The Apple Car - A $10 Billion Failure

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ColdFusion

ColdFusion

День тому

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With $10 billion spent, Apple's secretive car project has been cancelled, but what went wrong, and why did they want to make a car? In this episode we find out the confusion and chaos behind the scenes.
Sources: docs.google.com/document/d/1G...
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Producer: Dagogo Altraide
Writers: Tawsif Akkas, Dagogo Altraide
Editors: Brayden Laffrey

КОМЕНТАРІ: 2 500
@nicolaspaesi2846
@nicolaspaesi2846 Місяць тому
It’s because it couldn’t have windows
@milkybar06
@milkybar06 Місяць тому
😂
@mariusnenu
@mariusnenu Місяць тому
Ta-bum-tsss
@Opalcutspeter
@Opalcutspeter Місяць тому
This deserves alot of likes 😂😂😂
@protogenxl
@protogenxl Місяць тому
Actually they just couldn't figure out how a person would be able to flip it upside down and plug in the charger
@urip_zukoharjo
@urip_zukoharjo Місяць тому
If you can't have windows, then you should just have one large and long window
@ApocaIypse666
@ApocaIypse666 Місяць тому
Charger is not included
@train_xc
@train_xc Місяць тому
Tires, seats sells as accessories
@twenty-fifth420
@twenty-fifth420 Місяць тому
Apple Pricing: Charger: 99.99$ per month. Tires: 599, 2999 for a set. Seats: Free, except for heated seats, that cost 199.99 per month, unless you buy an IPhone with the ‘Hotseat’ app, then it is 198.99 per month.
@LazarusStr
@LazarusStr Місяць тому
Zing 😂😂
@yousuff1
@yousuff1 Місяць тому
Gets slower after each update
@kurtkurtson9111
@kurtkurtson9111 Місяць тому
"Batteries not included"
@vulcan4d
@vulcan4d Місяць тому
Thank god. Knowing Apple, they probably wouldn't let you even change your own light bulb in the car. You would need to book an appointment with an Apple specialist, and in one week they would sell you a refurbished car instead of changing the bulb.
@y000ks
@y000ks Місяць тому
Let’s be real 99% of people take their car to the dealership for a light bulb now 😂
@_BangDroid_
@_BangDroid_ Місяць тому
Same with tires, they'd be custom spec with insane markup, special order only, and probably some proprietary fitment.
@_BangDroid_
@_BangDroid_ Місяць тому
@@y000ks By choice, but you can still DIY if you want to.
@tonyduncan9852
@tonyduncan9852 Місяць тому
Vampiric. There are a few benefits from losing blood, but nothing's permanent..
@demonofthefail
@demonofthefail Місяць тому
So many car companies are like that already. I mean you can’t even open the hood and touch the engine on a Porsche.
@ninjanerdstudent6937
@ninjanerdstudent6937 Місяць тому
If you cancelled your rental subscription, the brakes would stop working.
@wolfie8012
@wolfie8012 Місяць тому
Catastrophic car accident: "Siri, call 911! 🙏" Siri: "I found this on the web for 'call 911'"
@tvm73836
@tvm73836 Місяць тому
😂🤣
@bruxi78230
@bruxi78230 Місяць тому
Siri doesn't need to be involved, the phone already dials emergency services in an accident and relays the location.
@ashesfrombones
@ashesfrombones Місяць тому
Siri : 911 is a tragedy happened in the year 2001, where terrorists hijacked 2 planes....
@wolfie8012
@wolfie8012 Місяць тому
😂😂😂@@nebylicza
@Mahlak_Mriuani_Anatman
@Mahlak_Mriuani_Anatman Місяць тому
​@@ashesfrombones 😂
@thanos879
@thanos879 Місяць тому
The tires would’ve had a proprietary connector mechanism. A new set of Apple Pro Rubber Wheels™ would’ve cost you $10,000 for each wheel. And you’d get a permanent warning on the screen if your tires weren’t authentic.
@Kredo800
@Kredo800 Місяць тому
You missed word "only" before $10,000
@qud3913
@qud3913 Місяць тому
​@@Kredo800 at that price, with the Apple logo, it's basically a steal!
@stonward
@stonward Місяць тому
Excellent!
@BeachLookingGuy
@BeachLookingGuy Місяць тому
Good. This world doesn’t need another +100k$ disposable car that’s impossible to repair on your own.
@Asfgxff
@Asfgxff Місяць тому
Ironic how iPhones are more repairable than the Samsung androids.
@itsarin2166
@itsarin2166 Місяць тому
​@@Asfgxffhardware replacement wise iPhone is easier based on iFixit scoring. However, the one problem with iPhone repair is that dumb proprietary software when you do third party repair which removes some feature for the screen and battery, and for some reason even genuine parts still cause problem to the Apple part pairing software which ended up removing features like True Tone, Auto Brightness, or Battery Health data.
@JM-st1le
@JM-st1le Місяць тому
So??
@boozecruiser
@boozecruiser Місяць тому
@@Asfgxff Samsung is dogshit too, no need to go into fanboy defence mode bud
@ivoryas1696
@ivoryas1696 Місяць тому
@JM-st1le Are you replying to the person above you?
@_symmetry_
@_symmetry_ Місяць тому
9:17 "a sub 100 000$ standard car." Imagine living in a world where a 100K$ car is considered standard.
@abdulhameedal-sikafi8944
@abdulhameedal-sikafi8944 19 днів тому
Cars are the most overrated crap when it comes to pricing.
@monicarenee7949
@monicarenee7949 19 днів тому
For “luxury” 100k is sadly becoming the standard
@lzh4950
@lzh4950 13 днів тому
Maybe in countries where car taxes are high e.g. it's 200+% in Singapore so a Corolla there costs S$160k (~US$120k) while an entry-level S-Class costs about the same as a Citaro public bus (which are tax-exempt)
@lucasglowacki4683
@lucasglowacki4683 Місяць тому
Probably saved them a $100 billion not to actually produce it😂
@Boogieeeeeeee
@Boogieeeeeeee Місяць тому
Exactly what I was thinking: better a 10 billion project flop than a 100 billion production flop
@KROMO50
@KROMO50 Місяць тому
They would have charged 150 billion for it
@jt25JT
@jt25JT Місяць тому
@@KROMO50 And sued for 300 billion
@salty_berserker_channel
@salty_berserker_channel Місяць тому
Tesla got this, all the way to the bank
@jkfang
@jkfang Місяць тому
Apple has so much cash, 10B is like a small blind in a poker game
@0qqY
@0qqY Місяць тому
o noes my front light is broken, guess its time to buy a new car xD
@EdwinCristobal
@EdwinCristobal Місяць тому
They make un-fixable unmodifiable phones.. wouldn't surprise me if they also made their car that way. Just like ferrari.
