I kinda want to see more of these fashion history breakdowns of brands. Maybe a Gucci breakdown because they have there fair share of controversies?

Thank you for not glossing over Chanel’s WWII Nazi involvement...a lot of people aren’t even aware of this.

I'm seen a lot of people whitewash Chanel's allyship with white supremacy - claiming it wasn't that bad, or that we should still honor the woman because she helped "liberate" women and made creative contributions/changed an industry. The Nazis oppressed women horrifically - especially groups like Jewish or disabled women. This is a big problem with "girlboss" feminism - a willingness to overlook atrocities because that woman was successful, skilled, or powerful. And I think whitewashing over that is a disservice to those who suffered under Nazism. She did big things, but she was awful.

I always thought CC was a horrible human being. Just because you are successful as a women it doesn’t excuse heinous behaviors.

Please do this type of video with other brands such as LV, YSL, Gucci, etc. I love history like this.

Just finished a book last week: "Sleeping with the Enemy: Coco Chanel's Secret War".... what a wicked woman. I truly don't know how any person or brand can be forgiven for such a horrific past

Karl Lagerfeld is disgusting idgaf how talented someone is when they have said the things he's said especially about sa. We shouldn't be celebrating someone like that.

Talented creator, horrible human. This is a very interesting story. 💜

As a historian, what frustrates me about stories like Gabrielle's is that they're so often presented with no true societal context, which allows for the glossing over of things like Nazism. Gabrielle pushed an unusual number of social boundaries for a woman in her times. Nobody asks _HOW?_ and that's the problem. We present it like she was "just ahead of her time", like women's liberation was a matter of 'somebody just needed to _want_ to do it'. Women from beginnings as humble as hers were ostracized (if not worse) for living the way she did (spinster, financial independence, pushing 'morality'), that's why nobody did it before her. Why was she successful at it? The answer is: she was probably a very manipulative, bad person. That doesn't mean the work she did wasn't in some way essential to women's liberation. But it does answer why women like her who thrusted us forward are often also associated with horrible things. If we don't talk about that, we leave room to not only excuse away her affiliation with white supremacy, we also allow for that requirement to keep existing. More often than not, people who cross serious societal boundaries in the name of 'liberation' can only be ruthless because those with a conscience would struggle to find a way around the dangers of doing so. We require people to be the kind of people willing to do ANYTHING. The reason she was able to break the boundaries she did was because she probably did a lot of very smart but insidious things behind closed doors to cover herself.

I honestly think a breakdown of the 'Bond Girl' would be a great video for this channel and really fit with it. From the fashion, to the archetype, to the misconception, I feel like that would be a great video to do. Do you think you would consider that?

In my personal opinion, Chanel is tired nowadays. They're designing clothes for only one specific body type that not even all their models have. They're continuing to overuse the 1920s silhouette, which hasn't been in style for years and I don't see it making a comeback anytime soon, especially with how both body beauty standards as well as body positivity heavily juxtaposes that fashion era. If they'd take a moment to step away from the two-piece suits with knee-length skirts, they'd probably see more of a younger audience buying their clothing. Yes, it's what they're known for, but it's too "Royal Family" in my opinion, too "Granny's Sunday Dress". Chanel continuing to avoid diversity in body types is what's holding them back from creating modern fashion that appeals to the younger, wealthier audience they've been craving. Thank you for coming to my TED Talk.

Fun fact about the perfume. Number 5 was meant as a Christmas gift for her best clients and wasn't intended to be for sale at first

Chanel is that one brand that never managed to shake off the granny vibes to me, their designs are so tired and the "luxury" makeup is meh at best. I never looked into the history of the brand but now I see my bad vibes senses were very much justified.

Jennie is most definitely the exception to the newest Chanel girls. She’s been a very big and vocal Chanel fan for a long time, and always found ways to creatively incorporate it. Her style is very fitting for the brand and probably a saving grace to it in many ways, given the ability of K-pop stars being seen with an item only to have it sell out.

My boss just named her new dog after Coco Channel. I had to remind her that she was a Nazi. Thanks for bringing this history to light. It seems not enough people know about the type of person she was.

