Android vs. iOS is one of the most contentious battles within the tech world or at least it was. More recently, it seems that iOS has been destroying Android not just within the US but internationally. Within the US, iOS has captured the majority of users. Internationally, Android still has the majority but over the past several years, Android’s market share has fallen 8% which given the size of the smartphone market means a loss in hundreds of millions of users. This trend is especially evident amongst younger generations who by far prefer iOS. There are ways to explain this trend using logic such as Androids becoming more expensive, Androids losing their customizability, and Android losing its performance edge. But, the larger trend at play here is users’ shifting needs and desires regarding their smartphones. Given that smartphones have become an essential part of daily life, many more people value the small things that iOS offers. This video explains why people are switching from Android to iOS and what this means for the future of smartphones.
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Timestamps:
0:00 - Dead Rivalry
2:22 - The Case For Android
6:30 - The Case For iPhone
11:23 - What Really Happened
Resources:
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