On the one hand I’m surprised that a soda company could be this cruel and evil. But then I look at the real world history of Banana companies. Pretty bad.

John Bradburton’s name is a mix of John Pemberton and Caleb Beadburn; the founders of Coca-Cola and Pepsi-Co respectively.

I tend to forget just how horrifying the Fallout universe really is, even before the War

In Fallout 4, nuka World Dlc, the player can find and read a note on a terminal that says due to the lawsuit they lost regarding a rival soda company they can no longer use the regular glass bottles that's why they started changing the bottles into rockets

I always love learning about the Pre-War World, and the more I learn about it the more I see it as not simply corrupt but evil

As a collector of Coke Cola merchandise and paraphernalia, Nuka-Cola holds a special place in my heart. My favorite DLC is Nuka World, for obvious reasons. Fallout's prewar companies are just as ruthless and at times evil just like our real ones.

It’s actually pretty infuriating how evil Pre War America was…. and then that anger disappears and is replaced with satisfaction when you remember you’re having fun filled adventures on the countries long dead corpse.

Some brewing company actually bought the rights to Nuka Cola Dark IRL, turning it into what many Rum experts say has "a cheap and awful flavor" .

I agree that Nuka Cola is a terrible company but the worst is still VaultTec in my humble opinion.

I was under the impression that the subtext around the report of Sunset Sarsaparilla's supposed health issues was little more than a Nuka Cola corporation backed hit piece.

Knowing that Nuka Cola Quantum is literally radioactive, I feel like this could have easily been marketed to the public as building a resistance to radiation in case of atomic war.

Nuka-Quantum terrifies me. The bright blue glow would imply it possibly contains cesium (which glows a similar colour). And that when your character consumes it, there's a crunching sound, which would imply there are literally solid chunks of highly radioactive material. Could also note, in the real world, soda products were, like Nuka-Cola, actually marketed as health tonics. Sarsparilla (and later root beer) were originally mixed with alcohol and a medicine powder of some sort. The medicines of the time were really foul tasting, so a sugary tonic water with a shot of liquor was figured to take away the pain of consuming it. As time went on though, people just wanted the tonic water itself. During America's Prohibition period, if you wanted alcohol, the easiest way, and most legal, was to go to the chemist and get a 'tonic'. Pharmacies had legal licenses to produce and provide alcohol (the other easy way was to go to a church that had a license to produce alcohol for mass; Catholics, Orthodox, high church Anglicans/Lutherans/Episcopalians; a lot actually sold it for funding).

Ruthless, no doubt. But compared to West-Tek, Vault-Tec, Hallucigen.... List goes on, I'd say MOST is at best contentious and for many hyperbolic. Good stuff as always, can't wait for the next one!

"For legal reasons, these are completely separate products. Any reference to Nuka-Cola is separate from the other product" I can hear the complete lack of empathy and I respect it.

love that during that "legal disclaimer" I got a mid roll ad for Coca Cola

I always liked the worldbuilding aspect of Sunset Sarsaparilla and Vim in that no matter how aggressively promoted a drink is, the regionally popular thing has cult like status that people will just prefer over coke. If we ever get a Fallout Texas they really gotta have a Big Red and Dr. Pepper knockoff in it, those are really big here.

Honestly I would say the Nuke-Cola company was more bloodthirsty then ruthless with how they were willing to get employees from different soda companies nearly killed by mercenary’s.🐱

I would never drink coke after what they did... #BringBackTheCocaine

I still think it's hilarious that Coca-Cola could have had all this free branding. Fallout could have been a world built around advertising for the Coca-Cola company, if Coke had acquiesced to letting the devs put their brand in for the bottle cap currency. But they didn't and we instead got games meant to test how far they can torture the Creation Engine.

basically how coca-cola operates in Latin America

I think Nuka-Cola as the liquid itself is more like Dr. Pepper as they both have similar advertising featuring a double digit number of fruit essences. The branding itself is more like Coca-Cola.

Yaboii strikes again, with quality Fallout content.

