Being called an offbrand channel because of your own brother's success can be extremely demotivating I imagine.

The fact that the channel was called “MrBro” was already set for failure. That name screamed “hey look at me, I’m that one guy’s brother!” Instead of having his own identity.

I think CJ should make his channel like a behind the scenes reality tv type of channel with Jimmy. Original, but still relates directly to Mr.Beast

Back in highschool my older brother was extremely popular with girls. The boys also respected him for his reputation. So I always get noticed by so many people and they know me as "his brother" I've always hated that, I can't believe someone would actually want that "reputation" and call/describe themselves only as "I am this guy's brother".

Mr. Beast has stated before that he coaches UKpostsrs for fun. I think for someone as close as his brother, he went too far and created a clone.

as a man with an older brother, replicating his personality for any amount of time would get exhausting pretty quick. as that was basically what CJ was doing, i'm confident in saying that's the main reason he quit. or went on hiatus.

Because he's known for his brother he's going to be in his brother shadow no matter what he do

Karl is a great example of success through MrBeast. He was already working hard on his streaming career via Twitch, once he got himself into more and more MrBeast videos, larger audiences clung to Karl, and joining the Dream SMP made that an even larger audience. The key difference here is that Karl actually came up with his own Storyline for the Dream SMP. He always did his own things and stayed true to himself. Where as "MrBro" was just sort of thrown at the audience and was expected to be enjoyed. I feel like they should've slowly introduced him into MrBeast videos and allow us the time to get to know him. Than he could've done his own thing from that point.

I could only imagine the stress CJ has gone through trying to be better than his brother. Must be hard. However completely agree with what you said about him not going through the rough stage of getting 100-200 views a video.

100% understand what CJ probably went through as being the youngest sibling and being the worst academically it is very mentally taxing to be someone your just simply not. Doing UKposts professionally to that level just from the start with no prior experience on the platform besides the fact that your brother is a UKpostsr is in my opinion harder when it comes to building your online presence. He probably had the best of intentions with being like his brother but his heart was probably just not in it. But even with the 'failure' he had still gotta give props to the guy for actually sticking it out for almost 2 years. once again sunny another absolute banger

I'm sure he really does look up to his brother, so constantly being called a clone/copy of Mr Beast must have hurt a lot.

Props to Jimmy for trying so hard to help his brother like this

I think it was a lack of passion from within. You can give someone all the tools in the world, but if they don’t care or aren’t motivated then they’ll never build anything. When you’re handed a production team and editors it’s different than being a small creator saving for their first camera.

These short documentaries always hit. Sunny's growth has emulated that 🔥

This is why it's important to lean into your own personal identity and authenticity instead of acting like someone else you admire. It's also important to note that it's not too late to also rebrand yourself to be more in line with who you actually are and what you want to create.

It’s so true u really need to be patient with your content and be yourself and be different to others I really avoid following other creators in my niche to keep my focus on being myself but if I see creators who I find good I will always comment and encourage them as I know that means a lot to some people even myself a simple comment can really just keep u going on days you just want to give up.

Ooof, it's gotta suck living in your brother's shadow.

I'd bet that he really does look up to his brother so constantly being called a clone/copy of Mr Beast must have hurt a lot.

Mr beast and his friends, especially chandler and Chris, earned our emotional connection due to their incredible chemistry with each other. Beast was in the same problem as his brother when he first started, since he didn't look and feel confident, but gradually earned the trust, and respect of the audience by learning and improving. Mr beast learned how to talk, how to come up with hilarious gags, how to engage with chandler and chris among others in a natural and entertaining way, and he also learned the perfect rhythm of how to make the beginning, middle, and end of his videos extremely enjoyable.

Greatness is often copied but rarely equalled. Also, Jimmy is passionate AF. Jimmy loves doing it. His brother probably saw his brothers success and wanted a piece of the pie. Nothing wrong with that of course. But if you aren't obsessed with what you do you want always have the energy.

I'd imagine it's because he's always going to be living in his brothers shadow. Can't wait to watch.

