sad movies: "haha no one can beat our emotional storyline" Audi: *"Hold my rings"*

me watches this ad: *cries* me after looking at my wallet: *cries even harder*

Consider yourself a true car guy if you cried at this ad

3 years later, This video still makes me cry. What an incredible masterpiece, Thank you Audi.

Their little guy has a 5 cylinder shirt. I love it.

Okay, who decided to cut onions while I'm watching this?

I literally cried watching this, having a young son. Being a audi fanatic this hit the heart strings hard! Thank you audi, this was beautiful!

Not gonna lie I never cried at those "emotional ads challenge" videos but I really kinda teared up watching this. Good job Audi👍😁

Audi RS6 Avant: 0 to 60 in 3.5 seconds Audi RS6 Avant ad: 0 to eyes watering in far less than 6 minutes and 40 seconds.

Boys: can’t make us cry Audi: *releases this ad* Boys: 🥺

Been dreaming of an Audi RS since I was a teenager when all my friends were all over Supras and GTRs in the 90s. Bought a humble 1.8T B5 when I got my first job, yeah that was a shortcut. But I worked hard, passing by the B7 RS4, the C6 RS6, the B8.5 RS4, and finally bought an S4 Avant 8 years ago. But my heart is set on the C7 RS6. When this ad came out, my heart went pounding, and when Kobe Bryant died early this year, I ask myself if not, when? And I finally got into my RS Avant dream this year. Right before I turn 40 years old. Yeah, 25 years in the making. I'm an Audi RS6 owner finally. But it's for my wife, because I had to sell her XC90 for this. I made a video of our RS6 too ukposts.info/have/v-deo/gZaDg22DcIOfoo0.html Thank you Audi.

well that was AVANTFUL

I think I’ve seen the best ad ever. Period. I got an emotional breakdown watching a freaking car commercial

Germans and their cars: never ending love story.

I'm not crying, you're crying :')

For me...I came late to the game, born in a country where owning a car is a prestige that is just a dream for everyone. Fortunately, I had a chance to come Canada, work hard, and bought the first B7 A4. That did not last long, life goes on, up and down... then I found myself overcoming one of the biggest obstacle in life, then bought the 8V S3, met my wife who bought her B9 Q5 back then. Then another 8V A3 due to unfortunate event happened to the S3, and now I'm a happy owner of the B8 S4... It really is never too late to join the game, become a fanatic... love the brand.

Audi RS6 Avant coming to US? Anyone looking for a kidney? I have one for sale...

Son: So how did you meet? Father: Well its a bit complicated.. she had an audi- Son: I got it.

hands down my favorite commercial ever. i now listen to 'run boy run' while driving my audi a4 and probably go juuuust a little bit too fast... incredible.

2023 and I swear I still get a lump in my throat when I watch this.

If you see me homeless in the new Audi RS6 mind your own business.

My wife came into the bedroom asking why I was crying I said thank you car Jesus.

My dad cried while watching this, he is a BIG audi fan since he was born and me too bcs of him! Through all his life, he has been driving Audi's and now in front of our doorstep is a Audi A6 2018, that love and that spark never goes away. Thank you Audi 💜

Audi will never get enough kuddos for this ad. The best car ad of all time. I wish more manufacturers would focus on the pure emotional bond with cars. Loving a car is not necessarily logical, it just comes from your soul

I gotta say that Audi makes the best looking wagons.

Audi then: let's make a humble family wagon! Audi now: *LET'S MAKE A 605 HP SUPER WAGON*

almost 2 years later and this video still hits right in the feels. bawled like a child ty audi for bringing the unicorn to the states

Watched it again just to be sure...yup, still among the greatest films I've ever seen. If you can relate to the guy, this never gets old. You'll always cry. Simply magnificent.

"audi gives the U.S. the Avant" *Everyone liked that*

Thank you Audi!! 🙌 Now, everyone that can afford it, please buy them all so they keep bringing them!

Whoever made this commercial gets us. It’s not just a car, it’s a passion that grows with you. I waited 18 years to finally get my dream Avant! Now, I’m bringing it back to life... 2002 C5 Allroad (Kermit.)

It’s funny how quick things change… when I watched this the last time, which was about 3 weeks ago, I didn’t have an Audi, but now, I do.

For me as a BMW guy I have to say I got constantly goosebumps while watching. Real big video. So much emotion. Good job Audi.

Dude this commercial’s pretty sweet. I’m one of the go kart stunt drivers. This was a blast to film. Edit: if you want to check out the go kart portion, it’s filmed at gforce karts in Richmond, VA.

