Has The U.S. Fallen Out Of Love With Instant Coffee?
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День томуAmericans drank an estimated 517 million cups of coffee daily in 2022 spending almost $110 billion on the beverage that year. Cold brews, expresso-based beverages and perfectly roasted beans are among the top drinks for today’s coffee aficionados trying to get their caffeine fix. But one segment of the U.S. market has given up ground. Instant coffee, the kind that dissolves in hot water, has seen consumption fall to just 4% of American coffee drinkers. By comparison instant coffee accounts for about 25% of the coffee consumed globally. Nescafé, Swiss-based food giant Nestlé’s largest coffee segment, is one of the world’s biggest coffee brands. Worldwide one in seven cups of coffee consumed is a Nescafé.
Chapters:
0:00-2:37 Introduction
2:38-5:16 Chapter 1 - Instant coffee boom
5:17-7:58 Chapter 2 - The global market
7:59-11:52 Chapter 3 - Future growth
Produced by: Shawn Baldwin
Edited by: Marc Ganley
Supervising Producer: Jeniece Pettitt
Camera: Peter Scheid
Additional Footage: Getty Images, Blue Bottle Coffee
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Has The U.S. Fallen Out Of Love With Instant Coffee?
@Mrdresden 2 місяці тому
This just must be a sponsored piece from Nestlé
@Nikthehermit 2 місяці тому
Well yeah
@happyyardservice2914 2 місяці тому
Well said
@grahamc1798 2 місяці тому
Seriously. 12 minutes and not a single mention of Nestle atrocities. Would they do a piece on O.J. Simpson and casually leave out the murdery bits?
@sunnyinvladivostok 2 місяці тому
seriously, there are many better instant coffee brands than nestle
@BearingMySeoul 2 місяці тому
Right! In Korea, no one drinks Nescafe, they drink Korean made brands like Maxim. Puerto Ricans I grew up with drink Cafe Bustelo owned by Smuckers. Jamacains have native brands (one of which is best sweetened by honey!) as do many African countries. And yes, all of this is instant coffee. (Obviously I'm a big fan. 😁)
@DoStuff1958 2 місяці тому
The great thing about instant coffee is that it has a long shelf life.
@pphedup 2 місяці тому
So do beans in an airtight container.
@AH-td5hq 2 місяці тому
A McDonald's hamburger doesn't rot either; doesn't mean it's a good thing!
@LincolnJamesHeathrowIII 2 місяці тому
@@AH-td5hq nice so true lol
@RegrinderAlert 2 місяці тому
@@pphedup Not really unless you also freeze them
@fav843 2 місяці тому
@@AH-td5hq The difference is that those beans do it naturally. A better comparison is popcorn kernels. They can last decades when stored correctly.
@leaninglight6937 2 місяці тому
The title said it’ll talk about instant coffee in general, not Nestle’s coffee!
@cyberpunk.386 2 місяці тому
Yeah @cnbc has been doing some clickbaiting lately
@user-kr2mq5dx5d 2 місяці тому
Every news story is just a paid advertisement from someone. This one is just obvious.
@jonfreeman9682 2 місяці тому
Sounds like a marketing piece.
@saladien9987 2 місяці тому
Nestle is the definition of instant coffee in many countries
@joaninharocha5258 2 місяці тому
That's probably sponsored by Nestlé. Barf!
@ninja.saywhat 2 місяці тому
i had no idea i'm in such a very small minority, i'm in one of those 4 percent instant coffee drinker.
@cactuslietuva 2 місяці тому
poverty coffee drinker
@keithjones9546 2 місяці тому
I love instant coffee, especially today's instant coffee. It's so much better than instant coffee from years ago.
@Bobrogers99 2 місяці тому
I am, too. I drink just one cup in the morning, and I'll be damned if I'm going to (1) brew more than one cup; (2) buy an expensive pod machine; (3) pay 50 cents or more for one pod; and (4) add a plastic pod to the waste stream every day. If I want a cup of coffee at some other time of the day, just putting the kettle on is so easy. With cream and sugar, my instant coffee tastes quite similar to my neighbor's expensively brewed stuff.
@HAL-9000x 2 місяці тому
@@cactuslietuvaActually, instant coffee is more expensive and tastier than drip coffee. A favorite of chain store middle Americans.
@user-jv7rn6ux1j 2 місяці тому
It's a manufactured story. The world drinks instant coffee not perculated.
@Mauricio20121 2 місяці тому
As a mexican can confirm that Nescafé was all we knew in my family for up until 5 years ago when I started trying other brands and brewing methods lol.
@migueloth 2 місяці тому
Dolca
@jvasquezito 2 місяці тому
True lol
@atombomb6719 2 місяці тому
Bustelo?
@Booz2010 2 місяці тому
Sinaloan Cartels: Amigo, please hold our TEQUILAs🍾🥃
@cathie3874 2 місяці тому
china too. Only knew Nescafé for my entire life until I came to the US
@emptyfish8992 2 місяці тому
Only in America can a product fall out of favor lose demand and double in price.
@artieboyokay1255 2 місяці тому
That’s American capitalism for you.
@proprietarycurez8463 2 місяці тому
@@artieboyokay1255 It only got that high because individuals were buying it.
