Small correction: The Vision Pro doesn't use facial scanning tech to log users in. It uses Optic Id, which is their new iris scanning tech to log users in.

Great video, did not think of Tim cook that way till watching your video. I know he didn't single handedly built the headset, but he's in leadership position that brought the tech that allowed all that was required to assemble into one. This is just the start of something much bigger. Can't wait to see how it unfolds 5-10 years down the line.

I don't think it's fair to say that Apple has killed Meta Quest. Fundamentally, they are two very distinct visions. While the Quest platform definitely has some barriers to entry, the userbase is mostly focused on gaming, while Apple still needs developers to create apps for them.

lol Tim Cook is hugely empathetic… That’s why he ordered those Chinese factories to put up suicide nets, catch those workers and get them back to work!😂

You’re not going to kill Quest when the vision pro requires average joe to take a mortgage to afford one

Great video. The other key thing that I give Tim Cook credit for is focusing on data security and user privacy. He’s fought against government back doors into data and made brave decisions to give the users a choice if the apps track them across platforms. Instead of trying to monetize user data collection he understands that it’s more important to have user trust if you’re gathering sensitive user information (i.e. health data). This will be critical for the success of the Vision Pro and they noted it in the announcement. They explicitly mentioned that they aren’t collecting data about where the user is looking but only the functional events (button clicks). If they’re doing retinal scans, I expect that they’ll be able to gather a lot more health data than the Apple Watch. Meta can’t gain that trust just by changing their name.

John you make the best deep dive videos of any creator on youtube. Keep up the good work! 👍🏻 I also enjoyed the sci-fi references at 23:06. I’m familiar with all except Pygmalion’s Spectacles. I look forward to reading it! 📖 Coincidentally, I just watched the Black Mirror episode “The Entire History of You” last night. I’m optimistic about the future, but that dystopian depiction certainly gave me pause! 😅

It's crucial that they get the marketing on this right 👍🏻🎉

your videos are amazing sometimes i watch more than once, great story telling 👏

Tim ain't no engineer. He was a logistics guy/ operations guy. This project I believe was in response to Meta's billion dollar investment in VR after the Occulus Quest acquisition. If you see what Palmer Lackey is working on, after leaving Occulus, you realize that was on to something big. Apple just closed the gap of VR headset to AR which they championed for years....People kept missing the point that Vision Pro device is a full computer inside. A Mac M2 laptop inside the headset. Not a dinky Qualcomm SoC.....

Fabulous analysis and opinion piece. Thanks. My take is that we are witnessing the dawn of spatial computing, of which the Vision Pro is but a part!

After watching this video I've realized that Tim Cook is a genius 🎉❤

Incredible video, my man. Appreciate the hard work and research you do. Do not stop.

The iPhone 15 Pro records 3D video just as you said which fixes the issue. It makes so much sense to film 3D videos on your camera removing the awkwardness, and only using the Vision Pro to watch these videos in your own time to relive those memories. That is AWESOME in my opinion.

