How Athletic Brewing Co. Became The King Of Non-Alcoholic Beers

Місяць тому

Athletic Brewing Co. is a mid-sized craft brewing company based out of Milford, Connecticut. Like most craft brewing operations Athletic Brewing pumps out IPAs, Dark Beers, Lite Beers, Hazy, some special edition, maybe even a fruity offerings during the summer. Like other breweries you’ll find huge industrial barrels of hops and wheat, maybe a couple brewing awards displayed. But, the one thing you won’t find at Athletic Brewing is alcohol.
Produced, scripted and narrated by: Devan Burris
Camera by: Brad Howard and Jeff Morganteen
Supervising Producer: Jeff Morganteen
Additional footage: Getty, Athletic Brewing Co.
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How Athletic Brewing Co. Became The King Of Non-Alcoholic Beers

КОМЕНТАРІ: 232

@CJ_222 Місяць тому

90 days sober here, I love beer and these non-alcoholic beers help me curb the craving to drink alcohol. I hope to see a larger variety in the future!

@user-nk8lc4pl8n Місяць тому

Congrats on the 90 days.

@leons.kennedy6710 Місяць тому

I stopped drinking about that time too! I love non-alcoholic beers, really does help.

@Tony-hu6wx Місяць тому

Dang I need to do something like that… good job and keep up the good work!!

@notorious3602 Місяць тому

As someone with a breathalyzer, this and a baclofen works but so does cola with baclofen

@inspectorgadget346 Місяць тому

Just out of curiosity, how are the extracting the alcohol out. It appears that they're using the same techniques to make alcoholic beer. Are they evaporating the alcohol off and sell it to other establishments?

@dustypilkington7290 Місяць тому

Recovering alcoholic here. Back in my drinking days, a was a huge beer lover. Athletic helps me stay sober. I get to enjoy the malted barley and hops when I get a craving for a beer, without blowing up my life again. Great company!

@kylohurtado6400 Місяць тому

As a 12 year old, i can assure you that this beer tastes like the real deal.

@davidmallinson Місяць тому

good to know😎

@zekecowans7792 Місяць тому

You're not 12. Or your daddy wrote this

@alexgonzalezMI 3 дні тому

I'm calling your mom.

@bngnyc Місяць тому

I tried couple of brands, and they were surprisingly good, same taste but without the alcohol.

@ericcomp7032 Місяць тому

Booooo

@mickjames666 Місяць тому

No thanks

@speedracer2please Місяць тому

I love this kind of online investigative journalism on random things I've been wondering about! This gives me a couple more questions, like what suddenly increased the demand for this? Or if it was always there, what suddenly made this quality NA beer suddenly possible? Was this seriously always a waiting opportunity and nobody really put in enough effort until recently? Socializing in my 20s without drinking was really frustrating, I'm so happy to see these options in every bar, restaurant, and store now. I don't have to be the only weirdo holding a soda.

@UpcountryWarren 26 днів тому

I have a cold glass of Run Wild IPA every day. Started off with dry January - it became dry February, March, and now April.

@Max78912 Місяць тому

obviously theres a demand for these products but its insane to me that people love the taste of beer so much

@valleyofiron125 Місяць тому

It's a taste preference in genetics. Beer is one of my favorite flavors hoppy, bitter, pilsner, ipa, whatever. Sweets taste terrible to me, soda has tasted bad to me since about age 12. I prefer baking chocolate to milk chocolate.

@homosexualbiologicalmaleonly Місяць тому

beer dont taste delicious so is probably a peer presure that all , peer presure mean scam lies

@ShapeyFiend 13 днів тому

You get sodas that are brewed also. People are more accustomed to a Coke but given some budget you can create a lot more interesting flavours that don't have 5 teaspoons of sugar in.

@futureshocked 5 днів тому

I cofounded a brewery and I'm actually 100% on board for what Athletic and non-alcoholics are doing. It's great!

@TheHehe1223 Місяць тому

I've tried a few of their beers and they're honestly the best non-alcoholic beers ive had.

@Jakegetsscrewedagain День тому

The first IPA I ever had was when I quit drinking. 4 years sober. I love this stuff

@RayEccleston Місяць тому

I have tried many non alcoholic beers and Athletic is by far the best. The taste rivals that of regular beers, but the lack of alcohol made it perfect for me who wanted to reduce my alcohol intake.

