How Berner Built Cookies To Stand Out In The Cannabis Industry | Forbes
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Рік томуForbes figures that Cookies generates around $50 million in annual revenue, and with high margins, is conservatively worth $150 million. CEO and founder, Berner mixes his love for cannabis and music to build the Cookies brand we see today. A brand whose inventory can sell out in hours.
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@peterkaniuk8909 Рік тому
Berner said it was magic. Thats how humble he is. He worked hard for this and stood by his beliefs and dreams and got himself to where he is today. Salute
@VVvvvvvvvvvVVx13x Рік тому
Are you blind ? This man pushed powdered mildew in nice discreet Cookies bags. Ol boy been selling y'all od for 60 for the longest. This guy doesn't even fuggin grow. That's like me taking credit for the statue of liberty only because I know it exists. I've seen this schiesty side the "Cookies" brand and I'll never support anyone who knowingly has pushed trash to his loyal ones. Enjoy that boof , hope you don't get a dead bird in a bag. This dude only cares about the money and not Nair one of y'all should believe otherwise.
@Lucho0335 Рік тому
Salute#
@jessecantu5130 Рік тому
It was god 🙏🏽
@adamplentl5588 Рік тому
Turns out it wasn't magic, its all he employees he underpays.
@precy940 Рік тому
Looking for a perfect tripping??? Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅
@AwokenEntertainment Рік тому
Berner has done so much for the culture, yet remains so humble..
@jackblack7797 Рік тому
He aint do shyt but make profit off weed lol but its a very good profit
@S.P.O.C Рік тому
He done alot like ignore mold problem from what I hear. Got his 420 m rad source irradiation machines to avoid dealing with real problem!!!
@S.P.O.C Рік тому
When he found out he had cancer maybe he should have jumped in Rad Source 420 machine and irradiated!!!
@buffalosolider206 Рік тому
@@jackblack7797 the fact that he’s on Forbes shows he’s making it mainstream accepted, he has always been an ambassador of the culture. A lot of people sell weed. Cookies is about the culture.
@catfishman9516 7 місяців тому
No he hasn’t. He’s a culture vulture
@LiveWayOut Рік тому
Berner is just a straight G. The music, the stories he tells, his brand. Been bumping you for over 10 years man. Stay up!
@luisrivera7863 Рік тому
Exactly stories ask him who the creator of 🍪 😆 🤣 my Nikka cookie monster rip the original
@jackblack7797 Рік тому
His music garage
@Darkstar-rg8ze 8 місяців тому
😂lol
@artistrevolution1016 Рік тому
His mom was very understanding😲 & it paid off!!
@bloodOntheStep Рік тому
My friend from Cali used to talk about Berner so much in 2012 much respect
@ARPorganics Рік тому
Berner is amazing how he chooses his words when expressing the truth. Im glad to be able to witness this man get to where he's at now. Much respect.
@EverythingCannabisTV Рік тому
He is incredible with choice of words I thought that for years
@crisnmaryfam7344 2 місяці тому
Truth is, Hes Fake AF... ukposts.info/have/v-deo/sZyKhKuGmmebuZs.html
@TheDalesReport Рік тому
What an all star in this industry. Truly incredible what he’s done with so many current regulations with branding limitations.
@crisnmaryfam7344 2 місяці тому
Hes a joke - Find out how ? ukposts.info/have/v-deo/sZyKhKuGmmebuZs.html These guys built "cookies".. Berner is just half assed rapper trying to make money thats all. Hes a cancer on this industry... like ignore mold problem... "all star" selling moldy weed.
@ty96960 Рік тому
Have always admired this man and his attitude, such a humble guy big respect
@alecmclean9178 Рік тому
Bro you are a fighter you are a cancer survivor!!!!! Love you Berner from the 518 in New York the capital. I live in the mountains run that greenhouse life brotha. You're one of my heroes. I have had 6 colorectal surgeries and I'm 28 years old. Love yuh bro!
@nathanking9083 Рік тому
Fellow 518er....its a hole lot of hype...hype =$...u know n I know ...theres just as good if not better right here in the dacks...
@reperreper7005 Рік тому
@@nathanking9083 maza faka
@JB-uu3oj Рік тому
Keep staying up bro! Hope you're feeling well
@danielalmond7823 Рік тому
Props bro 🙏 living your dream. Makes me believe in myself watching this 😎
@coasttocoast1180 Рік тому
Berner GOAT 🐐 🇲🇽💯💯
@SouthAfricanCannabisExtraction Рік тому
Really fascinating to have seen the rise of Berner and Cookies 👍 Sets a great global benchmark for the potential of cannabis brands if we can move past United Nations dogma limiting governments embracing this beautiful plant.
