100%. I have a Cadillac CT5-V that was bought back because power steering would only work on left turns but not right turns at highway speeds. 3 power steering racks later, could not fix it. So I went to Lexus. I wish so much to have the Cadillac instead. It was a much better car. Unfortunately, the facility and workers at the Lansing Grand River Assembly plant proved that they still cannot put together a car, no matter how well designed it is.

@@ruslanmishiyev9815 you made a great decision!!! DO NOT GO BACK TO DOMESTIC BRANDS

In the 1950s and 1960s American cars were better made than Asian and European cars. They were very reliable compared to foreign cars and more luxurious. Even a low level American Ford was on a par with the likes of a BMW.

@@ruslanmishiyev9815 And what Lexus is offering anything even remotely similar to a CT5V?

Chasing profits and keeping CEO salries super high is the problem..

This is why killing the Lincoln Town Car and Cadillac Fleetwood is a mistake!

Exactly

@@KuomintangWASP "Quality and dependability" do not equal a dressed up Ford LTD, or a dressed up Chevy Caprice, both of which were 40+ year old designs. The American public will not fall for that crap anymore.

If you pay for the cheapest version of any automaker, you get the lowest quality. Bunch of ignorant people that know ZERO about cars thinking that they are all made equal. Ask how many people that bought top of the line US cars and see if they are disappointed. You are comparing higher end european cars to lower end American ones. Yeah a fair comparison

@@ssj2camaro21 used corolla cough used rx350 cough lollllllllllllllllllllllll

This is what change management is supposed to prevent from happening. Their job is to read the market and determine what's the direction that should be forged next. What we'e seen over and over is, however, at the end of the day, usually a company that's led well is led by a single visionary. Steve Jobs. Elon Musk. Is it any wonder that Apple has pretty much remained stagnant right after Jobs died?

I agree. PURE PLASTIC JUNK… No one cares about their lil SUV’s that all look almost identical… They were done for back in 2008…. Quit having Liberals design your cars…

@@rdizzo1313 WTF does one's political affiliation has to do with designing cars? And more importantly, what evidence do you have about who the designers are? Oh, you don't have ANY evidence! You just thought to add politics into a subject that NOTHING TO DO WITH POLITICS! You're very obviously lick the Orange man's taint clean so he doesn't need toilet paper.

Sad however true .....They were... The Standard

@@gcb345 Just look at Buick….😂🤣🥴 What a joke that company turned out to be…

YES. Cars from the 50s-70s seemed to emphasize beauty first. Modern cars don't feel special at all, and don't get me started about these designs. They simply do not look good.

I agree. For me, it's not so much about the price (I could not afford one anyway) or the build quality (never experienced that). But Cadillacs from the 50s and 60s look cool and stylish, more modern ones just look boring.

Cadillac came really close with the Ciel concept back in 2011. It reminded me of the mid 70s El Dorado. Very much on brand with Caddy historically. Alas, like most of their best concepts, it never made if to production

@@sazonsongs They should've gone for more horizontal lines at the front IMO. But yeah, unfortunately most concepts never make it into production.

@@Tuppoo94 Agree about the horizontal lines. It was a great start at the same time. It had the potential to develop into a seriously trendsetting line of cars. It struck a balance between innovative and retro.

It has nothing to do with that. Government regulations made it far more expensive to produce American cars. Imports did not need to meet half those regulations and could make their cars either cheaper or more reliable while American cars suffered from the inability to compete with cost/performance. European cars are now facing the same problems that American cars faced before and it is not just cars manufactured white goods and electronics are in the same position right now. Apple is an America brand yet it has to manufacture in Asian where there are less regulations.

@@bighands69 Yes it does have to due with badge engineering. Why would someone pay 30,000 more for the same vehicle if there was little changes to and everyone knows what it is. Those same government regulations that made it more expensive to produce American cars? Guess what, the foreign brands had to do the same with additional logistic costs and tariffs but still outsold their American counterparts. BMW has had a plant in the US where most of their SUVs are made for a little over 20 years now and the big three Japanese brands have Multiple plants across the country. They might not have been in this situation if it wasn't for there vehicles being shitboxes, made of cheap plastics and them lobbying Congress to increase Congress to increase the tariffs on the Japanese brands because they were taking market share away which ironically was the main catalyst in being the reason for the creation of Acura, Lexus, and Infiniti.

@@bighands69 Lots of fluff here. Mostly not true😤😤😥😥😧😧

Most young buyers wants cars that are cheap and reliable. No one wants a cadillac or lincoln as their first car. They both wanted to make their brands feel like luxury so they lost out on buyers wanting affordable and reliable. Most people i know either want Nissan or Toyota cars.