@ufo_vid9694 2 місяці тому
Bidenomics
@Deeptunester 2 місяці тому
Why lower prices to lure in new customers when you can just squeeze every last drop out of your loyal ones? 😃
@kokomo9764 2 місяці тому
That happens everywhere. Get out of the country and find out. Europe has many of the same issues.
@humorss 2 місяці тому
instant coffee dissolve in cold water, that beats everything. I like a hint of coffee with my milk and that taste really good.
@coldenhaulfield5998 2 місяці тому
This! If blended with fresh boiled water right away, it may make the coffee bitter or too sour. Too bad I just discovered the old water method Dec last year😂
@hcm808 2 місяці тому
Brewed coffee is better but instant coffee is convenient and does the trick.
@SmallSpoonBrigade 2 місяці тому
It does, the issue is that they tend to use robusto beans and then process them in a way that does the beans no favors. If I know that I'm going to want a cup of coffee quickly with lead time, I'll do cold brew. But, it's difficult to compete with coffee that's ready immediately. It's kind of a shame that coffee in tea bags isn't a more common thing.
@abaddon1371 2 місяці тому
I have some for emergency and then it is with heavy sugar and creamer / full milk. Otherwise the taste is just vile imo.
@offensivearch 2 місяці тому
Pour over coffee takes a few minutes to make
@RoCkShaDoWWaLkEr 2 місяці тому
Same with French Press style pot.@@offensivearch
@alonshavit6299 2 місяці тому
Damn the amount that nestle control everything I put into my body is crazy
@jacobperez8921 2 місяці тому
This is nothing. There are several super wealthy families who own most of the brands around the world. Look up Rothschild family, Koch, Mars, ect.
@The.Hawaiian.Kingdom 2 місяці тому
It’s actually blackrock, vanguard and state street that owns everything you put in, on, around your body… amongst other things.
@ValerianAndStuff 2 місяці тому
AllFoods
@thesrndude6588 2 місяці тому
Mfs used a news channel's episode for sponsoring their product wise move but dumpest at same time
@fredlacroix6865 2 місяці тому
and kraft heinz too
@PhatChin 2 місяці тому
Always have kept a tin of Nescafe in my desk for emergencies. Like those impromptu meetings or super rainy days when you just don't wanna go get a made to order. It's a reliable friend.
@weirdshibainu 2 місяці тому
Instant coffee is perfect for backpacking and starting your day. Standing outside your tent, no one around for miles, drinking hot coffee while looking across a mountain range as the sun rises are some of the better 20 minutes you'll ever experience.
@NightFoxXIII 2 місяці тому
While this might be true I'd rather do one of two things. Bring coffee, small grinder, and aeropress to meditate and be part of the experience with nature. If I'm really pressed for time and luggage/weight I can bring instant coffee but has to be speciality instant since it's freeze dried and still tastes great after this method.
@weirdshibainu 2 місяці тому
@@NightFoxXIII LOL. OK..be my guest and carry that addtional weight and bulk for 500 miles. Best of luck.
@jonhenrickson6075 2 місяці тому
I just bring real coffee 😂
@Huitzilfant 2 місяці тому
@@NightFoxXIII I'm no coffee snob, but I agree with bringing an aeropress. I'll just bring pre-ground coffee. Or better yet, just make cowboy coffee and dump the coffee directly into the boiling pot.
@annejirikov 2 місяці тому
@@NightFoxXIIIsounds pretentious
@nychris2258 2 місяці тому
Personally I like instant coffee. It's great for making ice coffee. It tastes different than fresh brewed coffee, but it doesnt taste bad. I like both for different reasons and at different times.
@Docta123 2 місяці тому
It definitely taste worse than fresh coffee.
@nychris2258 2 місяці тому
@@Docta123 Worse is subjective. Some instant coffees definitely taste better than some brewed coffees. If you compare really cheap instant coffee to really high quality beans brewed perfectly then yes of course. I actually really like the taste of ice coffee made with Tasters Choice instant coffee.
@Docta123 2 місяці тому
@@nychris2258 yeah that makes sense. True I was thinking the same. Its a matter of cheap and some quality coffees. Also the beans you select matters. What notes do they have. If they have citrus notes and you don't like it, than no matter how expensive it is, you're not gonna like it. Yeah man. It is subjective
@uhm175 2 місяці тому
Some instant coffee brands actually taste pretty good to the fact won't be able to tell it's instant coffee, if someone served it to me and i didn't know they put instant coffee in it, i could mistake it for fresh coffee @@Docta123
@nahor88 2 місяці тому
@@Docta123 Most of the instant coffees I've tried taste burnt to me. I have to add a lot of sugar/milk for them to be palatable. The only exception strangely enough was one I tried from an MRE pack. It tasted as good as any drip coffee I've had.
@trex1448 2 місяці тому
Boiled, frothed milk with instant coffee is underrated
@muhammadishmamabdullah5347 2 місяці тому
Agreed on that from bangladesh🇧🇩 ☺
@19Runner88 2 місяці тому
Call it latte in US
@muhammadishmamabdullah5347 2 місяці тому
@@19Runner88 wait it is the same thing? I thought they made it with those machines
@trex1448 2 місяці тому
@19Runner88 lattes are made with espresso machines not instant coffee
@brucelee5576 2 місяці тому
Lattes mean different things in different places but in general it’s coffee or espresso with hot steaming milk.