@lupe9249 Рік тому
👆👆💨💨
@datboidego 7 місяців тому
I remember listening to Berner music back in 2006 in the Bay Area, such different times man, he has come a long way from the way he used to live before all this fame and success.
@urbantragedy7207 Рік тому
This is literally Berns year. Been a crazy journey watching him grow the past few years. Dude deserves it.
@JoshThaMann13 Рік тому
you must be stupid if you havent watched his career. go watch wax room with him and nipsey. they been on this "sold their soul" hype. He just wasnt a sacrifice like NIP.
@younguofficial310 Рік тому
Reporting live from lynwood CA letsgetit salute #legendary #Berner
@twofour8790 Рік тому
Berner and Nipsey is what I bump all day
@lacascadaobregon Рік тому
Weekend at Bernie’s my favorite album. Been in the game since packs were 5 stacks in Az. Shout out all my AZ people all my Califas people. We made it
@vizzybabyy Рік тому
Love seeing what he's built. Very humble man and also wants to see people succeed and have a seat at the cannabis table.
@W220jonny Рік тому
In my times of lows right now I always turn to Berner and god they always get me back on my 2 feet 🙏
@Bootboi337 8 днів тому
500 million in revenue and 410,000,000 net worth berner is on top and yet very humble 💯💯 he also opens a lot of doors for people. I respect that about this man.💯💯
@McCallHall1 Рік тому
Very well done. He’s super inspiring.
@movingnaturefilms Рік тому
Berner built the business on other people's work.
@nickm4974 Рік тому
He's just rebranding flower
@Juancarlos-hl9vg Рік тому
Respect real one in the game love you brother stay strong and safe..thank you!!
@DJJDSKREWED Рік тому
mad love for bern been my idol for long time !
@GregChrist1 Рік тому
Big Bern on Forbes 💚💚💚 Dude is so major!
@theboredblueberry Рік тому
Sweet story and sounds like he earned his way💚👊🏻💯💨💨💨kudos bro
@matthewtangedal5154 3 місяці тому
I love what you do . I love your music in from Portland or I’m always buying your cds when come in bro keep up the good work
@nicemmmm Рік тому
🐐🐐❤️❤️ humble & deserving, he’s a g
@krakenmcbubble6275 Рік тому
Nothing but love for Big Bern!
@robertwatts5071 Рік тому
Where underground meets above ground and the mainstream you’re a legend and an inspiration Berner peace ✌️⚡️⚡️
@mikem3667 Рік тому
Proud of you bro! U look great! One love from Akron
@mrbinspire Рік тому
I love Berner, such a chill guy
@rachellee6731 Рік тому
I loved this story, and will hopefully be able to connect with you soon. I am a Las Vegas cannabis consumption lounge applicant. I also applied for your minority program. Wow and musical talents, congratulations on your music endeavors.
@nickm4974 Рік тому
Shout out Vegas I'm in 916
@mariomcclain8266 Рік тому
Thank you Great God for getting him through that cancer.
@lupe9249 Рік тому
👆👆👆
@augiegonzalez1082 4 місяці тому
So far I’ve been coming across his interviews 👍🏻
@duranbodasing Рік тому
He paved the way for global brand recognition - I’m a fan & I have created the sequel brand to compliment what I have learned from him. Xo
@chadscott1462 Рік тому
As an upcoming cannabis entrepreneur he gives me hope 😌
@jonolson5397 Рік тому
Good luck lmao
@TOOBAY49 Рік тому
Congrats to your success bro. I salute you. Good stuff.
@corbinadams7643 Рік тому
True legend in music as well
@Joey-vw1id Рік тому
Berner is the man 💚🌱 I have a lot of respect for him, I wake up listening to his music Everyday!
@nkonghojoel9866 Рік тому
Hello I got top grade magic mushrooms, lsd, dmt and chocolate bars I just wanna know if you need some
@KKILLIAN Рік тому
big bern you MADE it! love from pennsylvania
@lupe9249 Рік тому
He 👆🍄 ships..
@crisnmaryfam7344 2 місяці тому
youtube "cookies dispensary mold problem"
@ShlongC-le8mh 18 днів тому
Thanks berner for making the best weed shout out berner fr 💯💯💯💯💯💯💯💯
@SpelareTV 4 місяці тому
This man is my inspiration 💚 I dropped out of pharmaceutical business school, work now only part-time at my favorite store, and the other half of time I spend with brokerage or my dreams 👌🏽 everyone can do it, if you're passionate about it 💚
@moisesgonzalez8010 Рік тому
They shut down the cookies in my area because nobody purchased their product. Theirs only 1 left across town in Oklahoma City.