@@mk17173n I actually wanted a DTS as my first car 🤣 but gas 3.55 that 8 cylinder would drain me......but Rn Hyundai and Toyota’s used cost more than a caddy 🤔

Good point. Cadillac diluted themselves to nothing for decades during and after the 1960's. Chasing marketshare and skimping on innovation and largely underestimating or flat out ignoring the competition and consumer demand. Then the whole Northstar V8 engine fiasco that GM let linger for over a decade before properly rectifying which just about killed what Cadillac had left of a reputation. It's a shame really, since it's such an old and dignified American marque that's over 100 years old, but it truly is a pitiful shadow of its former self.

Sometime in the 70s cars were financed for longer terms which also allowed lower management or even a guy that had some really good overtime at the factory a couple of years to purchase a car that he probably couldn't really afford ( 30 years later leasing, balloon payments, smart buys which allowed a guy who could afford a Maxima to buy a 5 series) like a coupe DeVille which made his boss who drove a Fleetwood not feel as special. You got to give general motors a little bit of slack though if we owned GM/Cadillac would we not fall in love with those great prophet margins. I'm saying they built Halo cars (El Dorado brougham, those V16 engines of the 1930s even the Fleetwood Talisman) before and they didn't sell as well as they would have liked. They also took a Nova and made the 1975 Seville. We owned one and it was hella nice. The '80s wasn't all bad they had innovation but not the technology.

That is what happens when governments start to design cars.

@@snuffa.luffagus7588, I’m from Detroit and it’s sad af! They don’t listen to ppl outside of the Big 3, trust me on this. I use to go to GM headquarters and talk to the big bosses and one excuse after another. A Concepts take far too long to bring to the streets.

You have to also remember, the German brands of those days had higher import tariffs as well...

Premium is not only price, but also desirability. No one would call a Camry a premium product. From a quality POV it certainly is, but it is a tool, no one saves up money and aspires to own a Camry. Tesla though? Currently everyone aspires to own a Tesla. Owning a Tesla is a sign that you are on the cutting edge of automotive technology, it is a status symbol saying "I made it". You see this also with luxury brands like BMW and Mercedes, no one really aspires to them anymore. A Mercedes E class or BMW 5 series don't carry the same gravitas they used to anymore with the endless leasing options available to every brand new college grad and his/her dog.

@@michaelkovalsky4907 Completely agree. Easy credit is the worst thing that's ever happened to society because it allows people to obtain things they don't deserve. I think Volvo's the only brand that still says "I have good taste AND good manners."

@@michaelkovalsky4907 no one looks at a Tesla model 3 or Y and says “I made it”. That’s more of a phrase suited towards vehicles upwards of 80k. Maybe a Model S or X. But again those are still regular traffic. A Model S Plaid would fit that phrase the best

@@michaelkovalsky4907 I would argue that premium is about build quality, materials used and so on. To me the Japanese and the Germans are the leaders. Tesla is certainly not a premium brand, yet neither is Volvo (and I do like them). Why? Just because the build quality is not there. I believe it is a cultural thing. I'm from Europe and have visited both US and Sweden many times. I will always argue that folks in both countries are too laid back to build premium cars. And, let me clear about this, I'm not saying that is bad. I like Volvo's and Lincoln Town Cars. To me they have so much more character than any modern BMW, Merc, Lexus or what have you. In the end to me it is a matter of personal taste more than anything else.

@@wallyballou7417 we don't get to decide what others deserve. If they work hard for it they should be able to get it

I am now 70 and have been through too many vehicles to count, small ones, large sedans, trucks. I recently bought a Continental 2018 Premium model and I love this vehicle. Smooth comfy, classy...just plain beautiful. I had a Mercedes gle 350 which turned out to be not so nice. My very first car was a 1954 Olds Delta 88. That was a monster to drive. I will probably keep the Lincoln until I die. That should tell you the quality of Lincoln Continental. I talk from experience.

@GothRocker You should test drive the Genesis G90...much better car in a luxury old school V8 kind of way. Should be very reliable ling term as well I test drove one back to back with a Cadillac CT6 and the Genesis G90 came off, to me, as much more luxurious

Hahaha

And Tesla

@@jamesparson teslas are not luxury cars

All the sedans that Cadillac built on the camaro chassis are surprisingly good cars in comparison the the imports but it was too little too late.

And Range Rover, Infiniti, Acura, Genesis, Jaguar, Volvo and Saab.

Absolutely. CNBC only asks why questions with the mindset that American companies should succeed, while it’s obvious to see how much they had skimmed on R&D, fit and finish, design and everything. It’s a surprise that these companies are still around.

