They way she talks about rhode, you can tell how dedicated she is and how hard she worked

I love how she emphasized genetics influencing skin. Her honesty is what makes me want to try her products.

This is the best marketing for a skincare I've seen. Clearly shows Hailey's passion and willingness to be educated on all aspects of her products and, as a consumer, we witness the amount of work and consideration that has gone into each product in the range. Genuinely makes me want to purchase.

I was re-watching this and it makes my heart hurt how people can spread lies about Rhode just over a silly teenage relationship of her husband. Hailey has worked so hard and with so much thought and love for Rhode she deserves every bit of success. I hope anyone who hates her for no good reason regret it. She's a woman entrepreneur I actually look up to. ♥️

I truly appreciate that she's not pretending to be the scientist behind all this and she's really hyping her team up! That is great, it really is a team effort.

you can tell Hailey loves Rhode and feels passionately about it. it’s not just a cash grab for her. we need more celebrities doing things they love!

I have honestly never seen a celebrity make a documentary about their product, this is changing the game and is so refreshing. Well done Hailey.

I really love how she truly made it her own. She did so much research and made sure every detail was 100% in her eyes. Everything from the ingredients to the packaging to the pricing. It's much more respectful how involved she is when tons of other celebs slap their name on a line.

The difference between this brand and other celebrity brands? Hailey has SO MUCH PASSION. She’s not doing this to check off a box and make money, she lives, eats, and BREATHES skin care. So excited to try Rhode!

yup she had be at "genetics play a part" I don't buy into celebrity products but honestly I would give Rhode a chance. Even though she late to the skincare game she seem like the most genuine celeb to do this. I appreciate that she studied and really looked into it and just doesn't care so much about what the brand look like but what it does for your skin

The fact that she wanted to make it cheaper and affordable for everyone to have a worthy skincare regimen is so cute good on her

I dont get why people are hating on her sm, she seems like such a genuinely nice person

I literally got emotional when she had tears in her eyes. The whole documentary literally show how much rhode means to her and like she said its her baby. It sure is 🥺 I’m so proud of you hails ❤️

I've seen this video and I felt such at peace with teary eyes to figure out that this woman is kind and peaceful. You can feel it. She really has an aura

Building a start-up anything requires more effort and sincerity than others can imagine. I love that when she didn't know something she asked and learned. This brand is good, you can tell Rhode belongs to Hailey! ✨

The brand, the website, the documentary, the perfect result of the product on my skin. Wow, hailey you did so well with rhode. We are patiently waiting for more product and curious about rhode spf 😁. Go girll

I’m so proud of her She built herself over the years and achieved her dream. I really like the way she thinks and talks

This is by far the best celebrity brand launch probably in the last decade. So so so impressed with her passion and process. As a licensed esthetician I really appreciate the time and research that went into the line. The ingredients and formulas are truly excellent

I love how passionate she is about Rhode and how much she cares about her team. This is the kind of brand that lasts. Also imagine having Hailey as your boss those women are so lucky I would die to be in their position😭

My GIRL! I’ve been using the whole Rhode kit religiously in my skincare routine and I adore the products, not just because they’re Hailey’s. I saw my dermatologist today and she said how great my skin looks. Hailey is the most beautiful, elegant & gracious person and I’m so happy to support her. Can’t WAIT for the Rhode restock + more products to come 💖🍩✨

Hailey Bieber, if anyone ever doubted your passion & heart being a part of this brand, this little doc clears that up in grand fashion. For one who admits to not showing tears outwardly often, to then let them roll at the realization of all your hard work & dreams coming to fruition, was so immensely touching & beautiful to see. I am excessively proud of you as a business woman, but an even prouder supporter of you as a human. This is just the beginning, HB! Keep shining! Congrats to you & your entire team!

This brand is so thoughtful, transparent & honest. I think that’s why people have gravitated to it. Hailey built it from the ground up, didn’t just slap her name on anything. She didn’t release multiple products, but she put so much thought into the 3 essentials. It’s honestly become my staples in my routine. I can’t wait for more

she was so emotional talking about rhode!!😭 this was the moment i started crying with her because i am so happy she really worked so hard and no matter how long it took she wanted to give us amazing products. couldn't be more proud, i love you hails!!!🥹🥹🤍

you know when they say "make the happiness of the other your happiness?" This is what I'm feeling right now and what I feel when it comes to you Hailey. I'm so proud of your achievements, and that there will be more and more reasons to celebrate 🙏❣️😘. A kiss from Angola 💗

Tell me why I started tearing up watching this. 🥺she’s just so genuine and her passion really comes through both in the video and in how amazing the products are. So happy for Hailey!!!

