The Top 20 Swiss Watch Brands Based On Statistics - Watch Market 2024

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Teddy Baldassarre

Teddy Baldassarre

День тому

In this video, we break down the Swiss watch retail report published by LuxeConsult & Morgan Stanley. In the video, we look at the top 20 brands in Swiss watchmaking based on sales as well as recap some other key findings from this year's report. Did any of the names on the list surprise you?
For more details about the report, please follow Oliver Müller & LuxeConsult: the_ignoran...
www.luxeconsult.ch/
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Timestamps
0:00 Intro & Organization
1:12 Top 10 Brands
7:30 Rounding Out The Top 20

КОМЕНТАРІ: 452
@wills8946
@wills8946 16 днів тому
When I was 25 I got laid off from my first job and had to sell my collection to get by. That included my favorite piece, an Oris Big Crown. I worked whatever jobs I could find at the time, and by 29 I had paid off my student loans and debt. Then covid hit and set me back again. At 32 I started a new career in Sales and bought an Orient Bambino to celebrate. I needed a budget piece, and your channel helped me narrow the playing field. This year I turned 33 and my career has started to take off. After 8 years, I can proudly say that a new Oris entered my collection. It reminds me of the work I put in to get here, and the obstacles I had to overcome. For that reason it will always be one of my favorite brands. It’s cool to see the industry growth and a healthy enthusiast community. Watches can represent many things, mine tell a story and capture a moment in time. It’s been fun watching your channel grow over the years, and you deserve all the success you’ve earned!
@yosoypan77
@yosoypan77 14 днів тому
This give me hope, thank you bro.
@edldb3
@edldb3 11 днів тому
That’s dope, man. Keep grinding!
@pr0blem96
@pr0blem96 9 днів тому
proud Oris owner here! (divers 65, the green Mr. Porter one) from the bottom of my enthusiast heart, congratulations and I hope you keep up the good work & never have to sell any of your hard-earned watches ever again! 😊
@wills8946
@wills8946 9 днів тому
Thank you! The divers 65 is a great watch. The deep green on the Mr. Porter is class! No matter what happens next, my Artelier Skeleton is coming to the grave with me 😂 Next milestone I’ll get one of their in house movements. Oris is a great independent brand, and I think they’re moving in a good direction.
@thecajunvacationer3064
@thecajunvacationer3064 6 днів тому
Great story. Keep chipping away brother, sometimes the grind is necessary, but it’s what makes it all worth it in the end
@AppalachianChaplin
@AppalachianChaplin 16 днів тому
Teddy, i want to say thank you for changing my life indirectly! I transitioned from being a manual machinist to a watchmaker after seeing some of your videos! I had no interest in timepieces before, and never even considered it a potential career. Little did i know, Mr. Teddy here would peak my curiousity, and make me seek out options in the field. Reached out on indeed to a couple places, and then one i didnt even apply to reached out to me, said they loved my work experience and leadership skills (i had worked my way to lead machinist at my shop), and offered to send me to watchmaking school and become a certified watchmaker! I now make more money than i ever wouldve machining, and i genuinely love my job! Theres not a single day i struggle to want to be there. So, thank you Teddy, for inserting a new line of thinking into my brain, that led to a beautiful change in my life. Youre awesome, buddy!
@TeddyBaldassarre
@TeddyBaldassarre 16 днів тому
What an incredible story! I am honored to know you watch the channel. Keep at it and enjoy the weekend, my friend!
@AppalachianChaplin
@AppalachianChaplin 16 днів тому
@@TeddyBaldassarre you as well, sir!
