Travis was crying and thanking Coach Sanders for everything that he's has done for him and being there.

Walter Payton went to Jackson State! Jerry Rice, Shannon Sharpe, Micheal Strahan, Steve McNair and many other players also went to HBCU’s similar to Jackson state and went on to have outstanding careers! I’m glad to see Coach Prime is bringing HBCU’s back on the map!

Sanders wants these kids to be successful &taught the right way

The clip of Travis and Coach was filmed by his oldest son Deion Sanders Jr. You can see a lot of great clips of the team practices and coach interacting with his kids from his page Well Off Media. Part of what coach said to him was don't go out there and try to be superman, because he had an ankle sprain earlier this summer.

What Deion is doing is honestly beautiful. Superstar multi millionaire nfl player retires, coaches his sons growing up, takes a high school HC job to continue to coach his sons, then takes a HC job at a college no one has ever heard of to STILL CONTINUE to coach his sons to the very end, to build a program no one has ever heard of into one of the most popular teams in the nation and MOST OF ALL to mold boys into good men.. it’s the perfect Cinderella story. Most football coaches look at their players like disposable assets who are just pieces on the chess board of their career so to see what coach prime is doing and the commitment and love he has for these young men it truly warms my heart.

My son plays football a sophomore in high school and I wouldn’t want him to play for any coach other than coach prime you can tell that man genuinely loves them kids and they love him I pray he continues to lead and be great @ JSU much respect to COACH PRIME 4real

That wasn’t a hug. That was an embrace. Got me a lil messed up for real. That real respect and love. That’s what’s up for real. Mad respect for both of em and the whole program. 💯✊🏻

Coach Prime is trying to mold young men. He really cares for these kids. I hope he never leaves JSU for a D-1 PWI. God bless him

The most beautiful part of this is the Sander's sons don't have a problem sharing their father. It's love all the way around

That phone thing is so outta hand with these kids. I seen a 5th grade AAU Basketball team practicing & they went on a water break & about 6 players out of 10 went check their cellphone...I was like WTF!!! What the hell are they checking on. Damn 11yr olds on their phones like they checking in with their wives & kids

Ok I didn't expect to cry.. I LOVE the work Coach Prime is giving to these young men... LIFE changing

This may be somewhat irrelevant, but people forget that the NFL's triple crown receiver in Cooper Kupp, top tier linebacker Darrius Leonard, and QBs like Trey Lance/Carson Wentz were all FCS guys. Wentz and Lance were also picked number two and three overall, so I think this guy could still be a first rounder after completing his three years.

I love that you made this video giving them exposure. This makes me love you show even more.

Deion is a good person. Inspite of what most people probably think about him, he is an incredibly humble person as well.

I know a lot of you won’t understand and don’t what to hear it but is what it is. This is a black man developing,coaching, mentoring and loving young black men. At HBCUs we actually feel like a family and not another number or ass in a seat.

Jackson State was probably sending more guys to the league than FSU in the 70s. It's not just Prime's NFL connections and motivational skills that are going to make this work. JSU fans are going to keep that stadium full with 45-65K fans. The school and its fans are going to be highly active on social media. The entire JSU fam makes players and recruits feel welcome. What Prime did was expose a hidden gem, a vibe to the world. There is likely only 1 or 2 other HBCUs and no FCS schools he would have accepted an offer from.

You hit it on the head Matt. It's deeper than football. Thanks for covering this. I appreciate you 🙏🏿

This is fire, we don’t see a lot of coverage of our elders/leaders being more then “harsh” narrative the bigger networks paint father/coaches like Lavar Ball/Deon. Appreciate this fr bruh.

First time on your channel and I must say I do appreciate your candidness and truth! Coach Sanders is more than a surface coach trying to get 4 and 5 star recruits. He is a man who recognizes that young men, especially young black men, need a mentor, father-figure, role model, guidance, recovery from mistakes, love, and nurturing. He spends time with his team of coaches as well as his team of players. He speaks to the soul of these "lost young boys" who have never been heard, never been hugged, and let's them know it is okay to just be human. Coach Sanders has paved the way for sooooo many, and he is not only giving back but also being obedient to the assignment God has charged him with... Being the difference and making a difference! Much love to Coach Sanders and to ALL Coaches nationwide making a difference in our young men's lives!