@volundrfrey896
@volundrfrey896 Місяць тому
That's essentially a tesla though.
@bowdlerise
@bowdlerise Місяць тому
Error 666: Not enough Apple social credit tokens to upgrade
@limitbreak2321
@limitbreak2321 Місяць тому
​@@volundrfrey896 😂yeah Tesla is the only ev car maker
@rmkensington
@rmkensington Місяць тому
New headlights easily cost $8000
@pgbrown12084
@pgbrown12084 Місяць тому
Warranty voided for opening the glove box
@Erickruiz562
@Erickruiz562 Місяць тому
Transfer of wealth usually occur during market crash, so the more stocks drop, the more I buy, in the meanwhile I'm just focused on making better investments and earning more as recession fear increases, apparently there are strategies to 3x gains in this present market cos I read of someone that pulled a profit of $350k within 6months, and it would really help if you could make a video covering these strategies.
@MorganGarner-bk
@MorganGarner-bk Місяць тому
For the average individual, the tactics are rather demanding. Actually, most of them are effectively completed by professionals who possess the necessary knowledge and skill sets to carry out such trades.
@BeverleeR.Ziegler
@BeverleeR.Ziegler Місяць тому
a downtrend offers an equally high-yielding avenue if you have the necessary skills and knowledge. This is why I've been using an investment advisor to scale up during this difficult time, and it's the only way I've been able to raise up to $150K in the last six months. It all comes down to technique. The downtrend gives you room to focus on the market and grow-substantially whether in the long or short run.
@BeverleeR.Ziegler
@BeverleeR.Ziegler Місяць тому
One of the fiduciaries I deal with is Alicia Ann Jordan. Just check the name. There would be a letter with the necessary information to set up an appointment.
@phreak761
@phreak761 Місяць тому
SCAM
@Funglutton
@Funglutton Місяць тому
SCAM
@setsunaes
@setsunaes Місяць тому
"If you think about a car, what is a car? A car has batteries, a computer, a motor and a mechanical structure... IT'S AN IPHONE! It even has a motor inside!!!! We just make it bigger, slap some wheels for good measure and a subscription based windshield wiper and yeah, apple car!!!!! We know how to do it because we already do!" That right there is pure comedy material
@pierrex3226
@pierrex3226 Місяць тому
The hubris in that statement is crazy. If there's one take away from Musk's biography by Isaacson is that production at scale is incredibly hard. So with a statement like that, saying building a phone is like building a car, they had already lost.
@danielhale1
@danielhale1 Місяць тому
Right!? This doofus expertly telegraphed the failure. Their management had no idea what they were doing.
@Cheepchipsable
@Cheepchipsable Місяць тому
That the kind of thing Musk says. "Hey, it just like an air hockey table!!"
@philv2529
@philv2529 Місяць тому
Lol subscription windshield wiper
@slaapkonijn58
@slaapkonijn58 Місяць тому
Yeah you just hear the salesperson say it. With all the engineers in the background slapping their foreheads.
@MJ-27
@MJ-27 Місяць тому
If Apple made cars each part would be sold separately
@arden6025
@arden6025 Місяць тому
Real 😂
@Mustachioed_Mollusk
@Mustachioed_Mollusk Місяць тому
Proprietary tires and windows no one else makes...it'll start expensive and keep going that way lol
@scroogemcduckrich9705
@scroogemcduckrich9705 Місяць тому
😂😂😂 and they would slow the car down after 4 years when the new model comes out
@itsjustdave77
@itsjustdave77 Місяць тому
Lol
@EdgyNumber1
@EdgyNumber1 Місяць тому
You'd need a dongle for it though.
@Pretzil43
@Pretzil43 Місяць тому
"This guy has an odd accent, I wonder if he's Australian?" Dagogo: "Cheers guys, have a good one " "YEP"
@mariedevan
@mariedevan Місяць тому
I believe he is from New Zealand
@Pretzil43
@Pretzil43 Місяць тому
@@mariedevan Nah, that would be "Cheers bru, ave a good one ay cuz"
@mariedevan
@mariedevan Місяць тому
@@Pretzil43 he really is from NZ. I’ve watched his videos for years 😆
@Pretzil43
@Pretzil43 Місяць тому
@@mariedevan And you're basing that on what tho?
@leonfrancis3418
@leonfrancis3418 Місяць тому
Is he aboriginal descended?
@yash1152
@yash1152 Місяць тому
7:00 > _"project titan"_ it was destined to be a big sinking ship right from the start
@GraveUypo
@GraveUypo 21 день тому
that's what i was thinking. i don't think a "project titan" ever made into production
@jai-kk5uu
@jai-kk5uu 19 днів тому
It was fail ic
@NPC_averagemale003
@NPC_averagemale003 Місяць тому
Add an extra 25mph top speed for only 1999$
@chiquita683
@chiquita683 Місяць тому
Like Tesla?
@smaaack
@smaaack Місяць тому
25 extra for $2k is a bargain
@volundrfrey896
@volundrfrey896 Місяць тому
@@smaaack Yeah car guys out there are spending way more to add way less.
@iteerrex8166
@iteerrex8166 Місяць тому
Hey come on it’s an apple, it would be more like $20K
@andersvesterholt2170
@andersvesterholt2170 Місяць тому
Tesla literally does this
@louis-philip
@louis-philip Місяць тому
"One of the key drivers", "Pull the plug", "Reaching the finishing line", the puns game is solid in this episode!
@rjung_ch
@rjung_ch Місяць тому
"Issues under the hood" and others 🙂
@JamesKennedy33
@JamesKennedy33 Місяць тому
When someone leaves they're no longer "driving" the project forward too 😂😂
@anticarnick
@anticarnick Місяць тому
I'm of the same Accord. It was a great Fit with the puns about this this Pilot project in Civic engineering was an Odyssey. Sorry, this turned into my Passport for jokes of my own.
@Mahlak_Mriuani_Anatman
@Mahlak_Mriuani_Anatman Місяць тому
Love this comment section
@manamedia
@manamedia Місяць тому
Outstanding report. Thank you for producing.
@bondgabebond4907
@bondgabebond4907 Місяць тому
The only integration in a car I want to see is an engine hooked to a transmission that has a set of gears selected with a stick shift and clutch combo. I want to see just enough gages to safely operate the car (tach, spedo, temp, battery/charge). I want comfortable supportive seats, roll down windows, and A/C and heater. That's all. Package that in a somewhat small two-seater sports car and I am more than happy.