@Bhanuandrehana
@Bhanuandrehana 16 днів тому
Oh wow, I love your story sir!!! I have picked serious interest in watches thanks to TEDDY, just started my watch collecting journey with my first Seiko 5. I know it’s not a big deal but to me it is and I love that watch… Thank you for making videos and sharing all the knowledge Teddy, what you do is incredible. People these days atleast most say watches have no use these days with mobile phones in hand, but I love watches all thanks to you❤…
@lexusenthusiast6414
@lexusenthusiast6414 16 днів тому
Congrats man you're living the dream :)
@AppalachianChaplin
@AppalachianChaplin 15 днів тому
@lexusenthusiast6414 thank you! I don't take it lightly or for granted. I'm very very very blessed to have the opportunity I have🙏😊
@nickmcfarland6822
@nickmcfarland6822 16 днів тому
I see Teddy, I click
@martinpansegrau
@martinpansegrau 16 днів тому
Me too 😁
@markmendoza3121
@markmendoza3121 16 днів тому
Agree!
@domsdomsdomsdoms
@domsdomsdomsdoms 16 днів тому
hear hear!
@Sniipez-
@Sniipez- 16 днів тому
We are simple men
@gmedina5678
@gmedina5678 16 днів тому
Totally!!
@HaiCitizen89
@HaiCitizen89 16 днів тому
I love Omega❤
@Blur517
@Blur517 16 днів тому
The Richard Mille stat is insane. Who is buying these?! Also, I know it's not Swiss, but where do brands like Seiko stand in comparison in the global metric?
@obud3777
@obud3777 16 днів тому
RM is bought by idiots! 😮😮
@daniellehotsky1776
@daniellehotsky1776 16 днів тому
Richard Mille is Invicta of luxury brands.
@alschmidt8963
@alschmidt8963 16 днів тому
Richard mille has celebrities endorse his watches.
@Jason_Quinn
@Jason_Quinn 16 днів тому
Well, they only have to sell five or six of them at those prices.
@MrLouislaf
@MrLouislaf 16 днів тому
Rich people who like tacky and garish watches. Being rich doesn’t equate class, therefore Richard Mille finds many suckers. 😂
@miguelarguello7113
@miguelarguello7113 16 днів тому
This yearly series is one of the most interesting watch-related videos I have seen in YT... please keep doing them!
@nichme910
@nichme910 16 днів тому
Absolutely love the watch business videos! So interesting, gives useful context to the hobby, and just not a lot of people are making these videos
@Yiha94
@Yiha94 16 днів тому
This was really interesting Teddy. Not too long but all the important info with great editing, images, graphs etc... THANK YOU! Perfect video.
@sijomi2
@sijomi2 16 днів тому
Really happy to see Tissot in Top 10 ,as it comes in to an affordable Brand Band for Comman man ❤
@utsavrahut
@utsavrahut 16 днів тому
Always love the quality of content from you Teddy. Congratulations on 1 million subscribers.
@ggndrums
@ggndrums 16 днів тому
Teddy - I always look forward to your videos. So insightful and informative. I also want to say congratulations on hitting the 1m mark for UKposts subs. An incredible feat for a channel I've been following for the last eight years. Very excited for you! Well done to you and your team!
@BenMwatches
@BenMwatches 16 днів тому
Love the diverse content you provide Teddy!!! I watch all your videos 😊
@chav44
@chav44 16 днів тому
I was actually expecting more growth from Tudor. They are still a long way from "overtaking" Omega, as some creators like to say. Love both brands!
@sivokasivokov
@sivokasivokov 16 днів тому
This is what corrupt bloggers say
@TheBrah808
@TheBrah808 16 днів тому
All these trash bloggers getting paid for tudor garbage. No one wants there junk. Hence the fall off.
@Sniipez-
@Sniipez- 16 днів тому
I expected Tudor to have more growth as well, but I highly doubt they will reach Omega's level.. 😅
@tpineiro9107
@tpineiro9107 16 днів тому
I don't think Tudor will reach Omega status. People forget that Tudor became relevant since the blackbay 58, before that he had always been in the shadow of Rolex. However, Omega is a brand with much more history, contributions, variety, among others.
@emphasis20
@emphasis20 16 днів тому
Usually it's people who pray at the Rolex altar that say that.