BMW owner. Still, kudos to you brilliant chaps over at Ingolstadt. While I’m not an Audi guy, you do make some really nice cars.

Thank you Audi for choosing to use a black man in this ad. I am a black man watching this ad with my daughter in my lap. She sees a man who looks like her daddy. That man is a whole human being. He has dreams and aspirations. He comes from a loving family. He found a love of his own. He is a father. He has found financial success to provide for his family and attain the things that bring him joy. He has a little girl who looks like my daughter. My daughter needs to see people who like her in a positive light. She needs to see black people for all their humanity. She needs to see black people thrive. Representation matters sooooo much. I cried tears of happiness. I just wanted to say thank you. More of this. Please. It matters. You might not think it does but I promise you it changes lives. 🙏🏾🙌🏾

Damn... That dad scene and rain pouring on the car after...

I'm going down to my garage to hug my 2015 S3.

WOW WOW WOW ! Volvo owner here! But much respect to Audi

When I'm depressed about my studies (engineering) I watch this video and it makes me come back stronger.

Can Audi please make this a movie, i would pay good money to see this!!!

THANK YOU Audi for this video. Goosebumps all over throughout the whole video, and the reason why I enjoy every single second of having my ultimate dreamcar, the RS4 B5 Avant, and why I love Audi so much. Thanks!

Audi is hands down one of the only car brands im not hesitant to call genuine. Literally no other car brand would have gone the extra mile to make an ad that is essentially a cinematic masterpiece.

This make me want to be part of the Audi family! Well done.

Absolutely stunning. Never teared up watching a car reveal video until now. This is amazing. I will 110% be purchasing one of these come next year. No doubt. Can not wait.

There's nothing quite like a wagon. And I'm glad Audi has realized that.

Even almost two years later after this, it still give me goosebumps to this day, also it made me cry a little as well. Kudos to Audi for making this arrival of the RS6 Avant to North America not come with a simple trailer, but to come with such emotional masterpiece. Not every car manufacturer does such dedication to their car trailers! Very nice work from Audi here, honestly, respect to y’all! Keep making such fun cars with dedication and passion like you always do!

Greatest car advert ever made, growing up I had Volkswagen around me. My dad had a few, growing up I use to own vw magazines must of been 6 years old or so. Dream car was a mk2 golf gti, I am now in my mid 20s and owned 2 mk2 golf gti's and currently own a mk2 golf 1.9 td and mk3 golf gti. The passion has been passed down to my daughter and she always wants to go in those cars shes 15 months. This advert is very relatable.

that was so emotional.. i felt just like that kid with the dream of his life.. this video brought me to the tears.. literally.. bravo Audi, the best video about the cars I ever seen..

This put me through so many emotions in just 6 minutes. Great video, and even better car.

I am finally gonna be the owner of an 95.5 S6 Avant very soon. In several hours I will be driving home. I love Audi, Subaru, and Mitsubishi. I owned a Subaru already, it's time to step it up. I can't wait to listen to 5 cylinder spool. A lot of emotion for me. I have never had any family member own an Audi, but I have drove them.

In December, I'm gone to a Audi Showroom near to my place (Dijon, FRANCE), they got 6 new RS6 in this place, and I make the same dream, I mean, I swear that in the future, I got one of the RS car. I am now Engineer and in a few couple of Day, I will work for Automotive Industry. The most emotional domain it could exist. Thanks a lot Audi, to make me dreaming

Whoever decided to run the E Tron ad instead of this during the Super Bowl needs to be fired

Everyone: no one buys cars anymore lets just make suvs Audi: hold my juice box

Never has a commercial brought me to tears... jesus the story told was amazing, this is epic story telling. I felt this story could be mine with my son and his love for driving in my cars with me. It also probably doesnt help I have been fascinated with the RS2 and Audi Avants since inception.. Well done Audi!! Glad im.not the only one who felt the same.way after watching this!!

I'm feeling to cry out loud.... Same as my story......

Audi, I hope you read this. From the bottom of the heart of a young Audi enthusiast, thank you for finally giving us the RS6. I still can’t believe it. Almost like a dream, but apparently, dreams indeed come true!!!

So he married a woman because she had an rs4 Don’t blame him

*IM AN AUDI GUY AND THIS IS WHY I LOVE AUDI !!!!!!!!!!!!!!!!!!!!!!!*

I bought my first audi in April. I got a 2013 S7, and im hooked. My 10 year old niece told my sister she wants an audi because she likes my car, so now an her uncle I'm going to need to push her inner car enthusiasts out. Thank audi for still building cars with a soul.

