Apple - The House that Tim Cook Built (Full Documentary)

3 місяці тому

This video is about Apple, but mainly; it’s about Tim Cook. His journey, and how he carried a legacy to greater heights than anyone thought possible. Apple, completely and utterly, would not exist without Steve Jobs; and though his gifts to the world can be seen in the incredible technology of his legacy, the Mac, the iPod, the iPhone… The greatest thing he ever did… *for Apple*… was Tim Cook.
Steve was the visionary, the enigma, the polarizing leader that bent the world, and the people around him, to his vision of perfection… but Tim… Tim is the workhorse in the background, the logistics genius, the leader that finds perfection *in* the people and technology around him, and gets the job done.
Steve Jobs made Apple. Tim Cook made Apple the most successful company on the planet. Here’s how he did it.
Special thanks to Tripp Mickle & Concept Central

КОМЕНТАРІ: 3 000

@FrontPageTech 3 місяці тому

We worked really hard on this. Thanks for watching it. :) ❤️ - Jern and Bern PS: Watch on TV / listen on good speakers or wear headphones for best experience.

@hhh-rc5gt 3 місяці тому

Very well made. I love this style of content. Keep it up!

@EditorHeart 3 місяці тому

Well that would Change 3:29 ❤😊😅

@KellandF 3 місяці тому

Thank you for sharing! Truly. Well done!

@404ErrorNot_Found 3 місяці тому

Great Video!

@steeveturcotte1564 3 місяці тому

Really great video. Do more of those. I like your serious side :) and the crazy one as well of course

@JohnCarey 3 місяці тому

As someone who worked for Steve and then Tim for a whopping 10 years of my life there is nothing else you can say. You nailed this sir and you deserve all the respect in the world for breaking it down for everyone in a digestible way. 11/10 would watch again.

@dpoet3655 3 місяці тому

and my name is Elon Musk 🌝

@WhotYooSayd 3 місяці тому

Steve was a genius, iPhone would've been more advanced and wouldn't be the same as it is today..now they're making iphones (on tim cook's era) more like an Android than it was before!

@Hypocrisy.Allergic 3 місяці тому

Like we actually believe u

@driver7227 3 місяці тому

Pinning fake positive comments to hide criticism of this cheap commercial 😂

@koma7778 3 місяці тому

As someone who cleans dog's toilets for a living, I approve of this message

@GINOxRED 3 місяці тому

I genuinely hope that Tim Cook sees this for himself in its entirety. This was incredible.

@SynasMedia 3 місяці тому

This documentary surpasses most of the mediocre content on Netflix. It captivated me from the opening scene to the final credits. The narration, the montage, the soundtrack and the narration are all superb. As a filmmaker, I can attest that I have witnessed a work of art.

@Rocksteady72a 3 місяці тому

Netflix doesn't have the ego-stroking cuts to the narrator's facecam though.

@RoyalGraphX 3 місяці тому

@@Rocksteady72a He's not the narrator mate, he's speaking directly to you, and telling you a story, since he quite literally wrote majority of the script with help from a team member.

@Rocksteady72a 3 місяці тому

@@RoyalGraphX None of that information is lost on anyone - he makes *sure* everyone knows. That’s kind of my point

@RoyalGraphX 3 місяці тому

@@Rocksteady72a You're simply salty. Do you expect the person who you're listening to, to not be seen? lmfao.

@Rocksteady72a 3 місяці тому

@@RoyalGraphX Don't make the mistake of projecting your salt, I've only made a distinction of how most shows work (where you don't see the person you're listening to) & youtuber content.

@sohamvij1 2 місяці тому

Tim cooked?!?!

@LeanlovesLain143 27 днів тому

What?!?!He got cooked??!?!?!

@Torimaru 24 дні тому

Let him cook

@Iambestforreal 20 днів тому

LET. HIM. COOK.

@agod4779 7 днів тому

If you smell what time is cooking

@user-kq1wf4ny5r День тому

What about Tim Cock?)

@zollotech 3 місяці тому

Great Job Jon! So well done and great walk back through the Chapter of Tim Cook so far.

@FrontPageTech 3 місяці тому

❤️

@Alex-tu5vu 3 місяці тому

Hey, didn't expect you here! Your videos are great!