I think the problem was that Jimmys brother also used basically all of Jimmys production team. So all his videos felt the same, had same thumbnails, and titles, and even had the same vibes. Its important to not be a basic carbon copy of other successful channels, He seemed like a great guy and could have been very successful if he was just himself. He let the hate get to him, which i dont blame him cause the internet can be a brutal place.

ive honestly never seen CJ's content before, i assumed he was more of a streamer or a gamer (base off of some of the conversations in jimmy's videos). Honestly, being a sibling to an extremely successful creator can give that pressure to do better and it definitely went to his head for at least a couple months. I do hope he does come back doing what he enjoys doing and putting out %100 passion and effort into the content he genuinely wants to do.

I kinda feel bad for CJ. It can suck when you're living in the shadow of your sibling who happens to be one of UKposts's greatest creators, and I can see why he left the platform. He probably couldn't;t handle the criticism he was getting from other people, and considering his lack of confidence, the comments that people had about CJ probably did;t make him feel any better about his channel. 😢💔💔😢

The fact that you have to even call him "Mr. Beast's brother" says everything.

I think CJ's main problem is he was focused on the success his brother made, and not the process that made him achieved the success. From what I understand, Jimmy provided help to his brother in terms of funding and manpower for production and marketing and advertising, but Jimmy probably never intended for his brother to literally copy him. CJ's focus went into achieving success that his brother had, instead of just making content for the sake of making content and sharing his passion. He was too focused on being MrBeast's brother, and not CJ, maybe because he was not interested on content creation, but the success that he thought that would come along with it. I believe if CJ was passionate about content creation in the first place and not just gunning for the same success his brother had, he would have not needed to be associated to his brother's content and would not need for his brother to finance and promote his content for him.

I can sort of relate to CJ. My older brothers always pave a nice road to success for me, by giving me advice from their own experiences and establishing connections with teachers, friends, and other important people, but I always screw up anyways and I feel pathetic because I get all this help but I still fail. I live in their shadows and they’re generally better than me in every way imaginable.

Watching this while editing my video for edit ideas, ur a legend Sunny

Absolutely loving your content

It also goes with the fact that almost everyone who has seen one of his videos has came from jimmy's channel and not just got recommended or searched up one of his videos. If you can not manage to get your own audience that is not only watching you because your brother then you do not really have your own audience.

He should of kept making challange vids I would of loved to watch those challange vids he did they honestly were one of my fave vids on yt especially the artic tundra one

In my opinion the drive and passion MrBeast has can't be beat by anyone. This dude will do anything once he sets his mind to something. He literally started of almost torturing himself for views. (Counting to 100k, cutting a table in half with plastic knives). Not only that. He'd consistently upload. Even today he is investing all his time into his channel. The effort put in by this man is insane and he deserves where he is today 100%. MrBro is not like that. He has only 30 uploads from the start of his channel. He got everything handed to him and was able to get a jumpstart from his brother's succes. He was lacking the passion and the drive though and just didn't do anything with it. At the end of the day i don't think MrBro really wants to be a full time youtuber. He isn't in it for the same reasons as MrBeast.

You answered it right away - he couldn’t find his own lane that separated him from his brother

Damn man, that really sucks that he wanted to grow just like his brother But I didn't know Mr.Beast had a brother

As someone who has a burning passion for something (sewing and creating what I feel like) completely different from UKposts I can take one look at CJ and tell he has non of that within himself. You could argue that he possibly could redirect his channel and actually do well and maybe he’ll love it. But hearing interviews with Mr. Beast and his passion for UKposts I understand Jimmys mindset and heart. I have the same drive within me, when he explains his mental and emotional state with UKposts I can relate similarly with that feeling with my own sewing and seamstress adventures. Completely different passions yes, but the same drive and passion. You can tell that CJ doesn’t have that at all. Even CJ himself said he remembers Jimmy staying up super late to create videos that would only get like 100 views. Been there done that with my passion. This is such an interesting subject for me because I can relate to Jimmy in regards to how passionate he is with what he loves. In no way do I compare myself directly to him or think I’ll ever be at that level I just understand the feeling, but CJ? Was never there. It’s obvious.

Instant sub ! Amazing channel

One good example of two brothers who succeeded with two completely different channels are Jazza (Draw with Jazza) and Shad (Shadiversity). I watch both. One makes art-related videos and the other medieval history, weapons and armor-related ones.

