Never forget their apology. "we are sorry that you're too stupid to understand our plan" is basically what they said.

“They would never let us speak our minds on a show about speaking our minds” I think that says it all right there.

Glad to be apart of the whistle blowing. Love your channel btw, been binging everything since I found this video!

Fine Bros apology be like: "We're sorry for trying to take over small reacting channels. And we would've gotten away if it weren't for those meddling kids and folks."

they completely trashed their audience relations and then told us we are wrong when they got called out lol it was insane with the ironic cherry on top being they called out others for stealing content which they stole. Man 2016 was a wild time

Everything could’ve been avoided if they didn’t try to copyright reacting on UKposts.

I've never seen such a 'brand' absolutely ruin not only their reputation but also destroyed their own community so thoroughly just for greed so fast

Ironically, it was their trying to copyright the react genre that spawned many of the now popular channels. Lot's of people went like: "Oh, you want to do what? Now I will on purpose make more react videos".

This is such a weird story. That channel had everything it needed to keep growing from an already comfortable position. Instead, they kept making something stupid every week until there was nothing of their brand left.

Every Sunny video is like a work of historical importance

I unsubscribed when they tried to copyright reaction videos and refused to see any of their content ever again (promise I have kept). Hearing that they lost everything feels so good, like such sweet karma.

One of the best comments I've ever seen was on a React channel video. "Hey guys, congrats on 12 million subs! Been subscribed since 15 million!"

another piece of art from sunny

Even if they didn’t try to copyright reacting, their terrible treatment of the kids and their staff would’ve caught up to them anyway.

I'm glad you brought up Lia at the end. 100% feel like she has a story similar to girls like Jennette McCurdy. We really need laws to keep kids out of show business.

I was one of the 500,000 people that unsubscribed the week they announced react world. had no idea they were still even going in 2020.

Fine Bros is just a classic tale of “stay in your lane”.

Considering how ALOT of the kids who were in the original React Shows talk mad shit about how awful their experiences were I think even if they avoided the copyright backlash the kids now grown up would have been their inevitable downfall

My heart goes out heavily to Lia and how they exploited her and her popularity.

Funny thing is there is still a pretty big “react” genre on UKposts but people being themselves and responding to full length films and TV shows, not one-off viral novelties that aren’t as uniting anymore. That’s a lot more fun and personable than anything the FineBros ever did. EDIT: one small note-Lia Marie Johnson notably shared her story a couple of months ago, she explained that when she first moved to LA, that for years she was drinking, doing drugs and partying almost every night. She moved to LA at 17. She’s been in jail cells, on the streets, in psych wards and in rehabs. She’s now 26, sober and living happily in a quaint little town in England with her boyfriend. I couldn’t help but think where the hell the adults in her life such as the Fine Bros were when all of this was happening. They really had such little interest in the lives of the young people in their videos? And that’s with Lia being almost the face of their channel. I hope Lia stays sober, happy and well. And like that dude said, fuck the Fine Bros.

You can totally tell in their "apology" that they were only mad because their little scheme to copyright reaction videos didn't work. I find it ridiculous that they were trying to act like we didn't just hear them say what we all know they just said! "We emplore everyone not to support these companies and channels" Then backpedaling by saying "We only meant our specific series, not the overall genre of reaction videos" as if they didnt just threaten thousands of other reaction channels

Just because you're one of the best at something, doesn't mean you invented it.

Lia's great looks were her curse. Some old dude at FBE groomed her and eventually had a sexual relationship with her, then got her hooked on drugs and all kinds of awful stuff. And the Fine Bros saw it happen. And never got rid of the guy or tried to protect her. Maybe they were waiting their turn.

The one guy rolling his eyes throughout their apology was ridiculous

The Fine Bros were the kids all along. Honestly, many of the children of their early react video's have grown up to become more sensible adults than these brothers.

It's amazing how one bad move can lead to a sorry series of declines.

This whole story is so hilarious, they couldn't simply make content and live a comfortable life, they decided to start a crusade against everything and everyone, they deserve every single thing that happened to their brand and names.

