How Nescafé Instant Coffee Is Made
Переглядів 104,299
День томуWith annual sales of $11.6 billion as of December 2023, Nescafé is Swiss-based food giant Nestlé’s largest coffee segment. Sold in over 180 countries, one in seven cups of coffee consumed worldwide is a Nescafé. Globally about 3 billion cups of coffee are consumed each day and that number is expected to rise. To keep up with demand Nescafé works with over 100,000 farmers and buys more than 13 million bags of green coffee annually. It also has two dozen factories globally. But producers are facing a number of challenges including fluctuating coffee prices and higher labor costs . So how is Nescafé instant produced? CNBC traveled to Vietnam to get a behind the scenes look at Nestle’s operation to find out.
Chapters:
0:00-1:41 Intro
1:42-4:37 Chapter 1 Harvesting coffee
4:38-7:31 Chapter 2 Roasting beans
Produced by: Shawn Baldwin
Edited by: Marc Ganley
Animation: Jason Reginato, Mallory Brangan
Supervising Producer: Jeniece Pettitt
Camera: Peter Scheid
Translation: Tri Le Tran
Additional Footage: Getty Images
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How Nescafé Instant Coffee Is Made
@MrPuff1026 2 місяці тому
Did Nescafé pay for this video???
@philipebarcellos 2 місяці тому
So naive...
@EugeneKam 15 днів тому
I hope they didn't. I love how the video mentions that coffee growers live below poverty line, if only nestle could do something crazy like paying them more for the coffee. Nestle does not look good by any means in this video.
@xDTHx 2 місяці тому
I love it when you try to pass off paid advertisements as an informative youtube video /s
@TesteursSansFrontieres 2 місяці тому
Yep, and two about Nescafé this month lol
@rsybing 2 місяці тому
Just curious, should a good UKposts video not mention any of these products?
@waterloo123100 2 місяці тому
@@rsybingif they were telling you the truth they’d tell you to by fresh local coffee.
@9razzler9 2 місяці тому
it's called content marketing. a lot of media companies are doing this cause it's more effective than direct ad.
@xDTHx 2 місяці тому
@@9razzler9 doesn't make it moral or right
@felixlesamethyst 2 місяці тому
Dak Lak Province, which is the largest coffee growing area in Vietnam, is my hometown. In recent year, global climate change has negatively impacted to our lives and our farms. Rain season comes later than usual but with more fog and lower temperature , dry season gets hotter and lasts longer. We have to research new coffee varieties that can withstand harsh environment, but sadly we still have not yet achieved the same high quality as the old varieties, however Nestlé and the Vietnam Government are supporting us to achieve it
@Subaru2_1 2 місяці тому
sao lại tiết lộ chất lượng đi xuống thế ;v
@c1carnage933 2 місяці тому
Re-upload???
@LucasTOrz 2 місяці тому
Dejavu
@zumabbar 2 місяці тому
it's a different topic of video with the same media and research sources, the other 1st vid is about how instant coffee is starting to get out of fashion in the US
@dskwared2u610 2 місяці тому
This is the second upload and an obvious infomercial. I like your product but it's pretty low on my beverage list because I grind my own beans.
@vijay.e4228 2 місяці тому
Paid by nestle
@ismaileee 2 місяці тому
CNBC just got a lifetime supply of Nescafé in their break room 😅
@chippysteve4524 2 місяці тому
Nah! There must be loads of cash involved or they would have done an infomercial for a company that produces nice real coffee. :-)
@richpelto248 2 місяці тому
I've had Nescafe instant coffee while abroad. I was absolutely amazed that instant coffee could ever be this good. I have been unable to find in the US.
@MultiMojo 2 місяці тому
Ethnic food stores usually have the foreign branded instant coffee. Medaglia's or Little's is good too.
@user-xi7mv1td7f 23 дні тому
This a long process of production before it's in the stores for sale it's amazing all the work involved
@RUHappyATM 2 місяці тому
Brewed coffee is great for the office or families. Instant is great for singles.