I can understand why he quit, being compared to your sibling is just awful. I always get compared with other and it got in in my head, I will always feel insecure and feel like I am just useless. Hopefully he recovered and won't let the hate get to him! Stay strong 💖

One of the worst thing you can to someone is compare them to their sibling, especially a sibling who’s helped you get to where you are is is genuinely pretty successful. CJ definitely didn’t leave his brother’s shadow and kinda started jumping into the fun and extreme videos Jimmy did. Nothing like Jimmy started out with and that shows, he jumped at the high point but didn’t stick the landing.

He literally branded himself as nothing more than the brother of someone else.. He could have just made videos just speaking his thoughts and people would have cared and supported it. if i had that kind of opportunity to get a massive audience overnight i would be so goddamn grateful id cry ..

What a hell of a video you just made! I totally agree with you I don't think he wanted to follow him but thats was he knew would work so why not and that is how he was taught! I feel bad for him and Jimmy because Jimmy probably also feels bad about the situation 😕

I honestly feel so bad for him. I hope he can come back, start his own identity, have motivation and passion, instead of copying his brother. 😔

This kind of reminds me of royal dynasties. For great reference, the first king/queen will start off rocky then go on to create something good, but when the crown passes down, the new royal is just expected to follow in sed footsteps. Therefore if not obvious enough, yes, it’s a lot of pressure to be like mr beast, especially if your related of all things.

I just checked his channel, and sure, compared to one of the most successful youtubers of all time, he "failed". But he got, on average, over a million views per video. That's amazing. Compared to his subcount he does/did crazy well.

He really could've done a lot, if mr beast gave him advice at first,and he didnt just say that he was mr,beasts brother,he could've made a great career if he used the advice and made separate content from mr beast,so that he could've grown his own success after a while and then announce he was mr beasts brother

I feel bad for CJ, it's clear he wanted to do UKposts but the help from his brother and his friends led to him being how people described him as a copy, CJ didn't deserve the hate because he was just doing what worked for Jimmy

I don’t watch mr beast but the respect I have for him is unbelievable. That’s how good his reputation is.

These sets are absolutely incredible! It's insane how far SunnyV2 has come!

he had gifted too him .. what we all aspire for in an instant .. something that takes us years .. not all get an easy right either .. i think that he liked the fame but didn't like the work .. cos ITS LOADS of work being a youtuber for sure ... great video

I remember way back when in MrBeast, a few years ago, after he got his crew together. Garrett and the viking guy were main guys and Tyler and Zach sometimes showed up for some videos. Miss those times MrBeast used to be way more fun.

Man I know this pain far too well………

You give us great lessons about how to make great content, thanks 🙂

He kinda reminded me of this quote from Aerosmith: *“You’ve got to lose to know how to win”* Hope this hiatus makes him realize where he failed and start a new path to success.

I really do think that this channel provides perhaps the best advice on being a Creator on this platform better than any of the dedicated tutorials. The best knowledge really is experience.

honestly that learning curve you talked about i understand. I started off imitating Roblox The Mimic youtubers, went through an identity crisis in my channel (even became a gacha anamatic creator for a short while WHICH WE DO NOT SPEAK OF) and now ive found a formula which i think some new audiences might enjoy later down the run (hopefully) of course this change was very recent and my channel is still very small at 411 subs, but do hope that this new formula will bring in more people later down the line, considering that not alot of people watch horror game content with people chatting, not talking. This shows that even small channels go through that curve.

great video, i love youtubers who explain other stff my tiny brain would of never figured out!

Wow... As a Greenville native, this is my first time hearing of his brother...somehow. Never met Jimmy but have friends who've crossed paths with him & ended up either in videos and/or getting crazy tips. I was overly critical about the launch of his Burgers, but seeing the impact he's had trying to tackle starvation on a local & broader scale...made me appreciate him & the content even more. I think if CJ had that in mind from the start, maybe it wouldn't have gathered more clicks...idk. I wish CJ a second wind! It's hard being thrown into this rapidly evolving platform. I would love to have a fraction of Mr Bro's views, most local youtubers like us don't get far as CJ did.