I didn’t even realize there was more to the drama, I only remember the react trademark controversy. How the mighty have fallen.

To be honest the fine bros sounds awful. They literally tried to make their fans attack and abuse an entire person just because they used a concept they “owned”

They literally tried to own something that EVERYONE does everyday. They could have let everyone in on the react genre, but they tried to own it, even took on people who made content on it. People play video games yet no one is trying to own the genre of video games.

2:00 man thanks for pointing out the Seniors React thing, I remember a google document way back when about how quietly it was removed but don't know where it is now. It made people suspect strong-arming them with legal nonsense was involved, it sucks. It was a good genuine series and you can't even find backups now :/ searching for it just brings up Elders React

So strange seeing Ethan be cast in an even semi-decent light in this day and age... That man deserves his own video on this channel.

This was easily the biggest case of pretentious entitlement and greed I've ever seen from UKpostsrs. How full of yourself do you have to be to think you just get to decide one day, that you own an entire genre of content ever made by anyone? They really thought that they could make themselves arbiters of all reaction content ever, with even huge TV networks bowing to them. I can't even begin to imagine the mindset you have to be in to be this deluded.

This is such an amazing self destruction. They managed to grow really big, they had a loyal fanbase and they made the kind of content that even the modern youtube algorithm would support but they decided to go full idiot.

Man, seeing Ethan Klein before he became a terrible human being was a trip... It brings me back to a better time on UKposts for sure.

I remember watching the Kids/Teens react videos. They were fun for a while but you really start to notice the cringe. I get that these are kids or young teens, but they acted like they had never seen a computer or an old game console. The videos are always framed in a way that make it look like the kids had no idea what this ancient machine was or how it would work.. Then the whole "react trademark" thing happened. They most definitely were trying to trademark reaction videos as an entire genre, then quickly back peddled to say "no no, just our very specific format". Its just one of those situations where you sit back and think "why did they ever think that would work?," Like there wouldn't be a tsunami of backlash.

There’s a universe where we have to pay The Fine Bros. a fine every time we use the word react

Their confidence in believing that they can own an entire genre is the confidence I need to lead with in my life

I always hated the "content" that these two goobers put out. Remembering what they tried to do in 2016 is all the more sickening; I hope that they spent their retirement days well because things like this are never forgotten once they go online.

I wonder if they ever sit back and think how stupid their idea was

Honestly I'm kind of shocked to learn they even made it to 2020. The whole "React World" thing was such a shit show I thought it ended their careers then and there.

The worst part about this story, was that had they kept their mouths shut and went through with React World, using it to slowly take out the competition, they generally could have monopolized reaction videos on UKposts and TikTok. They just had to go ahead and be obvious with their intent, and so began the downfall of an attempted tyrant.

The idea they were so outraged over people “using” them and their “IP” while they are reacting to other peoples copyrighted content is just 🤯 😂

If a company has to constantly make multiple “apology” videos then something is clearly wrong

these guys are the type of people to steal your joke and make the whole class laugh without giving you any credit

It’s pretty eye opening how a channel that you used to watch when you were younger gets exposed and have their true colors revealed like this. Such a shame they got too in over their heads and acted despicably, only to destroy the empire they built up.

Shotgun Willy is from Finebros, he’s not just “some guy”😭

Finding out they had forced reactions killed it for me

The moment that they tried to copyright an entire genre on UKposts that is reaction videos should've been a massive clue that TFB were about to head towards a massive downward spiral.

The problem never was that entertainers can’t talk about social issues - ofcourse they can. It’s just hypocritical to talk about social issues the company clearly doesn’t give a shit about.

Man you really did him dirty putting his lazy eye so prevalent in the thumbnail pic lmaaaooo

I watch this channel from time to time and it’s great stuff but this particular video was stellar. You highlighted concrete observations and built some profound points. I think anyone hoping to be a content creator should take the time to review your channel. So many cautionary tales and I wish a lot of these creators would’ve kept to their roots and continued doing what they originally set out to do. You said it best, “Why can’t you just be a good entertainer and leave it at that?” The majority of viewers just want entertainment. 10 out of 10 stuff right here.