I finally have a solid upgrade for my S4 Avant in the USA... thank you for not only bringing it Audi, but giving it the advertising and marketing our country needs

Doc: so why did you sell your kidney anyway? Me: shows him this video Doc: *wipes a tear away* I now understand...

This hits harder than any motivational video out there!!!

Why is this sooo emotional, i cryed, really. I don't understand how you could cry at a commercial 😢😭

In a space filled with 1-minute quick cut ads. This really stands out. Props to Audi and the people behind this

Well done Audi, absolutely beautiful! I'm a Benz fanatic, but I love this. This video showcases the passion, the dream and the desire to one day own your dream car. It's something every carguy can relate to. Passing down your passion for cars to your children is even more touching, cause the passion lives on. These are the adverts that put a smile on my face, a lump in my throat and a tear in my eye. Forget celebrities, talking animals, sci-fi and other nonsense, this is how you make a car ad. Signed, a proud owner of two Mercedes. We may drive different cars, but out passion for driving and our love of cars is the same.

Audi nailed this ad. Doesn't even feel like an ad

I know is a year old video, but one of the best introductions for a new car I've seen. Well done Audi you make the best stuff

Same thing in my family but with Golf GTI 😀my grandfather with mk1 golf, my father mk 2,3,4 GTI and now i have a golf GTI mk7.

"A person who loves you may give a ring, but an Audi gives you four rings." Quote from big fan.. Joseph

this gives me tears in my eyes for real Thank you audi for bringing such great cars on such a long trip

Man...this really gave me goosebumps and I love it

3:31 So he married her only for got that red S4? 3:58

I watched this video with my son. It gave me goosebumps. Well done Audi. Now I know what the successor to my SQ5 needs to be 😍

Right in the feels! last year I rescued the very car that got me into Audi's and Avant's. She's a Cactus B5 A4 with an AEB that had hit a deer and then been parked under a tree and forgotten for over 6 years. I know its going to be a long, hard, and expensive road to get her back to perfect but I owe it to the car. Without that very car I would never have had the life I have. Thank you Audi!

Und genau wegen solchen Werbespots liebe ich Audi! Audi - Vorsprung durch Technik!

When my wife and I were shopping for a new wagon in 2001, we both preferred the Audi B5 platform Passat over our other two affordable options, the Subaru Legacy and the Saturn LW. It was the most expensive of the three, but 19 years later it continues to serve us well. A few years later our younger son picked out a used 1996 A4 Quattro as his first car, and in 2007 found a one-owner 2002 (B6) A4 Quattro for me to buy his elder brother for college graduation, as well as a used 2000 S4 for himself, so at one point we had four B5/B6 platform cars in the family. I don't see a way to share photos, but I have a recent picture of my 2-year-old younger grandson sitting on his dad's lap, hands on the steering wheel and the gearshift knob of his dad's B6. He'll probably grow up to be the last American to know how the dying art of driving a stick shift. :)

I too have this dream, so I started of small and bought myself an audi 80 avant and I've never been happier with anything like that in my life

What a masterpiece. Gave me goosebumps and I had to fight to hold my years back

Honestly, I don't even care that this is one long ad, it's a freaking good piece of filmmaking (not to mention excellent use of music)

Man Audi, ihr wisst wie man Werbung macht 👌🏁

What a beautifully done depiction of a life story, and a developing passion, leading to a climax that had me transfixed to my screen. What an unexpected, yet exciting way to introduce, what I'm certain will be a very exciting car, to a continent that's long only known of such things the way one would know of a legend. I was thrilled to cheer on the protagonist as if this was a sporting event held within a coliseum, in part because I feel more like we are finally becoming a world of people who are similar in greater amounts than we differ. We can all understand these feelings because we're human, not many beings held at arm's length, lost lost amidst a world of foreign cultures, fears, and distance. It's an all inclusive vision, where we are united as humans on earth, celebrating our similarities, which out way our differences most of the time when considering what truly matters to nearly each and every one of us, despite a past world where outside appearances tend to obscure what makes us humankind, and therefore is easily understood by the majority. Something that our differences can obscure, confuse even, despite the likelyhood being that if you really get to know a person, what we desire in our hearts will be similar, with cultures/ colors/ etc. not being factors that change our human nature. I want the world to unite, and to feel love for one another, in part through the celebration of our similarities. It'd be awesome to have loved ones everywhere you went, or at least a world where we understand, and care for everyone, even if it's a fantastic dream, I, being of sound mind, do dare dream it. How could you hurt someone who you can see yourself within without at least feeling for them? Imagine a world of understanding each other, caring for one another, and spotting our similarities before our differences... To live in a world like that is one of my most desired fantasies... Bravo! I'm looking forward to finally, at last, having an RS Avant grace our shores. The RS6 Avant, the Herculean hauler in the metal (among other materials) is at long last coming to America! I have never felt a desire to stand up and clap, or tear up, if only a bit, for any advertisment in my entire, nearly 40 years of life... Until I saw this. Truly awesome. I for one am looking forward to this.