@techdemystified3584
@techdemystified3584 Місяць тому
"Even before Apple could start the ignition, there was trouble under the hood". Well played Altraide!!
@robertthomas4329
@robertthomas4329 Місяць тому
No ignition. It’s electric.
@shupesmerga4694
@shupesmerga4694 Місяць тому
*Apple Car gets a scratch* A local repair shop does a paint job. *Apple Car won't start* Apple Car Screen: You have used a third-party paint. Only use an authorized Apple paint.
@jai-kk5uu
@jai-kk5uu 19 днів тому
More realistically: car won't start On screen: unbalanced weight. Contact support.
@hungnguyen-so7ou
@hungnguyen-so7ou 12 днів тому
tires also need authorized Apple air
@thepenguinsrafterme
@thepenguinsrafterme Місяць тому
We have Waymo cars here (Phoenix) with no drivers. Pretty jarring at first but I’m totally use to seeing them now. Still think they are neat.
@byrons8956
@byrons8956 2 дні тому
I'm glad you mentioned that Apple didn't say this 'will' be a product. Another issue that would have come up is that other car manufacturers would stop supporting Apple CarPlay. It's going to be hard to have human driving and fully Tomas (if we get there) on the road at the same time; I've seen so many human drivers doing things that confuse other drivers; an autonomous one would probably have a more challenging time figuring out what's happening.
@MusiciansRule07
@MusiciansRule07 Місяць тому
I'm just imagining the car "mysteriously" malfunctioning when Apple came up with a new model of the car.
@Cheepchipsable
@Cheepchipsable Місяць тому
"We had to turn off the wheels to make you battery last longer...You're welcome!"
@jimmyw7530
@jimmyw7530 Місяць тому
Yeah, but it would have worked perfectly with full software support for 5 plus years though. Meanwhile, the Android car stopped getting updates after 2 years and is essentially a buggy mess now that doesn’t move 😂
@inviktus1983
@inviktus1983 Місяць тому
The battery drains faster and it doesn't drive as fast as it used to If Apple/Microsoft made cars was a joke in nerd circles in the 90s. its hilarious to see it almost become reality
@Spoonfed78
@Spoonfed78 Місяць тому
@@jimmyw7530 🤣 it's ok you can buy yourself a Xiaomi car to help break from the cult. Yes like most other companies more abilities than Apple 🤣. Even when they prove themselves useless with the most money in the world their church members still have to crack at others for their own inability. You do realise that a number other phone manufacturer offer longer (7 year) update support than iChurch right. Oh and even lower specs brands can last well out to 5 years. Don't let facts get in the way of the heart break one will never pose around in the church of Tim's pope mobile 🤣
@jimmyw7530
@jimmyw7530 Місяць тому
@@Spoonfed78 Got one! I love baiting the Android zealots. I don’t buy into your brand tribalism. I’ve had as many Android phones as iPhones over the years. Plus I own a Mac and several PC’s. Congratulations, you sound ridiculous dude 😆
@MagicNumberArg
@MagicNumberArg Місяць тому
But would it become slower with each software update?
@raddastronaut
@raddastronaut Місяць тому
Nah, it would just brick. 😂
@Shadow__133
@Shadow__133 Місяць тому
This ⬆️ I use the same ipad for the same things (youtube, kindle and email). However, after 3 years, the darn thing decided; to do everything at an elderly pace 😂 Ridiculous.
@macfin4862
@macfin4862 Місяць тому
There was so much talk a decade ago about retraining truckies etc for when driving was obsolete, saying retrain in coding etc. Funny bow that we're in the future it feels like all that type of work is under threat, but good old fashioned labour like driving is still needed.
@3204clivesinclair
@3204clivesinclair Місяць тому
Can you imagine the cost of the genuine (required) Apple charging cable!
@HomeAutoBuddy
@HomeAutoBuddy Місяць тому
Must be a nightmare to repair an Apple car that doesn't like right-to-repair. Take the car to the nearest Apple store, ask someone at the Genius bar and get an repair estimate that will make more simple to buy a new model everytime you have a scratch or need to change a light bulb...
@bawbsmith
@bawbsmith Місяць тому
You have it backwards... Many car manufacturers, and pretty much every luxury car manufacturer even today, have pulled scummy moves like non-standard parts, voiding warranty if your car was repaired by a non-authorized garage, charging exorbitant fees for basic maintenance, etc. for decades even before Apple was a company. Where do you think Apple got their ideas from? The term "planned obsolescence" was coined by the automotive industry to begin with.
@johnsmith-cw3wo
@johnsmith-cw3wo Місяць тому
@@bawbsmith I think it was Mercedes in the 60's who by mistake built a car that can last ''forever''
@socksumi
@socksumi Місяць тому
Apple will no longer support it after 4 or 5 years and tell you to buy a new one.
@MephiticMiasma
@MephiticMiasma Місяць тому
@@bawbsmith Have you checked out the history of light bulb production in the early 20th century?
@bawbsmith
@bawbsmith Місяць тому
​@@MephiticMiasma Yes I'm aware (great Veritasium video). The automotive industry was first though, dating as far back as 1924.
@HansMilling
@HansMilling Місяць тому
How nice, that a company with no plan to make a car, can have 250 patents, that can potentially block other car manufacturers from improving their cars. The world is strange.
@pvshka
@pvshka Місяць тому
Copyright shouldn't even be a thing. All of the intellectual achievements should be freely distributed to the humankind.
@alexandruciordas4941
@alexandruciordas4941 Місяць тому
it's OK China would use those patents as they don't care and get shit done. Instead we will buy from them and lose our industry.
@Whiteboykun
@Whiteboykun 10 днів тому
I own a patent from back in university. It's nothing you'll ever see on store shelves. Patents are definitely a cutthroat business. When I applied I got swarmed with accusations of stealing other people's ideas by organizations all over the world. Some were baseless, nearly all didn't do due diligence and fucking READ what my patent was. It was kind of a headache and I was just a little shitkicker grad student with a new kind of device in my lap. And then there's patent evergreening which unfortunately EVERYONE does. You can act all noble and caring and not engage in the practice, but dozens/hundreds of corps. will just rip you off and do it for you. You have no choice but to play dirty like everyone else.
@Whiteboykun
@Whiteboykun 10 днів тому
@@pvshka So we should just invest millions/billions of dollars, years/decades of research into something and just be like, 'ayy lmao here you go! don't even trip it's on the house'.