The Fine Bros are a lesson in knowing when to leave well enough alone.

I think its impressive that the channel came off as soulless almost right away. Everything felts artificial and fake whenever I saw any of their videos. I was never really a fan of the content and when they showed how they really were I was not surprised in the least.

I definitely think making an apology video while being obviously angry and hostile is much worse than faking yourself crying on an apology video.

Watching this all play out in real time was insane. They were just so obvious in their greed and were mad that people weren't putting up with it.

It’s crazy how primitive this era of UKposts feels in retrospect and it has only been about 6-7 years, back when I just graduated from college. The UKposts drama era from 2015-2018 was something else. It was intense. It really shaped how entertainment is currently consumed on UKposts and other social media platforms.

"We weren't trying to control other people's content, we were just trying to squash the competition with illegal copyright claims. How else will we afford our pioneering eyeball repositioning surgeries?"

wow when he said they werent able to say what they wanted and they were pushed to say something else completly is mind boggling cause now thinking back their response was robotic.

Damn, I didn't realise it's been 6 years since the React World drama. I haven't heard anything about them since then, but I'm not surprised they managed to mess it up again and again. Glad they're not involved in the company anymore, shame it took this long for them to do so.

You'd think for a guy who's eyes look in two different directions that he'd have enough foresight to see how dumb their decisions were

I watched them all three years of middle school and didn’t even know this was going on until like 2020. So sad to see them like this but they kinda deserved their downfall

This drama is one of the most unforgettable in my opinion. Because I was there when they uploaded about the copyright react thing. I remember about wondering what are they trying to say, only to see few days later people backslashed them. I also sadden a bit, since I also was there during their first viral video and always looking forward for their react video. If only they weren't too greed.

i remember when the "we trademarked the word 'react', and we now own the reaction genre/ format" debacle went down.

You know what stings the most for them? If they hadn't been so brainless to try and pull this crap, their channel would have absolutely thrived on the format of Tiktok.

I was expecting this to also cover the somewhat hidden controversy of the "Milly" puppet character that the Fine Bros and Shane Dawson collabed on. It's dark humor (sexualizing a fake "underage" puppet) didn't speak well to men who used children and teens in their React videos.

Dang, I remember when The Fine Bros were trying to go after smaller youtubers too for doing react videos. What I am glad to see is that some of those small youtubers or the ones starting out doing their own react videos have done really well on their own currently.

Imagine a series called, "People React to Seeing the Fine Bros For the First Time". Everyone would be terrified, shocked, shuddering, shaking. Some would be crying and others would run out of the room. Or "Try to Watch Challenge: How Long Can You Look at a Video of the Fine Bros ?" The longest record would be 5 seconds.

The snowball effect of making bad decisions 101 😬

This duo is the perfect example of everything wrong with UKposts. Let’s not forget, by the way, that UKposts went right along with their bullshit and supported every improper action they took.

Shout out Shotgun Willy for building up a fan base for his music after leaving React. Didn’t even realize he was on React until after I was a fan of his for a few months.

If they are going to apologize, both of them were supposed to use a ukulele.

It's sad that when you look back at their early clips of Kids react and they transferred into Teens react and you think like "oh cool, they kept some of their 'reactors'. " and then later find out they ended up kinda miserable because of their experience with FBE/REACT. But I mostly felt bad for Lia but from some research, she looks happy, has boyfriend (or fiance ) today.

Everytime Sunny uploads, another chapter is added to our world's history.

I remember hitting "Not Interested" so many times to get these guys off my home page.

the worst part of them is when the did the Seinfeld episode and totally missed the point of the episode they were watching

I remember in 2016 when the whole copyright thing happened. There were live trackers where you could watch their subscriber count plummet in real life. Shit was wild.

One of the purest examples of "You either die a hero, or live long enough to see yourself become a villain."

Through this channel Im finding out that alot of the YT channels and personalities I watched a decade ago have gone down the toilet :|

Perfect video, they've desperately tried to be more important and significant than they actually ever could which ultimately lead to their demise and rightly so.

