you for the quality content ❤
@Soulmuxic Рік тому
This is very inspirational thank you for the video. Rick Rubin is one of a kind nobody will be like him 💯
@OPPSATO1 2 роки тому
My dream is to one day become so influential that Soulr makes a documentary about me. Great work, as always!
@LieLikesMusic 2 роки тому
3:20 Post Malone if he lived through the 80s and stayed sober.
@mosquerajoseph7305 2 роки тому
Lol
@pnpem 2 роки тому
looks more like a Pre Malone to me
@JadonCarewYT 2 роки тому
@@pnpem💀
@lucidotw 2 роки тому
i think he would've grown a quicker addiction in the 80's tbh
@RealNostalgic 2 роки тому
spot on ahaaa funny AF legit cant unsee
@lukenolfa6648 Рік тому
Absolutely amazing video. Great work honestly impressive work
@jellybeats6997 Рік тому
What a beautiful way of seeing music, that's excatly why I love music but I was feeling lost, this man and this video just came at the right time, thanks! I will subscribe
@SilenceTheDJ 2 роки тому
The man is a legend, and if I could record with anybody it would be him. I met him once 20 years ago when he was scouting a band that I was the roadie for, he walked into the venue unknown and unannounced. I recognized him, but barely anyone else did. Without calling him out, I asked him what he thought of the band, he said something about liking their energy or vide or something like that and that was it. I told the band after the set that he was there. They ended up signing with Epitaph.
@pabragal 2 роки тому
This is my favorite video of yours so far. You really delivered. And learning so much about this iconic human was incredible. Truly inspirational, thanks Jake!
@carsonwilliams4590 Рік тому
Such an inspirational and vulnerable figure, with an approach to his work that we can all learn from. Rick’s philosophy towards life isn’t just applicable towards being a better creative. It applies to being a better human being. Thank you for making this video!
@cheeselad2401 Місяць тому
2nd time watching this, just as entertaining and well made as i remember it. genuinely one of the best videos i've seen on this site.
@brendanlee5188 2 роки тому
Hearing Mac was really cool, "you got your shit together, you're still alive" hits pretty hard
@TTyT85 2 роки тому
Mac's music takes me to a place I didn't know existed. No explanation, boggles my mind.
@hgbugalou 2 роки тому
This dude is responsible for so much great music across genres from so many legendary artists. He is music.
@themaggattack 2 роки тому
He is... and he's not at the same time. He's an absolute ZEN master!
@jugularstab 2 роки тому
Quincy Jones says hi.
@jeffermartinez9461 Рік тому
you´re so good at this, man!
@will_hunt Рік тому
Wow another amazing video. I’m blown away. I like this even more than your Bad Bunny video and that video was excellent. Great job man and great quality on the videos. I wish you a good summer
@mojaslatt 2 роки тому
I'd love to talk to Rick Rubin one day...feels like that'd be a once in a lifetime conversation.
@spinking458 2 роки тому
I've absolutely adored Mr Rubin for so very long, primarily due to what he did for one of my idols Mr Johnny Cash (May he rest peacefully) So to see him starting to get the credit he truly deserves more & more in recent years warms my heart. The fact that younger generations are continuing to discover him is also just wonderful to see.
@zackmac5917 Рік тому
Incredible documentary. Never knew anything about Rick, but this was quite fascinating. His break down of the "magic" right at the end, is so succinct and profound, and you know it's so true.
@higginsisaac Рік тому
I feel like I never end up watching these kind of long-form UKposts mini-docs all the way through. By the time this one ended I didn’t even realize it was 30 minutes. Really awesome content
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