After watching the show and seeing how each corporation picked and chose the experiment for the vault it really makes videos like this less surprising

Its so cool to learn about the pre war world, also this art in the thumbnail is so nice, it passes the vibe of an living world that i don't get when learning about pre war events in-game

You make the lore feel SOOO REAL!! I love it 👍

My favorite Nuka cola stuff is still the computer entries on the “rogue” employee who make real good cola and everyone was freaking out.

Although I knew nearly all of this from reading terminals and talking to characters in the games, your compilation was very entertaining and interesting! Thank you!

I haven't even played any Fallout, what am I doing here?

I think a tv series around the corporate shenanigans of these beverage companies would be interesting.

The symptoms of Nuka withdrawal sound like regular caffeine/soda withdrawals to me.

Vim has got a lot of Moxie to stand up to Nuka-Cola like that. Wicked cool of them!

No one's more ruthless than Vault-Tec.

As a massive sarsaparilla fan, it should be noted that it is not a root beer soda. Sarsaparilla is made from sarsaparilla Vine, while root beer was originally made with sassafras tree roots.

In Fallout 4: FROST, Nuka Cola is my anchor to sanity.

My Uncle grew up in the atomic era, Similar to nuka cola in the game coke bottles were all but glass and he like many other kids drank out of them.

1:05 "Also, Coca-Cola is very healthy and good for you"

3:09 natural flavoring being a question mark is so accurate

I love these fallout universe documentaries dude

BB I must say very good video thank you I enjoyed it a lot your name shall be remembered in the hall of heroes.

Good history lesson. If I was a teacher, then I'd definitely show this in class.

Someone mentioned the Bananas Company, I'm sick and appalled by their actions, its completely sick. The way bananas company got money is disgusting, but it does give credibility to Nuka Cola.... Like how Nuka Cola being a Sketchy company isnt farfetched since it kinda mirrors real world companies

Vim is a cool concept, I really wish it comes back in the future if there's another game in the North East

It's crazy how Nuka-Cola resorted to actual hostile takeovers when negotiating wasn't successful.

It is so hilarious that i get a Coca Cola Ad exactly when you started talking about the shady practices of Nuka Cola corp

Thumbnail goes hard

Excellent work.

11:33 nuka cola quantum was released the same day the bombs dropped so most consumers never had it. we don't know how popular it may have been. nuka cola was advertising it weeks before the release though so people were probably hyped up for it

Idk vault tec were monsters

As someone who witnessed the purchase of the real world version of Vim get purchased by the real world version of Nuka Cola, this video is quite accurate

A Mountain Dew commercial in the middle of this video is perfection

Nuka cola addiction was present in both Fallout 1 and 2 as well as tactics.

I kinda wish we could antagonize Bradburton. Depending on what terminal entries you’ve read, you could mock him for what he’s done.

bro had to throw in the 'disclaimer' 😂

Hey man I’m enjoying the video and just wondering where you get this lore? I played fallout a long time ago and never much looked into all the stories but loved the universe. I’m just wondering if there are books or something you’re using, cheers :)

could you make a video about sugar bombs? the cereal brand

Nuka cola is just a Disney and Coca Cola combined XD

Even though it's extremely tempting, don't drink from the Quantum river!

As for the ending, of the man preserved in a jar for two hundred years, why wasn't he able to do like House did in "New Vegas"? Why couldn't he project himself or use the machinery he was hooked into to do something? With all his money, and knowing full well the immortality project could preserve only a head, why didn't he build a body or do something to anticipate that?

Vault Tec: *Allow Us To Introduce Ourselves*

Great History Glad to Have Your Channel Mostly Correct Too

nuka cola was pretty mild compared to thew evilness of vault tec. I think it's one of the more "humane" companies in fallout. Ofcourse humane in fallout is like extremely evil in normal life standards

Babe wake up, new yaboiii video just dropped!

I got a coke ad right as the disclaimer started…

See this seems so much more interesting to me than what the show did. In the show, Bradburten would have been a part of the joint company meeting to make the vaults and launch the bombs.