@ashleykbarks 2 місяці тому
Instant coffee is fine. Its the coffee I keep just in case I am too lazy to go out and have run out of my normal coffee. I think nescafe is actually good, or it wouldn't sell. That, or people severely underreport what type and how much regular coffee they drink. I will always have something simple like this in my pantry.
@xcel5203 2 місяці тому
Good for you.
@RegrinderAlert 2 місяці тому
At this point it's just caffeine addiction though, isn't it?
@ErnPrivado 2 місяці тому
correct, nescafe is my lazy coffee hahahha
@___beyondhorizon4664 2 місяці тому
@@RegrinderAlert Its great when im traveling, save money at airport, i bring my coffee mug, and Starbucks or coffee shops would give me free hit water
@jonfreeman9682 2 місяці тому
Honestly it's as good as filter coffee. Less work. You can make one cup at a time. No brewing machine needed and no cleanup. Plus you can control how strong by adding more or less.
@IraRomfh 2 місяці тому
The funny part is I have been a coffee snob for years and only recently moved over to instant coffee. It tastes good and is so much quicker, easier and cleaner.
@johnthompson7548 2 місяці тому
This is the same company that the CEO said that water should not be a human right. Keep that in mind.
@rp9674 2 місяці тому
Water filtered through coffee beans
@hoti47 2 місяці тому
It's not thought. It's a privilege.
@statesoftheunited7049 2 місяці тому
I like instant coffee. Less waste, no coffee filters and grounds going to lanfill or having to deal with stinky stale smelling coffee maker
@nerdstudent8852 2 місяці тому
Yeah man, me too, not everyone have time to brewing and processed all those caffeine
@rp9674 2 місяці тому
Sound like an infomercial, the smell the cost the mess
@shehranazim4784 2 місяці тому
I would have thought your statement was inaccurate because you'll still have the grounds and waste at the production stage... But I did a bit of research and found out that you're actually right - instant coffee is greener than drip or brewed coffee. The beans are grown much more quickly (unless they're specialty instant) and processed at a very large scale, with much higher extraction rates (up to 80%), meaning less waste. The grounds can also be used to power the production process, resulting in even more efficiency.
@KN-op3et 2 місяці тому
Good instant coffee tastes better than Dunkin, McD's, or other brown water that the average Americans drink. Also the amount of sugar and cream that the average American adds hides that coffee flavor anyway.
@briantep458 2 місяці тому
why would anyone drink isntant coffee when you can just do kuerig
@hitardo 2 місяці тому
To be honest, I stopped drinking Nescafé because the flavor changed drastically. I even tried the Gold, over the regular one, however, the taste changed! My mother-in-law worked at an hotel, and she occasionally brought me coffee bought from a wholesaler. In 2010, that coffee was AMAZING! In 2020, the coffee is just... Meh. Nescafé, being part of the Nestlé group, maybe tried to force people from instant coffee to coffee pods - where it dominates in Europe, from Dolce Gusto and Nespresso. However, this tactic failed miserably. Not only because the patent over its Nespresso coffee pods ended, but also due to the increase competition on that segment. Moreover, due to inflation, many people bought automatic machines, which shifted some demand to ground coffee, in order to both save money and get a great coffee. That is what I did! Nestlé, please get your act together! If you do so, I will go back to instant coffee in between meals 😀 Otherwise, I will continue on my ground coffee across all my day.
@dilarazehradalgc6291 2 місяці тому
İt started to smell bad too. I would get used to it while drinking but any who came close to that cup Said it smelled wierd
@wewereangels 2 місяці тому
Missing from the video is that Robusta production involves massive deforestation. Robusta grows in open sun, so they cut down tons of trees. Arabica grows in the shade and can grow under existing trees.
@rangerannie5636 2 місяці тому
An old ironworker friend who traveled the country always drank Maxwell House instant coffee. He said it always made the water taste the same. RIP Jerry... 🙏 ☕️ 💧 Sacramento, California USA 🇺🇸
@FrozenzFirez 2 місяці тому
I still love my Nescafe Gold till today, and i aint changing it.
@msdadsfsx 2 місяці тому
it has some cancerous agents
@Mystic_Edge 2 місяці тому
I tried it. Tasted disgusting
@larryc1616 Місяць тому
Jacob's gold and bustello are better
@kenc2257 2 місяці тому
We frequently use Starbucks-brand instant coffee. It's convenient. The quality is pretty good, but you can definitely tell that it is different from freshly brewed coffee. In Asia, Nestle instant coffee is very popular.
@hollyloomer7667 2 місяці тому
As an ultra-light backpacker here in the U.S., I love the instant Starbucks VIA packets when I'm 8,200 ' in the Sawtooth mountain range It's light, easy to make and INSTANT! However, I do love a daily espresso from my Brevelle machine when I'm home.
@ibvghgfvbnbc 2 місяці тому
When you start to taste brewed coffee, then instant does not taste the same. It does not help that instant coffee has a bitter aftertaste, a taste that is lacking in traditional brewed coffee
@sweetiepiejer 2 місяці тому
My husband always brew coffee but i choose to drink instant coffee, i like the taste of it.
@langklongk8501 2 місяці тому
It's still popular in Middle East and Asia. My mom loves it.
@HAL-9000x 2 місяці тому
And Europe and Latin America.