@pvshka
@pvshka 10 днів тому
@@Whiteboykun yep
@skyMcWeeds
@skyMcWeeds Місяць тому
I love the Cold Fusion community, as expected the comments section mirrored what I was thinking about an Apple Car. Absolute golden comedy and great puns by Dagogo 😂😂😂
@ianmyles9025
@ianmyles9025 7 днів тому
It's just standard product development ? - not everything comes to market - to characterise it as a flop reflects a lack of understanding product develoment.
@noelht1
@noelht1 Місяць тому
Apple spending $10 billion is the same as me spending $1
@HailCaesar-lm4bq
@HailCaesar-lm4bq Місяць тому
O’ and Joe spent u to oblivion with EV subsidies . Your future up in smoke 💨
@mazimadu
@mazimadu Місяць тому
More like spending $1000. It is a trillion dollar company after all
@ceasetheday87
@ceasetheday87 Місяць тому
I realize you are exaggerating but you do realize that is billion with a B? $10 billion to a trillion dollar company is not cheap. Most companies don’t reach billions of dollars. It’s probably closer to the average person spending $1000-$10,000.
@SofaKingShit
@SofaKingShit Місяць тому
It's not worth an Apple execs time to stop and pick up a $5 due to lost income.
@migovas1483
@migovas1483 Місяць тому
is 10 billion of actual money, and they are worth a Trillion, but doesn't mean they have that as the whole budget ..also mostly speculation and shares, is not "real" money, be sure if tomorrow they want that Trillion to be money they would loose like half or more on the chaos..
@Lutz64
@Lutz64 Місяць тому
An arms race between tesla and apple to make the first fully unrepairable car.
@billallen1307
@billallen1307 Місяць тому
I had to wait for an iPhone commercial to play before watching this video.
@scrubvision5652
@scrubvision5652 2 дні тому
over prices garbage rectangle
@viniciusuchoas8385
@viniciusuchoas8385 Місяць тому
background music: Richard Spaven, Vincent Helbers Feat Jonas Lonnas - 1750 (Outra)
@MisterMcHaos
@MisterMcHaos Місяць тому
I'd've thought that if Apple made a car and it broke, they wouldn't allow you to fix but would expect you to buy another one.
@mylesgray3470
@mylesgray3470 Місяць тому
Nah, you could take it to the Apple Store and change the touchscreen windshield, but would cost more than the car was worth. Might as well trade it for a new one. 😂
@G_de_Coligny
@G_de_Coligny Місяць тому
It’s called Tesla….
@Spoonfed78
@Spoonfed78 Місяць тому
Nonsense, you're simply driving it wrong 🤣 When on a tilt tray the fan boy owners would still claim it's not broken it's just "on display"😂
@larryc1616
@larryc1616 Місяць тому
Buy the extended warranty AppleCar care 🍎 🚘
@BogeyTheBear
@BogeyTheBear Місяць тому
That's Tesla all right. They make all of their components in-house and exclusively for new production vehicles, not as spares to be sent out to service centers to repair damaged components. Trash a door or a bumper on your Tesla, that's a five-figure repair bill and a months-long wait for them to finally release a replacement part off the assembly line. It'd be quicker and easier (for _them,_ of course) if you just got a new car instead of trying to fix the old one.
@DaveDorenbergVeltman
@DaveDorenbergVeltman Місяць тому
I would love to hear louis rossmann ranting about that apple car once it would have sold. 😂😂
@PsRohrbaugh
@PsRohrbaugh Місяць тому
"what do you mean each tire is a unique part number?"
@MephiticMiasma
@MephiticMiasma Місяць тому
Something tells me that servicing it would have been a problem....
@vidal9747
@vidal9747 Місяць тому
@@PsRohrbaughright to repair is already a thing in most countries for cars. We just need to make it mandatory for EVERY SINGLE ELECTRONIC DEVICE.
@Mytwistedvoices
@Mytwistedvoices Місяць тому
Hello everyone, today we will look into fixing an Apple car that won’t power on.
@331SVTCobra
@331SVTCobra Місяць тому
Top five reasons the apple car failed: 5. Autonomous Software lead developer demanded that the car remain in left lane at one mph below the speed limit. 4. End User Agreement was basically the same as that South Park episode 3. Couldn't stop Siri from saying "I think we should ask for directions" 2. in hindsight the project manager's statement "when you think about it, an iPhone is the same as a car" should have been a red flag. 1. Anyone dumb enough to want autonomous driving would just take the bus.
@alexanderm23
@alexanderm23 Місяць тому
I used to run a design research lab for the connected car at a major tech firm. I can confirm it's common practice to test an idea by having someone pretend to be the technology, because you need to know the idea is good before all the invesent of time and money. You can't wait till the tech exists before testing the ux. We call it a "Wizard of Oz" test. .
@ShaneTheBane
@ShaneTheBane Місяць тому
No way would a single dude leaving result in a company stopping a project worth billions. If he had that much pull, they would've raised his pay to keep him. Odds are, he was made aware earlier than others of the possible closure of the program due to other reasons, and he decided to find another job in the same field before that happened.
@TheBooban
@TheBooban Місяць тому
You think it’s money that motivates Ives? Hardly. At this level, money is not more than points in a game, just status.
@ShaneTheBane
@ShaneTheBane Місяць тому
@@TheBooban you think the second largest company in terms of how much money they make *doesn't* care about money at all? Lol. You don't get to that point without caring about money. Also, they are a publicly owned company. That means by law, they HAVE to care about money
@TheBooban
@TheBooban Місяць тому
@@ShaneTheBane we were talking about a person, not a company. You said they have raised his pay to keep him. He wouldn’t have cared for that.
@ShaneTheBane
@ShaneTheBane Місяць тому
​​​who are you talking about? The person I was talking about them wanting to keep would be DJ Nevotney, the person mentioned in the video as one of the key people of the project that left it. That's who I was talking about in relation to giving a raise. Not Ives
@TheBooban
@TheBooban Місяць тому
@@ShaneTheBane oh. Well, probably ditto for him too.
@RenaissanceBro
@RenaissanceBro Місяць тому
Problem with corporations, they want to be involved in everything. Smartphones>videogames>streaming>TVs>cars>social media,...
@cttommy73
@cttommy73 Місяць тому
Cause they want to own you. Own everything, own you.
@scroogemcduckrich9705
@scroogemcduckrich9705 Місяць тому
well multiple revenue streams is beneficial to a business. But I take your point
@taylarogers313
@taylarogers313 Місяць тому
I agree!!! Do one or two things and get them right!!!