So proud of her. You can tell it’s so genuine and transparent.

I'm so happy for this woman. The way she talks about this just makes me feel so proud despite the fact that I don't know her.

Can't wait for it to come to Europe so I can try it!!!

Hailey giving me goosebumps in this documentary because she's a freakin BOSS !!! I just wanna say you inspire a lot of women HAILEY , I LOVE YOU!!

And the fact that she not only introduces but also expresses gratitude to those that work with her is very noteworthy.

your passion is so magical for rhode. for your baby. i'm so proud of you, so happy for you. can't say anything else about it. and i know, i'm definitly freaking out if you and your team launch it international

I can tell she’s so nervous people won’t like it but so extremely passionate about it at the same time. I’m happy for her! I kind of roll my eyes when a celebrity comes out with a makeup/fashion/whatever it may be line and just slaps their name on it, but I can tell this is really genuine and that makes me happy for some reason. I think she put a lot of effort into this and I hope her brand goes far! ❤️

thank you Hailey for making your skincare affordable and good quality. not like some celebrities charging $90 for a serum

All three of the products are soooo sooo good. My skin has never been better. Hope yall restock soon, bc I’m thinking about using them as body lotion too …damn my skin literally feels like baby skin now 😭😭😭

I love how RHODE is formulated for all skin types, people confuse dewy skin for oil on skin but she use Gel to achieve that GLOW not oil (gel is great for oily & acne prone skin), peptides great for anti-aging, so RHODE is safe for all skin types, so proud 👏🍩🍩

Finally a celebrity that actually makes a skincarebrand that doesn't feel like "i wanna make money", but really put thought into products and make it accesible for people. Thank you for making this Rhode brand, and I can't wait to try them out. Hopefully you will find Europian retailers that want to sell your products. Really love the clean minimalistic look as a danish woman :D

I love how Hailey gives full credit of her team and everyone put effort in Rhode.

I love how she acknowledged genetics. Now everyone can shut up about it. I’m proud of you Hailey, you deserve every bit of success you got from this launch ❤️ your very educated, your learning, your hands on, experienced and that’s what I love. People just let others put something in a bottle slap a name on it. *cough cough* 1212 gateway

Hailey breaking down talking about the work she put into ✨Rhode✨ made me cry 🥺 I’m so proud of her, her heart is so genuine. Never saw a celeb care so much about everything.

i love this so much. Hailey truly cares & puts so much thought & attention to detail in everything she does. Justin is so lucky to have her & honestly I'm so happy she is such a beauitful patient soul who married Justin. I really don't think anyone else could be the more perfect partner for him. I'm so happy for Hailey. I love seeing her shine.

Killed it. This woman is POWERFUL. Can’t wait for international shipping to A) settle into a routine, and B) just to be a part of the rhode community

I’m so emotional rn and super proud of her. She built it from the ground up and i’m so happy to see it doing so well.

I just love how you put so much love and effort to these products! Thanks for considering every little detail, like the environmentally-conscious packaging, how you considered lowering the prices, and just all the scientific research that was put on the product’s ingredients. These are genuine products from a truly genuine person and I appreciate that!

I’m HUGE into skincare and these products especially the serum and moisturizer and something I now CANNOT live without!! Best skincare so thoughtfully curated and you genuinely cannot beat the price! I just bought 2 of the serums on the last drop because there’s no way that i will go without it!!

this is the definition of a business woman! I appreciate so much that she works with women. Hailey is devoted, kind and humble. I can’t wait for rhode to come to europe!! these products look fire 🪄

I'm so proud of you Hailey, everyone is saying that "Rhode" is amazing and I can't wait to try it, congrats girl!!!

I love how she never forgets she's also half Brazilian. During her meeting, one of the key materials of rhode came from Brazil, and the product design was also inspired by the Brazilian architect. I am so proud of Hailey, she has inspired so many people. Once again congrats on rhode's success!! Can't wait to be using it!