@jagmohan909 2 місяці тому
Growing up in India, Nescafe is the only coffee we ever saw. Didn't even knew coffee beans brewing was a thing. It is still a common thing to have a nescafe bottle at home in 2024.
@mlg1279 2 місяці тому
In South India, most coffee drinkers buy coffee beans/powder and brew it themselves using traditional Filter coffee makers
@bear1more287 2 місяці тому
What’s nice about instant coffee is u can make it as u wish ,strong or light what ever pleasure
@bruintoo 2 місяці тому
Grew up with instant coffee in the Manila, Philippines even though my grandparents were coffee farmers. When we visited my grandparents we got to taste real coffee beans. When we came to the US, I got introduced to freshly ground coffee and never looked back to instant coffee again.
@ln_exp1 2 місяці тому
Been looking for the ignorant that says “as a filipino”
@ianendangan7462 2 місяці тому
More matamis lalo 3 in 1. Not all the time brewed, pag mabilisan instant ako.
@redoktober526 2 місяці тому
@@ianendangan7462 same here. I rarely drink 3in1 bec of the taste, most brands ay lasang kemikal at sobrang tamis. Mas prefer ko magtimpla ng kape ng hiwalay ang sangkap.
@imbw267 2 місяці тому
A kettle works with instant coffee, no coffee maker needed.
@pphedup 2 місяці тому
A kettle works with ground beans too. No electric? Use an Aero Press & hand grind. Staggering with sleepiness? 1 jolt of instant first, then kick back with the best.
@clintcountryman4849 2 місяці тому
The whole point of instant coffee is to not need a coffeemaker...
@user-ps1ft1hy4j 2 місяці тому
@@clintcountryman4849 Or to spend a lot of time making coffee.
@Mystic_Edge 2 місяці тому
@@user-ps1ft1hy4jinstant coffee don't taste great
@lilascharmante2712 2 місяці тому
Use a french press, it's just as fast but tastes so much better.
@ronkirk5099 2 місяці тому
I still drink instant coffee, and the cheapest brand I can buy. With a little flavoring, vanilla, chocolate or hazelnut, it all tastes the same and gives me my morning caffeine pickup.
@r.s.4672 2 місяці тому
It's great to keep a jar of instant coffee in the pantry for when you run out of ground coffee to make brewed coffee. It tides you over until you can get to the store to buy a can of ground coffee.
@mcdeadsquirrel 2 місяці тому
This is the best advice here!!! Thanks!!!
@pinkfreud62 2 місяці тому
My one grandma always used instant coffee in the 60's & 70's until she passed in '83. I think she was the only one in the whole fam. to use it.
@noneofyourbusiness7094 2 місяці тому
If your grandmother was like mine, she probably drank Sanka or Folgers.
@ChickensAndGardening 2 місяці тому
Instant coffee was the older generation, pre-Sixties. My mother drank Nescafe and Sanka all the time. And she put those little saccharin tablets in it, plus sometimes skim milk, making it doubly gross.
@alonshavit6299 2 місяці тому
LOL
@eddyr1041 2 місяці тому
The only way I will drink that is with sugar and make it in a shaker abs ice... It become cold and foamy😅
@ChickensAndGardening 2 місяці тому
@@eddyr1041 Put it in a smoothie machine with full fat milk and cocoa powder and sugar/honey.
@pphedup 2 місяці тому
Mine too.
@WG55 2 місяці тому
As a child, I thought that the word "saccharine" meant "bitter" because everything I tried with saccharin in it tasted disgusting.
@almightygoz21 2 місяці тому
People are just setting the bar higher in the US.
@jasmarr 2 місяці тому
I was a regular Nescafé instant coffee user but stopped it last year when the price went so high. I am happy with the other brand who are very cheap. It does the work!
@seansingh4421 2 місяці тому
Its great for waking up in the morning. Pour water, put some instant coffee in and drink it like a shot.
@pphedup 2 місяці тому
...and then kick back with some real brew.
@cintiapollock2486 2 місяці тому
add a teaspoon of olive oil to that shot.
@tpop3723 2 місяці тому
The only time I’ve ever enjoyed instant coffee was when it was prepared cold in Greece called Frappe.
@thefunfam1433 2 місяці тому
It’s so good! I saw a video and made it
@larryc1616 Місяць тому
I got one of those at Starbucks but they call it a Frappuccino in the US
@jimysk8er 2 місяці тому
a trick for better flavor is to use water at a lower temp than boiling. Same deal with making coffee but technically instant coffee has already been made so it just needs water that is hot enough to drink right away
@Micvic79 2 місяці тому
Drinking Folgers Instant while watching this 🤘😎🍵
@brettany_renee_blatchley 2 місяці тому
After a major "downsizing" move, I switched to instant about a year ago, and Folgers is the only instant I can stomach.
@jesusdominguez6427 2 місяці тому
Folgers means Gers of Fol
@Booz2010 2 місяці тому
I FARD while watching this and reading ya comment 👀💯
@TheRealDunalTrimp 2 місяці тому
I watched Folgers whist drinking this.
@_w_w_ 2 місяці тому
@@brettany_renee_blatchley I would really suggest you try Nestle. Folgers and Maxwell instant are very bland. There is a reason why Nestle outsells these other brands.