Tim Cook has always been a fitness focused person, and it's really the way that Apple Watch eventually went. I love my watch, but fitness and the ability to measure my certain vitals is really why I own an Apple Watch - especially after it became evident during the pandemic that Covid presented a strange anomaly that people would have blood oxygen levels of below 90% and still be consciousness. When Apple introduced an blood oxygen sensor on Series 6, it made my Apple Watch even more important to me and that sensor is extremely accurate. As someone living with Type 2 diabetes, it would also be interesting to me to see where Apple goes with a blood sugar measurement sensor when the technology is there and Apple doesn't have to go through FDA (or any other country's equivalent of the FDA) for regulatory approval. To be honest, I find Apple Watch to be Apple's most "ethical" device, because it is so personal and the reason why my more expensive analagoue watches have been gathering dust since I got my first Apple Watch. Use case is important, because Apple wasn't sure which way Apple Watch was going to go, too, until customers determinded this. I think the same thing will happen with Vision Pro, even though it's expensive and (once again) Apple had to patent the heck out of it, it has amazing hardware, but software in the form of visionOS has to be integrated tightly with VisionOS's hardware. Apple has disrupted, (re)invented or reimagined many industries since the iPod and iTunes and the ability to purchase music, basically disrupting the music distribution industry. Steve Jobs wasn't really in favour of an AppStore but was eventually convinced of the importance of an AppStore in terms of bringing more software innovation to iPhone and iPad. Intel couldn't really innovate anymore because they were so stubborn in not wanting to outsource manufacturing to third party foundries. Mac innovation floundered for years but secretly Apple was working towards introducing RISC computing to a PC, which they eventually did in the form of Apple Silicon. What I do think is that Apple is going to disrupt the battery manufacturing industry next. Appel has such a relentless focus on battery optimization for all of their devices and getting two hours of use from the Vision Pro's battery is a joke, and Apple already knows this. Sure, the upcoming 3nm M3 and A17 SOCs (finally) will bring power saving and battery savings returns for Apple devices, but the world is still using battery tech from the 1990s, based on battery chemistry that was first developed more than 100 years ago - where to from lithium ion? Apple has its vast cash reserves to tap into to change the world forever in a world that has increasingly gone mobile, the computing power is there, but ability to power that computing power is not.

This is an amazing video thanks for making it. I'm really interested in seeing the thing that you can only do on VPro.

I just started watching the video and just wanted to say that One of Apples biggest accomplishments is also the reason it gets criticized so much. Every time they release a new product, people want it to completely change their life. I don’t care how much a person hate Apple, their aren’t many companies now or ever that had/have that type of pressure on them!

a 20 mins video that didn't feel like one ... great job man and great info

First Next Big Thing the CEO wouldn't use. No pics of him wearing the headset. He thought it would make him look stupid. They were tempted to scrap it just va few months ago. Anyways, since they rebranded Metaverse as Spatial computing and making people want it but can't afford it. Suddenly the price of Quest 3 looks like a bargain at $500. Since it does most of what Vision can do (though public were not aware until now) plus play games and come out this year. The Quest 3 was expected to sell only 2 million during Christmas time but now it looks like it will match if not exceed the much lower priced Quest 2 sales. That had 4 million sold in the first few months and over 10 million in one year. Meta says, "Thanks Apple" What login is he taking about? Even payment doesn't need a code. When did this guy last use the Quest? Pricing for Vision makes sense when comparing it to a big screen tv that no one sitting next to you can watch. Is this guy getting paid by Apple? Anyways, this was very funny to watch.

John, I LOVE your content. Very well researched. However, this might be the best commercial for Apple I’ve ever seen. 😁

Apple didn't kill the Meta Quest, but that's how it boosted Quest sales! Apple is bringing VR/AR to the world, and it will be a desire for many, but when facing the price point, which headset do you think the majority of non-Apple users will buy?

Do you think the first Vision Pro will maintain feature parity with the new cheaper headsets for long enough to warrant the price? Or is the new version going to have a new feature that won’t come to the first one?

While Cook did bring about the Apple Vision Pro, the jury is still out on whether it is indeed Cook's iPhone moment.

Thanks, John! I've been waiting for your take on this. Always insightful

This is fantastic content. I honestly never knew much about Cook. I never fully realized his full value and influence. I always kinda looked at him as just a figurehead and I mean no offense by that. And neither here nor there but, I didn’t even know he was gay. Lots of very cool information in this video and I’ve gained a whole new respect for the man. Thanks for making this for us.

The vision pro will not kill the quest at 3500$ is simply to much to achieve the market penetration they would need. even in the so called "PRO" market apples hostility towards other vendors will help to prevent adoption.

I learn a lot from every single video of yours. Thank you so much!!

Wow, what a great history lesson about Apple, I worked in the Electronic Manufacturing with Beckman, Fairchild, Memorex, Shugate Associates, Video Seven and Applied Materials. Working with manufacturing companies in Japan, Taiwan, Canada, England, France, and Germany. So what Cooks has accomplished is amazing! Apple, was always out of my reach, because I wasn’t Stanford Engineer.

