Zara's success is based on its ability to adapt quickly. Unlike many clothing brands, whose designs are stagnant for the season, Zara is constantly assessing and reacting to the environment in a matter of weeks. The brand designs new styles and pushes them into stores while the trend is still at its peak.
Zara ranked ninth in this year's luxury goods category in Asia's Top 1000 Brands 2020 ranking. If you wish to learn about the brand Zara, started by a simple man who just knew how to stitch is now the owner of the company with a valuation of 13.2 billion US Dollar. Watch this video till the end.
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