It’s the American way though.

Tell that to the average American white male with an ego & powertrip in tow…..that’s their modus operandi…greed & profits over people….the environment & anything else for short term gain ….& long term detriment….yay to the American way. 🥳

Nope. Management's focused on adversarial unions and their counterproductive motivation and innovation killing contracts instead of building cars for customers.

Too many bean counters.

I wish they’d bring back the Mercury marauder. Imagine a modern version.

@@angelgjr1999 The problem is that no one buys big cars anymore. Only crossovers, everything is a crossover.

It looks good until you realize you can never see it because it’s always in the shop. I know because I own a modern-ish Lincoln (2013). In 2021 Lincoln was rated the worst on reliability so I assumed nothing has changed

@@quixomega And yet, my Town Car has more cargo capacity than any of these SUVs except maybe the Navigator and gets better mileage.

@@lintonfr Depends a lot on the model in question. For example the Lincoln LS, built on a Jaguar platform was complete trash and always breaking down. On the other hand, the Town Car on the panther platform is one of the most reliable cars ever made. From what I've seen the Continental ought to be pretty reliable, built on the same platform as the Taurus Sadly Ford decided not to make cars any more, so folks that actually want a luxury sedan have to look to imports now for anything resembling a proper luxury car that actually rides nice and/or had room for anything in it.

Me personally I agree with that because if you buy a mainstream domestic or foreign brand, usually you can get some form of luxury out of the higher trims. Meaning now I think luxury car brands don’t sell much because nobody really wants one because mainstream brands became much more reliable now.

I'm a mechanic and you are correct. These people are ignorant and don't appreciate what these brands have came from. Today's cars would run circles around the old ones in every area.

I have a 2002 Ford van with 230;000 miles, starts and runs great. In the 50's and 60's and even 70's a car would start smoking at 60 to 80;000 miles. Additionally, I'm in Minnesota and my car started last winter at 25 below. In the 60's we had to the battery in every night that was below zero. You young whippersnappers have it good.

@@neilabernath5862 Odometers used to only go up to 100,000, was the expectation to take it to the junkyard soon?

@@evanc6110 Yes. Back then if you reached 100,000 miles on a car you got lucky and could pretty much expect it to die within the next year or two. Then the Japanese came and changed all that. It took Honda and Toyota cars to show that a 200,000-300,000 mile old car was even possible. Reliability and build quality more than anything killed Cadillac and Lincoln.

Buick has quite the following in China for some reason so that's why it's still around. It sells more of them in China than the US. It's actually their star brand in China.

I agree entirely with you, and yet, not at all. Even as recent as the CTS/ATS Cadillac targeted the older generations. Plastic buttons, m'eh build quality, etc. But the latest cars have improved considerably, and as a result I'm a millennial with 2 modern Cadillacs in my driveway. That said... there's 0 chance I would consider a driving a Buick. Even Lincoln is a hard sell.

I love the older American cars from the 80's and 90's. Have owned 87, 92 and 93 Buicks, currently 2 Oldsmobiles 01 and 02. Amazing how clean and low mileage these cars can be found for around $2,000 all thanks to their senior citizen owners 🤣.

Strangely enough I would buy a Buick before I’d get a Cadillac. And Lincoln? They look good but they’re so unreliable for the amount you pay why bother when you can spend your hard earned money on something better and more reliable

@@johniii8147 Buick had some famous Chinese owners; like the last emperor, founder modern China(Sun Yat Sen), and Wife of Chiang Kai Shek. Even after the communist take over, some of the higher up of the communist party own a Buick. In fact, the Buick owned by premier Chou Enlai is preserve in a museum in China.

LVMH, Gucci and basically every luxury brand disagree

@@suntzu1409 sorry it’s very different. You can’t compare Those brands are specialised in leather bags with Car brands .

@@clarissearmitage1042 they still rely on brand name and legacy rather than innovation

@@suntzu1409 cars and bags are completely different, the challenges that come with buying a car are way bigger. Go to sleep little boy

Jeep relies on legacy - pretty much a same look since WWII…

Agreed.