@pazukong 2 місяці тому
00:00 Start 00:17 Introduction 02:00 History of Instant Coffee 04:09 Instant Coffee Market in the US 05:59 Global Instant Coffee Market 08:11 Nescafe's Expansion and Innovation 10:12 Challenges and Future of Instant Coffee 10:12 Conclusion
@jamesSmith-im5jo 2 місяці тому
That’s all we drank growing up in the ‘percolator’ era. Then Mr Coffee came out in the 70’s and I was on board with Mr DiMaggio from then on.
@mlbonfox8199 2 місяці тому
U don’t need a perculator
@StEaLtHMel0n 2 місяці тому
No way he called it expresso in a news story about coffee 🙈
@xaza8uhitra4 2 місяці тому
i know right thought the same thing , just immediately butchers it
@Bob-ly4dy 2 місяці тому
This irked me so much. If you read the description of the video it also spells it expresso.
@Mystic_Edge 2 місяці тому
😂😂😂 LMAO
@karimaogden3875 2 місяці тому
He's probably one of the people who says "nuculear" also!
@dieseldan420ca 2 місяці тому
I thought it was "Expresso" because my home town coffee shop used that spelling in its name due to their location on the old Pony Express trail.
@CE000 2 місяці тому
I grew up never drinking instant coffee. For some reason I always had idea that instant coffee has very little coffeine. But now I buy it once in a while, its good to have it in storage
@briancatman24 2 місяці тому
I remember trying instant coffee when I was younger and hated it. Never tried it again, and I’m a daily coffee drinker. Maybe I’ll give it another shot after watching this.
@rp9674 2 місяці тому
Doit
@depressedtrashpanda4827 2 місяці тому
I travel for a living. I use instant coffee to make gas station coffee stronger and better. Love it
@D_Winds 2 місяці тому
More coffee per coffee.
@mcdeadsquirrel 2 місяці тому
great idea!!!!
@user-en2lm9bb7j 2 місяці тому
CNBC has done pieces on environmental issues, and I’m sure CNBC knows Nestle is the largest food and beverage company, which causes the most damage to our environment. So did Nestle pay CNBC to do a piece showing a happy couple picking coffee beans. Did CNBC ignore all the children hidden from the camera because in 2023 Nestle did 33.8 in their coffee business as you stated.
@dianapennepacker6854 2 місяці тому
Nestle isn't holding people at gun point or on pain of death are they? No. It is up to people of their own countries to implement their own laws. They aren't slaves. I'll continue to buy their products. So will you. So shove it with your platitudes.
@AlexFoster2291 2 місяці тому
Yes
@Funkensturme 2 місяці тому
@@dianapennepacker6854 Thank you for that, Dianne!
@Sacto1654 2 місяці тому
We used to see multiple brands of instant coffee here in the USA. It's mostly Nestlé brands (Nescafé Clasico and Taster's Choice) and Folgers nowadays in most supermarkets; I rarely see Maxwell House brand instant coffee in stores, but interestingly Cafe Bustelo is starting to become common.
@entezami777 2 місяці тому
I really like tasters choice
@Sacto1654 2 місяці тому
@@entezami777 The _House Blend_ Taster's Choice is actually quite good. Pity it's so expensive compared to Nescafé Clasico, though.
@RayR 2 місяці тому
For those that don't know or care what good coffee tastes like, go with instant coffee. It's that simple. For everyone else our lives are better.
@janofb 2 місяці тому
I still use it to make homemade Kahlua.
@martinmaldonado1498 2 місяці тому
I’ve drank a cup of instant coffee first thing in the morning every single day for 15 years
@busslayer4790 2 місяці тому
I started drinking instant coffee recently when I have to go in to the office to work. Since working from home took off and the inconsistency of who is going to be in the office at any given time, they don't have coffee any more. A few people have Keurig machines bit they are very possessive of them and don't want to let anyone else use theirs. So picked up sleeves of instant. I found it generally acceptable.
@dave900575 2 місяці тому
Once I bought a French press I can have a fresh cup of coffee in 10 minutes. There's no longer a need to settle for instant. I do keep in Folger's instant decaf, but it's definitely not a good as fresh brewed.
@brandonhunter3036 2 місяці тому
Odd my mother (an avid coffee drinker and borderline coffee snob) has really been quite taken with Nescafé. She loves it for some reason.
@jcngokai-76 2 місяці тому
So do my parents and me, in a lesser extent, as we drink quite a bit of Nescafé
@ws1814 2 місяці тому
If she like Nescafé she clearly hasn’t had any good coffee in her life.
@Raiya_ru17 2 місяці тому
@@ws1814lol so naive. We are a coffee producing country and we have so much variety here that we can cheaply buy from Arabica to Robusta, to Excelsa and Barako, but lol not all will waste time all the time just to prep coffee using a coffee machine. Nescafe despite the mediocre taste is just simply a well loved brand here, for people who would just like a quick fix of caffeine. I have so much coffee beans in my house but nothing beats an instant coffee fix with my Nescafe Gold.😂
@brucelee5576 2 місяці тому
Instant coffee is more bitter and less smooth that why I freakin love it .
@samfeldman1508 2 місяці тому
Exactly! Probably why I don’t care for it? Maybe iced?
@blitzkriegsebastian 2 місяці тому
A pinch or two of sugar will make it better.