If you end up doing a series of brand's histories that would be amazing! I'd especially look forward to one about Hermes, Prada, and Burberry

Actually, "Chasnel" in French is also pronounced "Chanel". It might have been her real original name. A lot of words dropped silent S's before a "N"

im actually so happy you made this video since im doing my own research on Karl Lagerfeld in order to better prepare for what could be either an amazing or distrasious met gala!

I'd love a 60's British retrospective. Malcolm Mclaren, Ossie Clark, Mary Quant, etc

I think jennie definitely stands out from the new chanel faces. She is, after all, last house ambassador chosen during karl lagerfeld’s era. I don't know if it's because I follow her and her career but I disagree with including her into a group that doesn't love chanel or doesn't have a personal style, she's extremely loyal to the brand and often includes it in her everyday wardrobe even if it's just some hairpins and I feel like she actually adds something to the brand. Many have said that she's saved from the chanel curse since she manages to make the clothes look trendy or cool for younger generations and definitely helps their sales as well

Even if you don’t like Chanel, you can’t deny the huge impact they have on fashion.

She was so rich, and yet in so many pictures she looks so miserable, but I have to admit, Chanel No.5 was one of the nicest perfume scents that I ever wore.

I feel like if Chanel doesn’t shake things up, they’re going to end up that Burberry trap where people only care about your brand for specific items but despise the rest of your offerings

I personally think that Jennie is the only one who is really a Chanel girl now Her Chanel outfits are always so beautiful, natural, accurate and fresh, fits her so well and she seems to enjoy wearing it

i disagree with jennie not having a good enough chanel style identity. she was the last ambassador chosen by karl as she would always go viral for wearing chanel and was called the human chanel by fans, i remember reading they chose her for her loyalty to the brand. even to this day, she wears chanel in her private life and as a member of blackpink in editorials and on stage. her campaigns and appearances with chanel are also praised to be the only good ones of the new era with people saying she makes chanel look good. she gets praised left and right for her work with chanel. especially her new chanel bag campaign, with people saying she's giving the brand a youthful look. she's also the most famous idol in south korea, south korea is known to be the world's largest luxury consumer so she's definitely helping with sales in asia, when her coco neige campaign cane out, people were lining up in front of the seoul stores. she is definitely loyal to the brand and helps with both image and sales, a perfect ambassador in my opinion. love the video tho! amazing work

I worked at a CHANEL Boutique for a few years when I was in my 20s during Y2K. It was a fun job in a beautiful environment and us employees got great discounts on the merchandise even though we were not paid well-in fashion working for CHANEL was 'big name, no money'. I loved the makeup! I never could stand the smell of No 5 and I never understood why it's so popular. My favorite CHANEL fragrance is No 19 and that was Chanel's favorite scent as well.

Love how Lagerfeld was like «No shush grandma, you were rebellious yourself in the ‘20s wearing underwear fabrics in public. Now let us be rebelious in the ‘90s and show the miserable knee»😂 Made me giggle. Though both as a person are pretty sh*tty 😑 One condones assault and the other was a nazi collaborator. Not a great look imho 🤷‍♀️ Personally I still associate Chanel with wealthy grannies and I would never consider it modern or fashionable 😝😅

Would love to see a video about Mugler and the new direction the brand seems to be taking with fast fashion! Or maybe the history of high fashion and commercial fashion collaborations!

Putting aside the person of Chanel for a moment, in the 80's I was given a bottle of 'Coco' perfume (not mademoiselle) and instantly fell in love. It became my 'signature' scent'. Then over the years, I noticed it didn't quite smell nor last as long whilst the price went up so stopped buying it. Such a shame, I loved that perfume

I personally think that this years theme shouldn’t have even been in the conversation for the MET cause of all the controversy surrounding Karl

Many individuals in the fashion world are just awful.

I can't help but feel that Chanel is going to drop way off the scene for a while, as it has done in the past. We'll forget about tweed and be wowed when someone revives the brand

This was one of your best videos ever. Very well done and informative. I thought I knew everything about Chanel, but I learned some new things. P.S. I agree - Anne Hathaway looked amazing in Chanel!