If you think sitting in one is comfortable, try driving one. I currently have a 64 Caddy. Power steering is so light you can almost breath on the wheel to turn a corner, brakes are very light aswell and the suspension is so comfortable that you can drive over the most bumpy roads without feeling anything. The downside is that it drives like a boat. But I completely agree with you. They used to be innovative luxury cruisers that were filled with cutting edge technology and were trendsetters in terms of styling

Imagine... With the technology that's available today, I'm certain that modern day reiterations of the big land yachts would be possible. I'd even like to see a manufacturer further develop the old 20's/30s steam power technology of Abner Doble... His cars ran about as good as their contemporary gasoline powered cars, like the Duesenberg. Also, it's never made sense to me why the manufacturers never release in production what we see as "show" cars... Like the Chrysler Atlantic of several years ago... Or that cool looking Holden that resembled a 1950 Chevrolet. I once saw a Continental Concept that was a modernized version of the 61-65 Continental, slab sides, "electric razor" grill, French doors and all. I'm positive that it would have sold like sliced bread.

I dont want a friggin' Escalade or CTS. I want a big, glitzy Fleetwood Brougham or Eldorado with soft, pillowy velour seats, chrome bumpers and trim, wire wheels, hood ornaments and a quiet, cushy ride. PLEASE!

@Taino Blaze: They made a CT6 for Fleetwood/Deville fans. Check out the new CT5-it's big too.

Get a toyota/lexus u weirdo

I think it's what they call "aspirational." Normal people couldn't afford it unless they worked their entire lives for it. True luxury should mean it's unaffordable. Period.

@@Rudenbehr Luxury is a standard that constantly changes and is entirely subjective much of the time. Cotton, for example, was considered a luxury item for centuries, but now only the best cotton is, and anyone of moderate means can afford expensive cotton sheets.

@@nolongeramused8135 true!

They made a limited edition the Continental Coach Door Edition with the suicide doors within the past 2 years

They Ended the CT6 too a damn shame

No. The Continental was a waste of engineering time and money. No suicide doors will save sedans from the desire of Americans to purchase SUVS. The sedan is dying out and Lincoln responded to that.

Also Ford didn’t make a convertible. Too much bean counting.

@@NileshR12 true, but most who bought it were livery company and such, so not a lot of regular daily driving customers got to even touch them, except for a lucky few.

Yeah I have a 16 CTS and for some reason, I don't want the newer CT5. It seems it took a step back. Especially on the inteior.

totally agree with this.

Louder, for the folks in the back

That's why I want the C8 Corvette to fail

NO CAR RIDES LIKE A LINCOLN!

It's stupid to judge a person by the car they happen to occupy at the moment--but I always thought anyone who purchases an Escalade must be stupid, don't know the new ones but there was nothing but cheesy Chevy in them traditionally. Horrible drama styling with cheep plastic chrome crap everywhere, dashboard made out of half a trash bin....rubbish on road and off, unreliable, totally tasteless. I'd have to be in best humor to be seen in one, sort of the expensive version of the laughable PT Cruiser.

Auto industry is so competitive too. Tesla and the whole EV movement and many people also like SUV’s and pick ups now. They’ve took a lot of market share.

Preach.

Traditional American car manufacturers are always late to the party.

American cars are not exactly behind European and Asian cars.

Most of you do not realize what is actually going on. No matter what the American brands do they cannot overcome all the regulations that put on them. It is the reason why American Manufacturers have outsourced to Mexico and Canada.

Leave the reliability to the Japanese. Americans are all show and no go. They are just way too jaded. You can’t keep innovating without being humble. Americans are not humble.

I think currently Tesla is how American vehicles are perceived.

These brands will not exist in 10 years. The future is not large ICE cas but smart and still comfortable EVs. That is the future market.

@@csanadbarczy9153 with Jim farley ford can survive but GM . Time is gone

Like harley davidsson.

Folks who purchase American names no matter how crap they are.

@@Mrbfgray Not really. Bought the wife a 2017 Chrysler Pacifica by choice. We're in our early 30's lol. Great van so far, I think we're the only people on our street with an American car besides a couple pick up trucks I've seen lol.

Well before it used to be only that age demographic could even afford a car. Before loans became the default.

@@Stressless2023 I don't know about the Pacifica per se but Chryslers are known to be crap, no offense. Pickups the exception. I bet you will have major problems with it over time, transmission particularly. It will fall to pieces.

*THIS*

It’s actually depressing.

I own 9 Cadillac's from the '80 to '92 era. I keep watching for good ones and nab them. Somewhere someone is wanting to just move one at a low price. Just have to watch for them and move fast.

Ford discontinuing the Crown Victoria, Mercury Grand Marquis, and the Lincoln Town Car was the worst decision they ever made

I never understood that I have a 2002 Town car that 98 to 2011 panther platform is solid. You know I understand Ford wasn't selling as many of the three types to the public crown Vic Town car Grand Marquis but I always wanted what about the sales to the police in town departments I mean in the US and in Canada. Did they lose the contract or something?