@brandonwisler1647 Рік тому
@@entertainmentgaming8738 lol same thing happened in Tacoma, Washington. Cookies still has a location but the prices are so outrageous people would rather go to World Of Weed, despite it being way more dangerous of an area
@dreomiller4158 Місяць тому
It's trash weed.
@moisesgonzalez8010 Місяць тому
@@dreomiller4158 not really… just my opinion tho.
@zaccarman6683 Рік тому
You guys need to learn about rosin and spread why it's so wonderful. Solventless extracts are amazing. So much better for you without the chemicals. Incredible flavors and so smooth.
@Derty_the_grower Рік тому
Yep.
@Ant4rez.s2 Рік тому
God Bless u Bro !!!
@bettadayztv Рік тому
Give information like this to us and it's good.... thanks #forbes
@pondpopper1622 Рік тому
Bern has and will always be an incredible inspiration to me. So humble but bout his biz 🍪💨💚
@mydogsbestfren7490 Рік тому
Yo Berner.. i remember listening to your music in 2014 and saying to myself " i believe u ".. u called your shot and u took it.. your energy is contagious and u give so much to music and this world.. u will always inspire me to keep pushin 🙏😎💨💨💚💛❤️🔥🔥🔥🔥💎💎💎💎💎
@aa-jx5zz Рік тому
Damn 2014 u must been in high school or right out i bet?💀💯😭
@mydogsbestfren7490 Рік тому
@@aa-jx5zz i was 23 goofball
@aa-jx5zz Рік тому
@@mydogsbestfren7490 oh so u not from cali then?💀💯
@briansimon3680 7 місяців тому
I see my future self in this Man keep doing your thing Bro
@mandomarley3348 Рік тому
The plug . The business man. Berner keep on going brother
@erkyderky Рік тому
It’s even more amazing that their flower isn’t even in the top 15% out here. Cookies is like a 7/11, everything is prepackaged. Can’t smell it or pick out your own buds.
@petercolpack573 Рік тому
I'd rather have Afghan or Bubba.
@angelmonroy9644 7 місяців тому
@@petercolpack573fuck yea some good ol BUBba kush
@sanaalazare 5 місяців тому
Earning money regularly should be a habit. A devalued dollar can indicate an economic decline, leading me to contemplate the most effective methods to protect my savings from inflation. I've heard people describe inflation as a threat to wealth, which has made me concerned about my $200,000 in savings..
@georgestone0123 5 місяців тому
Just like any significant financial choice, it's crucial to remain vigilant about potential economic risks. Nevertheless, with prudent planning, effective time management, and consulting a financial advisor, you can protect both yourself and your finances._
@tahirisaid2693 5 місяців тому
I completely agree, and at the moment, the markets are highly volatile. This is an excellent time to closely observe and understand market dynamics, taking action when the right chance arises. I acquired this valuable insight from my mentor, *Jenny Pamogas Canaya,* who has extensive experience with numerous market cycles spanning decades. She possesses an intuitive understanding of how and why markets fluctuate and what might occur next.|.
@khadijasajid457 5 місяців тому
Ensuring financial stability by consistently saving and investing should be a primary concern for everyone as soon as possible. I'm in need of some guidance, particularly during these uncertain times. Can this financial coach provide assistance, and what factors contribute to your high level of trust in their expertise??.
@tahirisaid2693 5 місяців тому
It's possible to statistically measure whether some decisions were wise. But in the real world, day to day, we simply don't. It's too hard. We prefer simple stories, which are easy but often devilishly misleading. The mentor I'm working with, made me know there is no faster way to feel rich than to spend lots of money on really nice stocks. It's really that simple, you should look her up"''''
@khadijasajid457 5 місяців тому
I know and am not doubting it I understand people are good at learning by imitation. i found her website proficient and left her a message__
@GasMan1017 3 місяці тому
Berner is a Legend in the game!!! 🔥🔥
@KimberGeorge 2 місяці тому
I made a quality search and I was able to get some magnificent XTC mushrooms Xanx lsd dmt gummies cannabis and other product from this online store.
@leonardjoseph6309 Рік тому
I respect the way you carry yourself.. humble dude.that is why you are successful 🙏
@crisnmaryfam7344 2 місяці тому
youtube "cookies dispensary mold problem".... they didnt have a mold problem when "connected cannabis co" grew all their stuff. "Humble" he is not.