@hakohito 2 місяці тому
@@blitzkriegsebastianI'd rather not have diabetes
@cattysplat 2 місяці тому
@@hakohito Try cinnamon, bit of spice and sweetness, no calories.
@yelanchiba8818 2 місяці тому
For those people who are in a rush everyday like me, instant coffee is a friend. I know that freshly brewed tastes so much better but I need my coffee in less than a minute. Just choose a good brand.
@andrewe.7907 2 місяці тому
Grew up with Sanka being served after Thanksgiving dinners... Memories
@WitchyWhale 2 місяці тому
If I am going to spend money on coffee I want to have some that is actually good.
@sango_wango851 2 місяці тому
I'm not sure how anybody would even want to try drinking something that smells so bad.
@KS.Caffeine 2 місяці тому
Can you suggest any good instant coffee brand ?
@KS.Caffeine 2 місяці тому
@@jannetteberends8730 Will do. Thanks !
@kurartem 2 місяці тому
Illy
@igisanchez265 2 місяці тому
You don't even know what is actually good. You're just another sheep consumer.
@jdkgcp 2 місяці тому
I'd consider myself a bit of a coffee snob. I have a bean grinder, a high end espresso machine, a French press, several moka pots and a regular drip coffee maker. Yet I still like and buy instant coffee on a fairly regular basis and generally always have some around a long side my Illy or Segafredo etc. Like others mentioned, on days I'm just feeling lazy or if I'm running late for something some hot water straight from the tap and instant coffee is perfectly fine. Also it's what I've always taken with me when I go camping.
@APEXMACHCORPORATION 15 днів тому
The problem in many countries is kitchens are generally small, so it seems to much to invest in a cappuccino or brewing machine with no space around, what they have is a frother / shaker (for coffee) and maybe the coffee press (simpler ones) but they will invest only if beans are available to ground. Generally coffee beans are not available in non production areas except with starbucks😂, so no way to ground up, so instant coffee is easy & way cheaper and it matches tea making procedures (that's why instant is popular in UK and almost all tea drinking countries except in south India (were coffee is produced and beans are readily available) or all coffee producing ones in general.
@colechapman6976 22 дні тому
Instant Coffee is great for emergencies. If I am running late, I jut use instant coffee because it is efficient and gets the job done. If my mornings are incredibly busy, or I have accidentally slept in, simplifying at least one aspect of the morning routine, making coffee, is really beneficial
@jiSh 2 місяці тому
I have always thought instant coffee was terrible. Even with budget concerns it is not difficult to just do a simple pour over of normal coffee with a reusable filter to save costs.
@benm3382 2 місяці тому
I do pourover every day. Starbucks Via instant coffee is actually very good, they spent millions making a better process. But personally I'm not a fan of using a little packet to make a tiny cup of coffee unless I'm camping or on vacation
@missingno81 2 місяці тому
That’s because the us produces the worst tasting instant coffee. The other countries produce a way more fragrant teas and coffee at a low cost.
@rp9674 2 місяці тому
Fancy
@RichardHorpe 2 місяці тому
@@missingno81 drinking fancy instant coffee is like eating fancy cheetos, pointless. even you europoors have better ways of brewing coffee than instant, aka moka pot.
@paulbunch5657 2 місяці тому
I've been drinking Folger's instant coffee for years. Normally 1 cup in the morning. I recently thought about getting something different. Not after watching this!!! 😊
@steven4315 2 місяці тому
A cup made with the instant coffee and coco from an MRE was great when you hadn't slept for a couple of days. Best use of the heater that came with the MRE.
@daus6035 2 місяці тому
I’m definitely an instant coffee drinker that’s what we drink at home here in Australia and I do like Nescafé Gold. When I do travel to to the USA I do still buy instant but I don’t mind trying their black coffee that is unique to Americans 😊
@auro1986 2 місяці тому
love has fallen out and what remains is corruption, money laundering, diseases from coffee, exploitation of coffee farming staffs, pollution, water scarcity etc. and etc.
@mattmcfly2165 2 місяці тому
OK calm down.
@twerkingfish4029 2 місяці тому
If Nestlé has to "explain" to me why my sense of taste is wrong, and instant coffee is actually superior, I'm not interested. Especially when cheap pre-ground coffee is...well, cheap, often cheaper than instant (in the U.S.), and tastes better when properly brewed in my $12 drip coffee maker.
@pphedup 2 місяці тому
In a book called Real Foods Fake Foods, The researcher said that wood pulp was added to instant in some cases.
@eduardoa.delimamorales9695 2 місяці тому
As a Mexican that sells gourmet and premium coffee beans for a living I can confirm Nescafé is still the absolute KING in this country. But it is changing slowly to an espresso based out of home coffee market. time will tell but I don’t think mexicans will ever stop using instant coffee. It’s just cheap and easy to get your fix. it’s caffeine and hot drink comfort food.
@PHlophe 2 місяці тому
Edu de Lima, you are an outlier. Gringos have a strong control on this. nescafe is like a virus, cocoa cola , fanta , cafe etc. it has Mexico on lock. and i have always wondered if instant cafe is made chemically . what is the name of your brand of Xicano granos de café .
@syrax101 2 місяці тому
The selection of coffee is overwhelming… I didn’t realize a place like Starbucks had so many different types of coffee…
@darinherrick9224 2 місяці тому
I don’t drink coffee. But if I did I would drink instant. Because it all tastes the same to me.