@nauyanelias
@nauyanelias 16 днів тому
Incredible stuff, much appreciated among the enthusiasts. Thank you for sharing!
@derekcaan7686
@derekcaan7686 16 днів тому
Loved the deep dive and analysis of the Swiss Watch industry especially the breakdown by brands. Great video
@erikc3057
@erikc3057 16 днів тому
Great stuff Teddy! Love it when you do videos like this interpreting the Morgan Stanley list and breaking down market trends!
@1vegasdood
@1vegasdood 16 днів тому
Love all the metrics and delivery. Great review!
@damianmitchell4226
@damianmitchell4226 16 днів тому
Very informative. I can appreciate these. Great video!
@HAWAIIKY808
@HAWAIIKY808 16 днів тому
Mahalo, for another great video Teddy!!
@petros4456
@petros4456 16 днів тому
Awesome presentation of your analysis! Hopefully we'll see more content like this!
@DavidRon
@DavidRon 15 днів тому
Loved this! Next time, do the top 20 by volume rather than sales!
@VC-zh5vq
@VC-zh5vq 16 днів тому
Thank you Teddy. I’m just getting into watches after only wearing g shocks all my life. I’m on your channel all day lol
@NCSheriff7
@NCSheriff7 16 днів тому
Rip your wallet.
@VC-zh5vq
@VC-zh5vq 16 днів тому
@@NCSheriff7 😂😂😂
@TeddyBaldassarre
@TeddyBaldassarre 16 днів тому
Thanks for the support my friend! Remember, it’s a marathon not a sprint.
@kishanagarwal637
@kishanagarwal637 16 днів тому
@@TeddyBaldassarrewow, such a great way to put it, i recently got interested in the world of watchmaking and a couple weeks earlier i was making a list of 6-7 watches which i have to own before the age of 25 (i am 22 right now) and it was causing me a little trouble thinking about the financial discomfort which it might put me into but this comment just changed my perspective.
@speedracer2please
@speedracer2please 12 днів тому
I still have two G-Shocks, they're great! Now you'll just have something to look nice for other occasions.
@IOSARBX
@IOSARBX 15 днів тому
Teddy Baldassarre, This is fantastic! I subscribed because I love it!
@yoursureshotphotographypra8961
@yoursureshotphotographypra8961 16 днів тому
Thanks for your take!❤
@luisbecerra8128
@luisbecerra8128 14 днів тому
Keep these style of videos coming. Loved it!
@jordanbarriaespinoza9626
@jordanbarriaespinoza9626 16 днів тому
Thanks for this video ❤
@bbeth38
@bbeth38 13 днів тому
Love this stuff. Keep it coming.
@DrBob0910
@DrBob0910 16 днів тому
Excellent presentation!!!
@BigJeezie
@BigJeezie 16 днів тому
Patiently waiting on the CW Twelve X video. Newbie here watching a lot and learning. Thanks!
@konradlorenz6411
@konradlorenz6411 16 днів тому
Thank you Teddy for this much valuable overview. A comparison with the figures of the japanese and german brands could be quite interesting. All the best for you and continue your fine videos on watches.😊
@brianj6701
@brianj6701 16 днів тому
Great video and informative.
@kymeshagibbs9981
@kymeshagibbs9981 7 днів тому
Thank you this was very informative. I'm on my new journey in the watch industry and this was very helpful!
@9BallSlim
@9BallSlim 16 днів тому
Great info! Very timely.
@shoesters6298
@shoesters6298 16 днів тому
Your channel is the best, and it's not even close Teddy. Hope to visit you one day at your store~
@victors5010
@victors5010 16 днів тому
Great insight and analysis. Thank you!
@hugoavendano1930
@hugoavendano1930 16 днів тому
As usual, excellent video. Thanks Teddy
@TeddyBaldassarre
@TeddyBaldassarre 16 днів тому
I am glad you enjoyed it! Thanks for the support.