@brandonsmith2299 Місяць тому

Hahaha this is one hell of a marketing campaign never heard of these guys…

@Directorkey718 4 дні тому

Thank you for delivering us from the horror of O'Douls

@AndrewAntonelli-dj4qt Місяць тому

sober for 10 months, never had drinking problem but had to stop for my blood pressure, love this beer becuase the taste. taste great with food, buy a six pack a week

@innocentrage1 29 днів тому

Same. If you need low sodium spices, spicology is good and for bbq sauce uncle joes is only 25 mg per serving

@anastasializzi1755 Місяць тому

Thanks for catering to this niche! Ive been exploring non alc options

@brandonsmith2299 Місяць тому

O’fouls had been around for at least 20 years 🤣 sorry you’re just learning about this my guy.

@damatar Місяць тому

So great to have this option when I want to chill with a beer but don't want the alcohol. Cheers!

@mickjames666 Місяць тому

Why drink then. This isn't beer.

@clarklowe5632 Місяць тому

Athletic Brewing was the first good tasting NA I ever had. I started drinking it when it first started in 2018. Discovered it at cycling events first. Love it but got alot more expensive.

@smhdpt12 6 днів тому

Yep, it's strange it's just as expensive as quality craft beers. Gimme a break!

@TJMartinek Місяць тому

There's nothing I hate more than being with coworkers and everyone's drinking and there aren't any non-alcoholic options. Nothing against drinking, My coworkers just aren't going to wake up at 5am to run a 10K.

@machinmon. Місяць тому

Smoke marijuana

@rudysal1429 Місяць тому

Drink water, tea, or soda? While I really enjoy beer, the main point is for the alcohol. Not spending a lot of money for non-alcoholic. I will just drink water or iced tea if I'm not drinking.

@drmiteshtrivedi Місяць тому

If you havemt tried their beers, do yourself a favor and do it. They are remarkably good, and most are 100 cal or less. I dunno how they do it, but they are the best in the niche

@yutheman Місяць тому

I did not know they were #1. Love Athletic Brewing. Sometimes you are in the mood and don’t want the after effects.

@NonAlcoholicBeerChannel Місяць тому

Shouts out to Bill and the entire ABC crew!

@shoognboogadventures1722 Місяць тому

What a great video! Excited about on tap too!

@stelliosbonadurer359 4 дні тому

Even before I stopped drinking I liked these to pace myself/not get drunk on some occasions, they're quite good. (although they make the $ savings from quitting not as good)

@MachE_Mutt Місяць тому

I tried their beers because of the reduced calories. What great flavor! I keep 2 - 3 varieties in the beverage fridge at all times. Haven't loved them all but most suit my tastes perfectly.

@ct.inmyshoes8414 Місяць тому

It is awesome to have ABC breaking the ice for some many other NonAlc craft brands.

@shakalakameccalekka4759 Місяць тому

Would love a deep dive in the Non-alcoholic beer investigation in testing ppl in a study and evaluating the future impact of this line of beers.

@anthony7960 6 днів тому

great story, thanks for covering this!

@RoundAreWay 2 дні тому

The U.S. beer market sucks that it doesn’t have good low alcoholic beers at 3-4%, which are actually much healthier choices than nonalcoholic beers because they have much lower sugars and calories.

@Eric-jb1ym Місяць тому

alcohol destroys your gut, screws up your sleep, increases anxiety and makes depression worse. It's amazing to me that people continue to do this to themselves.

@drinkingpoolwater Місяць тому

its part of american culture. beer, football, cars, etc

@mickjames666 Місяць тому

That's life

@Sota2d Місяць тому

oh yeah. They are great. Drinking their hazy ipa right now! Cheers.

@Collinsv8 Місяць тому

As someone who is doing a 90 day fast of alcoholic beer and alcohol before my wedding, this timing couldn't have been better 😂 In all seriousness, I love beer. It's a treat to me. I don't need the alcohol to enjoy beer. It's like ice cream or a favorite desert. After listening to Andrew Huebermans podcast on Alcohol, my entire view of alcohol has changed. I still enjoy drinking, but I recognize the industry has carried this long time message of 'small quantities of alcohol are okay... it can be healthy for antioxidants... it can help you sleep'. As stated in the video, more and more researchers are coming out with good evidence any alcohol is not good for you. It makes me sad to hear.