I wonder how sweet the drink would be

"Take this object, wastelander, but be warned it carries a terrible curse." [Cursed Doll was added to Inventory] "That's bad." "But you get a free meal!" "That's good!" "The meal is also cursed." "That's bad." "But you get your choice of Nuka-Cola!: "That's good!" "Nuka-Cola contains Potassium benzoate." [Int 2/7] "...." "that's bad." "Can I go now?"

Vim has to be an alternative version of Moxie. Moxie is only sold in the Northeast, and in Maine it's considered the unofficial soda of the state. Both names are synonymous with energy or vigor

Good video but how did you get the sources

1:01 thought you were ironically hitting a vape because I was listening to audio only 😂

Idk if it’s me but does anyone else wonder what the fallout world was doing during our current present?

Hmm. Played through Nuca World two or three times and I don't recall ever finding Bradburton's head. Or his office for that matter.

Honestly that superfan could learn about robo brains and try to get the fella in a robot body, move round again

awesome vid

Lore of The Nuka-Cola Corporation: The Most Ruthless Prewar Company momentum 100

funny. those are all the things i taste in redbull

So is sunset sarsaparilla mug root beer and Vim Dr.Pepper?

Please do vault tec next.

You have to love how Nuka-Cola is essentially Coca-Cola + Disney.

The second long gaps of silence are kind of jarring

I think Vim is inspired by Moxie, which is a popular real world drink almost exclusive to Maine / the Northeast US.

Its the real world analogs of companies like Nuka-Cola that make me hate humans even more.

Have you done Cyberpunk content on another channel? Voice sounds so familiar

Nuka Cola has more lore than the entire Starfield franchise

Dang it dude. I just got done with my base. I didn’t want to go with a brotherhood or enclave theme. Because I didn’t want to pick sides turns out all of them are bad….. Nuka cola vault tech enclave, brotherhood of steel. Fuck it it’s time for a communist China theme

As Nuka-Cola is "inspired" by Coca-Cola, I was not surprised by any evil of Nuka-Cola at all.

Please answer my question, what was the music at the start of the video

I'd say the worst company is the one who dropped the bombs so that their vaults would be used

Now I want to know if A&W had issues with the Pepsi cola company

Initially misread it as the *Coca*-Cola Corporation. But then I remember stuff like the town of San Cristóbal de las Casas....

Nuka cola seems like a weird name untill you know what coca cola stands for.

Rip Matthew Perry O7

I loved Sierra since Fallout 3 and so I wanted to let her be happy by keeping Caleb alive so she could pester him all day as a form of Hell for him. I also refused to end his life support for all of the evil he did in the Pre-War era. What the company did to Vim was beyond sad. Vim was pretty much one of the very few non evil or corrupt companies that actually did care about people. The Ceo refused to sellout mainly because it was a family company where the employees were treated like family. He knew that a buyout would mean that people would be viewed as expendable by Nuka Cola

Nuka-Cola vs Coca-Cola vs Pepsi-Cola now that is one scary battle

How ironic that a Coke ad is attached to this vid XD

I am massively addicted to caffiene. The withdrawals are just as bad if not worse than nicotene withdrawal

I don't get how late Nuka Cola entered the economic picture in Fallout's alternate USA. I mean, Coke was founded in 1892, Pepsi in 1899, and Nuka Cola's supposed to be kind of a mix of both with a cosmetic theme almost identical to Coke, so it should either be a lot older than it is and should be maybe the first major divergence from our Earth, which otherwise was supposed to be similar to ours until after WWII. But if it didn't get started until 2044, then Coke and Pepsi should've had the same market dominance they do in our world until then. So how did it get rid of them? Side note, the gatorclaw didn't use genetic material from supermutants. It was from _deathclaws._

I got an ad for the new limited edition Coca Cola K-pop flavor….

Can you make your content inclusive by formatting the auto captioning into closed captioning please? it is extremely hard to watch it relying only on the auto captioning sadly (I'm Profoundly Deaf)

Microsoft and Coke have just joined forces to use AI.

Doomed to listen to the ravings of a superfan is the least Bradberton deserves.