@asha8443 2 місяці тому
I’m single and I grind my beans everyday for my morning coffee
@AFFMotorsport 2 місяці тому
No an Espresso machine is best in all those circumstances. Love my home Espresso machine.
@RUHappyATM 2 місяці тому
@@AFFMotorsport You know you're only allowed 2 cups of coffee per day, Right?
@AFFMotorsport 2 місяці тому
@@RUHappyATM Still having quality espresso made at home, if if only a cup a day.
@roteschwert Місяць тому
@@asha8443 How long does it take for you
@kyotokimura9918 22 години тому
Beautiful pictures from Vietnam
@isabellaribeiro9028 2 місяці тому
So cool, just watched this while drinking Nescafe Gold
@uchibauki2515 2 місяці тому
I love instant coffee because I can control how much I want it ☕️
@Divine_Evil 2 місяці тому
In Bulgaria, the word for Instant Coffee is called "Neskafe"...
@ned431 2 місяці тому
Facts. Most people here just say "get me Neskafe"
@zaratustraishere 2 місяці тому
Nesfake
@ahriboy 2 місяці тому
@@mandoistsounds like the beer from GTA IV and above
@OgOssman 3 дні тому
I switched to instant, because I don't like " float an egg on coffee" strength, and I find the instant is a perfect always the same taste.
@annamillerman3280 Місяць тому
Nice aerial, interviews and great pictures. Love Vietnam
@NaNa-kj2gw 18 днів тому
Nice. I actually just got onto instant coffee after drinking years of french press, drip, pods, k cups, espressos, etc. While I still love a good slow roasted Americano, I've actually come to appreciate instant coffee with milk. Super convenient, cheap, and works the same to appease my addiction. I like it all, the Trader Joe's stuff, Folder's, Nescafe, various store brands except for Wholefood's 365 instant coffee, that one sucks. Doesn't mix well.
@RobertAyres-qj6jp 2 місяці тому
The subtitles were a big mistake. Mine - and I would think a lot of consumers for this content.- listen to it in the back ground. As soon as you introduced subtitles, I have to look away from what I'm doing to focus on the screen, thus breaking the paradigm. If you look at your metrics, specifically click-off rates and positions, I bet you will find it coincides with the subtitles.
@bensantos3882 2 місяці тому
Well said sir.
@codeasia344 Місяць тому
Useful information and I love the Vietnam clips.
@debbiesmith6293 12 днів тому
Liked this video thank you
@yvonnefarrell1029 2 місяці тому
Great stuff! Mind you most days I grind my own beans but instant has its place too.
@chrismaromma5958 Місяць тому
Very nice video, informative and nice Vietnam camera shots.
@tellydianadayondon6534 2 місяці тому
Im a fan cuz i know it really help me manage my headaches with just 1 coffee stick...
@NguyenVinh-di6rl 2 місяці тому
There is a coffee shop every 200m, instant coffee has no ground in Vietnam. I drink brewed coffee everyday.
@jamesbuisf 2 місяці тому
I got to eat the red coffee fruit from the tree when they were ripe and it was very tasty too
@danrussell_official 2 місяці тому
Definitely this is a paid piece by Nestle. That being said, I love a good cup of nescafe Classico. Great for what it is, convenient, smooth
@laurajphillips 2 місяці тому
Been using it for years,love it!
@benitoewayjr2677 2 місяці тому
In Philippines, 3-4 cups a day.
@lambertois11 2 місяці тому
Every one stop drinking instant coffee ! Boycutt Nestlé !
@apelsinuke Місяць тому
nestle doesn't own every instant coffee brand out there.
@lambertois11 Місяць тому
@@apelsinuke Real and true coffee lovers do not drink instant coffee!