Omg I'm in tears, I love the part after reading, taking classes & doing research she reaches out to specialist & said "okay I don't know what I'm doing, this is what I have" it's so humbling to reach out even after personally putting effort. She did her part (read, took classes), then let specialist do their part), love👏😍😘

During her emotional outburst, I could really feel the passion she had for rhode.

i love how involved she was in creating rhode! you can feel the care and intentionality in the products! i cannot WAIT to get my hands on them!!

Omg! I love HRB! She rocked it, making Rhode affordable for us everyday folks. Thank you, Hailey, for being authentic, passionate about the environment, and humble. You're the best!!!

hailey is honestly my favorite celeb! she is so dedicated to her work and you can see how passionate she is about it. she is a beautiful woman inside and out, can’t wait to be able to buy her products 🥰

I respect her more by being real honest, specially saying that genetics plays a part , unlike other celebrities that only wants you’re money. I can see that Hailey is very genuine and truly care about skin care . ❤️ I loved everything she released and it did not break me out , I have dry skin

Te amo, me siento orgullosa de todo lo que has logrado, de cuánta pasión pusiste en esto. Eres todo lo que quisiste Reinaa 💖🥺 rhode is iconic ✨

She’s inspiring and I’m really happy for her. I’m really glad that she mentioned genetics playing a part cause my skin is acne prone & no matter how much I spend on skincare makes it clear.

I don't know even I was emotional when she open the box , I'm so proud of our girl hails love u girl 😌💜💜💜💜💜💜💜

Been a fan of hailey since 2015 and I couldn’t be more proud of her and her brand and all she’s accomplished 💕💕💕💕

i cant believe my comment was also in there!! it was 1 am in my country when this doc dropped and i hadnt sleep cause i was waiting so much!! i freaking love rhode, all rhode team, u 🤍🍩❤❤❤

It is disheartening to see how Hailey, who worked tirelessly on her skincare line, is being dragged down by people's speculations on social media that she is a bully. Watching Jefree Star discard her products without even trying them was heart-wrenching. Moreover, people are now appearing on TikTok one by one, claiming that the products irritate their skin, even though the reviews from a year ago were really positive, with many people commending Hailey for her product. It is heartbreaking to witness people tearing each other down without giving themselves the chance to know the truth. Hailey, I am sorry that you have to go through this. I hope you find success and peace of mind, as problems are not permanent.

Girl your story behind Rhode is something else

I like the fact that the products are cruelty-free and environmentally friendly . Congrats Hailey!!

I just wanted to say that I really admire the approach you took when creating your brand. From recognizing the role that genetics play in skincare to formulating products you were 100% in love with, I truly believe in your brand's message and philosophy. I'm definitely late to the party, but I will be purchasing some products from the line indefinitely. You are a bright light and I wish more people highlighted the kindness, positivity and warmth you bring to this space. 💕

I love the way she talks about it and how much effort she put in to make everything work so well

Someone should put this next to Kim’s skincare campaign 👀👀👀 you can tell Hailey is invested. As a licensed esthetician I want to buy just from watching her in this video. She took the time to learn ingredients, skin types, ect. Also that she notes she wants everyone to be able to purchase it (we stannnnnnnn)

I felt so happy watching this video, I had tears watching through this entire video. it's so nice seeing people putting their heart into the work they do and you can tell Hailey really did her best. love u Hailey xoxo -rhode for life

Not me getting emotional with you too, i want to have a brand in the future too and i just can see all the work you had put in and all the sacrifices and sleepless nights. Your reaction was so genuine it made me tear up. You inspire me so much and to a lot of people too i wish u all the best Hailey. Thank u for being so sweet with all ur supporters ♥ I'm from Peru I can't wait for international shipping and try Rhode, i have heard the greatest things about it ♥

I have bought her products. I swear its so nicely formulated 💖

Her laughter at 13:36 made me cry😭. I'm happy her brand is thriving.