Great in-depth insightts into Tim Cook and Apple dev of Vision Pro! Well done!

an amazing experience watching this well planned video

One of the most underrated channels on UKposts

Wow, very well made, from the breadth to the depth of the discussion. Love your work, bro. Well done!

I love how MKBHD just happens to sneak into a competition's videos. Like "big bro checking on you"😂

What a video man. Thoroughly entertained and learnt a lot tooo

Great video John! The photo at 9:40 with Google Glass appears to be doctored. The angles are off, and while shadow of the frame of the glasses fall on his face, there is no shadow from the Google Glass part.Also, the resolutions and light intensities mismatch :-)

Apple is not currently in real competition with Meta in VR, price difference is huge.

Great video as always! Thanks for the infotainment John!🙏 🙏 Now... how do we invest in Anduril!!?? 😅

Imagine a 10th Generation Apple Vision Pro. . . that's insane. Goosebumps

I saw an interesting take that Tim Cook did not have the same excitement as he did when announcing a new Apple Watch. Specifically, it's kind of weird that he never wore the device nor could you find a pic of him wearing it. Yes, there are plenty of us tech nerds that will pony up the cash. But this in no way is going to kill off the Meta Quest or replace big screen TVs. Most big screens today are less than $3500 and support more than one viewer at a time. The lack of gaming support in the decision of no controllers is also a mistake in my opinion. I understand some cool games will come from hand tracking. But not in a way that will disrupt VR gaming headsets.

OTP feature has been available on Android for years and nothing new on the iPhone. But people like you make it sound something new and great.

I know they say to wait till the second generation projects, but I'm hyped for this. I'm an original Dev Kit Oculus backer. This will have issues I'm sure when it starts but it is the next step.

Don't forget about all of the actual engineers and designers that actually 'built' the apple vision

Excellent analysis as usual John. Also really appreciate the context you provide for historical examples like “Pygmalion Spectacles.” I’m going to have to read that.

Just fyi, jobs got cancer in 2003. He lived almost 10 years. He left Apple in Tim Cook’s hands once before finally stepping down just before the iPhone 4 release. That all being said, great video as always.

Awesome video, its crazy how much of what he did with the supply chain was basic commonsense. Growing up in a middle class house, he really brought the everyday person common sense to a out of touch elites. The other thing I will never understand why people say that Apple's production on products are so integrated. Everyone's is, everyone tells their partners what to build. Vertical integration is what people describe when they talk about it, and apple isn't vertically ingerated. Really the only tech manufacturing company in the world who is vertically integrated is Samsung; screens, SoC, memory, shipping, advertising, caps, ect.. Intel was,, but they have started backing out. Apple HAS paid enough to get 3rd parties to build facilities dedicated to their products. I for the first time EVER excited to see Apple get into a market category. I think though, that Apple may have jumped early on timing, like Google Glass. There is too much competition and not enough capacity in the advanced lens manufacturing. Then there is the battery problem, like SO SO much other tech, battery manufacturers are going to have to come to some consensus on the next battery type/chemistry. Until we can get denser, safer an lighter batteries headsets like so much other tech is going to be rather hamstringed. Or rather at least tied to our hamstring pocket.

22:00 “Apple will probably add 3d video recording to a future version of the iPhone” this remark aged like fine wine

I'm impressed that Tim Cook got yelled at by Steve Job only for donating his liver. That shows how professional Tim Cook is to Steve Job.

As a sysadmin who switches between a dozen windows dense with textual information constantly, I've wanted a virtual multi-screen interface ala the virtual "operations" room in the "Matrix Reloaded"... for 20 years now. Hopefully, this will do it, or lead to it, soon.

First time watching a video of yours. Love your style and storytelling. Subscribed!

The VR wars are just getting started now that Apple have entered the ring. Really need to see some modern VR classics running on the vision Pro that have you standing up and moving around.