@@CookingWithMichaelD Most police departments back then before 2012 were mostly Crown Vics. They loved them and that's why they've kept some of them for so long. They never wanted to get rid of them

My mother has a 95 town car And she wouldn’t trade it for the world And NO CAR RIDES LIKE A LINCOLN

Yip, I just mentioned the Cadillac Tailsman the other day as one to nab if you can find one. Sofa seats on wheels baby! Now there is luxury. I own 9 Cadillac's from the '80 to '92 era.

I'll part with my Cadillac's when I die!

Couch seats, soft suspensions, and a tire with a sidewall. It would immensely help if they built Toyota quality, durability, and reliability but none of those things will ever happen.

@@timw8228 And you'll ride in one after you do! 😆

Yes, how well I remember the Cimmaron. I only drove one, and it had a manual transmission. I never was much of a Lincoln fan, but I suppose that they had their clinkers too.

@Dave Cook: V864 was only 1 model year (unless you bought a factory limo which were very low production), Diesel was only 10% of Total Cadillac production of the time, aluminum V8's are still in use today, Cadillac is not in a coffin, Lexus is a rebadged Toyota.

That's been true for decades now. Nothing new. They lost that market a long time ago now.

It's because if they're priced the same, someone is always going to go for the prestigious import when they're in the $80k+ market

@@johniii8147 Yep your 100% right!

@@johniii8147 I agree with that!

@@Striker50_ Yeah if you have that to spend other than the huge SUV's neither is on the list to buy.

Maybe the old Toyota…

They can't anymore. Nether company as the resources. It would cost each company billions of dollars to built=d a car as good as Lexus. People wont buy it in sufficient enough numbers to make a profit because the perception is they build crap. Then both GM and Ford would have to spend billions more building a car as good as Lexus, and again they will loose a fortune because the perception is they build crap, but now a little more favorable. Then they have to spend billions more for the 3rd generation, and again will loose a fortune, because the perception will still be they build crap, but getting better. Then they will have to spend billions more of a 4th generations, maybe by now they can break even because it's 20 years down the road and people see they build cars equal to Toyota. Then they would have to spend billions more on a 5th generation before their perceptions is equal to Toyota and they can start making a profit. For 50 years both GM and Ford made crap, it will take 25-30 years of pouring 10's of billions and losing money the whole time to turn it around. It cannot be done, both companies will be bankrupt long before then. They would be much better off merging. Getting out of building cars completely. Shrinking the size of their business. Focus on building the best possible pickup and SUV, a lot of profit in trucks & SUV's. Forget badge engineering, keep Caddy separate from GMC & Chevy. Really get a good reputation for building quality trucks & SUV and a reputation like Toyota has now, and slowly getting back into the car market. It will still take 25-30 years, but wont cost as much and they will be making a profit along the way.

The Kia Amanti?

@@42luke93 the stillborn Mazda luxury brand

Infiniti's allure is in the 90's when it was a head turner.

@@sutherlandA1 Thanks. Never knew about it. Must be foreign from American car sales.

Because Infiniti is an absolute trash brand, Nissan has totally forgotten about them for 10+ years. They depreciate as much as the Germans and are multiples worse vehicles then them, so why buy them? The only people who do get a screaming good lease deal on them.

I drink Johnny Walker Black Label. I get compliments everywhere I go on how good I look drinking it. Until they can't revive me again.

Dying? Lol ok when they fully go electric, and last forever, im gonna laugh at your opinion. If you buy the lowest price car then guess what, you dont get such a good and quality product like you would the more expensive European.

@@ssj2camaro21 There is nothing I would like to witness other than a strong comeback from Ford and GM. However, they are more than 10 years behind the power curve and saddled with lots of baggage. Given the consumer product quality of late, entering the EV market may result in some spectacular fires and many deep-fried, crisp customers.

Then how does these cheap Japanese brands have such quality.

😬 That’s no good. You can tell certain German cars are made with more detail. I drive a Chevy personally and it does the job but you’re right about BMW’s. Mercedes too.

I took the wife to look at the Lincoln Corsair last summer and I thought it smelled like very nice leather. Ended up with a Lexus NX that actually smells even better, but that was only due to getting a better lease rate. The Lincoln interior was actually much more premium looking.

I hope your had a priest or rabbi next to you when you said this. That Sales Rep EXPIRED 😭🥶😭

@@DenisKikanovic You should try an Åudı!!!

@@vtr279 - I have a couple buddies that have Audi’s. They swear by them. Great cars. I actually have some family that lives in Germany too. I’m riding my Chevy til the wheels fall off lol and maybe after that I’ll change to something different

Ford could barely make the EEC-IV I DON'T KNOW HOW THEY DO IT THESE DAYS.