@amel0
@amel0 Місяць тому
Main reason is that expanding your business keeps it relevant and also doesn’t stagnate growth. Apple wouldn’t have been so popular if they only sold iPods and iPhones since the 2010s
@garystinten9339
@garystinten9339 Місяць тому
They want to be your gods..
@bryansmith1920
@bryansmith1920 Місяць тому
I'm a retired Brit HGV driver(on roads NOT stroads)just before I retired a large Supply chain co. I drove for, started to, experiment with software/hardware, that had input into the vehicle controls, which led to Sudden braking/acceleration, In a 44ton truck on the M6/M25 in rush hour, drivers refused to use said vehicle,
@deanherron3805
@deanherron3805 Місяць тому
10 BILLION IS PEANUNTS TO THE CAR INDUSTRY
@FallenRaven
@FallenRaven Місяць тому
I was excited for this. But after working in different autonomous driving projects, I thought that this technology won’t go anywhere until a better sensing and recognition technology come out. The algorithms we currently have simply won’t cut it in real-world applications. I think I’ll stick to getting a hybrid instead. Still better than most EVs when it comes to mileage.
@sickomode6440
@sickomode6440 Місяць тому
Apple would probably charge a monthly subscription fee to use the car 💀☠💀
@user-uk9er5vw4c
@user-uk9er5vw4c Місяць тому
SaaS is the future, like it or not
@TheHandOfGovernment
@TheHandOfGovernment Місяць тому
That’s called a lease
@Flightcoach
@Flightcoach Місяць тому
On demand ride sharing. That's the future
@AaronSmith1101
@AaronSmith1101 Місяць тому
Apple doesn’t charge a subscription fee when you buy any of there other hardware products. So you just don't like Apple.
@sasmit.9846
@sasmit.9846 Місяць тому
56 hours in emerald? were you in the battle frontier?
@precursornews9131
@precursornews9131 Місяць тому
Apple could be the first to start the trend of car micro transactions and people would defend them. Scary stuff.
@volundrfrey896
@volundrfrey896 Місяць тому
Tesla already have micro transactions in their car though. You want to "unlock" the full car you bought, that's just a "small" payment away. Will that stay unlocked when you sell the car? Nope.
@David-Zita
@David-Zita Місяць тому
scary my brother, it's a cult system
@MetallicReg
@MetallicReg Місяць тому
@@volundrfrey896this was the reason why Apple dropped it. Tesla has stolen their revolutionary milking system.
@YoungAsznee
@YoungAsznee Місяць тому
Tesla and Benz does it already iirc
@volundrfrey896
@volundrfrey896 Місяць тому
@@MetallicRegI mean Apple doesn't have microtransactions. That's the one thing you shouldn't criticize them for because they don't do it. Telsa and other car manufacturers does.
@yuema2078
@yuema2078 4 години тому
Another phone company, Xiao Mi, just showed how it's done with a fraction of the $10B Apple spent.
@sygad1
@sygad1 Місяць тому
was the charging connector underneath the car?
@slmille4
@slmille4 Місяць тому
I don't understand why Apple would spend billions on a conceptual car, but not millions to buy Masimo in order to not have to disable the blood oxygen sensors on the Apple Watch...
@navdeepsugandhi6476
@navdeepsugandhi6476 Місяць тому
Ego
@emanggitulah4319
@emanggitulah4319 Місяць тому
Because they can... And need to justify their expensive lawyers
@maxweinbach3996
@maxweinbach3996 Місяць тому
Did Masimo entertain offer for sale?
@bruxi78230
@bruxi78230 Місяць тому
@simille4 --- It's really simple. Apple understands math, and you don't. Masimo currently has a market cap of 7 billion dollars. If you really wanted to buy them it would cost an addition 25%, so now you're up to around 9 billion. That's way too much to spend on a feature like blood oxygen sensors. The payback on that is never.
@pitech4446
@pitech4446 Місяць тому
Apple got cocky and thought it was easy to make a car and make tons of money from it. They missed calculate by hiring a FORD engineers to be their head. Anything coming from FORD is dead. Secondly, they thought having a lot of people working on Self driving can solve self driving but they are wrong. Third, they don't have manufacturing to build their car. In china an EV startup can have a car manufactured easier because they have tons of supplier and manufacturing. So happy Apple got humbled
@yonatan09
@yonatan09 Місяць тому
I am glad i waited to watch this thing from you. I was seeing so many vids in my feed about this.
@NERGYStudios
@NERGYStudios Місяць тому
Cannot be happier. The last thing we needed was a car that cannot be repaired.
@leeyu1692
@leeyu1692 17 днів тому
We should be getting a new car model every year. Save the repair money for the new one.
@johnafish
@johnafish Місяць тому
Had they produced it and it flopped then it would have been a failure, but to spend ~1% of profits on a project that was ultimately canned is not a failure. This is part of the cost of doing business & exploring new markets. U-turns in business should not be seen as negative, the ability to evaluate new information and change your mind is a sign of strength, weaker management would often continue because the sunk-costs make cancellation the hardest choice.
@blakksheep736
@blakksheep736 Місяць тому
6:27 I appreciate the Siri slander. 😆
@rars0n
@rars0n Місяць тому
It makes sense on a certain level for Apple to want to launch a car product, however I think this is a very mature industry which makes manufacturing to the level of Apple's high standards very difficult. Apple also doesn't like launching loss-leading products, so they would want to sell something that would add profit to their business. Doing it alone would probably skyrocket the cost and probably result in them still falling below quality standards, so the only way this ever made sense was for Apple to partner with an existing manufacturer, one that is premium enough to satisfy the quality requirements such as Porsche. Apple was right to dismiss Tesla as Tesla manufacturing is nowhere near the quality level of most car makers, let alone the premium brands. Apple probably doesn't necessarily _want_ to own the manufacturing facilities, either, so paying a premium to partner with an existing manufacturer makes financial sense. However, the obvious question becomes what will Apple offer to separate their car from other brands beyond the Apple name? I imagine Apple was struggling to answer that question. I also would guess that they, like many others, suspected that fully autonomous vehicles would be arriving much earlier than they actually are. The technology just isn't there for safe, fully autonomous vehicles and it's anyone's guess as to when it will be, if ever. Unlike Tesla, Apple doesn't promise things it can't deliver and generally doesn't bring a product to market before it's finished. Launching a half-baked car that is like every other car would have been a big mistake. I imagine they'll revisit the idea at some point, but probably at least a decade or two from now.
@DownUnder43
@DownUnder43 Місяць тому
High Standards ? 😂🤦
@rars0n
@rars0n Місяць тому
@@DownUnder43 At least where fit and finish is concerned. "Premium feel." Ignore all of the critical design flaws, their users don't care about those.