@R1val909 Рік тому
Berner is a very high level speaker
@connorhansen3226 Рік тому
No wonder he was able to charge 70$ for an 1/8th
@jaked1908 Рік тому
$75 for a Cookies 3.5 as a Jersey medical patient😭
@misc.shorts Рік тому
Don't buy cookies bro. It's just like high end clothing. Overpriced and there's 8ths for like 40 that are just as good If not better
@TheVictorguereca Рік тому
@@misc.shorts ^ FACTS!! Cookies sells a lot dry prepackaged stuff.
@EffinUrMom69 Рік тому
@@TheVictorguereca cookies dispensaries in the SF Bay Area are the cream of the crop. Hands down the most exotic stuff you will ever see.
@edwardelenes5589 Рік тому
@@misc.shorts I've got cookies brand for as low as $25 in California. The top end is usually $45-60 but depending on the strain it can be cheaper. Also always check your packaging date.
@misc.shorts Рік тому
@@edwardelenes5589 the cheapest thing I've seen is $14 1g pre rolls
@andyvalencia9622 Рік тому
Much respect ✊
@oteb7229 Рік тому
Leaving a true legacy. ✊️
@MrGetWrecked916 Рік тому
Berner is a inspiration frfr . He's a genius
@kbud3659 Рік тому
he doesn't even grow it himself, and he doesn't like paying the people he works with, ask compound genetics
@MattBro93 Рік тому
did he say he was fighting stage 3 cancer. bro is a legend!
@hugoborel Рік тому
Much respect
@dimebagjosh2007 7 місяців тому
It's wild to see him say they're trying to get out to more small time dispensaries. They just literally launched a Cookies crossover with my homestate dispensary of WV. Much love Berner! Apples and Bananas is fire!!!
@crisnmaryfam7344 2 місяці тому
youtube "cookies dispensary mold problem"
@luxurycarhacking Рік тому
STRONG AS DEATH ITSELF ❤
@majogonzalez2842 Рік тому
loved this
@Noirrrx4DAReal Місяць тому
🙏🏻😮Proud big Bern blows my mind he came off a plant 💪🏼
@joesmith4821 Рік тому
my parents are really into that. YOUR WORKING HARD. YOU MADE IT. they cant get enough from you to be worth going around you.
@h.mtz.9313 Рік тому
Its easy to get rich when you charge 80 for 3.5 plus tax 😆
@dustinocallaghan7570 Рік тому
Hyped for their followers, such a lame clothing line too. People are so dumb for paying those prices just to be “cool”
@supportmyresistance Рік тому
It’s just like Starbucks movement. People like to overpay for coffee just to be fancy.
@bumq5514 6 днів тому
@@dustinocallaghan7570 if you broke mfs think about what it took to get the brand to that level and read 1 econ textbook you'd understand why its able to be priced the way it is
@shelll9254 Рік тому
Your right Cannabis brings All peoples together!!! And Music helps keep it real! ✌️💗
@YoCee420 6 місяців тому
Heard him rapping 13 years ago I would've never expected him to be this big! Salute to you 👏🏾👏🏾
@robbie1212 Рік тому
True inspiration Berner is.
@crisnmaryfam7344 2 місяці тому
youtube "cookies dispensary mold problem"
@phillipjmontoyapmoney Рік тому
He is a legend 💪🏼
@dominickhanebuth2797 Рік тому
A GENIUS❤
@swaggzhearnicane212 6 місяців тому
Definitely been tapped in with berner since Urban Farmer have most all his albums! That's so Epic! An interview with Forbes! Was at the Cookies opening in Tempe, AZ got to shake Big Bern's Hand! It was Legendary! 💯✊🏽🏁
@bagchaser2k789 Рік тому
Take note 💯 this man is a marketing genius shout out the big homie Bern #cookiestotheworldandback
@Urnkle Рік тому
Berner, bring COOKIES to Chicago. Need that Pound Cake and BernieHana. Thanks for what you've done and I'm glad you followed your path.
@johnsarastymalm8194 Рік тому
🐝✊
@crisnmaryfam7344 2 місяці тому
youtube "cookies dispensary mold problem"
@tuemose22 Рік тому
berner is the king, he has always been a true guy in weed. and a pure lover, of all weed can give you. and give the world, as a awesome medicine...
@MacNKoB3 Рік тому
Respect
@slickone5870 Рік тому
Been bumping since drought season and the traffic album
@passaway5471 Рік тому
Berner is one of my inspiration. Sadly i couldnt practice growing that much. I hope it becomes legal in my country :(
@Eeasezy Рік тому
But remember Berner did it all before it was legal too. Don't let it stop you..