Ngl I love watching mr bro since I love mr beast content and mr bro's content is very similar. Mr beast post like twice a month now so its awesome that I can watch another youtuber like mr beast.

The fact that he is addressed as Mr. Beast's bro is a double edged sword. It's both a great incentive for people to watch his content and follow him while also setting him up as a clone.

This is an extremely interesting video, because I've been wondering about it a lot. And I think the way people dissed CJ down was probably devastating and took all the fun out of youtube. I also think he needed to start from 0 in order to gain experience, it seemed like he'd been fed with a silver spoon

I feel like they should have had him in more Mr Beast videos instead of starting a whole channel off the bat like that. This way he could be exposed to the public, practice being in videos and learn the ropes all in a failry riskless environment. And then he could break off and start his own channel. Who knows, maybe being parts of Jimmy's team for a while could have helped him come up with his own spin on it.

Just want to say, I accidentally clicked on one of your videos the other day, and thought "fuck it, I'll give it a chance". And I liked it. The depth of your analysis and mostly impartial stance made for a refreshing watch. And since that, I've been running these videos in the background while gaming, keeping my ears perked up, and cutting away to run back segments that felt like the visuals would be an interesting view.. So whatever you're doing, it's working. So much so, that I've now learned more about people I didn't know or care about in the slightest than I know about my actual paying job. Which isn't necessarily a good thing, but it speaks to the quality of your videos. So, boss man, keep it up. Stay dedicated, because it's paying off, and you deserve it

wow just started watching his videos i think he is the one of the most consisteny youtuber and with consistent 1 - 3 million videos having 2.5 m subs which is really good

This was oddly interesting especially coming from you but then again you’re not that predictable love the content👌🏽

“why would i watch you when i could just watch mrbeast?”

Shoutout to Shad and Jazza as 2 successful brother UKpostsrs with their own style. I wouldn't even have known they were related if they didn't do a few videos together. Just because they are brothers doesn't mean they must do the same thing.

I started watching mr.bro after he was on mr.beasts video and I knew right away he was just trying to clone his brother, but I actually liked him and I expected him to slowly get more different than his brother but, I guess he had enough. Hope he's successful in whatever is next for him.

Jimmy and Chris are just such a homegrown dynamic charismatic duo that is impossible to duplicate. If we look at his early videos that are just popping of that are him and Chris you can see why they were able to grow CJ and many others just don’t have that

The good thing is he will always have the opportunity to come back to his channel and create something that is uniquely him. He has the subscribers already so if he were to post a video completely different from his brother with a well thought out plan and style, he could see a ton of success.

Branding, like mentioned in the video, is a large part of your channel. If I were to brand and advertise myself as Jimmy’s nephew/niece, which I am not, it will only get me so far. Eventually, I will either have to make a new brand for myself OR roll with that brand and hope that it takes me far. A new brand is what CJ needs and he needs to take a step back and really change his editing style and content ideas. From what I see, they are both very alike, though the editing I am fine with bcos Jimmy prolly gave his brother his old editors to help him. The content and branding is what takes you very far into a channel, and original stuff is the best way to go unless you clickbait people

There's a chance that CJ might've wanted to go his own seperate path, but the only way he knew was in the footsteps of his brother, and unfortunately couldn't find himself out of it.

id also like to mention, a lot of youtubers who have been relevent for a long time and have a huge following and then recently lost a lot of their following, they continue to do their content because it shows to their still existing viewers that they will still stick around, and that still provides for constant cash flow, because that will always be better than going out and getting a job when youve spent so much time and effort on this life for yourself just to go back to rock bottom, and if you keep at it, you might find relevancy once again

"The rise of SunnyV2" would be an interesting topic! We surely want this video!