@amygobet Місяць тому

Love these beers! My choice everything for non alcoholic.

@colokor 4 дні тому

Love it, non alcoholic is perfect if you like to be productive by 6am!

@jameswebb9738 4 дні тому

Nice work!!

@ianray8823 Місяць тому

When it comes to beer I'm just in it for the destination more than the journey

@valleyofiron125 Місяць тому

Beer coffee and water are my main beverages. The new NA beers are fantastic. I got hooked on athletic first but quickly found others. My favorite is Partake IPA and it only has 10 calories. Guiness is great. Best-day brewing has one called electro-lime that is realy good but can be hard to find. Budweiser zero is one i realy grew on me but it has a pungent taste that some will not like. Hoplark makes a citra hop water that is 0caloie and the flavor flipping amazing. Thehop water that i did not like at all was the most popular one, Lagunitas. It tastes sweet like they add la croix chemicals to it. It tastes like artificial sweetner. Thats probably why it is popular. A lot of people like to drink syrup.

@dominicpacoe6116 Місяць тому

I love this brewery! So tasty!

@DM-fv7hw 23 дні тому

I quit alcohol in 2022 and haven't looked back. Athletic Brewing is THE standard on non-alcoholic beer.

@gregnulik1975 Місяць тому

Do they have a sampler pack ?

@joelrobertson71 26 днів тому

The NA beer game has changed. I've only tried one of the athletic varieties. It was good, but I prefer the Stella, sam Adams, Guinness, and Henekin options. I got the alcohol out of my life over 9 months ago. Best decision I have ever made.

@seau59 Місяць тому

I love Athletic; I like better than Miller Lite ...my favorite? The 25calorie can...awesome!

@JelloTalks Місяць тому

"One thing you won't find here is alcohol." Except their beer is 0.5% abv.... like most other NAs....

@Waltaere Місяць тому

Cheers 🍻

@cruisinusa5110 6 днів тому

2.5 years sober

@ratkade Місяць тому

I have been a NA drinker for 30 years. On vacation in the FWI Caribbean, I found that Heineken 00 is the most available with some stores / restaurants having Stella. My local WI store just offered Tsingtao 0.0. Over the years, St. Pauli Girl, Beck's and Clausthaler were the traditional standards. Athletic is not as flavorful at Clausthaler, but at times it is the only NA offered. I see that Lagunitas is also expanding in the NA market. It is all a matter of regional marketing and availability ... we are a trapped and will accept whichever brand is on the menu. But, Clausthaler is still number one!

@ratkade Місяць тому

I forgot Guinness 0. They were also available throughout the Caribbean and they also sell at Whole Foods. Too much of a caramel flavor for me. And I know NA drinkers loyal to Sam Adams. If Athletic is the top US seller, I wonder which brand has worldwide dominance?

@UnCoolDad Місяць тому

You didn't say how. This is basically an advertisement.

@bloodlove93 Місяць тому

its the metaphorical proverbial perpetual way they described through that one section if that doesn't make sense... good it's bs

@ae333 Місяць тому

The brewing method is all proprietary, that’s why Athletic blew up

@applesocks89 Місяць тому

they said it at 0:54 athletic pinpointed a market (that people are not spending most of their time drinking alcohol) that no other beer brand was catering to the time in your day that you aren’t drinking alcohol

@UnCoolDad Місяць тому

@@applesocks89 yet other non alcoholic beers and beverages already existed, so that isn't the full answer.

@cassj9170 Місяць тому

Shut up

@southhillfarm2795 Місяць тому

I would love this bec@se it has no sugar or a lot less sugar than pop.

@handle11141 Місяць тому

It is the second time to have happened to me that I purchased a 24 pack of Pepsi from Walmart and couple of the cans were of bud light beer cans..

@SecretCollage Місяць тому

Many who are sick can not have alcohol anymore and this helps them socialize!

@EmperorOfTheScrubs Місяць тому

This is an interesting phenomenon

@HKim0072 Місяць тому

A Guinness or a Hefeweizen are the only beers I could genuinely say, "ok, I'd drink that without alcohol".

@KevinSmith-qi5yn Місяць тому

I would drink a good red ale or sour as well without alcohol.

@grantwatson927 Місяць тому

Guiness makes a great non-alcohol version. You might not even notice it's NA if you're not really paying attention.