@DanBCooper 3 місяці тому

Oh snap ! Zollo in the house ! 😎

@louistech112 3 місяці тому

Aaron my guy

@RaghavVijay 3 місяці тому

Wow Aaron-I agree this was a really well created video for sure!!

@uninorth15 3 місяці тому

My tenure at Apple was from 1993-2022. Not a big sexy engineer role or whatnot, but having been there watching everything that happened in this documentary, this was really well done. Apple’s never been a perfect company, however it’s been something I was involved with for over half my life. Cheers for making this.

@Impodium 3 місяці тому

Do you have any letter with the signature of Steve Jobs?

@AZ-bx8yi 3 місяці тому

@@Impodium I've got a Floppy Disk signed by Steve. What's your real question?

@Impodium 3 місяці тому

@@AZ-bx8yi Kids have superheroes like Batman, mine was Steve. I just can’t believe the idea of owning something signed by him. Just a curiosity question as I know it’s impossible to own one.

@AZ-bx8yi 3 місяці тому

@@Impodium Impossible to own a floppy disk signed by Jobs himself? Hate to break it to you, but I own one. You do know that Steve Jobs was a real person that lived up until a little over a decade ago, unlike 'Batman', lol

@m._.m3180 3 місяці тому

Batman is real buddy@@AZ-bx8yi

@shawng4886 3 місяці тому

This is one of the best documentaries I’ve ever seen. Well paced, well written, beautifully timed and delivered. Phenomenal work. Just saw this on my feed and decided to watch it. I’ve been a fan of Tim for years now. Seems like a humble, down to earth guy, who happens to be a brilliant businessman. I’ve been using Apple products for some years now and they’ve absolutely enhanced my life. I have an iPhone, AirPods, Watch and Mac Air; and the best way I can put it is that all of these products add incredible convenience to my life while being extremely simple and reliable to use. Apple has the best technology ecosystem in the world and it’s absolutely no surprise that they have the money that they do. I can only assume Craig Federighi will be Apple’s next CEO. It would be well deserved!

@keithposter5543 3 місяці тому

It's a very well made, well written and presented hagiography of an extremely successful computer maker, that makes good premium products (I use them and like them). If it's one of the best documentaries you've ever seen you need to see more documentaries. Just trying to add some balance to the frothing here :winking_face:

@shawng4886 3 місяці тому

@@keithposter5543 just giving the man credit where it’s due. You seem to put aside the fact that this is UKposts and not some mainstream media company. Meaning the guy making it is independent. I’m sure the budget is limited…

@keithposter5543 3 місяці тому

@@shawng4886 Fair play - not a criticism of the doc maker, just saying there are an awful lot of properly good docs that have been made over many years 😉

@SvenKortmann 3 місяці тому

This was no less than a 5 star documentary about the Apple that we love. Absolutely mindblowing. Thank you very much ❤

@Diablo99V 3 місяці тому

This requires an award. This was great Jon. I'm not an Apple fanboi but I do appreciate the brand and its success. Amazing.

@lompatin 3 місяці тому

I appreciate apple products, but the business models often hurt

@venkatsaimurlidharan9144 3 місяці тому

spoken like a true apple shareholder.

@georgeoust 3 місяці тому

@@lompatinthis video is literally dedicated to how incredible their business model is…..

@lompatin 3 місяці тому

@@georgeoust not the whole picture

@frederickneu9018 3 місяці тому

Jon and Brian, I don’t usually leave comments. I’ve been a fan of FPT for about 5 years. This was the best work on this channel and I dare say, any Apple oriented channel on the you tubes. Thank you! This deserves an award. I hope Tim watches this and feels the love that you and lots of us have for him and Apple.

@Soul_Visuals_Photography 3 місяці тому

Agreed

@salmanowolewa326 2 місяці тому

I can boldly say I’ve never commented on any video on UKposts, but this, I wish I can stop myself from typing right now. This was incredibly narrated- from the suspenseful pauses to the voice and the soundtrack. I had goosebumps! Absolutely beautiful and inspiring.

@thewackylifeph 3 місяці тому

If I watched this in a theater, I'd be on my feet right now giving you and your team a standing ovation. Bravo!

@Charlie-xl2oz 3 місяці тому

I got goosebumps watching this video. Incredibly written and well-produced - props to both Jon and Brian on this masterpiece!