Matt I've never seen any of your videos get this much love so quickly. It's great to see. You are correct in your assessment too. A coach that you look to for real life changing guidance after highschool is rare though it does happen quite often at HBCU's. They want you to succeed in life period, not just as profit for the college. That is the difference. FBS colleges don't have the same, "we love you" spirit as HBCU's. The whole time at HWC is thinking about doing what you need to do to leave. At an HBCU it's let me enjoy this moment.

I had the privilege of being a kid in the Prime Time Falcons days. Of course especially as a young teenager I loved everything about Deon. I've never stopped being a fan of his through all the teams, into broadcasting, and what's crazy to think now possibly all of that was to lead him to his true calling; being a coach. To become him and to get the respect he does, he needed to go through the steps he did. I think being a broadcaster showed him other sides to the game he never really saw as a player. Put it all together and you have a force. Think about it too what player could even think of challenging anything he says. What Mr. 5 star whoever, well no Mr. 5 star ever scored a TD and hit a home run in the same day. What smoke can anyone possibly have for that man. He has definitely turned into a true example for everyone. I loved your video and it's positivity towards everyone in it. I hope you, Coach Sanders, all those players, and everyone everywhere gets a taste of greatness.

Matt, with all the "fake" racists things going on in our country, you take the cake. I loved your commentary, and Deion convinced this young man because he adopted a son. After their loss to South Carolina State University, Deion went back to the drawing board and decided to focus his energy in making Jackson State a program to be reckoned with. He overlooked the attention on Travis and focused on making him an outstanding young man. He has 4 years to develop, and he will make a lot of money following Deion. Great commentary.

GREAT REPORTING NOT LIMITED 😎 THIS WHAT MAKES GREATNESS IN A REPORTER 😎 MUCH LOVE & RESPECT 2U MY BROTHER KEEP UP THE GREAT WORK BIG MATT 😎

APPRECIATE U BRO 4 PUTTING THIS OUT 1000% 😎REAL LIFE FACTS ON POINT UR 😎 MUCH LOVE RESPECT 2 U 4 STEPPIN OUT BOX 😎

Your commentary is Top notch. On 👉 point. As an HBCU Alum, I appreciate you giving exposure to Jackson State

This is Unforgettable. Prime Time is the Players Coach in emphasis, Jackson State Doesn't get Mentioned enough. This quite the Dedication to your Work, I Tip my hat to you Matt.

How is Famu terrible they went to FCS playoffs last season and almost always win 8 plus games per season

You ain't lying , I've seen Jackson State play before Deion but I really started focusing on their games bc of Prime Time 2.0 bc I wanted to continue to watch Sheduer play

You don’t hug someone like that if there ain’t no love there. That was a full embrace . ❤️❤️❤️

Matt good job. I still don’t think people understand that coach Prime had great coaching at a lot of places on the way up. When he’s an early Bobby Bowden, Bobby Cox and Barry Switzer on the way up. Deion had a good template to follow. Deion was very close to Bowden and said great things about him. That’s what he has brought to JSU. They could find enough money to properly pay him even if that was there objective

I BELIEVE in JSU….born and raised in Jackson we need that motivation in my city…..big ups to big Matt….Roll tide Roll!!!!

Mr. Prime Time is a blessing to the Jackson State program, and to those young Men he Coaches.

Man, I’m not going to lie. I was a little skeptical on your take on this particular issue. I thought were going post something sooo out of sync and to trash what Coach Sanders is doing and accomplishing at JSU. But after watching your video in its entirety, you did an excellent job of capturing the true essence of what Deion Sanders has accomplished so far with all of the players. As a former D1 college football athlete, a coach plays a significant part in an athlete life. For some people, it’s just a game, but to others it’s LIFE. Once again, great job my friend!!! 👍🏾

He wanted to play for the best DB of all time

Growing up without a father or father figure, personally I can tell you that having someone such as(Prime)in your corner who believes in you means everything in the world. Proof positive is after Sanders quiet little chat with Travis, notice the young lad pulls Primetime back as if to say thanks for believing in me, trusting me, and guiding a young brothers path, which has only helped me blossom into a fine young man(plus learning from perhaps the greatest cornerback in the NFL)with a little more hard work, patience, and prayer, most than likely Travis will have a similar career in the NFL someday in the near future!!!