BABE WAKE UP MODERNGURLZ POSTED A FASHION HISTORY

More brand histories please. You're doing an amazing job.

The tea will be spilled like there’s no tomorrow. Also, I’m very excited to see this topic being covered.

Funny enough I just did a project on Chanel for my fashion class! I’m so glad to see people talk about the not so glamorous side of the well known fashion brand.

I think it would be super cool if you talked more about the different body types on models and how brands style them differently. I also love the subject you chose for this video and think it would be super cool if you did one on Dior next!

I'd love to see Chanel archive pieces at the Met Gala, but celeb stylist are so uninspired lately. Maybe the poor performance of the modern Chanel items will inspire more thought but I really doubt it.

This was great! Very informative. Pleasee do Vivienne Westwood next!

this is why you are such a loved creator - you know how to hit the spot with the topic choices, and always deliver a very well researched video. i hope captions get added to this though, english is my second language and i can’t always decipher what people are saying (ofc this has nothing to do with you, it’s my ears)

I love candid takes and casual opinions in your writing. It’s obvious enough that they’re just your preference but straightforward enough to consider them harmless. Especially the part where you point out how recent Met Gala looks haven’t been up to par with previous events.

brilliant video! but i completely disagree with boxing jennie in with the young chanel girls who "lack personal style", jennie's impact on asian fashion is definitely something to write home about, considering the amount of trends she's set and her direct impact to chanel's sales in asian markets. she is the definitive chanel girl of the 2010s outside of white audiences.

ok now I need to see a history breakdown of other luxury brands as well like Louis Vuitton, Hermes and Burberry.

i genuinely enjoy all of your videos but fashion history and opinion is always your Forte ❤ thank you for the vid!

wonderful video, as someone who really doesnt know the history of these staple brands this only makes me hungry for more. I really hope this becomes a series for other staple or even once great and dead brands

What a joy to watch this thorough video! Cannot wait for more like this about other brands! You're my favourite source of all and pleasure leisure watch time! ❤

im rlly only basing this on her vogue outfits but sadie seems to have a more comfortable, tomboy-ish style which could work in theory but her & chanel just seem like a mismatch! i do think whitney is a great pick for chanel, she just doesn't have the popularity that her predeccesors do

I’m wondering if Jenny Kim has control of her designs with Chanel. Cause her stuff is the only recent stuff I’ve seen that looks good…lol

I loved this historical break down of a fashion house - so informative and interesting! I'd love to see more of these ✨🌙✨

Please do more of these for other designers, this was so interesting and was done so well!! 🫶🫶

We have been eating over here! You have been giving quality and consistency. I love it!!!!

Thank you again for bringing this knowledge to us in a well-edited and neatly-worded summary. Your videos are much appreciated for all this fashion info. 🎇

What a great video! Love to see a lot of history breakdown of brands 🤍

Appreciate the great amount of effort that goes into these videos

Love this type of video. Would definitely love to see a series on the history of fashion houses.

Ahh I love this channel when they post it’s a blessing

This video was awesome! I’d love to see this turn into a series looking at the history of all the major houses

43:00 👏👏👏👏👏👏 round of applause for the wording!!! that was perfectly well said and i couldn't agree with you more. these girls have a lot to live up to considering the image of the brand and advancing with it.

I personally feel Caliee Spaney who is starring in Sofia Coppola upcoming Priscilla biopic this year would be a much needed welcome as a new Chanel ambassador as she fits Chanel’s shorter height requirement and her as a more upcoming actress on the rise then Whitney Peak.

Just wanted to commend you guys on this video! Fascinating from beginning, to end. Seriously, content aside, the flow, the editing all flowed so well. 😊

I have to admit I’m always here for Luke/Haute as I call him, he’s so fabulous. Even the music you hear before every episode is relaxing. Keep it up Luc’

As a Luxury Marketing student, this video was well compiled and incredibly insightful. Thank you 😊🙏

You have reignited my long lost love for fashion. Thank you for that ❤️ 🫶

I hope you do more videos like this in the future perhaps about other long lived fashion brands like Gucci and Prada.