@thecapone45 3 місяці тому

Standing ovation. Excellent video! Wow. You did such a great job capturing his work. And I loved the little elements you included like the printouts of comments and articles.

@jap1260 2 місяці тому

What a narrator! What a video! There are many videos here on UKposts that sucks. I can see the good intentions behind them, but they don't know how to deliver. The narrative grabbed my whole attention. I couldn't stop watching this video. This is how video should be done. Again, congratulations to the narrator; shows passion in his words.

@miguelrodriguezsanchez3683 3 місяці тому

Tim receives a lot of hate but very little affection. I hope he sees this video and I'm pretty sure he will. Man, this is a 10 out of 10 video. CONGRATULATIONS. It gave me goosebumps.

@mohammedzaid5989 3 місяці тому

He deserves both. He's getting what he deserves. It's very fair.

@lenowoo 3 місяці тому

He deseve those thing

@darcsentor 3 місяці тому

As a CEO for raising shareholder profits he has amazing. For consumers and the ability to repair or upgrade your device he has been terrible.

@NicoB-vf2yh Місяць тому

Savant 🎵👍

@Siverly 3 місяці тому

So well done and edited, Jon. The use of the hand-dropped photos was brilliant. This is on the level of 60 Minutes, honestly. You should be proud of what you and your team have done.

@GodxPoseidon 3 місяці тому

What a great documentary. I really liked this change of style. I love your usual vibe telling the stories using jokes, but this was a masterpiece. I enjoyed every minute of it. I hope you do more like this one.

@FedericoBustillos26 День тому

This video must get an oscar. What a production. The script, the sounds, the images, all is perfect. Congrata

@AndrewHawley 3 місяці тому

The art of film making is to invoke an emotional response in the heart of the viewer and I have to say, this video did exactly that. The layering of memories triggered by a well crafted script overlaying great footage and the underlying soundtrack make this one of the best Apple story telling videos I can recall. Well done Jern and Bern. A step up no doubt - left wanting more.. time for @fpt to reinvent into ‘serious’ film making.. you clearly have it in you. Good luck and thank you.

@AndrewHawley 3 місяці тому

Nope lol

@eliteizzy 3 місяці тому

I worked on the Vision Pro announcement video you put in the end and man…. that made me kinda emotional. Been following this company’s story for my entire life and this video made it really hit home how far I’ve come. Beautiful video!❤

@this_amy 3 місяці тому

I rarely thumbs up videos but man you got us on a hell of rollercoaster, this was well made, well executed, even tingles emotions at the end. Thanks. Here's a like for you and your team. 👍🏻❤️

@petertorres6207 2 місяці тому

Wow this was amazing to watch. I’ve never seen this channel before. You do incredible work. As a videographer, I really appreciate the editing that has gone into this documentary. Your voice and attitude is perfect for these kind of videos, you really set the tone in every scene and chapter of this video. 30 min long, and I watched all of it with so much interest because you nailed the way you explain things to your viewers. I would literally get chills at points. Great job man, this was a pleasure to watch. 👏

@93836 3 місяці тому

That was incredible, Jon. Made me a little bit emotional at several points. I’ve been watching this company’s every move since 2007. And it’s been an incredible journey so far. I hope we get Craig Federighi guiding us through the next Act.

@poplu7076 3 місяці тому

Yeaaa !!... We were right there all the time next to him watching the things unfold ... And some scenes literally sent those thrills

@M4NA5 3 місяці тому

The people’s choice of Federighi reminds me of everyone at the time wanting Forstall to become the next CEO, and we know who got the wheel in the end. Hate to break it but it’ll most likely be Jeff Williams.

@yeehaw5741 3 місяці тому

federighi will never be ceo. yeah, he’s smart, he’s funny. but he doesnt have what it takes to run a company. he’s a software person, not a business person

@Proofinphrases 3 місяці тому

Another ABSOLUTE BANGER and MUST WATCH for any Apple or Technology fans. The level of research and care you took to deliver this message is admirable. Well done FPT Team - thanks for setting the bar so high.

@bloomingvision 3 місяці тому

This is a seriously great documentary. Your presentation and story telling is magnificent. I came for the content but, your presentation superseded it - totally awesome!