The Vision Pro will not become a massive hit unless Apple starts developing and securing AAA content for the headset. This will a very expensive and risky path for Apple.

$3500? Not until computer syncs bluetooth to the brain

I am hoping that the Apple Vision Pro device will replace my monitors during my working hours. It's pricing isn't that bad when you compare it to three high quality monitors. I don't plan to wear it around the house during my personal time.

It's a story of Tim Cook, about his journey from a small town in Alabama to how he perfected the art of screwing over his loyal customers once he became CEO.

Beautiful essay. Thank you

Apple's Vision Pro is def a tinker toy. It's for us misfits who love technology and that once we can bring the technology down to something more socially acceptable it'll stay that way. But! Here's the cool part. It means it gives us developers so much time to dream up and build incredible experiences which is honestly more I could ask for vs AI...

I am just really excited to see what the future holds

I can definitely see that Apple headset being used in work applications but i fail to see its practicality for home users.

00:00 Tim Cook launches Apple Vision Pro 01:31 Tim Cook's journey to becoming Apple CEO 04:00 Tim Cook's role in fixing Apple's supply chain 07:12 Tim Cook takes over as Apple CEO after Steve Jobs 09:00 Tim Cook's success in optimizing and growing Apple 11:00 Tim Cook's role in maintaining Apple's success and supply chain operations 13:00 The unique features and technology of the Apple Vision Pro headset 15:00 Reprojection and the convergence of AR and VR 21:18 Building a custom camera rig and creating the Apple immersive video format 21:41 User-generated content and the challenge of recording 3D video 22:06 Technical problems and the need for a healthy balance between technology and the real world 23:07 Cautionary tales and philosophical thought experiments about virtual reality 24:22 Wearable headsets as a novelty and the potential for addiction 25:00 Humanity's resilience and the importance of real-world experiences 26:08 Tim Cook's empathy and ability to grapple with tough decisions

What an amazing overview. So much didn’t know about Tim Cook and his vision over the last decade. Incredibly well put together and presented.

Great analysis. Thanks for this video

My favorite analyst heads up John you are the best

So VAR? As in Virtual Augmented Reality?

One movie reference that comes to mind about VR is a movie from 1995 called "Strange Days". What this movie represents is the ultimate goal for all VR manufacturers. And yes. I love that movie Strange Days 1995.

Can anyone share the soundtrack that he used for this video, or any of his videos in general

Your story telling ability is top notch-

What's the title of that song on the background ?

This was very well produced

Vision pro just shows how what will VR wi'll become in the future and great video man :]

I simply want to create a work space in VR that replaces my duel screen monitors and design with Adobe products in the space. I also want to be able to talk to people remotely but feel like they are in the same room. Games I care nothing about really. Oh, and I want to be able to watch movies with my family all in the same room but we all live in other parts of the country.

One might say Tim is too good at his job. Apple has never been more cuththroat, money hungry and anti consumer than ever.

Think sports and particular football/hockey would be epic for this headset. Imaging players having small camera in their helmets and being able to watch each play through a different players point of view. Watch how the QB sees the field. Then a receiver. Then a defensive player. Would be sick.

I would argue that the Vision Pro is the only thing Tim will be known for. Apple Silicon SoC are BLOWING the competition out of the water. They are killing it with the M1 devices. Pretty sure that was also under Tim. He may actually be a better ceo than jobs was.

Don't forget Wozniak. Without Wozniak Apple would of gone bankrupt as it was his Apple 2 that kept them afloat. Too many people ignore Steve Wozniak.

Great video as always!

“Just ask rockstar games when GTA 6 is coming” Never. The answer is never.

