ANU Strategic Marketing Minor Video Assessment - Zara's Marketing Strategy
By: Sophia Woo
Film & Editing Credits: Alex Dixon
References
Australian Broadcasting Corporation, (2011). Beast File - Zara (HUNGRY BEAST). [video] Available at: • Zara Masters the Art o... [Accessed 1 May. 2014].
Eaude, M. (2013). Rosalía Mera obituary. [online] the Guardian. Available at: www.theguardian.com/fashion/20... [Accessed 1 May. 2014].
Hansen, S. (2014). How Zara Grew Into the World's Largest Fashion Retailer. [online] Nytimes.com. Available at: www.nytimes.com/2012/11/11/mag... [Accessed 1 May. 2014].
Inditex, (2013). Annual Report 2012. Inditex, pp.6-262.
Kwan, B. (2013). Zara | Marketing magazine. [online] Marketing magazine. Available at: www.marketingmag.com.au/tags/z... [Accessed 1 May. 2014].
Loeb, W. (2013). Zara's Secret To Success: The New Science Of Retailing. [online] Forbes. Available at: www.forbes.com/sites/walterloe... [Accessed 1 May. 2014].
Parekh, R. (2013). How Zara Ballooned Into a Multi-Billion Dollar Brand Without Advertising. [online] Adage.com. Available at: adage.com/article/cmo-strategy... [Accessed 1 May. 2014].
Robin, M. (2012). No advertising, no outsourcing: Why Zara is coasting despite a languishing economy. [online] SmartCompany.com.au. Available at: www.smartcompany.com.au/growth... [Accessed 1 May. 2014].
Welcome, (2012). Zara Marketing Strategy. [online] Available at: internetmarketingkao.wordpress... [Accessed 1 May. 2014].
Zara, Pitt Street Mall, Sydney. (2011). [image] Available at: commons.wikimedia.org/wiki/Fil... [Accessed 1 May. 2014].