@MoonDog991 2 місяці тому
I learned pre-ground coffee\instant coffee is infested with cockroaches since the beans are infested and they grind them up with the beans sometimes. Buying whole beans is cleaner, there may have been cockroaches in contact with the beans but atleast they aren't ground up in the mix.
@Walamo 2 місяці тому
This is my thoughts too. I wish there was instant whole bean coffee. Would've been easier. What is your solution?
@XPirateMental 2 місяці тому
Bought first jar of instant coffee in over twenty years just yesterday the day before this video was released. Mainly to add to the variety I have here at home.
@RedShiftMusic 2 місяці тому
Tasters Choice French Roast is my go to. Saves time, energy, zero filters, no dirty coffee pot, no hot grounds to deal with. It's a time saving option that saves money at the same time.
@Bankside1997 2 місяці тому
The graph at min 4:29 does not show a decrease but an increase in the consumption of instant coffee in the USA. Don't they know how to read their own graphs?
@Funkensturme 2 місяці тому
That's what I was saying. They don't even have a story here and yet they still decided to run with it. And people even bought it, no one is commenting this in the comments.
@jwes90 2 місяці тому
I wonder what % of instant coffee is consumed in jail/prison in the US. Typically you can only buy instant coffee in jail and that is a steadily growing population.
@pegcity4eva 2 місяці тому
In Canada they get it for free because yay socialism.
@Funkensturme 2 місяці тому
They're trying to build a prison...
@atombomb6719 2 місяці тому
Facts
@JynRoh 2 місяці тому
ive grown to really like instant coffee it makes for a really easy and consistent iced coffee where as i've found other methods are kind of random
@Cicero1988 2 місяці тому
I don't know how many other people do this, but I like making a decent instant coffee as my second coffee of the day, after having made fresh coffee from whole beans I ground myself earlier in the day. I love making coffee the proper way---whether in my pour-over, or in my Moka pot, or even in the much-maligned percolator---but it's oftentimes too time consuming to do every time I make coffee, especially if I'm busy.
@dnyalslg 2 місяці тому
Whatever crap people drink here in America is not coffee. I’m originally from Colombia, and even that cheap Sello Rojo garbage they sell there tastes better than the burned sewage water that Starbucks and Dunkin make. My gringo husband was so used to the burned taste of American “coffee” that he didn’t believe me, so I made for him the only coffee I drink here in the U.S.: Juan Valdez instant coffee. He said it maybe tasted better but wasn’t totally convinced. So, when we ran out of that instant coffee, he then went back to Starbucks and couldn’t even finish his cup: he said it tasted burned! 🤣
@sheshan88 2 місяці тому
Filter coffee people assemble ❤
@caseypenk 2 місяці тому
folgers gang
@davidlamb369 2 місяці тому
Using the Chemex or Hario V60 pour over brewing methods is far far superior. Both of those also make it easier to taste the subtle flavor notes.
@pphedup 2 місяці тому
@@davidlamb369Aero Press is the way I go.
@proprietarycurez8463 2 місяці тому
cold brew sq4d
@RegrinderAlert 2 місяці тому
@@davidlamb369Chemex is ass. Hario is okay tho
@sellelpoc 2 місяці тому
Ive been using Instant Coffee my whole life..... Bought "real" coffee for the first time last week and will never look back. Flavor is unbeatable. Might keep some on the back burner just to boost caffeine content
@amak1131 2 місяці тому
Instant coffee is ok, but buying even pre-ground is usually much better. I'd say the decline in the US is due to shops and cheap brewing machines while the countries who drink mainly tea haven't quite hit that point in taste.
@TraditonalUSA 2 місяці тому
Coffee to me is like Vaping and Smoking. Its not just for the effects, its a hobby of alchemy with 'rituals' that ease the spirit.
@brooklynboyzfixedgearpov9867 2 місяці тому
Bro I love instant coffee I just boil the water & get my scoop of coffee, & it’s finished. I make it the minute I wake up
@RegrinderAlert 2 місяці тому
addiction
@SisyphusJP 2 місяці тому
@@RegrinderAlertproduce for the glory of capitalism!
@pphedup 2 місяці тому
@@SisyphusJPI want some bland Stalin coffee.
@sammyt3514 2 місяці тому
I used to drink Nescafe daily until about 14 years ago when I started using a coffee maker, and more recently grinding the coffee beans at home to use the freshly ground beans for the coffee. A couple of years ago I saw the Nescafe Gold dark roast instant coffee at the supermarket and read raving reviews about how it tasted like ground coffee so I gave that a try and was bitterly disappointed; I barely completed the jar I bought. Just last month, however, I thought of trying Starbucks instant coffee and it was a revelation; it was the closest instant coffee to the taste of ground coffee that I've ever had . It will not replace ground coffee for me, but I plan to keep a box or two of it handy for those mornings when I'm short in time and need a quick cup of coffee.
@rjackso0831 Місяць тому
Its good to know that Nestle makes those instant Starbucks coffee packets. I remember reading an article about how good they were.