But Consumer Reports didn't include Alfa Romeo, Dodge, Fiat, Jaguar, Land Rover, Maserati, or Mitsubishi on that list.

Is any modern ICE car reliable? Interference engines, rubber timing belts, planned obsolescence at 100k miles (unless you get a Toyota Hilux truck, and btw they had rust problems and had to settle a nasty class action lawsuit for big bucks)? I think the only thing left to define luxury is the interior, unless you want to become a gear-head and see how fast you can accelerate in a quarter mile or around curves (i.e., buy a super car). As for Tesla...their greatest asset is their trademark (Nicholas Tesla's next of kin get nothing), since EVs are in general unreliable at today's level of technology (in 30-50 years I'm sure it will be different).

@@raylopez99 Rust problems? LOL you talking about Ford.

@@marktrinidad7650 Many Toyota trucks are known for rust problems, particularly here in the north.

I agree. I think that Cadillac and Lincoln messed up by trying to fight Germans at their game of sport touring cars. Traditional American luxury was soft comfortable luxury.

@@Jrtowns1 True Cadillac and Lincoln were what luxury cars was supposed to be they messed up when they tried to make them high performance luxury vehicles they should have stuck to what they did best luxury vehicles and left the high performance vehicles to chevy and ford

That'd be a no thank you from everyone sane and under 80.

That’s true! 🇺🇸 where is the proud design of an Harley Earl today ?

That’s why my fleet of 5 cars are all Lexus, Acura, Nissan and Audi. No problems with this line up

Man do I agree with you! I don't understand this fascination with gearing luxury cars toward sports/performance cars and forcibly meshing the two together to make a product that doesn't serve what the market wants. I go to the auto show every year and I'm just dumbfounded by how cheap the interiors are in some of these rides. I was shocked by Jaguar. The material was so cheap and the interior design was meh. I think Cadillac and Lincoln will do fine to make their way back toward the top but they need to work on image and stop trying to copy other brands and be innovative.

Fact! So many Subies in Denver and Boulder.

Best comment here.

Chrysler isn't much of a brand right now.

@@stevenmaginnis1965 Agreed, but there are still a lot of 300s and the like on the road.

But you still see some Pacificas & town & country as well.

Not the S class

@ you said any car in that price range.

You'd be a fool to pay that for those mediocre vehicles.

@@johniii8147 they're selling like hot cakes though and are definitely the money makers for each brand.

@@seanthe100 True they are by far the top sellers of the brand. Probably the only reason the brands are even still around.

but which is more reliable? Definitely not the German vehicles. And Lexus doesn’t innovate at all.

Corporate greed has pretty much sent American car manufacturers in this industry into this downward spiral during . Then in the eighties American car manufacturers were caught red-handed building cars and trucks to break down on the consumer so they would have to pay for repairs. As you know this is when all the foreign car sales start skyrocketing led by the Japanese manufacturers with dependable gas saving quality vehicles . These foreign manufacturers did not allow greed to get in their way of manufacturing reliable vehicles for the American consumers.

Its too bad , I still like the big land yatch

@@jlr194 Oh me too. I'm a Buick guy and I drive '95 and '96 Roadmaster sedans. I always drove big Electras and Rivs back in the day. I hate the crap Buick puts out now. Same with Cadillac, give me a 19 foot long car with the famous egg crate grill. For me the last great Cadillac's were the '93 to '96 Fleetwood Broughams.

Yeah you must have never seen a CTS, CTS Coupe or CTS Wagon then...especially in their V editions Those were gorgeous cars..actually helped bring Cadillac back along with the Escalade

In terms of reliability I’d take a Lincoln over a Land rover.

A big problem for Lincoln though is that they have no sedans in their lineup.

Only thing they got is the CTS V tbh

I agree!

CT4, CT4-V, CT4-V BLACKWING OR CT5, CT5-V CT5-V BLACKWING GOOD BETTER & GREAT Cadillac fan 😁

Lincoln has some nice looking cars but can't perform as well as other brands. They got style and comfort but high performance, better technology and quality is more important to consumers. The Cadillac CTS-V from years ago alone is more exciting then any newer Lincoln out there right now.

Interesting take... The Navigator is a rebadged and slightly upgraded Ford Expedition... which in turn is based on the Ford F150. As far as a full size SUV goes it's pretty good, in every generation, but then, so is the F150 it's based on...Though about as straight up American style engineering as it comes.

@@johngaltline9933 I've owned used Mazda, Toyotas, BMW, VW, GMC's, Dodge and now Ford. American stuff seems designed to be repaired, while the German and Japanese stuff seemed built to be replaced. The German and Japanese cars left me stranded a few times while the American cars always managed to limp home.