@JB-jz9ib 3 дні тому

The best Guinness 0 I have had was in Dublin , they had it on draught , incredible ! I like Athletic Run Wild but I really wish they would make it in a bottle , I love the taste of beer in a bottle .

@darrenc5563 Місяць тому

I’d recommend anyone to try Asahi non alcohol version. Tastes just like a beer!

@Stone8age Місяць тому

I thought this is a regional thing. In Gulf states, they really want to drink beer but since alcohol is prohibited, only non alcoholic ones are available. There are giant aisles with familiar brands but with their non alcoholic offerings.

@user-sw4kx3wv9s Місяць тому

I love my non-alcoholic beer, for the past 30 years since ... it's called Root Beer

@058becs Місяць тому

Not the same lol

@itzgamerz3102 Місяць тому

Brands in Europe like Heineken only started to promote it because you can’t advertise alcoholic drinks in Europe

@jumpjasper5276 Місяць тому

So grain to glass?or LME and Flavor Extracts. You know, you know. Good job

@fullmetalfreedom 19 днів тому

Im in!!!! I want this and i know many that do also!!!!

@greenlion6544 Місяць тому

My wife and I enjoy this more than alcoholic beer. Better taste, less calories and no drunkeness

@mickjames666 Місяць тому

Why drink. This isn't beer. Real beer has alcohol. This is crap

@djp1234 Місяць тому

If they can make a good Hefeweizen, I'll buy it.

@leveraged6694 Місяць тому

Their beers are very good

@mickjames666 Місяць тому

😂 I'm sure there not

@leveraged6694 Місяць тому

@@mickjames666 I'm sure you've never tried them.

@just_another_bot0110 Місяць тому

I could never drink beer and only drank higher end spirits. I cant fathom someone drinking beer knowing it doesn't get you drunk (the only benefit i see to drinking beer). Can someone tell me why they drink non alcoholic beer and not like... soda or water?

@bustedknuckles6051 20 днів тому

Good beer is delicious. Nothing compliments a good meal like a good beer, and now that good NA alternatives exist you can have the taste without the downsides.

@smhdpt12 6 днів тому

Because maybe, like me and many others, you actually LIKE the taste of beer but HATE the next morning. Problem solved!

@thatoneguyfromthatoneplace9515 4 дні тому

This is going to blow your mind...its because they like it

@stephengloster8137 Місяць тому

Upside Dawn - gluten free N/A - it's awesome!

@Novastar.SaberCombat Місяць тому

I don't drink, but... cool. Whatever's clever! :) If people like the taste of a drink and it hydrates and "feeds" 'em, then, sure... whatever works.

@deedook4736 Місяць тому

i like to add a shot of jameson to mine

@jeffcmo1957 6 днів тому

What? Peps got tired of Busch NA and O’Douls? 😢

@quadsnipershotp1lvl4 Місяць тому

Non-alcoholic beer still has alcohol.

@bodhixxx1 Місяць тому

1/2 percent of alcohol per 12 oz.

@KamalBerman Місяць тому

I'm in!

@J03Y27 Місяць тому

If I'm gonna get a beer gut I at least want to get drunk on the side.

@uzomanwosu Місяць тому

For my novice view of things, athletic brewing is dominant for one thing only, distribution. It's a good product but not a superior product. That's not the take anything away from their achievements. They are clearly opening the door for the NA category at large.

@jeffhofer7146 11 днів тому

i love beer but it if it doesn't come with a buzz i'd rather have a strawberry shake....

@oussisaho208 Місяць тому

Its like melon steak 😂

@tajeshkalia1293 14 днів тому

Why do you say it's non beer when you say on 1:15 they sold beer?

@Terkini-pr1nj Місяць тому

I think non alcoholic beer can be sold in Malaysia or Indonesia

@vsznry Місяць тому

Waiting on Cannabis Beers cuz its a cousin of hops. #BuddhasBrew

@bloodlove93 Місяць тому

easy d.i.y just buy or make tincture, mix into drink. i keep 4 cups of tea by me throughout the day,each with 80mg thc tincture mixed in.

@PDXNY Місяць тому

With the 1000s of options of what one can drink, non-alcoholic beers and liquors make absolutely no sense to me. But ok, to each their own. What I really don’t understand are all the comments of “recovering alcoholics” that drink beer or liquor that are non-alcoholic. Wouldn’t one want to avoid anything that could remind and trigger one’s past abusive addictions?