Matt you not this thing out of the box brother. Your shows are getting better each and every day, thank you man for your hard work.

You would be a fool to not want to be coached by the greatest cornerback of all time. It's a blessing bto be able to pick his brain and learn his skills, technique, and philosophy of the position.

Great video and I love how your not a bias person… keep up the great work been work for for a while now 🚀

U damn right fam.. wasn’t nobody gone do this video. Definitely appreciate it.. new follower alert 🚨 I fux witchu fa dis one..

MY MAN YOU NAILED IT!!!!!🎯🎯🎯🎯🎯🎯🎯

MATT UR ON FIRE WITH THIS 1 😎REAL LIFE FACTS STRAIGHT FORWARD 😎

In the 1970s HBCUs had several players that ended up HOF players!

thank you so much for the plug for "Well Off Media" ... I just subscribed to it. I wouldn't have known about it if it wasn't for the mention. thank you!

That clip had me in tears. Reading the comments gave me more tears. Dude you are the bomb! You are so on point. Keep doing what you doing.

At JSU in the 70's Sweetness (Walter Payton), was a College All American for 3 years. From 1970 to 1990 JSU won 11 SWAC Championships, 7 in the 80's alone. Deion is breathing life back into not just JSU, but HBCU football as a whole.

Man you ain’t lying bruh..I love the commentary. Speaking all facts.

JSU was well known before Deion got there. Having him there is just a plus and an awesome thing.

Deion Sanders is my all-time favorite athlete. Deion was on my wall growing up. Deion Sanders is only reason i kept up with FSU and the Alt Falcons. Deion Sanders made you wanna play both ways in football. Prime Time kept me interested in baseball. Him and Bo Jackson. Kool video. Stay Great. Ya hearrrd meh?!

Let's Go JSU!!

💯Matt! Good form on this one sir…

Authentic love, guidance and discipline while mentoring young men into professionals.

THE BEST VIDEO IVE SEEN ALL DAY LETS GO TIGERS !!!!!!!!!!!!!!!!!

Man Deion is doing magical things there. He has several 4 star and 5 star players and not to mention FBS transfers. Kudos to JSU

This is that Jerry McGuire moment when all the players wanted Jerry as their agent! I can only imagine how players are watching and getting ready to line up to play for Coach Sanders man! I'm going to stop calling hime Prime time because he definitely earned to be called Coach Sanders real talk!!! Let's go Coach keep proving you don't need to go to a big college!

Dope vid. Salute coach Prime

Man you was speaking truth, if everyone had your mind set they would understand why he going to JSU. Believe me this is only the beginning when a mother and father see Coach Prime genuine love for his players they will be lining up.

THANK YOU FOR MAKING THIS VIDEO

👏🏾👏🏾👏🏾 I knew Matt was a real one!

Great video Matt.. Touch base with that the last clip, made me want to put my phone down too..

Shadeur Sanders is the truth too very accurate QB.

Love as a player , he’s a great coach

You hit the nail on the head. Great commentary!

Great video Matt💯💯💯💯 ✊🏿💪🏿

Great video and good that you shed light on this

Thank you for putting this out, coach Prime is doing an amazing job at Jackson.

Travis grabbing Coach Prime and hugging him damn near makes me cry every time I see it.

Everybody tries to knock Travis for where he committed but at the end of the day when you feel good you play good and man's could not be in a better environment, and is on a team that not only will let him shine but shine on both sides of the ball

70s & 80s was flooded with HBCU legends that eventually went on to become Hall of Famers....so that was a false statement about the draft stock. Walter Payton and Jerry Rice just to name a few

Thank you for making this video and you are speaking Facts. Fatherhood and Manhood are shown in short supply and our boys and young men are suffering. Imagine what these young men and their families would be going thru right now if Coach Prime wasn't there!