"If you start at the top of the ladder there is only one way to go" - Sir Christopher Lee

Bro I love the way you make your videos can I learn from you

When UKposts isn't as successful as people would like it it tends to demotivate them or when their videos aren't allowed to get monetized or they're constantly getting messed with and makes people give up on their channels even if they already have a big following I had Gone through something similar like that and end up taking a break but now I'm about to make a return now that I done studied up on the guidelines policies monitization rights etc

I honestly really liked his videos, they felt like some extra mr beast videos and I liked that old side characters become main characters in mr bro. (Haven’t watched the video yet)

I just subscribed to your channel bc I really enjoy watching these videos and idk Mr. Beast had a brother

Well he's stopped being a cheap version of his brother and decided to follow something that seems to be more for him, he now does lots of minecraft gameplay and is now following his own path. I think it's quite inspiring

Even the name of his channel “MrBro” makes people think he’s copying his brother, just be yourself not what makes someone successful.

I think his failure lies in probably not really having a passion/motivation for youtube in the first place. You get the vibe from Mr. Bro that it wasn't a genuine interest. I feel like if he had the same passion and dedication as his brother when it came to youtube he would do fine. Its just really hard to do something everyday that you dont genuinely like doing and it starts taking a toll on you after awhile, prob why he quit.

Honestly, this is very true. You have to go through the rough patches. I still sometimes get 5 or less views, but that just shows what I shouldn't do. CJ never went through that, and so he just copied MrBeast.

To put simply: MrBeast built a LEGO set by all by himself. Afterwards, he helped MrBro build another one for himself. However, MrBeast basically just built entire set himself and let MrBro play with it without having to do any of the hard work.

Love to see the growth on your channel, well deserved!

Let's see this video sunny! Love ur vids!

What made mr.beast so successful is his dedication and unique style, his brother branding himself as “mr.beast’s bro” is not a bad move, although having the foundation that all youtuber’s dreaming of having, he seemed to lack determination and dedication.

The issue is that CJ thought he couldn't find success away from his brother. It would've been so cool and wholesome to see CJ become his own person who did his own thing like educational videos or documentaries or a podcast. Like, he'd start out as MrBro and turn into CJ the documentarian or CJ the postcast host or CJ the stand-up comedian or CJ the musician.

I always thought success on UKposts could be bought. While that may be true in a sense, experience and learning is how you get better at anything in your life including making content for UKposts. I've been making videos for almost a year now and haven't seen much growth. This hasn't bothered me too much, but I felt like I was missing something. After watching this video, I think I should keep going and gain experience - trying to get better at making content 😁 Cheers, man! I wish everyone here success in their careers, whatever it may be.

I think he should've been more consistent while also being him he would've definitely succeeded I mean if Jake and Logan can CJ and Jimmy can definately as well

SunnyV2 Rise and fall - full documentary (if i ever see that then that would be the most ironic thing ever)

Heyy!! Unrelated but can you talk about jay from the kunzscouts? :CC i noticed his views arent as same as before even though ive been a fan for years and i love him so much

All I hope, is that through these failings, Mr Beast is still a supportive brother. (Commenting while video starts, will edit after a full watch if necessary)

I know how It feels when someome like your brother is beyond successful, lucky for people like me that are happy for them instead of leeching or trying to do something for yourself exist.

As his brother and the one to start him off, i believe he should also guide him into different things. Mrbeast knew he didnt have any experience and his brother went with what was right by what he knew because of his brother. Mrbeast watched his brother recreate the same videos and supported it. They clearly edited the videos and thumbnails like he clearly stated, which the viewers knew too. Why hate when they were told they were getting the offbrand Mrbeast.

honestly wish CJ took his team into beast philanthropy being the face of that channel and allowing for longer format videos on that channel and the differentiating theme of being the pure charity part of the beast family

I love how to u make your videos. The plot and the information you give out to people

I'd say CJ has to do something else than UKposts. He clearly isn't passionate about it + he will always be in the shadow of his brother, who is literally the biggest, and fastest growing, youtuber in the world

Stay consistent on whatever it is you’re doing content wise. You will be able to look at your analysis and see what your audience likes most about the video and where they’re clicking off. Also make UKposts shorts that’s such a good thing right now and it’s going to bring traffic your way! I also would suggest linking a good Google account! Just keep at it and stay consistent even with the time you’re uploading and the days you upload bc ppl like things that are familiar to them. Best of luck!

Well, he seems to be uploading on his smaller channel. And do shorts and streams a few days ago.

Mr beast has the passion, you cant just expect that type of dedication from your brother, even if ksi was his brother ksi would seem not as successful