Town Car was the rebadged Continental. The Continental became the new car where the Town Car continued on with the same basic styling as the 61 Continental.

LINCOLN. IS. LUXURY

They arent afraid Have you seen what the Navigator and Escalade are offering?

The only market where GM trumps is in the China market. Seems Chinese are so into it without them knowing that their domestic companies like Huawei are being harassed by the American Government. Be the Chinese and be gullible.

@@joecool9739 It will take more than just two popular models for a brand to grow. Both Lincoln and Cadillac are not global brands. They sell practically zero cars in the EU for example (About 460 million inhabitants if you include Norway and Switzerland). German premium brands or even Volvo are sold in nearly every country worldwide. Same for Lexus.

@@joecool9739 Perhaps but the brands lost their followers a long time ago. People have a preconcieved idea. When u ask the young crowd where they shop, Sears is(was) not one of them. Caddy and Lincoln(except for the SUVs) is not one of them. Today, name is more than reliability. Range Rover has an engine that breaks timing chains at ~50K miles. bmw engine overheats(not to mention plastic engine parts break left and right). Mercedes ranks in the bottom 1/3 of brands when it comes to reliability. All of this yet people think highly of those brands. This preconcieved idea is a tough hill to reclimb for Caddy and Lincoln.

Everybody loves the Escelade and the CTS V coupe. The problem is that if you are appealing to someone who can afford a fully loaded 120k dollar suv or 100k coupe there are better options with more exclusive status and identical performance. I personally drive cheap cars and am holding out for self driving to spend some of my fortune, IF I came into easy money I would personally opt for the Mercedes 10/10 times. Edit: I have had a few gm company cars and they were hot garbage. I will forever be dismissive of everything under the umbrella.

Lincoln needs also more identify in design, they all still look like Jaguars… the design highlight was the Mark V Bill Blass .. wonderful and American! 🇺🇸

Buicks are priced great for example, but the name alone is the epitome of old people

@@Striker50_ yeah, I'm not buying a Buick lol. Was just looking at the Lincoln Continental after watching this only to find out they discontinued it in favor of an all suv lineup...Umm I want a sedan.

@@KB-Unc Exactly, GM & Ford have an obsession with selling their highest margin vehicles Cadillac only produced 811 CT5 cars in Q3 2021 for example.

Hyundai doesn't crack the top 25 in models sold for 2020. Ford, GM and jeep all have a model in that list. Nothing you wrote is even remotely true and is entirely anecdotal.

@@mickym.6711 He's referencing the Genesis lineup and its stellar warranty & pricing

Most cars built in the last 25 years are lasting longer than ever before.

Gm made Oldsmobiles and those are reliable as heck I have a 1998 and it still runs good

It's not really about "reliability" in that space. It's more about a status symbol. And Cadillac and Lincoln are not really good creditability in that space anymore.

It's too late for petrol vehicles now so they're in no man's land

@@geekedmaxx i believe that. My older sister bought a white 98 olds mobile from this elderly couple a few years ago. It looked brand new, nothing wrong with it. The old couple really took care of that car, they even said that they only used the car to go to church. Lol I was just amazed how great in condition it was an the interior an low mileage an it ran great after having that car for like 20 years. So taking care of the vehicle im sure helps it last. An that car was reliable. Thats why right now i take care of my 2018 honda civic. 😂i try to keep it pristine as much as i can . I even detail under my hood an under my vehicle so theres no dirt or dust. Its my OCD i guess🤣

@@betterthanyourname2391 I had a '99 Oldsmobile Intrigue that I bought brand new and the damn thing held up for 21 years, I drove it for 7 years/140k miles almost problem free (I remember a window regulator, struts, and I believe the A/C gave me some trouble), it sat as a spare car for a few years until my oldest son started driving, gave him very little trouble that he told me about, middle son took it over, trashed it, and just last year we donated it with 192k miles and beat to hell but it still cranked up and drove itself up onto that flatbed when they hauled it away. Great car.

I keep looking for a good '76 to '79 Seville. Darn things are hard to find. Supposedly the suspension was one of the best rides.

I wouldn't say Honda and Nissan failed with infinity and Acura. Both are of a higher quality than most domestics they just don't have a huge share of the market sales due to competition. The market is flooded with cars.

Acura started it all actually in 1987 and was so successful it was outselling BMW, Mercedes, and Audi combined. So Toyota copied and made Lexus and then Nissan followed with INFINITI. That was the beginning of the down fall for American luxury brands. Acura definitely didn’t fail and there wouldn’t even be asian luxury brands if it wasn’t for Acura proving they have a place in the market. They still sell extremely well and were breaking sales figures earlier this year. They have also been outselling Cadillac and Lincoln for years. Now INFINITI is indeed on its last leg you got that part right.