One of the Best AUDI Videos I've ever watched .. :)) Grets from Northern-Germany

First car commercial ever that made me cry, good job Audi!😂😍😭

This is the best commercial I've ever seen in my whole life!

Das ist so wunderschön und herzergreifend. Ich habe geweint vor Freude 🥲 Emotion pur. Danke Audi das Du uns alle miteinander verbindest. 4 Ringe eine Liebe ❤️❤️❤️❤️

Hands down, one of the best ads I've seen. I teared up and the background score of Run Boy Run, is sublime.

Volvo makes great commercials, but Audi just nailed it.

It's weird and funny how a car can completely mess with our feelings, it's supernatural, it's something that only those who love, love can understand, not really understand, just feel. Thanks Audi for making such a good commercial, I'm crying like a child, why? There is not.

Bruh I got teary-eyed watching this. Great job, Audi!

This is truly astonishing , one of the best videos i have seen in my life , congratulations to the team who made this , keep up the good work Audi !

Drove my 95 S6 Avant on the expressway and loved how she pulled away from other cars tailgating me. Had a big grin on my face.

**WHERE CAN WE GET THE** “25 years of Avant” shirt???

This commercial hits hard! Seeing I met my wife through cars and now I bring our daughter to cars and coffee/car meets with us.

Also Ich würde es verstehen wenn jemanden bei der Erstbesichtigung die tränen kommen...Habe das Video mit zeitlichen Abständen nun zum 3. mal gesehen....Ich bin 36 und dieses Video schafft es mich in allen Facetten meines Lebens emotionsweise in Gedanken meiner eigener Lebensabschnitte bewusst zurück zu katapultieren... Von der Kindheit über Jugend, Heirat, Haus und nun mein eigenes Kind...es ist so schön!!! Ich hatte bis dato andere Marken aber es gibt immer etwas was irgendwie, wenn auch ungewollt, einem im Gedächtnis bleibt ... bei mir war es in meiner Jugend auch die Faszination Rallye (ausgelöst alleine schon vom UrQuattro, welches ich auch teils auf das Fahrzeug übertrug [RalliArt Breitbau auf CJ mit den Farben], u./o. auch mein Vater der bis heute Auto/Motorradverrückt ist ;) ) und nicht zu vergessen die Legendäre Werbung wo der IndianerHäuptling mit seinem Sohn auf Fährtenabdrucksuche im Schnee unterwegs ist,... DAS war für mich immer so im Hinterkopf und ich weiß nicht ob es damit zusammen hängt, aber Audi fand Ich von der Designsprache immer am Anspruchvollsten und emotionalsten! Alleine der RS6 Avant 2020 mit den vielen Details ist für mich ein aktuelles Highlight von allen Seiten und finde es schade dass er (kann Ich nicht beurteilen , da keine Erfahrung oder Vergleich) teils so zerrissen wird ... Habe mir letztes Jahr einen Avant (2012) geholt für meine Familie und bin irgendwie richtig stolz auf das Auto und hoffe dass er es auch so zeigen wird die Jahre... Auf jeden Fall, um auf die anfangssache zu kommen, Ja: Selbst beim 3. mal sehen schafft dieses Video bzw ein Teil davon mir die tränen in die Augen zu schießen auch wenn Ich es schon kenne (vielleicht weil man jetzt selber ein Kind hat und weiß wie wichtig die Kindheit ist)?!!Das leben ist schön Leute! Macht etwas sinnvolles daraus...

Finally, commercial written with the light. Not the dark. I love it. And it is so true.

What we've been waiting years for. Thank you Audi USA for this.

Audi is best car i have ever owned

this is one of the best advertisements ever, W audi

Boys: can’t make us cry Audi: releases this ad Men: *We all were wrong*