The Korea Corporate Reputation Research Institute extracted 73,083,767 idol group brand big data from November 14, 2023 to December 14, 2023 to analyze idol group brand reputation big data. Compared to 73,497,025 idol group brand big data last November, it decreased by 0.56%.
The brand reputation index is an indicator created through brand big data analysis to find that consumers' online habits have a significant impact on brand consumption. Through the analysis of idol group brand reputation, it is possible to measure positive and negative evaluations of the idol group brand, media interest, and consumer interest and traffic.​ Qualitative evaluation of the brand reputation monitor is also included.​
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Source :
(1) brikorea.com/bbs/board.php?bo_...
(2) timesofindia.indiatimes.com/e...
(3) koreabanget.hops.id/kpop/3021...
(4) m.blog.naver.com/koocci/
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