IMO, Cadillac started losing its brilliance in the late 60's. The last truly great Cadillac was the 1967-70 Eldorado. Lincoln however had the Mark III, IV, V, and the four door Mark VI which were all great cars. They started going to hell with the Mark VII and the Continental series. The Town Cars remained as true Lincolns and when they were phased out, that was the death of the brand.

Especially from Japanese brands.

Poorly done piece Very negative and one sided and full of incorrect information. Not surprising from the NBC family.

Most of the regulations and government designed destroyed that luxury. Even the physical movement of workers is regulated today.

Back then a luxury car felt like a tank driving over potholes like it was nothing. The sound insulation made it a smooth quiet ride. Nowadays a “luxury” car consists of a bigger tablet on the dash and a few extra buttons.

@@angelgjr1999 Pretty much spot on. No one has made a real, American style, luxury car since the Town Car died in 2011. Even at that the newer ones don't ride as nice as the old ones did. Have owned 6 full size lincolns/mercurys, My 88 grand marquis could take any speed bump or pothole you threw at it and you didn't feel a thing. The 03-11 Town Car is still better than anything made today, but is a noticeably rougher ride than the 88, or my 95 TC.

what about the last gen continental?

@@metallic4888 I've only driven rentals on the latest Continental, but as far as anything made in the last decade, it's not bad. Actually looking to buy one now as it's the closest thing to what I want that exists...and it looks good. It's pushed a bit heavy on the 'sporty' side than it needs to be, but is fun to drive and rides well enough. Have to go with the AWD version, however, as the FWD models have that over/under steer issue on acceleration. The trunk is large by current standards, though about half the size of a Town Car. It's no body on frame, Rear Wheel Drive, floating sofa, but it's not bad. Also the adaptive cruise control actually works well enough, unlike the crap on other cars I've driven that like to slam on the brakes when someone half a mile ahead slows to turn... or for no reason at all. (Looking at you, Lexus)

The Lincoln continental sedan looks like it's copying a Chinese automaker trying to copy German automaker.

@japanwatchconnection Don't forget the buying experience. I dread going to most dealers, especially Mazda and Nissan. Lexus provides the best experience with Porsche, MB and BMW close behind. Probably Rolls Royce beats them all, but I think they scan us to determine our tax returns as we walk in, so an automatic call to the police reporting me as a trespasser is the best I can hope for there.

@japanwatchconnection When MB took over Chrysler, MB quality went down the toilet and they never recovered. The maintenance on a 5 year old BMW is more extensive then buying a new one. I love cars, I always have. I can't change a tire, but I have studied the history of cars going back to the 20's. Of all the car makes, Toyota by far the best ( even though I always had Honda's), and I would rank Mazda & Honda tied for 2nd. At one time I would rank Honda & Toyota tied. All the rest, CRAP. It's not that BMW & MB use cheap materials, but the quality of engineering is not like it once was, especially for MB. They added way to much electronics, which does not last, they are overly complex witch not only doesn't last but expensive to fix.

@japanwatchconnection Much like Boeing, modern durable goods manufacturers have become far too obsessed with posting huge profit margins and they have put quality and prestige, not even on the back burner but, right off of the stove! It was very interesting to me to watch Microsoft's founders make billions of dollars selling floppy disks, which probably didn't cost them fifty cents for $169.00 per pop and then graduate to selling downloadable software and upgrades for $200.00+ plus annual updating fees... It directly inspired me to build an academic software program of my own!

Well, for Lincoln, anyway, that's all they make now... which removes them from consideration for anyone that wants a luxury car. Pretty dumb move, really, since the market tends to be people that already have a beater truck when they need a truck and wants something that is nice to drive when they want a car.

Not when they're behemoth gas guzzlers

Aviator is an awesome vehicle. Very poor marketing plan for all of these vehicles. That is if they have any marketing plan at all!!

Steps to the landfill. LOL!

@@Striker50_ The Aviator has a hybrid and the Escalade has a diesel. Both are efficient for what they are.

@@Striker50_ but that's literally any full size SUV lmao you don't really buy these cars and expect to have the gas mileage of a small sedan.

To be fair, it was a rental car with 20k miles and probably a couple hundred renters/drivers abusing it in that time. Even a newer car can succumb to excessive hard driving on a constant basis.

@@Stressless2023 true true! This is definitely a biased datapoint. I’m just saying emotionally I will never drive a GM again.