@innocentrage1 29 днів тому

Wish it wasnt more expensive then regular beer

@LeandroFTW Місяць тому

Carbohydrate city!

@CJ_222 Місяць тому

that's what the gym is for!

@SlightlyOddFilms Місяць тому

Why do I want the carbs and no fun

@glenncocoa5029 Місяць тому

Next step- Craft Beer Bread

@jstelm Місяць тому

An entire industry developed for people too embarrassed to just tell their friends they don’t want to drink… You can go places without drinking… I promise

@CJ_222 Місяць тому

lmao im 90 days sober and im not embarrassed to drink non alcoholic beer. its helps me curb the craving to get drunk. all my friends know im sober and support it. I promise you no one is drinking non alcoholics because they feel embarrassed, its because we love the taste of beer.

@Darksh0t009 Місяць тому

Non alcoholic beer is awesome I’ll usually get one if I go out with work colleagues or on a DD night.

@ale_mtl Місяць тому

rise is a stretch

@milosnestorovic1594 Місяць тому

It's simply industry,economy business, and it doesn't depend on alcoholic and non-alcoholic beers and trifles, Absolutely...

@chasefiebig 20 днів тому

Speaking as an alcoholic, and I've been free from the stuff for almost 5 years now. Non-alcoholic beers have always confused me. The idea of even tasting something relating to alcohol is triggering for me. Taste association? Even putting yourself in a bar setting to drink this? Beer doesn't taste good enough to drink (there are far more refreshing beverages), so I think all these products do is serve as a on-deck option until you fall off the wagon again. ¯\_(ツ)_/¯

@Wizardboz Місяць тому

This product confuses my brain. I would probably be more about them if the price was more like soda and not the same price price as the good stuff. They could be popular at bars ironically.

@411hippieco7 Місяць тому

I manage a bottle shop / bar and we sell out of this brand and another called Best Day every week. For regular drinkers who want to take it easy; this stuff is great.

@auro1986 Місяць тому

how? maybe inventing a new beverage other than coffee but what if again coffee is an important ingredient?

@valleyofiron125 Місяць тому

Drinking?

@JohnnySoCal Місяць тому

Im not a heavy drinker.... but doesn't non-alcoholic beer defeat the purpose of alcoholic beer? To loosen up?

@thatoneguyfromthatoneplace9515 4 дні тому

That's not the point of a beer

@coreysellers4529 Місяць тому

Can i drink this and drive?

@KirkEspelandRDN Місяць тому

Id rather just drink a soda water but I think beer is gross in the first place

@torrex1179 Місяць тому

Shame they didnt mention Moxley!

@rajendraprasadkudiyal2347 29 днів тому

INCREDIBLE SHARE MIX INDIAN GREAT AYURVEDA HALDI HONEY CITRUS NIMBU IN THIS NON ALCOHOLIC BEERS BIG BOOST TRILLION DOLLAR INDUSTRY OLIGO JAI HO

@JediMik Місяць тому

в Москве есть вполне вкусное безалкогольное пиво (ipa даже). я стараюсь его пить, что бы не платить лишние налоги

@maestoso47 Місяць тому

Never heard of them.😐

@mutantturtleninja 5 днів тому

"Enterrprenner" - Is this guy sure he's an entrepreneur? He doesn't know how to say it. 😂

@jaiafrica6112 Місяць тому

Decaf exists so... this is not strange considering

@bloodlove93 Місяць тому

non alc of various drinks has been a thing for a while now,even when i was a kid some early versions were out.

@machinmon. Місяць тому

@@bloodlove93it's called soda

@jjcc4055 Місяць тому

Interpiner.

@mikeyking1253 Місяць тому

I’m basically drinking bread with water

@mynameisnttimmy Місяць тому

So the take away here is; Even if an IPA doesn’t have alcohol, it’ll retain that dish soap flavor 🧼 🍺

@BlissWithBella Місяць тому

1st Comment ✅

@paulheydarian1281 Місяць тому

Is there a prize? 🤔

@CadyCadwell Місяць тому

@@paulheydarian1281 you get laid

@ponyphonic Місяць тому

Can't wait to see them on tap. Their stuff is great.

@lokesh303101 Місяць тому

The Non-alcoholic Beer is an Energy Drink.