@gastontojosanchez8026 3 місяці тому

Amazing documentary, Background music and the way to tell the story, got goosebumps several times 👏

@mikey_atl 3 місяці тому

Incredible documentary. The original footage was sharp, relevant, concise and very professional. Extremely well written and it's a new very revealing look at what Tim Cook has done for Apple.

@Furtjuh 3 місяці тому

How to better kick off 2024 with the Video of the Year! This is incredible. Thanks Jon! ❤️

@thomastabaka2682 3 місяці тому

Incredible video, truly. The editing, the story, perfect. Amazing work, thank you for blessing us with incredible content.

@gengarberg 5 днів тому

I love how you presented tim, he always gets a lot of hate and bashing comparing him to steve. This is a gem.

@pear. 3 місяці тому

10/10 this literally gave me the chills like 10 times, please make more of these.

@tylerholt2824 3 місяці тому

This man is doing something not many others do, this is refreshing. His growth over the years is off the charts!

@maxfarrell4 День тому

Dude! This got real tears from me! These two are legends - each in their own right - and have brought us so many joyful experiences. Your hard work has brought a good recollection of them: thank you!

@miguelsuarezr 2 місяці тому

Incredible work. I grew up with Steve and now with Tim, I always felt he was going to make things right but never imagined he’d do it so well.

@10X-lifestyle 3 місяці тому

Just let Tim cook.

@sebastiank7956 3 місяці тому

I'm a professional video editor, and before that worked for Apple for over 8 years. Jern and Bern, you hit this out of the park - you deserve a round of applause. You put your heart and soul into this, and it shows. If this doesn't make Tim Cook blush, I don't know what will.

@oneaimful 3 місяці тому

Absolutly amazing work on this video. Simply brilliant! Thanks for all the refreshing memories!

@maxallytheresias3547 3 місяці тому

I don't think I have commented on any video I've watched on UKposts so far, but this time I can't help myself but want to say that this documentary is the most inspiring thing I've watched so far in my life. 👏🏾

@CrunchyMind 3 місяці тому

This was genuinely so good, I mean, way above my expectations, very well done

@cneo 3 місяці тому

Very well made. Good Job Brian and Jon! There needs to be more on Tim Cook and how he literally saved Apple. One thing I think could have had more coverage was despite Steve’s innovation he couldn’t launch products. Products were always delayed. Steve had to always shift teams to get even one product properly launched. With Tim there beside Steve they were able to launch multiple products on time. Tim is truly a supply chain and operations guru.

@MaryC1297 Місяць тому

Incredible storytelling Jon & Brian! Congratulations and thank you for making this amazing documentary. 🙌🏻❤

@siddhartharora6601 3 місяці тому

Best Documentary I've seen on Tim Cook! Thank You for making this. Thank You from an Apple Fan!! Love!!

@sidkhan09 3 місяці тому

This was *Brilliant* . I went through a rollercoaster of emotions, from smiling, to sobbing, to actually getting goosebumps. This is hands down the best work of fpt. Never before had I taken a trip down the historical chapters of Apple, and I’m glad fpt took me along in the most memorable way possible. Thank you to the entire team behind this project. As many have already said, and many more would agree to, THIS DESERVES AN AWARD! 👏🏼

@driver7227 3 місяці тому

Not really, it's like a positive commercial from a petrol company saying they care so much for the environment... Made by a person who lives near river contaminated by that company

@Riazbapoo 3 місяці тому

I thought I was weird for getting goosebumps 🤣 good to see im to alone

@RaghavVijay 3 місяці тому

I usual delay clicking on videos at this time,especially one this long-But this one I couldn’t resist!!-Awesome Jon!! Wow just finished it and I can’t believe how well built this was-I learnt so much about  and the way it was presented was just spot on-Well done Jon-Please create more-I could watch this all day!!

@Fu4fee 2 місяці тому

First time in many years I have watched the whole video including the commercials. It was inspiring, well organized and the each product that tells their story. Thank you for making this video.

@lewisagram 3 місяці тому

Brilliant - so well made, loved the photos and printed documents, very creative! Great story to tell, so much around Jobs and not enough love for Cook. Well done, you've earned a fan (and subscriber!)

