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The 4 Main Concepts in Digital Media in UK:
* Language used in Media- There are different ways to create content or meaning and send a message through text, audio, image, etc.
* Representation of event - how the way different media institutions interpret and describe or conduct an event.
* Understanding the Audience - must understand who consumes media more, why, and how to create content that targets the audience
* Institution - need to know their funding and ideology impact towards work.
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