@8LegoVogel8
@8LegoVogel8 Місяць тому
You could also see it: In a time where electric cars get hyped, and thus emerges as a market. Being competitive in that market and understanding what's needed to sustain said market, you build a car from scratch, analyze what components go in. When your car "fails" you can still compete on a component-level in manufacturing. A thing they've learnt from the chip crisis in '18/'19 is to create your own processors.
@CF542
@CF542 Місяць тому
I never believed these rumors from the beginning. Making a car is easy, relatively speaking. Apple simply would not be able to spin up the manufacturing, sales and service structures the way that other car makers have in place with decades of infrastructure and experience they already possess. Some companies just need to stick with what they do best.
@LudosErgoSum
@LudosErgoSum Місяць тому
When it mentioned they had plenty of patents, I was certain in my hunch that this was another "patent grab" to squeeze out money for obvious solutions down the line.
@snorttroll4379
@snorttroll4379 Місяць тому
Shud be illegal
@elusiveruse832
@elusiveruse832 Місяць тому
The pitch sounded like a bad con job.
@nikaize
@nikaize Місяць тому
Do you know the background sound at 6:00 ? Thanks
@aldrin6278
@aldrin6278 Місяць тому
If a component fails, you have to replace the whole car!
@DMahalko
@DMahalko Місяць тому
The Apple branded 12 volt battery is serialized to the car.
@lemdixon01
@lemdixon01 Місяць тому
I'm reminded of Dyson wanting to make a car and scrapped the idea
@TheManOfTheHourEveryHour
@TheManOfTheHourEveryHour Місяць тому
Dyson not making street sweepers is the biggest missed layup ever 😂😂😂😂😂
@PvtAnonymous
@PvtAnonymous Місяць тому
@@TheManOfTheHourEveryHour imagine if Kärcher made a car :)
@mylesgray3470
@mylesgray3470 Місяць тому
I would think they could make a hovercraft. 🙂
@Cheepchipsable
@Cheepchipsable Місяць тому
Briggs and Stratton made an electric car. It was on Jay Leno's Garage.
@coldestbeer
@coldestbeer Місяць тому
Well they did make the Dyson sphere
@pikestance8851
@pikestance8851 Місяць тому
I think a lot of people thought that automation was just around the corner only to discover it is far from it. I personally do not think automated cars are feasible unless nearly all cars are automated. There is no way an AI can predict the behavior of unpredictable human behavior. Despite what people want to think the AI is not nearly as "smart" as they think it is.
@ronreyes9910
@ronreyes9910 Місяць тому
They got bogged down on implementation concerns with the car bricking itself after six years requiring an update to the latest model, plus it only ran on 4% of the electricity available in the US.
@AgentGold-AI
@AgentGold-AI Місяць тому
00:00 🎥 Introduction to the video 00:07 🍏 Story of Apple's attempt at a self-driving car 01:43 📉 Bloomberg report on Apple winding down the EV project 02:36 🔍 Exploration of Apple's car-related patents 03:08 💡 Elon Musk's offer to sell Tesla to Apple 03:14 🤔 Speculations on Steve Jobs' view on Apple making a car 03:40 🚀 The beginning of the Apple car rumors in 2015 04:24 🕒 Mid-2010s: An enticing period for Apple to enter the automotive industry 05:06 🎯 Possible reasons why Apple wanted to make a car 05:54 🗣 Tim Cook's comments on autonomous systems 06:38 📰 Initial positive reports on Project Titan followed by turmoil 08:05 🔄 Leadership and direction changes within Project Titan 08:40 ✂ Scaling back of the Apple car project 10:19 🛡 Sponsor Segment: Incog's Data Protection Service 10:48 🍏 Apple's Cancelled Car Project 11:33 🚙 Transition from Car Project to AI Focus 12:07 🤖 Apple's Aggressive Move into AI 12:42 🚫 Challenges in Achieving Fully Autonomous Vehicles 13:08 🔄 Apple's History of Abandoned Projects 13:30 🎭 Apple CarPlay: The Trojan Horse in Automotive Industry 13:51 👋 Conclusion and Sign-Off Key Moments by Agent Gold AI
@svenjonsson9
@svenjonsson9 Місяць тому
Very informative and well researched as usual! You are my favorite channel for keeping up with what is on the cutting edge of technology.
@HareeshGottipati
@HareeshGottipati Місяць тому
There is already an Apple car called Tesla. Tesla applies the same principles of vertical integration, drastic redesign of conventional product, focus on aesthetic design and most importantly Apple like brand loyalty
@kylebroflovsky6015
@kylebroflovsky6015 Місяць тому
The level of hubris is appalling. Building cars is one thing, maintaining them and keeping them usable on the hostile environment of the roads is another.
@jessip8654
@jessip8654 Місяць тому
Gosh I remember everyone jumping on the self-driving car thing almost as hard as they're jumping on AI now. Turns out it was harder than they thought. Who knew?
@bearcubdaycare
@bearcubdaycare Місяць тому
Well, the background leading up to that was an annual contest by DARPA, in which teams typically formed of a university partnering with a company's laboratory competed with other teams to make a vehicle that could autonomously navigate some closed test course. At first, the results were as you'd think, typically aim just to get an entry to work at all, mostly an excuse for students and researchers to play with and push technologies. The general consensus seemed to be that autonomous driving wouldn't be feasible in anyone's then lifetime, but hey, a good excuse to see what you can learn about AI and how to make it work, an exciting academic challenge rather than a prospect. But each year entries got a bit better. Eventually, vehicles were completing complex courses, and at one point a closed city street scape was used I understand. After that, DARPA stopped holding the competition, as it was no longer advanced research, and rather development. Companies took that as a sign that autonomous driving was now a commercial possibility, or not so far away. No one wanted to miss a gold rush. But as you said, it (unsurprisingly) proved harder, even after the successes at the DARPA competitions. It's a challenge with a very, very long tail of situations to successfully handle. Some recent videos show FSD trying to slowly nose its way out of a narrow alley across a sidewalk and into a street, without being able to see so far down the sidewalk or road. Or navigating a busy Costco parking lot with an endless stream of pedestrians pushing large carts of groceries and purchases, and cars and pickups pulling in and out of parking spots. Or a construction zone. Variable weather, potholes, other drivers whose intent you have to suss in a context dependent way, kids playing. It's surprising that autonomous driving has gotten as far as it has. Seeing some recent videos, it's spookily human like in its manner...but also some needed human interventions. Is it a year away, a decade, or never? Does it require full AGI (general intelligence)? I doubt that anyone can quite know yet. And maybe we're actually even approaching the Kurzweil singularity, beyond which progress gets ahead of human ability to foresee. (But to end on a positive note, driver assist has gotten way better it seems to me, a benefit even if full AD is Never, or next century.)