@42069daddysgirl 2 місяці тому
Even though instant coffee fell off mostly
@monikarani4471 2 місяці тому
I ❤ Nescafe
@chrisnolan8263 2 місяці тому
They made a series for Nestle. How is this not reported as sponsored video
@kelvinmugendi 2 місяці тому
They should get to sports sponsorship. I'm in Kenya
@vw8886 2 місяці тому
People drink instant coffee? I thought it was just for non coffee drinkers to keep around in case a friend wanted a cup.
@thepotatoofheaven 2 місяці тому
their instant has a weird but it tastes a little like coco. Im going to buy folgers next to see if its better tho
@leonli1642 2 місяці тому
Gotta have the beans - Mocha Joe
@josephconradisidro 2 місяці тому
this confirms that the previous video about coffee is a paid advertisment as well
@actionforanimals4862 2 місяці тому
3:25 "80% of coffee farming families live at or below the poverty line" Folks, only buy fair trade coffee and help these families out. Nestle does not pay a fair wage to these farmers. Don't buy coffee from them.
@error-mc5xw 2 місяці тому
How do we know who is fair who is not? I do not have time to do that kind of research
@bloodwargaming3662 2 місяці тому
@@error-mc5xwi"ll tell you this about Nestle . They sold mothers in Africa contaminated baby formula which led to food poisoning cases sky rocketing among small children in Africa . Not only this in Pakistan they literally diverted a river stream direction to it's factory and this led to acute shortage of water to thousands in the near by villages and guess what they started selling their expensive bottled water their for a profit and the people who lived their either had to forcefully buy that or die out of thurst
@error-mc5xw 2 місяці тому
@@bloodwargaming3662 i do not drink nestle. But i am not sure other brands do any better.
@actionforanimals4862 2 місяці тому
@@error-mc5xw The info is right there at 3:25, dude. You can always google the question. I always do my research when I'm buying most things. Always. It takes 5 minutes to get a grasp on which companies pay fair wages. Often, it's on the packaging.
@olgaycelik2631 2 місяці тому
Did Nestle buy CNBC?
@chippysteve4524 2 місяці тому
At board level they are all corporate clones running the same software .
@leodeldominguiano2162 2 місяці тому
Wow i think last week they are struggling now they nailed it very biased advertisement for nescafe
@pings007 2 місяці тому
I prefer Tata Coffee from India any day. Specially those grown in Karnataka, Andhra states.
@SaxonFaust 2 місяці тому
🕉️💩
@kalpesh0 2 місяці тому
Tata Grand Classic ✅
@InterCityP 2 місяці тому
On one hand Nestlé is struggling to uphold supply in the future. On the other hand they are trying to get new markets hooked on coffee. In the process they are investing billions of dollars. Anyone else sees how backwards that sounds?!
@collinfifer7511 2 місяці тому
Buying from nestle is a gamble
@user-le2xu8rc2n 2 місяці тому
What if we help you get everything back?
@burtburtist 2 місяці тому
Ad, drop the price then were talking
@ceczis 2 місяці тому
odd, the instant coffee market is dead
@650kp 2 місяці тому
E x p l o I t a t I o n
@44Hogarth 2 місяці тому
Haven't you uploaded this already? What changed? Did nescafe pay for this video?
@FukutenshiYoufan 2 місяці тому
Last week: Dropping a video stating that instant coffee is nearly dead. After Neslte paid: How instant coffee survives and is beating everyone. 🧑🏫
@kazi1 2 місяці тому
Hi
@nelswolf 2 місяці тому
"Develop in to coffee habit " Shouldn't it be illegal to promote addiction
@itsjustpersonalizedviews 2 місяці тому
see it was reuploaded
@rallyworld3417 2 місяці тому
But you never explained how theyre beating other companies
@VLC8792 2 місяці тому
Sorry but instant coffee is vile. Freshly ground beans is the only way.
@daveheel 2 місяці тому
i haven't had instant coffee in forever. isn't the taste inferior to drip coffee?