@dylancounts618 3 місяці тому

This is a video that doesn't deserve to just be on UKposts. Truly amazing.

@ChrisMorga 3 місяці тому

Well damn, man!! That was nothing short of amazing!! You guys just laid down the gauntlet for creator made docs!! Congratulations!!!

@RDBTheTechGuy 2 місяці тому

This is such a great video! I’ve probably watched this video 6 times since it’s been posted already! I love the detail provided, music choice, and filmmaking. Great job!

@andrewlamb5868 8 днів тому

This is a superb documentary. What’s neat is the quality of insight often taking an hour to unpack you’ve done in 1/2 the time. Very very perceptive. ❤

@lukezhang3017 3 місяці тому

This is genuinely an awesome documentary. Well written. Awesome narrating. I can tell the amount of effort your team put in this.

@greylawson6352 3 місяці тому

Incredible summary and articulation of the success of Apple under Steve Jobs and Tim Cook as well as the transition between the two. Great work Jon and Brian, you’ve done it again

@Sam-bh3ds 3 місяці тому

You guys made a fantastic documentary, everything from the content to the well placed clips and production. Way better than 99% of the documentaries out there.. looking forward to the next one.

@MrThescopel 2 дні тому

Congratulations on the exceptional quality. Documentary level!

@mneumann3525 3 місяці тому

Easily you and your team’s best video…ever! The style (obviously inspired by the topic), the pacing, the quality of the research, and (most importantly) the quality of the storytelling. Just excellent. Do more of this!!

@hunterbsmith 3 місяці тому

Jon, I've been looking forward to this since the teasers from Genius Bar. The time and effort for this video blows me away. Great job! Can't wait for the next one!

@johnsherby9130 2 місяці тому

put this on for background noise, ended up glued to my screen. amazing video

@miguelgallardo4504 3 місяці тому

Very well done. Informative and even moving at times. Your best doc yet and one of the best docs I have ever watched about Apple.

@ombhojwani 3 місяці тому

Wasn't expecting it to be this well made. Kudos to the whole fpt team who worked on this!

@danrusso 3 місяці тому

I don’t know if you hit your 10,000 hours yet or not. However, you and your team have created and produced something wonderful, informative and very compelling. Bravo!

@tristanseguin3054 2 місяці тому

Insanely high quality doc. 10/10

@pierre.j91 3 місяці тому

French viewer, 23yo, never known Apple without Tim, what a mind-blowing documentary, cheers mate!

@iakobkv271 Місяць тому

why did you have to specify that you were French? :D @pierre.j91

@pierre.j91 Місяць тому

@@iakobkv271 cause I guess it's interesting to highlight that not only English native speakers watch his content, that's it... Any problem with that dude? 🫠

@elijahpierre1696 3 місяці тому

This was incredible. The setup, quote cards, the foreshadowing and storytelling. This is why I was excited from that teaser weeks ago. Thank you Jon and Brian for an incredible documentary. Excited for the next one in the future!

@Budooby 3 місяці тому

Literally had to choke back tears for everything after the 14 minute mark, so well done Jern! I appreciate the humility in putting one of your own clips criticizing Tim in there too, you’re a class act. Behind the goofball, you’re a heck of a dude.

@mrtchissing7861 3 місяці тому

QUALITY CONTENT. Simples as that... You nailed!!! 🔥🔥🔥

@aldrinposadas5626 3 місяці тому

this is my first time finishing a 30 minutes docu in this platform, this is really amazing piece ❤

@PREDATORQTR 3 місяці тому

This channel can’t stop improving the quality of each video they upload, especially the documentary-types videos. Even at 450k subscribers, your channel is still way underrated. Props to the FPT team

@uptownbully7992 3 місяці тому

Holy shit bro, idk if you went to school for this or just were really passionate about this all I can say is you gave me all the feels as a human being witnessing all that I am lucky to in this lifetime but also as a consumer and Apple fan. Smiles, laughs, tears and even worry.. all of it and this is the true mark of having put out such an amazing Documentary. Shout out to you and everyone involved. Thank you. I will show this to my son when he’s of age and can understand what he’s watching for sure.

@amarug 20 годин тому

I love how I laughed about so many of the products like the Airpods and now they are my favourite earbuds I ever had...