Been waiting a long time for a Chanel analysis video!!!

Thank you for this educational video! I appreciate all the work that went into researching this brand.

Thank you for this video. I absolutely loved it. ❤

Back in 2019, I took a History of Haute Couture class while studying abroad in Paris and wow... they left out A LOT! 😳I knew a lot about Coco Chanel's past bc of that class but I learned even more thanks to this video, great work!!

This was really good! I definitely hope we can all pressure you into making more of these 🤣

I only recently came across your channel. Your vidz are amaaaaaaaaazing! The amount of in depth research you do, and you have a wonderful voice!

You guys are talking about acknowledging Chanel’s impact but you don’t want to acknowledge it’s history smh

i would love to see you break down another fashion house like this! excellent video!

I loved this video, please do more videos like this about other fashions houses! I would love to see videos about Dior, Burberry, YSL, Hermès and Kate Spade 😍

omg finally these are the kinda of videos that made me fall in love with your channel

Would love to see more of these breakdowns on the history of different luxury brands

Loved this video! Would love to see more of these :)

OMG! I LOVE THIS TYPE OF VIDEOS!!! We need the story of Halston and Louis Vuitton PLEASE ❤❤❤

Fabulous content!! Thank you 🙏🏻

Thanks for the video! So much new information

liking/commenting for the algorithm. great work!

Chanel's success is a testament to the world rewarding bad behaviour

This was really interesting!I would love to see more lik that!

Thank you for presenting an unbiased history of Chanel.❤

Thank you dear Maria for taking us along. Can't wait what the lvguz queen picked up at Fendi

It's very interesting and informative! Some Chanel fragrances are gorgeous, I really appreciate them: Chance Eau Tendre, No. 19, No. 22, 1957, Misia, La Pausa, Bel Respiro, Beige, etc. They smell classy (and very expensive). It would be interesting to see the history of Hermés, too.

This was so informative and entertaining at the same time! I hope you'll also make a video about the red carpet looks at the Met Gala.

I think it's quite interesting how celebrities have been used muses and great marketing tools for brands. Would like to know more about the other houses and their celebrities muses- like Gucci, YSL, Dior (Charleze Theron has been the face of j'adore -Dior perfume for like 20 years 😆)

Loving this content!! Would live more on other brands!! ❤

Your videos neverrrrrr miss. I just love love love this channel. I love that u put in your 2 cents at the end. I love that u tell us the history and the controversy. It’s just all around perfect. Thank you for existing. There’s a war going on in my country and this has helped me for get for just a little bit. Thank you again!

This was so interesting to learn about! I remember seeing the logo in the manga Codename: Sailor V and being worn by Sailor Pluto too.

Wow this is soooo good please do more of these!

i really hope you make more videos like this about other fashion brands

this is a scary crazy good essay !! good job moderngurlz

This was a really great video! I’m actually interested in learning about Birkin next if you’re taking suggestions.

Beautifully presented history of Chanel, I was intrigued.

Very educational video. As a suggestion I would love to see you rank all the characters of April O'Niel from the TMNT franchise like you did with Velma in Scooby Doo. Happy to see you upload again !

Wish you mentioned the Chanel nailpolish color 'Vamp'. It was released in the 90's and a big hit. it was the first high-end item i ever purchased. Bought it at Dillard's for a whopping $15. I was around 14/15 at the time.

I don't comment a whole lot on your channel, but thank you for making this video. If I had more of a platform and following on UKposts and other social media, I would have tried making this video or something similar. But yes thank you for making this video. I really believe that if more people knew about Gabrielle Chanel, her questionable views and activities, instead of Coco Chanel, the Chanel brand wouldn't be as big as it is today. I really wonder if other fashion and style influencers would agree with her views by today's standards.

I would love to see more historic break downs of designers and brands. Particularly innovators like Ferragamo and Schiaparalli. Or other historic designers or trends we've mostly forgotten whose influence persists.