@passaway5471 Рік тому
@@Eeasezy yeah, i just cant maximize it that much like how it's supposed to be. Too risky, but thanks to you bud! Appreciate your message :)
@precy940 Рік тому
Looking for a perfect tripping??? Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅
@hunteranderson1546 Рік тому
Makes sense why this stuff costs so much in Canada. To import must be insane but the products are crazy good
@TheFarmacist Рік тому
The cookies in Canada is grown in Canada. It's so expensive because you are paying for a brand instead of quality cannabis.
@fwnoey5659 Рік тому
how much does it cost ?
@danieldeleon8001 Рік тому
The Cookies brand products are expensive here in the U.S. too!
@uoeno. Рік тому
Bruh cookies are mid stop thinking cookies is that top shelf 🥱
@jeremiahpoblete510 8 місяців тому
@@uoeno.Bay Area, CA has the best in flower.
@420norwayakanorthbud7 Рік тому
Respect man!!
@jamesbeck7505 Рік тому
love the way this guy talks and tells a story
@scarshooter2612 Рік тому
Berner the goat
@lupe9249 Рік тому
👆👆💨💨
@kbud3659 Рік тому
he's not a breeder just a good marketer
@dustinocallaghan7570 Рік тому
I think he just got lucky, I can’t stand cookies clothing or people that rep it. Weed is way overpriced and just hyped for their followers
@mindfulnessorganix1588 Рік тому
@@dustinocallaghan7570 why you hating so much worrying about him his brand or what people do with their money
@mindfulnessorganix1588 Рік тому
Definitely a great marketer business man
@kbud3659 Рік тому
@@mindfulnessorganix1588 I hope i get an opportunity to do business with him one day
@dustinocallaghan7570 Рік тому
@@mindfulnessorganix1588 He’s not a breeder or anything special. Jigga is the real man behind the strains that were created and he’s even been long gone from the scene because it’s all about making money for berner. I will never give him a penny and people should wake up to the big cannabis business that is designed to take your money and have the last laugh. I’m not a cookies groupie and don’t give two shits about any of these brands. Marketing is how they get you to become a blind person following the other blind people.
@keeprightx Рік тому
Yessssir this was nice to see
@lewisamos1363 7 місяців тому
Thank you brother
@Array_of_objects Рік тому
I'll tell you how "Berner" built "Cookies" to stand out. Take every major strain, OG Kush, Tangie, Cheese, Sour Diesel, Durban Poison grow the beans and take the F1's and rename them to food names like "Girl scout cookies" (durban poison, OG). Most grower would pay respect to original lineage, but Bern had the tenacity to basically rename everything so he can brand it.... I think its all lame
@thomasardizon1430 6 місяців тому
Doesn’t even smoke that good either lol
@davethomas543 Рік тому
Everything wrong with todays weed industry . Nothing but hype , flash , and marketing. But ya , fire on the gram bro................
@Makima209 Рік тому
Berner never disappoints!💯💕✔️✔️
@bobbygilstrap9221 Рік тому
So Ready. My Brother 😎😎😎😎
@dirp2367 Рік тому
Over hyped bud, berner is a marketer. He did connected co dirty.
@dustinocallaghan7570 Рік тому
Yup, cookies is so lame. And so are his followers. Hyped up garbage clothing and weed. People just trying to be cool and fit in I guess.
@AkatsukiShadow Рік тому
That's a crazy inspirational story. I never would've thought of that when I saw this brand. Very cool cover Forbes!
@honorladone8682 Рік тому
Good for you...
@buedavis92 3 дні тому
He’s being doing this as long as I’ve been alive
@Richking213 Рік тому
Damnn I remember back in the day Wiz Khalifa shouting out Berner for being the best plug on tour… now he’s a legit boss….. a Drug dealers dream lol
@ThaSilentOne420 Рік тому
LMAO Berner is the face of cookies those of us in the know . Knows that koreans of cali really own cookies
@fittedzack2523 Рік тому
FACTS then a MF. As a Marijuana Dispensary owner in Cali I legit could not do it without the Asians from LA🤣💯🙏
@cleanthestreets9564 Рік тому
It’s a Mexican cartel front, they use Asians as pawns
@carlosm.3426 Рік тому
is koreans of cali a gang, cartel or what? didnt find anything when i googled koreans of cali
@angelmonroy9644 7 місяців тому
Sherbinksi
@nonzthekid3707 Рік тому
Bloomington, ca enough said.
@wonny_media Рік тому
beautiful
@Findthatyeti Рік тому
Idk if it’s true or not but I heard Berber didn’t create the GSC strain but he stole the claim from someone else.
@angelmonroy9644 7 місяців тому
Sherbinksi made it. Look him up he got fire strains in clubs too but I’m pretty sure I’d he stole anything people would retaliate
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