@Zoltan1251
@Zoltan1251 Місяць тому
Literally every human being with brain. One unusual thing on the road and self-driving car is done. Literally, just one cone that is weirdly placed when there is construction on the road and self-driving car is done for. Human just eyeballs it.
@vinny142
@vinny142 Місяць тому
@@Zoltan1251 "One unusual thing on the road and self-driving car is done" Worse: car manufacturers will never accept responsibility for damage caused by their self-driving tech, so insurance companies will; always blame *you* for any accidents that your car causes. This means that you will always be monitoring the your self driving car like you see the testers do today: constantly looking at the vehicle and traffic and trying to predict what mistake the car is about to make and pre-emptively correct for it. It's exhausting, annoying, it's *more work than driving*.
@MarcusBadi
@MarcusBadi Місяць тому
Agreed. But this is inevitable. Apps like Uber are just collecting data enough to use with self-driving cars in a near future. It was harder then they thought, but It is getting better and easier exponentially. Take that Will Smith eating pasta for example: just in a year the video changed from "funny unreal" to "is this real?". We will probably get to a point that to drive a car you'll need a document and a private road (something that already happens with horses, you can't ride them in the middle of NY). I'm not saying that I agree with it, just saying that this will happen and unfortunately there is nothing we can do about.
@tonyduncan9852
@tonyduncan9852 Місяць тому
I knew. Elon's FSD v12 is within sight of the finish line in a one-horse race. Deservedly.
@chanm01
@chanm01 Місяць тому
The one concept image early in the video was straight up just a magic mouse with wheels on it. lmao
@chubulu9842
@chubulu9842 Місяць тому
Imo the battery technology is a massive undertaking that is difficult to crack..even for Apple. A Toyota executive recently said the resource that’s needed to build one EV can build 6 hybrid cars. More innovation is needed to make financial & environmental sense.
@glanyan5462
@glanyan5462 8 днів тому
Steve Jobs talks to someone about a car and we get "20 years ago Apple was thinking about making a car.". Dang, when I was 7 years old in the 1970s I thought about making a car, a spaceship, a time machine, a robot, etc... I guess I was ahead of them all.)
@HorizonOfHope
@HorizonOfHope Місяць тому
Kinda wild to consider Apple is so big this write-off is likely within their cash on hand margin for error.
@puregero
@puregero Місяць тому
It's amazing how many companies were trying to make self-driving cars, but it turned out to be such an insanely difficult task that not even Apple could do it
@TheBooban
@TheBooban Місяць тому
Just an EV car. They can’t even do that.
@velenteriushendeneros3251
@velenteriushendeneros3251 Місяць тому
I mean they probably could. It would just be insanly expensive.
@bac3phi
@bac3phi Місяць тому
Lack of data.
@andrasbiro3007
@andrasbiro3007 Місяць тому
Tesla did it. Apple had no chance, for self-driving you need a large neural net, and for training that you need obscene amount of data, and to collect that you need a large fleet of cars (millions). And even making an EV you can sell at a profit is insanely hard. AFAIK still only Tesla could do it, everyone else is losing money on each sale.
@davidc1878
@davidc1878 Місяць тому
@@andrasbiro3007 I would suggest to check out Common Sense Skeptic.
@Sabundy
@Sabundy Місяць тому
It also doesn't help that SONY basically beat Apple to it with the AFEELA EV that SONY and Honda will make together. SONY essentially made the Apple car before Apple (If you take the AFEELA and remove all its branding and slap an Apple logo on that car people would absolutely believe it's the Apple car). They are already heading towards production and sales, and they did it in half the time. SONY made the right choices. Such as acknowledging from the get go that they were not a car company and thus did not know how to actually make a car. Thus a partner was vital. And choosing the right partner even more vital. But Apple.....like Dyson....tried to do it from the ground up themselves. They both made the same mistake. It is notoriously difficult to make cars. And you can see that SONY has the same thinking because their car has a native proprietary operating system that will have its own app store. Imho another major advantage SONY had was their image sensor and image processor prowess (which Apple buys from them). These are key technologies to make anything resembling an automated car. And SONY makes the best image sensors and processors in the world.
@TechneMoira
@TechneMoira Місяць тому
You're forgetting the "favourite trick" of the entertainment industry: To bow out and "retire" after a great farewell concert, only to reappear several years later, larger than life, with a new trick up their sleeve (One of Job's favourite tricks by the way). Apple is certainly not above using that trick, again, to feel the temperature of the water before taking a jump ;) Also, remember, Apple is one of those immoral greedy tax-evading multinationals who will never do anything unless it promisses a nice R.O.I. The "only real strength" of Apple's combined workforce is, that they see things a bit more long-term and broader than most other short-term money-grabbing companies. Apple also has a very unfortunate history of high-ranking management people with BIG egos and petty compensation reflexes, which has often lead to (some) bad decisions in their past
@JesbaamSanchez
@JesbaamSanchez Місяць тому
Imagine the long wait times at the genius bar to get your windows fix
@cherubin7th
@cherubin7th Місяць тому
Without full self driving, this would just have been another car but without the manufacturing experience. Better use that AI staff for other more plausible AI uses.
@MsRandiCook
@MsRandiCook Місяць тому
Thanks for this video!
@Flameboar
@Flameboar Місяць тому
Novotney most likely left to Rivian because he saw Apple's focus shifting away from an Apple car. Replacing Novotney with non-auto management was a significant shift in focus. The new managers' goals most likely included crafting an HR plan to bring the best of the auto team into AI.
@djorankeil
@djorankeil Місяць тому
A small part of my soul dies every time I hear someone incorrectly use the phrase, "Begs the question."
@ObiWanShinobi67
@ObiWanShinobi67 Місяць тому
Take it with a grade of salt.
@davianoinglesias5030
@davianoinglesias5030 21 день тому
😅it's the curse of knowledge
@divyanshkataria6235
@divyanshkataria6235 Місяць тому
No siri was harmed in this video 😂
@tonyduncan9852
@tonyduncan9852 Місяць тому
There must be a magic word which sends her into infinite regression. Surely?
@BarrettRodriguez
@BarrettRodriguez Місяць тому
Excellent post! You have one of the best channels available on this platform. As for the project, I highly doubt that Jobs would have embarked on it, especially at this cost. All of which begs the question, why is Cook still their CEO? Granted, he had some huge shoes to fill but Apple hasn't produced any revolutionary products since Jobs passed away and, in terms of functionality, one can argue the software has declined. One of the attributes that Jobs possessed, and what made Apple products so neat, was the simplicity of design and functionality.