@kalpesh0 2 місяці тому
No
@ahriboy 2 місяці тому
Just make your own espresso instead
@user-vn7no8yz4w Місяць тому
High labour cost?? I think it's not right
@danwithguitar 2 місяці тому
Nescafe is beating everyone harder than Nestlé's CEO is beating everyone at being the most evil person in the world.
@DGRBCREATIONS 2 місяці тому
Nothing beats Nescafé Gold instant cold brew
@vintagesteel 2 місяці тому
Nescafé sucks! The organic Safeway brand of instant coffee is the best. Starbucks and Verve instant is pretty good too. Lol dollar tree has better instant coffee than Nescafé seriously tho
@pushslice 2 місяці тому
umm, maybe....any sort of actual, real, fresh brewed coffee in the world?? take your pick. (even better if it happens to be beans produced by a non-evil entity...but I digress)
@shaduck06 2 місяці тому
how many farms does nescafe invest in china [Euro]
@shaduck06 2 місяці тому
How many farms does nescafe invest in china [EUro invested]?
@user-le2xu8rc2n 2 місяці тому
❤❤❤❤❤❤
@user-le2xu8rc2n 2 місяці тому
Wow 😢😢😢😢😢
@edmendez413 2 місяці тому
Don’t like to see the children doing illegal labor, Nescafé. Send these countries more money and help these families earn a decent living for their childrens future.
@ManiaMusicChannel Місяць тому
That Nescafé is what Mexicans drink? Actually has a good taste but indie brands too 👌🏽 Coffee ❤
@apelsinuke Місяць тому
interesting how instant coffee is made. however, i am not buying nescafe. i.e., i wanted to buy instant coffee "sticks". i checked and compared several brands' packages. ingredient number one on the nescafe package is....corn syrup. while other brands would have creaming powder as first and actually no corn syrup at all. why would i voluntarily consume corn syrup? no nescafe for me, thank you. i'll keep choosing other brands until nescafe starts coming with healthier ingredients than corn syrup. how about just sugar? or, sugar cane? it is much better than corn syrup. nescafe and other brands also use these aspartame, L-phenylalanine compound, acesulfame K as sweeteners, which aren't healthy either, so just instant coffee is an option for me. but again, other brands. it's difficult to find a good tasting instant coffee and nescafe wasn't for me.
@mohsinshaikh1890 2 місяці тому
When you have not told arabica is superior bean in your comparison animation that gave away that this is paid advertisement 😂.. as Nescafé uses robusta
@mossab8209 Місяць тому
It's not coffee. It's ultra processed food.
@galvatrixv Місяць тому
It's processed, but it isn't ultra-processed
@chuyenpham3336 2 місяці тому
Okkk
@macontu01 2 місяці тому
when will people realize that it taste like muddy water. just go for Hario Switch if you want easiest good drip coffee. The reason why it taste so bad because Nescafe extract everything from the bean while normal coffee only have 20% good things inside of it and leaving behind bitterness and astringency.
@dianapennepacker6854 2 місяці тому
I disagree. I get Medagila Instant Espresso, and it isn't bad at all. Sure it could always be better through other methods. That requires money, and time. Nothing is cheaper, and easier then instant coffee/espresso. It only has to be good enough.
@hussienalsafi1149 2 місяці тому
❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
@peterjaniceforan3080 2 місяці тому
☕️
@Vijayzasto Місяць тому
Anyone india ☕☕☕☕
@mrnarason 2 місяці тому
Repost
@yungdadi 2 місяці тому
For now cos soon nobody will by instant coffee
@abinodattil6422 2 місяці тому
Bru better
@1611_KJV- 2 місяці тому
Romans 3:23 For all have sinned, and come short of the glory of God; Romans 6:23 For the wages of sin is death; Psalms 9:17 The wicked shall be turned into hell, and all the nations that forget God. Acts 8:37 And Philip said, If thou believest with all thine heart, thou mayest. And he answered and said, I believe that Jesus Christ is the Son of God. Romans 10:9 That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved. Corinthians 15:3-4 For I delivered unto you first of all that which I also received, how that Christ died for our sins according to the scriptures; And that he was buried, and that he rose again the third day according to the scriptures: Ephesians 2:8-9 For by grace are ye saved through faith; and that not of yourselves: it is the gift of God: Not of works, lest any man should boast. ' ' ' '''''''''''''''''''''''
@Dangic23 2 місяці тому
Been drinking coffee for 44 years, straight from a coffee farm to my kitchen. Will never understand why people drink instant coffee.
