I can’t believe they changed the song. This will always be the greatest conference commercial of all time

THEY CHANGED IT BACK TO THIS SONG

I truly believe this is the best commercial ever, the song choice is immaculate, the animation is outstanding, the overall idea and execution are just perfect.

Whoever made this, deserves to go to Hollywood. This is a Grade A forever classic commerical.

Remember watching this as a kid before Rutgers football games, always a joy to see before we got blown out by 30 points

RIP my sweet child. Until we meet again.

Gonna miss this commercial so much. It’s not gonna be the same with all these other teams joining

I literally put my phone down and put my eyes on the tv every time this commercial comes on. Every time!!

Wow, I’m gonna miss this commercial. End of an era.

Can I buy the map of the US Big Ten Conference

We need this extended for the new teams being added - play the entire song, I don't care

Song is Guards -"Silver Lining"

don’t even watch the big 10 and yet this commercial is iconic

It felt so great to see this commercial on TV again during the Illinois-Wisconsin game! Welcome back Big Ten!

gone but never forgotten

This is honestly my favorite commercial and brings back all those amazing memories of watching Michigan football every Saturday afternoon

Curious to see if they’ll still do something similar to this in 2024 when we have Oregon, Washington, UCLA, and USC

This is absolutely awesome. I've watched it 100 times and seen something new each time.

As a Midwestern in exile this video just reminds me so much of home. It truly is “America’s conference.”

Going to miss this commercial I was in high school when this came out I'm 24 now shed a tear realizing its the last time I'll see this