Just proud of u 🖤 Luv your vibes and what I can feel it laying at home. It’s amazing. Hope in one day I can try your products

I soooo look up to you and what you do in the fashion and skincare industry! You’re so talented and if i trust anyone with a skincare product it’s you girl 🤍 So so happy for you!

hailey has worked in the process of rhode and just not taking photos, she cares about our skin and she is a hard worker woman. I love you hails🤍

I’m so happy for u! I know how much you’ve been preparing yourself for this. Can’t wait to try the products! We need the international shipping 😭. I love to see you this happy💜. You deserve the best, Ilysm Hailey💜💜💜

Peeps say she lives off Justin's money? No, she is very talented on her own. Her Gene's are almost perfect I'd say. Starting with her moms mom. Grandma, mom and Haileys skin is amazing! Just Beautiful! I wish Hailey all the Best in her success! Great smart young lady.

omg i’m so excited for this !! n so proud of hailey for this brand, it’s an incredible project

I love how passionate Hailey is about everything she does, she's truly an inspiration!

I feel emotional watching this, Harley you’ve done such an amazing job! I need it in my life! Waiting to get to the US, or bring it ton UK please! Thank you so much for all that you’ve considered during making this brand, this is true inspiration and true role model!

I’ve only tried the barrier cream so far and it is incredible! I can’t wait to purchase more. Thank you for this beautiful product!

Hailey is such an inspiring person. You can see she put so much work into this.

So exciting to see the road of Rhode, wish to be available to shipping to every country in the world. Keep glowing Hailey, we love you and nobody can't stop you 💜

Rhode, she made it in such a beautiful and affordable way for us❤❤ thanks Hailey for letting us be a part Rhode family ❤❤ stay strong no matter what haters will say they will only speak rubbish so hope to new more Hailey Rhode products soon

Proud of you Hailey and the team👏 all the efforts and time we're all worth it✨ you did great ensuring the quality and selling it at such price. Keep it up! ROAD TO RHODE SUPREMACY!!!

So so beyond proud of you Hailey! The dedication! You can tell she put her heart and soul into her brand and it clearly shows. Wishing you nothing but the best.

the tears in her eyes i can't :((( i'm sooooo proud of her and it's worked so well for my skin !! so excited for the future of rhode 🥹🥹

I’m actually crying . I wish I could give a big hug for this incredible lady . Hailey I love you so much and I wish you good luck I can’t wait to hand myself on Rhode . You are such a beautiful women inside out and we all love you .

This is amazingg! I was wondering why Hailey hadn't posted anything in a while and now a 16 minute video, im so excited to sit through this with a nice warm cup of tea and enjoyy!! 🥰

i’m so proud of you hails

Haileys skin is perfect! ❤️ I wish! 😩

I’m glad to hear you mention genetics play the role instead of magic in the bottle. Makes me want to try.

I don’t know why people hate on her so much it’s amazing of how far she’s come with creating this brand that means so much to her.she’s so gorgeous and she’s living her dream. We love you hailey❤️❤️❤️

She has one of the best websites I’ve seen. Love the organization and descriptions. Joined the waitlist ❤️

You're one of the celebrities that really does it right especially with skin care and I love you for that and happy for you and I hope you extend your line with cleansers and toners and other serums and stuff ʚ♡ɞ

Im so proud of you hailey and the rhode team. I know how hard you work on rhode and it shows through your products. Im crying watching this 🥺. So proud of u. Take good care of urself and u r beyond beautiful. You r ethereal. 💓

Truly obsessed, can't wait til it becomes available internationally

i seriously admire everything you do and rhode is just one example of how committed you are to the things u love

I like her vision behind Rhode and especially the product pricing. It's affordable to everyone which is why it's gonna be in everyone's skincare pouch. Hailey is a nurturing spirit in general and this is exactly what she brought into marketing for Rhode. Love it ❤

I adore you I am going to order your lip gloss in 2 weeks the moca one when I get my paycheck. Watching you has motivated me to take a lot better of myself I can’t thank you enough! Ps I hope your hubby is feeling well also. You look amazing 💋🫶😘 Thank you for being you ♥️

I love her honesty and transparency. I also love the love and passion she has for this brand. I can't wait to order Rhode thank you Hailey 🤍

And when this gets to Nigeria, I'm cooping it!! I just gotta have these😭❤

i love to see how she really put so much hard work on the brand and how she tried to understand everything abt skincare and wanted to give the best of it

I'm so incredibly proud of you, hailey. I've been following you for the last 7 years and i can say with a full heart how amazing, strong, empathetic and compassionate you are. I get so happy to see how much you've grown in every possible way and become this brilliant woman worthy of all success and happiness.. More achievements to come!!! I'll be here cheering you on all of them. You are a star, never change, hailey Bieber.