@NicholasNerios
@NicholasNerios 19 днів тому
I wouldn't call it a fail... it was an awesome prototype, and they locked down plenty of patents. They just knew the retail price would be close to a million dollars a car, and there wouldn't be much of a consumer base.
@LOL_MANN
@LOL_MANN Місяць тому
Never let Tim Cook cook 🗣🗣🗣🔥🔥🔥🔥🔥🚗🍎❌❌❌❌❌❌
@MonaRitaMedia
@MonaRitaMedia Місяць тому
Underrated comment 😅😅😅😅😅😅😅😅
@blakksheep736
@blakksheep736 Місяць тому
Pffffffffft
@Freakmenn
@Freakmenn Місяць тому
a shakespearean masterwork
@_IMNNO
@_IMNNO Місяць тому
Tim cooked the supply chain.
@KentBuchla
@KentBuchla Місяць тому
You aren’t as clever as you want to be.
@ninjaundermyskin
@ninjaundermyskin Місяць тому
Imagine having to buy a dongle just to charge your car, and then also having to replace your charging cable every few months. "We've revolutionized the car by removing unnecessary old clutter like ports, doors, and people."
@poindextertunes
@poindextertunes Місяць тому
I feel like a totally autonomous car will never be realized. Regarding crashes, corporations need to put as much burden on the consumer as possible and a self driving car would take drivers out of the equation
@jpwhre
@jpwhre Місяць тому
They didn't want anything to do with the car. They didn't want anything to do with the project. They didn't want their name related to any no name startup. They wanted the patents. From that there is no production of a liability (when was the last time an iPhone killed someone?) But the tech, they can sell, they can sell patent rights. To someone else that will be targeted in liabilities. It's like Jamie Demon talking so much crap about bitcoin before the ETF approval and buying bitcoin in all the dips. If they can lie to you and make money off of, and then have their lawyers protect them, they will. Don't listen to what they say, watch what they do. Bait-and-switch. I don't support, so you shouldn't, but are going all in behind closed doors. And they don't have to report until 45 days after they destroy you.
@marcsequence
@marcsequence Місяць тому
Great vid! Is that your own music at the end too???
@ashtentheplatypus
@ashtentheplatypus Місяць тому
> "Morgan Stanley analysts surmised advances in self-driving could free up trillions of hours per year that Apple could address with new services and products -- a potentially enormous market." Public transit sounds like a much better bet, imo. The tech already exists, and it can free up trillions of hours per year. We just need to improve how nice the service is, its reliability, and make it safer.
@piranhaofserengheti4878
@piranhaofserengheti4878 Місяць тому
Self-driving cars exist from the beginning of the car era, they're called taxis.
@truthteller50
@truthteller50 9 днів тому
One of the most important things you showed in a quote, but didn’t hit on, was a Chinese employee trying to steal the stuff and take it back to China. If I had a tech company today I’d not hire a single Chinese person.
@HKim0072
@HKim0072 23 дні тому
$10B across 8 years is barely 2% of their cash flow. I'd argue that they haven't been aggressive enough of thinking big and dumping cash into some projects.
@beyondblender
@beyondblender Місяць тому
12:50 Like the Magic Mouse, the charge port was on the bottom of the car 😩😂
@marcuscicero5033
@marcuscicero5033 Місяць тому
Seeing a Mark Dice quote on a ColdFusion video. That's a real magical intersection
@hiiiiiii238
@hiiiiiii238 Місяць тому
Glad someone else noticed! lol
@woodydroneson
@woodydroneson Місяць тому
Apple probably realised quite soon that the cost of developing a car far exceeded the financial benefits, but software development and the installation and integration of Apple Car Play / Software in every car a far more lucrative business with a lot less risk, the Trojan Horse is a true statement as even someone like me who doesn't want an iPhone or iPad etc (I have had them, but no more) I had Apple Car Play in my old PUG. I am now happy to have ditched modern cars and bought a 2006 BMW Z4 it has hardly any tech except a radio and a separate Sat Nav or mobile phone holder for SAT NAV, a car is for driving, not for having a chat, but thanks Apple etc for providing so much distraction inside the car when we should be driving!
@notchit3542
@notchit3542 Місяць тому
I remember many Apple test cars would roam the street at night on El Camino Real Mountain View CA.
@MrDopeContent
@MrDopeContent Місяць тому
Dope Content Cold Fusion 🤘🏼😎💯💧
@Stigmaru
@Stigmaru Місяць тому
Apple was saying that producing a car was going to just be as easy as making a phone a few years ago 😂
@JohnSmith-pn1vv
@JohnSmith-pn1vv Місяць тому
Haha they should stick to shiny bricks and leave real production to the japanese
@JAYFULFILMZ
@JAYFULFILMZ Місяць тому
Self driving cars aren’t as hard to make as we think! It’s actually quite easy with today technology! The real problem is cooperation! 1 car company trying to create a self driving car is hard because it’s only communicating with itself! If all car companies understood the advantages of it & came together to put technology in their cars that allow all cars to respond to one another it would work! Imagine all cars having sensors & chips in them that communicate with all other cars on the road! Self driving would be the future! Inventing sensor tech that can scan humans, road conditions, traffic signals/signs & challenges on the road would be easy! We are making it more complicated than it has to be! I know a company that makes infrared camera technology for cars that scans for deers & animals etc coming before you see it yourself & thought to myself “this is the future”! We are our own worst enemy! Tesla almost had it but the rest of the car community left them out to hang instead of supporting them & coming together to make it better! I’m not an engineer or anything but I know for a fact it can work if we wanted it to! We may not be ready for self driving cars just yet, but once we are, I promise it’ll work seamlessly! 💯👏🏽
@luke5100
@luke5100 Місяць тому
Up to this point, Apple has built products that rely on their strengths, various versions of computers, basically, whether that was desktop computers, laptops, phones, tablets or even the VR headset. Going into the automotive business is entirely different though, and I don’t see that they have any inherent advantage there or any reason to think they’d be better at making cars than the companies that have been doing it for over a century, as you noted
@WilliamHaisch
@WilliamHaisch Місяць тому
8:08 Considering Apple employees about *164,000* people (full time), *5,000* employees is only *3%* of their workforce. 😮
@mboiko
@mboiko Місяць тому
So on average, that's only $2M per employee (3% of their workforce). For Apple...totally normal.
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