One relatively small factor that I think also contributed to this was that when COVID hit, they had the people react from home on their computers for a while (which was kinda weird but I guess they didn’t have too many options) And once they came back, everything felt different and a bit strange. Lighting was off, they would throw in random, dumb unnecessary edits to grab your attention, and since then the style has only changed more. To a lot of fans like me who watched them before, it almost doesn’t feel the same show anymore.

Imagine having the level of entitlement, hypocrisy, greediness, and delusion like the Fine bros. They used other people's content while copyright striking other channels because they somehow believed they own the reaction genre. Mfs out here really thinking they own a certain type of content on the internet. Also had no idea of the BLM drama til today. Dang, they're really digging their own graves. No matter how you look at it, their failure was well deserved. They earned every right to be hated on. I wish nothing but the worst for the Fine bros.

Woah, remember watching kids react as a kid myself, but just eventually grew out of it and moved on to other UKpostsrs, pretty much forgetting they existed… until now. Crazy.

Random, but does anybody know the name of the piano composition at 8:06? It's beautiful

I love the absolute delusion on Ellen, “Ellen showed a kid something and the kid reacted to it, this is copyright infringement”

The ironic thing is that the "content" that they make takes no effort and its basically just relies on using others content to make their videos, by default giving them no ground to stand on when they wanted to trademark reaction videos

I stopped watching fbe since 2020 when all of my favourite reactors left the show. That made me so sad because I've been watching this show since I was freshman in high school 2013. I feel like I grew up with these reactors, they're like my friends who have never met.This show accompanied me from high school to college graduation It's a shame to see them fall apart like this.💔😢😢

We apologize... "BUT" Thats a sign of a non honest/sincere apology.

Never realised it went this deep. I thought the controversy extended to the whole "copyrighting reactions" bollocks and that was it. Genuinley feel bad for the kids and teens that were part of those videos. The elders too.

"Since we made it popular, therefore we own it" This would be like Pixar trying to trademark 3d animation because of the success movies like Toy Story and A bugs life.

Fascinating. They try to copyright a whole genre and then proceeded to lie and gaslight people about doing so in such an overly aggressive manner that it's actually disturbing and disgusting. The narcissism is real with these guys. Glad they're circling the drain now.

Would like to hear more details on how exactly they controlled what the reactors would say

The fact they tried to trademark a word and made a terrible apology already gave us a sign that they weren't gonna make it far.

Good. I was a fan of their show until they starting this whole controversy. Whenever I see their React logo or the words "the fine bros", I immediately feel disgusted and just ignore or remove from my recommended list (on all platforms). Thank goodness everyone REACTED to this whole thing. Cannot imagine a world where these "bros" control all reacts and even worse, making free money from other content creators.

The turn for the worst was that moment they let that one women talk about how she hates videogames because they are just for the male fantasy or whatever dumbshit she said

From Wikipedia : "The brothers grew up in the 1990s in an Orthodox Jewish family in Brooklyn."

The vibe I got from them desperately trying to own a genre (even tough they claimed it wasn’t the case …but it clearly was) is that they were afraid of competition and the possibility of other channels with a potential, taking their place . When you’re very successful, a lot of people WILL try to copy you and replicate your success…or just try to do better than you. That’s inevitable. The fact that they’re SO MANY reaction channels now is the proof of that . All they needed to do was to find a way to remain unique and stand out just like any other businesses . Something that’s not easy to do ,I imagine , but that’s just the reality .I am not a specialist, but I just think that’s common sense . This is why I find the clips of them explaining their new “copyright policies “ and “apologizing” after that , cringe and painful to watch .

Damn I never knew it went this deep, I’d even heard that their trademarking scheme was just misunderstood and they were just intending to copyright usage of the their new REACT channel name, so people couldn’t have a similar name, but this seems a lot worse so far. I’m glad they got what they deserved and their channel collapsed.

my gosh, I just saw this video now and...I am very glad I am no longer subscribed to them. I felt something was off about them long before I saw this video. Glad I moved on from them.

Kids React was a small part of my childhood, I remember when they reacted to Poppy and stuff like that.