Glad u made this video💯

"Prime Time" was built for this era. He was making viral moments before social media. It's good that in this era he can shed light on a whole program instead of just himself. It's a pleasure to watch

Having Played the sport🏈 for 17 seasons, the great HC's are not about X's & O's.. That's what the Co-Ordinators are for!! The Great Coaches are about Motivating, Inspiring and Mentoring Individuals to not only perform better as a team on the field, however to also perform better as Individuals off of the field, in life. Deion is a Great Coach🤙!! Cheers🍻 RP

Great content but this one is even more appreciated for obvious reasons....oh n they threw to Travis side 3 times n he literally had 3 pass defended...had his hands on all 3 passes....crazy yo...keep up the good work Matt

That’s why I am a year long sub. You tell it like it is no matter what the topic is #MATTISGREAT!!

Love this bro ❤️

Great video!! “Matt roll the clip” 😂

Great video. I literally watch you more then ESPN

Great video...seeing what is the truth which is most important.

Hope they give them a big time bowl game if they go undefeated. Versus a Michigan or USC, Oklahoma, would be fun.

Sir,I love the way you tell your story’s. This was great and an interesting story. Continue to tell us more,Go Coach Prime!✌🏼🌻🥇🏆

Yeah you’re right coaching can be like family to you as a player

I'm a Cal fan and I became a Jackson st fan because of the respect I have for Coach Prime!!! WE all need this in sports!!

Great video production, Great commentary , Great Job.

More post about this JSU. You will be the biggest platform covering them before everybody else starts to after this season. Mark my words. And after you successfully continue to post about them. Give my account a shoutout for being right😂 frfr

If the administration supports Jackson State like Florida has supported me, this team will be a must watch every week and hopefully can compete with us in the SEC. GB🍊

Keep all that energy cause I'm with you I hope they go to Championship again LGJSU💙💙

Great video Matt!

Coach Prime going off about the phones is what it’s all about. Stay focused, locked in, f**k social media. Worry about that shit after the game.

As a former player I Couldn’t agree more with every single point you made throughout this video kudos

Love this video, you are absolutely right about everything in this video!!!

@MattBeGreat…Well put video….Glad somebody shows Prime Time some support for what he is doing for the program and HBCU’s….#SALUTE

Mat I love your videos and this video is great bc nobody giving them the love they need

YES!!!! Travis and Coach Prime def have an awesome bond and I believe Travis's life will forever be changed bc of Coach Prime.

Great commentary enjoyed your input

Man l love the way Coach Sanders reaches them youth,those young men's lives......!!!!.....Dion Sanders is a real one....Love that Dude......!!!!

Matt!! Keep doing what you doing my boi!! That was dope AF !!! And a LOTTT of people are just miserable and Racist!! So they gon Hate Regardless!!! #NeverForget that! 💪🏾💪🏾🔥🔥

Hope I go d1✌🏿🐘

I want to see Deion in the playoffs at South Dakota state so bad! I’d be giddy.

True statement. It's because it's an HBCU and they are only going to give a certain amount of time to those schools as though they are beneath them. The sports media also stated he would be gone by this year because of other schools coming after him. Several have and he refused them. But, we don't hear much about that. The bottom line? Jackson State could be allot of major D1 schools this year and if he were not black the we wouldn't hear enough about him. There have been coaches who have done less that have gotten more pub than Sanders has. In fact they didn't think much about him as a coach before he became the coach at JSU. Yes, he could make more money coaching somewhere else but he realizes his impact at an HBCU and it has gotten way bigger than him. And the fact that he is getting top talent there, other WC are hating to see that talent at a HBCU. IE: Saban. While Sanders took the high road, Saban through him under the but and didn't care about it at all without any evidence. Had a black coach done that we would still be hearing about that. But, since it's Saban no harm no foul. It's sad but you know I am telling the truth. HBCU's don't get any love at all or very little when they talk about them. Did anyone see what JSU did to FAMU? JSU looked like a way better team than NC did against FAMU was in their neck of the woods. NC looked lost at times and JSU looked like a beast. Frankly, JSU should be ranked nationally if you ask me.

The unconditional love he has fr his players are biggg