@Jay-vt2so
@Jay-vt2so 16 днів тому
Love data and static heavy videos 📈 extremely informative 🔥😎
@marcowens3223
@marcowens3223 15 днів тому
Teddy, I love these videos! I am too very interested in the business side of watches as well and it’s nice to see how companies do year-over-year. Thank you!
@theONEwatches713
@theONEwatches713 16 днів тому
Such a great video Teddy. You’re the goat.
@millersx9
@millersx9 16 днів тому
Cool video and visuals. Thanks!
@donniesmith125
@donniesmith125 16 днів тому
Really cool stuff!
@aarongemal4143
@aarongemal4143 16 днів тому
Great content!!
@philipghio8716
@philipghio8716 16 днів тому
Thanks Teddy great video, Hello from Gibraltar
@arielmatias7907
@arielmatias7907 16 днів тому
Very interesting and thanks for sharing!
@MiguelMartinez25
@MiguelMartinez25 14 днів тому
Love this video, great insides into the watch market.
@BobMarley-pm1xb
@BobMarley-pm1xb 16 днів тому
Fine vid Teddy. Thanks
@Sniipez-
@Sniipez- 16 днів тому
Im so obsessed with watches😂 Everytime I open youtube I see your videos and spend an hour on your channel.
@ollienilson1644
@ollienilson1644 16 днів тому
Nice Teddy, well done.
@finansowyluzblues
@finansowyluzblues 16 днів тому
Fantastic work, Teddy! Personally, I'm a modest watch enthusiast, and professionally, I'm involved in finance, so the sales figures for the holdings were right up my alley! Thank you very much 🤝
@primothioszaruon9151
@primothioszaruon9151 16 днів тому
Great video keep the good work
@abiggs
@abiggs 15 днів тому
Yup. Keep making these deep dive type videos. The data is really interesting.
@stellaharrison81
@stellaharrison81 16 днів тому
Wonderful video Teddy
@stephenfitt5633
@stephenfitt5633 16 днів тому
Great video, would definitely like more on the industry.
@TimG--
@TimG-- 16 днів тому
Great video & Content 🏌🏽‍♂️🇺🇸🥃
@sylvainbougie7269
@sylvainbougie7269 13 днів тому
Very good, much appreciated
@garysalisbury8949
@garysalisbury8949 12 днів тому
I Swiss brand i like is Titoni. It would be great to see you do a piece on them. Still family owned, after 100 years, they make some really nice stuff. The Seascoper is very well specced. Strangely, they dont really distribute much in the UK and US, so brand awareness is virtually zero, but theyve been popular in Eastern parts.
@rodneytraylor9892
@rodneytraylor9892 15 днів тому
Love this channel for the hobby that I love
@allestoll397
@allestoll397 16 днів тому
Keep doing stuff like this. Great video. And yes, 2023 was a crazy Swatch year with all the iterations of the MoonSwatch, talking about Moonshine Gold, which continued in 2024 with two Snoopy MoonSwatches... They keep the hype running. 🙂
@funnyspence4252
@funnyspence4252 16 днів тому
Love the stats !!!
@MyCenterMyEnergy
@MyCenterMyEnergy 15 днів тому
Great Video, tks
@user-rs8sy3if7o
@user-rs8sy3if7o 15 днів тому
HEY #nkuwan I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day
@user-qh1kr6jt6s
@user-qh1kr6jt6s 9 днів тому
This was absolutely a video worth watching.
@AbeKWest
@AbeKWest 16 днів тому
Would it be possible to one day make a video like this comparing these brands to those outside of Switzerland? I would be really curious to see how the likes of Seiko, Citizen, Nomos, A Lange & Sohne, etc stack up to the Swiss giants.
@lanthonymunoz4408
@lanthonymunoz4408 9 днів тому
Your best video!
@user-jq4ve1vj1y
@user-jq4ve1vj1y 15 днів тому
Love the video and wondering where Zenith stands among top brands.