Nice work, thank you

Well, I just subscribed. Never knew about the Pygmalion glasses, something to look up. Another, story to checkout is "The Machine Stops" about a waking up from a Metaverse/Matrix. Was written in 1909 by E.M.Forester -- the same author who wrote "A Room with a View" -(so many potential puns here)

In terms of a work environment the vision pro is way "better" (still looks ridiculous but whatever) in terms of gaming the Quest unrivaled, and gaming is not a field Apple will probably dive in to as much, so not entirely "dead" imo

22:00 - you called it, iPhone 15 Pro will record 3D video to be played back on the Vision Pro

Amazing overview!

7:11 "in 2011 tragedy struck [...] Steve Jobs was diagnosed with pancreatic cancer" He was diagnosed in 2003. He had a liver transplant in 2009. He had been frail for years and people could see things were serious. You make it sound like 2011 it happened suddenly. Fewer episodes, better researched is my advice.

Steve Jobs famously didn’t think the NeXT was too expensive either. But things like don’t break out of the market niche of only being accessible to the 1%. If Meta Quest is $300 and “almost as good” while Vision Pro is twelve times that, it’s obvious which one I would ever consider saving up for.

Totally agree about Meta and the multiple pass codes. I wanted to be able to re project my work into VR with PSD and other apps but I had to take off my headset to login to a work space. I am not a gamer and feel that Meta has left me out of their plnas and only pay lip service to what I want. I am not a Apple person so that is also a problem.

Imagine zucks reaction when they unveiled the apple vision

I saw the beginning and the end for all the other devices the day that I saw the introduction of this masterpiece. I am so glad that I waited.

Found this channel today and had to subscribe,great work,thanks

The iPHONE is basically a hand grenade now. One false move and you've switched apps, erased your hotel key card, bought the wrong stock, bounced several credit card payments, unlocked your car, erased ALL your music libraries, and sent your favorite porn to your entire business unit!

I’m buying 2 of the Apple vision pro head sets to build new apps that can truly blow peoples minds

They should turn these into helmets, they'd look a lot less stupid. And even if they still looked stupid, they'd offer a bit more anonymity so you would care less about looking stupid.

I still f'ing hate that there is no native calculator app on my iPad.

the latest MAC pro does not have the option to save a "wave" file from "quicktime", you can't play a flight simulator, premiere pro is running ok-ish but you don't have the option to put an RTX 4090 on it. Iphone is good, and if you need a VR headset just buy a Valve Index 'cause (Oculus is dead).

I think it was brilliant for Apple to focus on AR instead of VR for the VisionPRO (even though it can do both). This product can lead the way into some sort of future where I think all previous VR headsets cannot. The problem though is the physical headset imo. No matter how amazing the AR/VR world is, no matter what the killer app is, there will NEVER be mass adoption if regular people need to put a big object onto their face in order to use it for long periods of time. But short periods of time is ok, and this headset finally gets everything else mostly correct. Now I hope that Apple can fix its problem with relying too much on Communist China for building its products, and can restrain itself from purchasing Disney and accidentally driving itself bankrupt in the process-- i want Apple to continue to exist in the future so we can see what full potential the VisionPRO can bring.

Great research and video.

Apple vision pro is the most interesting Apply product I've seen since iPhone. And, just like iPhone, I will purchase the competitor when it comes out.

This is a broadcast quality documentary. This is really good, even his voice.

Nice video. Love your work

isn't Palmer Luckey the guy who made the VR headset that blows up?

Apple actually saved The Meta Quest with their announcement. VR's momentum went downhill earlier this year when Meta revealed their Quest Pro. People were saying why would anyone spend in VR at that price point. But of course, people are Apple fanboys, so when Apple announced they made a VR headset, everyone is now saying VR is the next thing, and at double the cost. Apple getting into VR will bring more users to VR. This is the best news for Meta, because once VR is a mainstream device, parents will look at the cheapest option for their kids, and that will be the Meta Quest 3. Apple literally just sold Meta's products for them because they set their price too high. And if we know Apple, prices don't drop. I'm sure they'll still have a regular VR line since this one is called the Vision "Pro" but it'll still be priced at $1999, which is still $1500 more expensive than the Quest 3.

“He double the company’s revenues/profits…” Yep by skimping on hardware.