@galvatrixv Місяць тому
Because not everyone is that privileged?
@Dangic23 Місяць тому
@@galvatrixv It tastes horrendous. It’s because people don’t know better and fall for marketing gimmicks
@galvatrixv Місяць тому
No. Because not all of us have access to machines and coffee beans and all that jazz
@Dangic23 Місяць тому
@@galvatrixv The same place that sells instant coffee sells normal coffee. Coffee grounds Brewed in hot water and filtered through a sock is still better than instant coffee.
@galvatrixv Місяць тому
Are you stupid? I'll say it again. We can't do real coffee all the time. If you don't understand that then you're privileged aren't you?
@adriannugraha6308 2 місяці тому
Lah giliran banjir, lu pake gambar negara gw 😂😂
@KBergs 2 місяці тому
Don't support Nestlé. Thanks that is all.
@theodoreolson8529 2 місяці тому
I prefer Trung Nguyen G7 brand instant coffee. Nestle is an evil company.
@Waltaere 2 місяці тому
Cnbc 😃 & ☕️
@pushslice 2 місяці тому
dear CNBC: this is just....gross. time to take a shower. hope it helps.
@MultiMojo 2 місяці тому
Looks like Nescafe is doubling down on the marketing with paid infotainment. I'm guessing these Nestle sponsored spots are probably meant to re-capture mind share. Too bad their instant coffee sucks and there are much better brands out there with instant coffee that doesn't taste like swill. I'll take Medaglia or Little's any day over Nescafe.
@cmdrls212 2 місяці тому
Race to the bottom 😂
@KatnisLeanorfry 2 місяці тому
I have about 300 hectare coffe tree in indonesia, and i make coffe from my village, but i didnt understand why nescafe is so goos, it taste so good
@haophanthi4968 2 місяці тому
I’m so proud of this video, I’m from Viet Nam
@chippysteve4524 2 місяці тому
You forgot to mention that it tastes like @ss! There are coffee lovers and then there are people who drink instant coffee.
@face56 2 місяці тому
Is this an AI voice narrating?
@kacanghijau166 2 місяці тому
ewww
@ninadganore 2 місяці тому
aren't you supposed whine and moan about Nestle? people are disappointed in the comment section.
@francisreynante5948 Місяць тому
Great. I learned absolutely nothing
@auro1986 2 місяці тому
how? half of it is fake lab made coffee powder and rest is whatever real coffee is left
@fallenace9510 2 місяці тому
screw nestle
@JF-xq6fr 2 місяці тому
Keep deleting my comment that 'breaks' none of 'your' rules.
@RichardHorpe 2 місяці тому
imagine drinking instant coffee
@olajideparis 2 місяці тому
So, what? Instant coffee is disgusting.
@ivandansigmun3891 2 місяці тому
Nescafe is garbage.
@user-to2gh7sg3l 2 місяці тому
People who drink instant coffee or even find it palatable aren't exactly critiqueing nuances and quality, it's prison coffee.
@asha8443 2 місяці тому
Sorry but that’s not real coffee
@AFFMotorsport 2 місяці тому
Instant coffee is sh1t, particularly the brand mentioned.
@kaczan3 Місяць тому
I stopped buying Nescafe just because of their woke virtue signalling, even though I loved the taste.
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