@bvnger3099 3 місяці тому

Dude your videos have a level of awe to them that I've been missing for a while on UKposts. Loving these

@mkhanman12345 13 днів тому

I’m watching UKposts

@GloriousCoffeeBun 3 місяці тому

The way I see them is, if Steve job is an unstoppable force that occasionally falls apart then tim cook is an immovable force that occasionally moves forward but never breaks down

@nickoates 3 місяці тому

that transition from the intel chime to background music at 2:40 was great

@AP-bz5zy 3 місяці тому

I noticed that too. Fantastic!

@danielherfurth2986 Місяць тому

Love this video. Excellente quality from my humble stand point. Thanks man!

@sriharshapamu 3 місяці тому

SOOO FREAKING GOOD. Thank you for making this amazing documentary.

@ranahrgang 3 місяці тому

Wonderful documentary. The quality and effort put into this shows. Great job Jon!

@GeraldGama 3 місяці тому

I was moved by the moment when Tim Cook expressed his appreciation for Jony Ive. Initially, I had doubts about Cook’s leadership, but after looking back at how Apple came to be, I began to understand his vision. When I heard about Cook stepping down in the near future, I felt uncertain. However, that uncertainty brought me into realization of his success as Apple’s CEO. Thank you Jon & FPT crew for this wonderful documentary.

@flovonzitzewitz6121 14 днів тому

From the comments the documentary seems almost orgasmic for everyone …

@canslie9714 3 місяці тому

I haven’t left a comment in ages, but this was an incredible piece, Jon. Great work, and thank you for all you do for this community.

@MiamiWebDesign 3 місяці тому

This was by far your best video yet. Great job.

@UnexceptionalGamer 3 місяці тому

I cannot explain to you how much I love episodes like this. The normal FPT is fantastic. But these episodes hit on an entirely different level and I cannot wait for more.

@sayemibnetaher1419 3 місяці тому

I can already sense the incredible work and effort your team put into this work. Exceptionally well done to keep the audience engaged.

@JasonFortunePhotography 28 днів тому

Great documentary, masterclass in editing and story structuring, gripping from start to end. Masterpiece I say! Masterpiece!

@jacquesdltr1520 3 місяці тому

Seriously great video, goosebumps, and cries bro fantastic vid ! You have definitely risen john

@arhoades 3 місяці тому

This was amazing. You brought many people a new perspective on what tim cook’s legacy is and will be.

@MrMoogle 3 місяці тому

Holy crap. This was so much better than I expected it to be. Extremely well done!

@ptcapc 3 місяці тому

First time viewer of your channel, and I got chills throughout, so well made

@josemanuelpichardopayano7697 3 місяці тому

This was a majestic documentary, GREAT work, Congratulations 🍾 👏🏼 👏🏼

@HarryRS17 3 місяці тому

This is perfect, great dive into Tim and how he got to where he today. Don’t think you could’ve included anything more. 10/10 would like to see more like this.

@Shilo1175 3 місяці тому

You guys have made documentaries before and continue to improve. This is the best one yet and incredibly well produced. Perfect balance of detail, history, excitement, emotion, excellence, and realistic looking forward. I don’t usually leave comments, but this is beyond worth it. Completely pro job worthy of network broadcast.

@dennishpak 2 місяці тому

Great job, this is one of the best videos and documentaries I've ever seen on this platform!

@TJ74su 2 місяці тому

This was really great Jon, sad I didn't get around to watching it sooner. So glad I finally watched it. Can't wait for the next project you eluded to on Genius Bar.

@JZBZACK 3 місяці тому

This was so good you guys. Made me feel inspired, sad, and many other emotions. Not sure where I’d be without innovative people like Steve and Tim to look up to. Very well done. 👏🏽

@ToldbyNick 3 місяці тому

Gosh DAMN my guy...What a freaking ride! Truly an incredible documentary that moved me on many levels (the emotional one included). Well done and I genuinely hope to see more of this from you.

@stewiewonder2601 17 днів тому

Amazing video! Literally, I got glued to the screen the minute it started. What a talent the team behind this have, congrats to all of you. I hope Tim's gonna watch it too.

@mchitha 2 місяці тому

Amazing, the best piece of content I’ve seen in youtube in ages. Hope more and more youtube videos are as elaborate and informative as this one was. Thank you again !