@lv1543 2 місяці тому
I keep some with me in my togo bag. Comes in handy
@gr3g0r5 2 місяці тому
30 Seconds in and the narrator starts talking about "expresso" oh my, here we go and enjoy some carefully researched journalism
@Aliquis.frigus 2 місяці тому
Lol, I though the same. It repeats at about 7 minutes. So it's not a one-off mistake
@vladyarotsky5287 2 місяці тому
@@Aliquis.frigus it is also in the description
@UndrGrndUnDotCom 2 місяці тому
I dont know anyone (tho im sure ive come across 1 or 2) who prefers instant coffee, unless you consider Keurig to be instant. Always been a camping / emergency thing.
@LisaApril 2 місяці тому
When I was in my 20s I used to enjoy Folgers instant coffee with a little coffee mate creamer. I don't know but the taste was different and nice. I enjoyed it at the time. Then I got into brewing my coffee at home first with a pour over then eventually with the French press which I stuck with for many years. I then got sick of coffee and could not stand the smell or even stand to drink it because my stomach would get upset. Now it's just water. I might Try some instant coffee again though, with cream, tasty.
@rickybobby7276 2 місяці тому
Fallen out of love? I don't make fresh coffee anymore. The machines that do it either keep breaking or take so long to setup then clean I never make it.
@pphedup 2 місяці тому
Try a simple little Aero Press.
@rickybobby7276 2 місяці тому
@@pphedup Too complicated. On the rare occasions I do make fresh coffee I use a stovetop espresso maker. Simplest thing, never breaks and not impossible to clean like a Keurig or Nespresso.
@pphedup 2 місяці тому
@@rickybobby7276 U mean that little silver double V- shaped Italian doo-hicky? Yeah, that works.
@moimyselfandi 2 місяці тому
Never for me only the reel coffee made with my Italian espresso machine I buy my coffee beans and grind it every morning, nothing can replace the smell and taste, not to mention the quality. It's like when I drink espreso in Italy.
@melenelewis2955 2 місяці тому
Until about three weeks ago I was drinking an average of 15 cups of coffee per Day.....I Love coffee ...BUT what have the producers done?!!!!! The coffee tastes Awful now.....I tried my usual nescafe gold, then classic ...then even several different beans that we ground at home ......But Something in the products have seriously changed to the detriment of the end product ! ! I miss my coffee but I will have to adjust to drinking tea if I can't get any delicious coffee product anymore........HELP!!!!!
@janetr5929 Місяць тому
43 years ago my husband and I got started drinking coffee from drinking instant coffee for a long time. It was quick and easy to make early in the morning before work. Haven’t drank it in 40 years. I did purchase some a couple of years ago for a recipe but not for drinking.
@WrldExplorer 2 місяці тому
After taking a tour in Colombia at one of the finkas, during our class on coffee production and process, I was informed that instant coffee is actually 2nd tier coffee. Most people are now aware of good quality coffee.
@sango_wango851 2 місяці тому
Somehow the one piece of information that would seem to be the most important and relevant to understanding the story, what the consumption percentage in the U.S. for instant coffee was before it was 4%, is missing. I'm not convinced it dropped significantly - I've never known any person in my entire life in the U.S. who drinks instant coffee and it's something many grocery stores don't even carry at all even though they all have dozens or sometimes even hundreds of different fresh coffee options.
@mattmcfly2165 2 місяці тому
You met one now. 😂
@georgehildrew6167 2 місяці тому
Another@@mattmcfly2165
@cintiapollock2486 2 місяці тому
wow I love the ease of instant coffee drank it up till 2017 off and on till they replaced it 47% with ground roasted chicory then it tasted bad !
@karimaogden3875 2 місяці тому
I drank Nescafé exclusively until 3 years ago when I tried the "Beaumont" brand from ALDI which is delicious and much cheaper than Nescafé. An 8 oz jar is $3.69.
@fahada1921 2 місяці тому
The problem with soluble coffee is that you need to add sweetener/milk for it to be good. Compared to the coffee you brew at home.
@Hotspur62 2 місяці тому
When I travel to Asia, I bring a collapsable dripper, filters and ground coffee because there are still rural areas where tea is the drink of choice and coffee is either instant or crap.
@rp9674 2 місяці тому
He'll on earth
@norwegianboyee 2 місяці тому
@@rp9674 I don't like coffee so i really wouldn't care lol.
@HAL-9000x 2 місяці тому
Drip coffee is literally the worst ranked coffee globally. It’s the Herseys of chocolate.
@rp9674 2 місяці тому
@@HAL-9000x how dare. You look like human pretending to be a bot.
@debbieanne7962 2 місяці тому
Drip coffee!! The worst coffee on the planet. Only Americans drink it, I would much rather have a good quality instant coffee
@icpreston 2 місяці тому
Instant coffee is for camping/skiing/backpacking... and that's it. Taste aside, it doesn't give you most of the health benefits of actual coffee.
@_GMP_ 2 місяці тому
In India Half Litre Milk - ₹25 5 instant Coffee packet - ₹10 Sugar 100g - ₹5 For Half Dollar 5 Cups of Coffee
@_GMP_ 2 місяці тому
I don't always bring Nescafe . Here in Instant coffee packets of 5+ companies are available so I purchase different ones every time for different tastes
@28ebdh3udnav 2 місяці тому
I always buy both. Instant and regular. If I wake up at 7 am for my 10 am shift, I get regular coffee but if I wake up late at 9:50, I get instant coffee. Secondly, instant coffee used for some days when my girlfriend makes some ice cream shakes and she mixes that in there
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