@noneofus007
@noneofus007 16 днів тому
Reality is that there are lots of non-Swiss brands like Seiko, Citizen, and all the German brands too. Can you do a video that includes all brands from every country?
@daniellehotsky1776
@daniellehotsky1776 16 днів тому
Reality is that nobody deny that there are brands from other countries too. 😆
@Pouckie90
@Pouckie90 16 днів тому
I was about to ask this ! It would be interesting to know how much of the overall market are those Swiss brands.
@anestishatzivasiliou3072
@anestishatzivasiliou3072 16 днів тому
Nice idea
@thetruthhurts7500
@thetruthhurts7500 16 днів тому
There is only Rolex..Sorry
@pghj100
@pghj100 16 днів тому
Casio has sold the most watches as far as I know. They've sold over 109m
@kennethmeyers5008
@kennethmeyers5008 15 днів тому
Loved it
@zodathefrog8249
@zodathefrog8249 14 днів тому
Hi Teddy, Great Video, interesting insight. One tiny mistake though, minute 11 you say and write 75% but your piechart shows 66ish %, however doesnt change the information.
@mathieugoasguen
@mathieugoasguen 14 днів тому
Love this analysis, thanks Teddy! Would love to see similar figures at a global scale: would that be possible in a next video? Many thanks!
@wowlsj
@wowlsj 16 днів тому
Great to see the 24 update from your last 2023 report. Very educational, thank you, since watches can be very expensive, so I think it's good stewardship to understand the markets. "Teddy", is there similar report for Asian markets, and/or world markets?
@ralphferrara5152
@ralphferrara5152 14 днів тому
Very interesting video.
@jbthor03
@jbthor03 16 днів тому
Interesting video. Would definitely like to see more about the business side of watch sales.
@tangoadvance8393
@tangoadvance8393 16 днів тому
I’m kind of amazed that Tissot is above Swatch.
@TeddyBaldassarre
@TeddyBaldassarre 16 днів тому
Last year it was an even larger point of separation between them.
@seotts9062
@seotts9062 16 днів тому
@@TeddyBaldassarre I'm curious how big Oris is?
@ImAlsoMerobiba
@ImAlsoMerobiba 16 днів тому
@@seotts9062 You can find the reports online pretty easily. Oris is #43 on the list, 75m turnover, 52,000 units sold last year.
@stevens1041
@stevens1041 15 днів тому
@@seotts9062 I think its in the 40s or so, for top 50. Read a report once on it, top 50 swiss watch brands, Oris was further down the list than I expected. Shame, as they make great watches.
@BenNS1971
@BenNS1971 16 днів тому
Great Video
@skyd8726
@skyd8726 16 днів тому
Fascinating to see the (rough) numbers being made/yr. I didn't think they would be so high, especially for such high-end product.
@user-eo3bt7vf6n
@user-eo3bt7vf6n 13 днів тому
Keep it up Teddy we want more videos like this probably the world wide sales for 2023 if the numbers are available
@davebosworth9358
@davebosworth9358 14 днів тому
This is possibly one of the most interesting videos you’ve done so far. The Watch market is so entirely introspective compared to the rest of the world economy. While I personally feel that investing in watches is a fool’s errand, knowing the depth and breath of the Market is captivating. Another excellent video, sir! Very, well done 👍🏻
@NunoxFerreira
@NunoxFerreira 16 днів тому
As a swiss guy working for one o those Top 10 brands i'm VERY HAPPY to see this figures. It's good news if everyone (almost😅) is growing year after year!! Btw i'm a Casio fanboy since a kid!!
@tomeverett2212
@tomeverett2212 16 днів тому
I never realised that my Ball watch was so exclusive. I have several watches from the top five but it remains my favourite and most worn.
@muhammadksalem5587
@muhammadksalem5587 16 днів тому
Informative and catchy video .. would be good to know which markets were buying ex. China vs Middle East vs last year
@vladyakubets
@vladyakubets 16 днів тому
Good stuff. I wish they also made a report that took into account more than just the Swiss watch sales.
@zsb707
@zsb707 3 дні тому
I've been wearing Omega, Longines and Tag Heuer for decades. I'm glad they're still doing fine.
@AlejandroDescarrega
@AlejandroDescarrega 12 днів тому
Great stuff mate! Please do the same for Japanese watches! 🙏🙏🙏
@stevenjohnson5410
@stevenjohnson5410 16 днів тому
I think it would be interesting to see a top 10 comparison of Swiss, German and Japanese brands against each other.
@Not_Mark_Twain
@Not_Mark_Twain 16 днів тому
Agree, but hard to get good data. Swiss watchmakers have a big federation that makes data available to MS and COSC and METAS certification data helps with volume numbers. I am not aware of any comparable German or Japanese data sources.
@thetruthhurts7500
@thetruthhurts7500 16 днів тому
Nah
@Matteo-lw8cl
@Matteo-lw8cl 16 днів тому
Thank you Teddy for the video, where can I find the full report?
@Bgpele
@Bgpele 16 днів тому
Omega, Longines and Tissot.
@hussainalkhulaif2461
@hussainalkhulaif2461 16 днів тому
i really like this videos
@sufyanshareef6302
@sufyanshareef6302 16 днів тому
Perfect
@prasadsp9323
@prasadsp9323 15 днів тому
Please make video on global watch brands as per their market share..... Thank you..!!! ❤
@Dagomanity
@Dagomanity 16 днів тому
Amazing stats. I would love to see one of Japan/Asia brands aswell (probably a shorter list) but would be cool to see.
@cecaju9516
@cecaju9516 16 днів тому
Great video! It would be interesting to see the global watch market numbers and how German and Japaneses watch brands compare.
@thetruthhurts7500
@thetruthhurts7500 16 днів тому
They don't
@cecaju9516
@cecaju9516 16 днів тому
@@thetruthhurts7500 Casio and Seiko would be up there.
@celias66
@celias66 16 днів тому
Thank you for your information. It would be interesting to comparative statistic on the market for Swiss watches versus Japanese watches.
@thetruthhurts7500
@thetruthhurts7500 16 днів тому
There is no comparison
@magnushatzidimitriou9544
@magnushatzidimitriou9544 16 днів тому
Great content! Is there anything similar for global market? Including for example Japanese, German, British, American watches?
@taysmith9321
@taysmith9321 15 днів тому
I like this breakdown on the 20 Swiss watches list im telling im very happy that hermes is slowly creeping up to position they self as top tier of Swiss watches
@Tribe-zr3cv
@Tribe-zr3cv 13 днів тому
It would be interesting to know where Grand Seiko and even Citizen stack up
@yavortsvetanov1914
@yavortsvetanov1914 13 днів тому
I want more of this.
@tafatefemusic6013
@tafatefemusic6013 15 днів тому
Great video, thanks Teddy! Pie charts at 10:57 not quite right…
@repeatinfinite_
@repeatinfinite_ 16 днів тому
Hey teddy I would love to hear your opinion on a debate between the oris aquis caliber 400 and the bb58, I think it's a close one between the two.
@Jamal-gu5nw
@Jamal-gu5nw 2 дні тому
Nice to see that Tissot is in the Top 10 🎉
@cubiccastle139
@cubiccastle139 16 днів тому
Can you do a video on watches that have the calendar dates around the dial? Like the JAEGER-LECOULTRE Master Control Calendar
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A Definitive Everyday Watch For $2,000 Now At 38mm - Longines Conquest
11:27
Teddy Baldassarre
Переглядів 58 тис.
7 Watches Every Enthusiast Should Consider
13:46
Teddy Baldassarre
Переглядів 471 тис.
How? 😱   @fash
0:12
Tie
Переглядів 17 млн
Невеста бросила жениха ради спасения собаки
0:29